Accelpoint is an accelerator for intelligent technologies - it supports startups in the initial phase of their development. It specializes in the areas of the environment, life and health protection as well as fintech and telco industries. By providing mentoring, a knowledge base, contacts, financial resources or offices to work, it helps new projects to achieve business goals. The visual identity we have developed strengthens the image of Accelpoint as an important player in this niche market.
Branding, collateral, copywriting, corporate identity, print design.
We chose the symbol of a rocket taking off, as the clearest, thematically relevant and referring to the original name. It is also consistent with the brand's ideology, which we included in verbal communication.
Expressive and straightforward, black and white colours with a yellow complement give the brand a stable and dynamic character. Visual purity and minimalism of colours introduce aesthetic maturity; they promote order and control over emotionality.
We wanted the typeface to bring to mind the software code or technical writing. Thanks to this, identity is thematically consistent, which strengthens brand credibility. The used Maison Mono Light typography, not only meets the expectations but is also very readable and eye-friendly.
Accelpoint also includes two sub-brands - AccelUp and AccelBox - which support the accelerator in additional sectors: fintech, insurtech and telco as well as medtech, cleantech and govtech.
both interpretations are equally accurate and complement each other. Read like a sentence it refers to the goal of the accelerator's activities – the advancement of humanity. Understanding tagline as traits shows Accelpoint's personality – elevating, human and kind. This personality also directly translates into the socially responsible nature of the projects of supported startups.
Hubert AnyżewskiManaging Partner & Co-Founder, Accelpoint
Visual Identity: Grzegorz Sołowiński, Adrian SpózProject Manager: Grzegorz Derlukiewicz