Facing growing competition in the sofa and sectional market, Lower Silesian manufacturer Next Collection decided on a complete transformation. The brand needed a new identity that would allow it to break free from the price-war trap and build stronger market differentiation.
Year
2026
Scope
→ Visual Identity
→ Copywriting
→ Visual communication guidelines
→ Social media communication schemes
Next Collection became Muffo. Muffo sounds like a feeling: trust, relaxation, fun. It’s that exact moment when you sink into a comfy sofa with a coffee, a book, a cat, or a controller. Surrounded by joyful conversation or total silence. Muffo is cozy, intimate, and comfortable. It is a name, but also an onomatopoeia for the feeling of pure relaxation (“mmm”) and relief (“ufff”). The first letter of the mark was designed to be read slowly and gently, almost giving off a subtle spring-like bounce, while the rest of the logotype acts as a stable foundation, with the double-f ligature anchoring the eye.
The name expresses the feeling of relaxing on the sofa—under a blanket, in front of the TV, with a dog, a controller in hand, surrounded by friends and family. At the same time, it conveys the vision of a solid, accessible, and contemporary brand. The logo serves as a graphic continuation of this concept: through the natural rhythm of its short lettering, it was designed to be a metaphorical—and in a way, literal—sofa, a place to sit
Brand Design:
Adrian Spóz
Marta Goździewicz
Naming & Copywriting:
Łukasz Słotwiński
Motion Design:
Maria Demianiuk
Project Management:
Łukasz Słotwiński
Agata Sędzikowska
Year
2026
Scope
→ Visual Identity
→ Copywriting
→ Visual communication guidelines
→ Social media communication schemes
Facing growing competition in the sofa and sectional market, Lower Silesian manufacturer Next Collection decided on a complete transformation. The brand needed a new identity that would allow it to break free from the price-war trap and build stronger market differentiation.
Next Collection became Muffo. Muffo sounds like a feeling: trust, relaxation, fun. It’s that exact moment when you sink into a comfy sofa with a coffee, a book, a cat, or a controller. Surrounded by joyful conversation or total silence. Muffo is cozy, intimate, and comfortable. It is a name, but also an onomatopoeia for the feeling of pure relaxation (“mmm”) and relief (“ufff”). The first letter of the mark was designed to be read slowly and gently, almost giving off a subtle spring-like bounce, while the rest of the logotype acts as a stable foundation, with the double-f ligature anchoring the eye.
The name expresses the feeling of relaxing on the sofa—under a blanket, in front of the TV, with a dog, a controller in hand, surrounded by friends and family. At the same time, it conveys the vision of a solid, accessible, and contemporary brand. The logo serves as a graphic continuation of this concept: through the natural rhythm of its short lettering, it was designed to be a metaphorical—and in a way, literal—sofa, a place to sit
Brand Design:
Adrian Spóz
Marta Goździewicz
Naming & Copywriting:
Łukasz Słotwiński
Motion Design:
Maria Demianiuk
Project Management:
Łukasz Słotwiński
Agata Sędzikowska
