Botanica in Jelitkowo district in Gdańsk, Poland, is a newly emerging residential estate inspired by the idea of a garden city. Intimate and captivating architecture creates a warm atmosphere of home and neighbourly closeness; a peaceful life in harmony with nature. Sunny apartments with numerous glazed windows opening the view of the surrounding greenery and water are made of natural materials, such as high-quality wood and stone.
Year
2017
Scope
Branding, copywriting, collaterals, illustration, print design, outdoor & press ads.
We put emphasis on the aesthetics, the theme of nature and the overall customer experience. Materials and techniques were rigorously selected, botanical illustrations were painted to achieve the hand-made feel, and the brochure was inserted into a specially designed envelope. Even the selection of photos was extremely demanding, as the photographed locations had to meet the expectations of the local community.
is based on the inspiration of forest and natural vegetation. Three heights of plants are used inside the residency. There are plants from ferns to a tree, multi-stem shrubs and vines that climb the wall. The whole composition is based on the texture and colour of leaves in various shades of green.
The references to nature are overwhelming and can be found even in the apartments’ numbering, which are cut out of stone. The developer used more than a hundred plant species in the project.
chosen for the logotype subtly alludes to leaves and nature. Its form is soft and yet solid, the character is stylish and friendly. The copy was treated with another typographical style – more technical, appealing to the architectural side of the project. Both create a unique balance, perfectly representing the residence.
are the work of artist Kasia Łubińska. Used in the brochure, they beautifully represent the premium look and a unique character of the whole residential project.
that fit the floral theme of the project. The circles cut out of the envelope perfectly overlap the glossy imprints of the sun and the moon decorating the brochure’s cover.
with points of interests of both the premises and the surrounding neighbourhood, as a continuation of a custom-made approach.
Agata TomaszewskaMarketing Specialist, Invest Komfort
The advertising campaign was clearly visible in the press, airports and in the city.
Strategy: Maciej FrymusVisual Identity: Grzegorz Sołowiński, Adrian SpózVerbal Identity: BotanicaProject Manager: Grzegorz Derlukiewicz
