Since 2004, we consistently make brands that matter, rigorously following the voice of responsible, quality design. This allows us to thrive on challenging projects — the detailed, complex and extreme. We are the first choice of the brave and the visionary.
Our work wins people's hearts and minds by far exceeding market expectations. We strengthen brands by imbuing them with an unforgettable authenticity.
No matter whether it’s a side gig you wish to grow, or a large enterprise firing on all cylinders, every project needs a brand.
Working with diverse organisations helps us understand companies’ goals at varied stages of growth and allows us to anticipate their future needs.
Every brand should be unique, so each of our projects incorporates a unique graphic form. We adapt this to the needs of the brand.
We remain flexible to ensure you receive something that matches the brief and the market, both authentic and distinct.
As a long-term brand design partner of Google for Startups, which supports new ventures, we have gained an intuitive sense of what a startup journey looks like and what it takes to begin from the ground up.
This is why we can offer tailored solutions to maximise brand potential over time.
Designing local brands may seem straightforward, but when your ambitions reach for a global market, experience counts. Since 2004, we’ve worked with multiple clients from all over the world.
Products carrying our brand design are sold in over sixty markets. We also cooperate with our clients’ global teams daily. We apply this experience to each brand we work on.
We specialise in projects that are challenging.
First and foremost, we love what we do. We engage in projects emotionally, giving them the same care and attention their owner would.
We believe that a well-designed brand is about far more than just a first impression. We know that brands need considered, solid, strategic foundations. We love working on your projects from the ground up.
Audit & Consulting:
→ Corporate Identity Audit
→ Brand Strategy
→ Brand Portfolio Strategy
→ Brand Architecture
→ Brand Positioning
→ Verbal Identity
→ Creative Direction
Brand Development:
→ Corporate Identity
→ Visual Communication
→ Brand Manual & Guidelines
→ UX
→ Rebranding
→ Copywriting & Core Messaging
→ Naming
Graphic Design:
→ Art Direction
→ Information Systems
→ Iconography
→ Signage & Wayfinding
→ Editorial & Publications
→ Packaging Design
→ Website & App Design
→ Social Media Toolkits
We’ve partnered with many firms: from local bistros to Fortune 500 corporations. Familiarity with the range of operating challenges facing different organizations – together with a close understanding of their needs – explains the success of our flexible approach.
Our approach to the brand creation process is based on partner relations and mutual understanding of each other’s expectations.
01 Analysis
→ we lead a detailed briefing
→ we explore company offers, products and culture
→ we perform desk research of a category & market
→ we run visual communication benchmarking
→ we evaluate industry best practices
02 Creation
→ we define a positioning strategy and verbal identity
→ we construct communication architecture
→ we determine brand personality
→ we design a corporate identity and key visuals
→ we deliver the brand visual communication concept
03 Execution
→ we design all deliverables and finalise brand materials
→ we select production & print materials
→ we supervise both suppliers and the production process
→ we provide ongoing support throughout the early launch phase
→ we guide you through brand development
Adrian Spóz
Founder, Senior Graphic Designer
Masza Zabrocka
Project Success Manager
Jarosław Dziubek
Senior Graphic Designer
Łukasz Słotwiński
Chief Happiness Officer
Maciej Zając
UX/UI Designer
Maciej Bączkowski
Senior Graphic Designer
→ KTR Young Creatives Design Internauts’ Award — 2009
→ Design for Business Awards — 2012
→ STGU Project of the Year — 2013
→ IWP Good Design — 2014
→ Red Dot Award, Brand Design — 2015
→ KTR Award, Packaging, Silver — 2016
→ KTR Award, Visual Identity, Bronze — 2016
→ PGD Awards, Visual Identity — 2017
→ RE:PL Rebranding of the Year — 2017
→ PGD Awards, Visual Identity — 2019
→ STGU Project of the Year, Form — 2019/2020
→ STGU Project of the Year, Project for Public Institutions — 2019/2020
→ STGU Studio of the Year — 2020
→ PGD Awards, Visual Identity — 2021
→ PGD Awards, Visual Identity/Rebranding — 2021
Books:
→ Los Logos 4 — 2008
→ Metalman Project volume 2 — 2008
→ Logo Talks 2 — 2009
→ Best of Poster Design — 2009
→ PGR — Projektowanie graficzne w Polsce — 2010
→ Magic Branding 2 — 2011
→ Magic Packaging 2 — 2011
→ International Yearbook Communication Design — 2015/2016
→ Ogólnopolskie Wystawy Znaków Graficznych — 2016
→ Slanted 28 — 2016/2017
→ Symbol to logo. Polish graphic marks 1945–1969, 2000–2015 — 2017
→ Responsive Logos — 2018
Interviews:
→ DosDedos Supermagazyn, Issue 64 — 2005
→ HIRO Magazine, Issue 28 — 2006
→ 2EDGED Magazine, Issue 02 — 2007
→ Media Marketing, Issue 07 — 2015
→ The Dieline Magazine, 05/08 — 2017
Since 2004, we consistently make brands that matter, rigorously following the voice of responsible, quality design. This allows us to thrive on challenging projects — the detailed, complex and extreme. We are the first choice of the brave and the visionary.
Our work wins people's hearts and minds by far exceeding market expectations. We strengthen brands by imbuing them with an unforgettable authenticity.
No matter whether it’s a side gig you wish to grow, or a large enterprise firing on all cylinders, every project needs a brand.
Working with diverse organisations helps us understand companies’ goals at varied stages of growth and allows us to anticipate their future needs.
Every brand should be unique, so each of our projects incorporates a unique graphic form. We adapt this to the needs of the brand.
We remain flexible to ensure you receive something that matches the brief and the market, both authentic and distinct.
As a long-term brand design partner of Google for Startups, which supports new ventures, we have gained an intuitive sense of what a startup journey looks like and what it takes to begin from the ground up.
This is why we can offer tailored solutions to maximise brand potential over time.
Designing local brands may seem straightforward, but when your ambitions reach for a global market, experience counts. Since 2004, we’ve worked with multiple clients from all over the world.
Products carrying our brand design are sold in over sixty markets. We also cooperate with our clients’ global teams daily. We apply this experience to each brand we work on.
We specialise in projects that are challenging.
First and foremost, we love what we do. We engage in projects emotionally, giving them the same care and attention their owner would.
We believe that a well-designed brand is about much more than just a first impression. We think brands need thoughtful, solid strategic foundations. And so, we are more than happy to work on your projects starting from the ground up.
Audit & Consulting:
→ Corporate Identity Audit
→ Brand Strategy
→ Brand Portfolio Strategy
→ Brand Architecture
→ Brand Positioning
→ Verbal Identity
→ Creative Direction
Brand Development:
→ Corporate Identity
→ Visual Communication
→ Brand Manual & Guidelines
→ UX
→ Rebranding
→ Copywriting & Core Messaging
→ Naming
Graphic Design:
→ Art Direction
→ Information Systems
→ Iconography
→ Signage & Wayfinding
→ Editorial & Publications
→ Packaging Design
→ Website & App Design
→ Social Media Toolkits
We’ve partnered with many firms: from local bistros to Fortune 500 corporations. Familiarity with the range of operating challenges facing different organizations – together with a close understanding of their needs – explains the success of our flexible approach.
Our approach to the brand creation process is based on partner relations and mutual understanding of each other’s expectations.
01 Analysis
→ we lead a detailed briefing
→ we explore company offers, products and culture
→ we perform desk research of a category & market
→ we run visual communication benchmarking
→ we evaluate industry best practices
02 Creation
→ we define a positioning strategy and verbal identity
→ we construct communication architecture
→ we determine brand personality
→ we design a corporate identity and key visuals
→ we deliver the brand visual communication concept
03 Execution
→ we design all deliverables and finalise brand materials
→ we select production & print materials
→ we supervise both suppliers and the production process
→ we provide ongoing support throughout the early launch phase
→ we guide you through brand development
Adrian Spóz
Founder, Senior Graphic Designer
Masza Zabrocka
Project Success Manager
Jarosław Dziubek
Senior Graphic Designer
Łukasz Słotwiński
Chief Happiness Officer
Maciej Zając
UX/UI Designer
Maciej Bączkowski
Senior Graphic Designer
→ KTR Young Creatives Design Internauts’ Award — 2009
→ Design for Business Awards — 2012
→ STGU Project of the Year — 2013
→ IWP Good Design — 2014
→ Red Dot Award, Brand Design — 2015
→ KTR Award, Packaging, Silver — 2016
→ KTR Award, Visual Identity, Bronze — 2016
→ PGD Awards, Visual Identity — 2017
→ RE:PL Rebranding of the Year — 2017
→ PGD Awards, Visual Identity — 2019
→ STGU Project of the Year, Form — 2019/2020
→ STGU Project of the Year, Project for Public Institutions — 2019/2020
→ STGU Studio of the Year — 2020
→ PGD Awards, Visual Identity — 2021
→ PGD Awards, Visual Identity/Rebranding — 2021
Books:
→ Los Logos 4 — 2008
→ Metalman Project volume 2 — 2008
→ Logo Talks 2 — 2009
→ Best of Poster Design — 2009
→ PGR — Projektowanie graficzne w Polsce — 2010
→ Magic Branding 2 — 2011
→ Magic Packaging 2 — 2011
→ International Yearbook Communication Design — 2015/2016
→ Ogólnopolskie Wystawy Znaków Graficznych — 2016
→ Slanted 28 — 2016/2017
→ Symbol to logo. Polish graphic marks 1945–1969, 2000–2015 — 2017
→ Responsive Logos — 2018
Interviews:
→ DosDedos Supermagazyn, Issue 64 — 2005
→ HIRO Magazine, Issue 28 — 2006
→ 2EDGED Magazine, Issue 02 — 2007
→ Media Marketing, Issue 07 — 2015
→ The Dieline Magazine, 05/08 — 2017