Derm Good is a cosmetics brand with probiotics. It creates innovative products based on ingredients of natural origin dedicated to daily skin care. The brand was envisioned as a declaration of new femininity - outside the box and pattern of the drugstore shelf and colored magazines.
Year
2021
Scope
→ Brand concept
→ Brand design
→ Copywriting
→ Packaging design
The brand is built on the principle of strong contrast: against the scheme of the beauty shelf, against the standard label - which is lacking, as well as internally - focusing on clear divisions in typography and bold “non-feminine” typefaces.
Naming & Copywriting:
Mariusz Ruciński
Brand & packaging design:
Natalia Bilska
Project Manager:
Agata Sędzikowska
Year
2021
Scope
→ Brand concept
→ Brand design
→ Copywriting
→ Packaging design
Derm Good is a cosmetics brand with probiotics. It creates innovative products based on ingredients of natural origin dedicated to daily skin care. The brand was envisioned as a declaration of new femininity - outside the box and pattern of the drugstore shelf and colored magazines.
The brand is built on the principle of strong contrast: against the scheme of the beauty shelf, against the standard label - which is lacking, as well as internally - focusing on clear divisions in typography and bold “non-feminine” typefaces.
Naming & Copywriting:
Mariusz Ruciński
Brand & packaging design:
Natalia Bilska
Project Manager:
Agata Sędzikowska
