
One of the largest construction companies invited us to participate in a project to co-create its mission, vision, and values, as well as to develop the graphic identity for the entire process and its outcomes.
Year
2025
Scope
→ Strategic workshops
→ Identity design
→ Copywriting
→ Illustrations and animations

The language of communication for the initiative has been based on vertically arranged blocks. The design team sought to capture the essence of development, both in human terms and in terms of humanity.







Hand-drawn illustrations complement the language of communication. They are somewhat like elements added to printed slides with charts, and somewhat like symbols of the engineers and builders of tomorrow; today, perhaps still children.








Strategy:
Marcin Jarnicki
Łukasz Słotwiński
Brand design:
Marta Goździewicz
Maria Demianiuk
Illustrations:
Marta Goździewicz
Maria Demianiuk
Motion design:
Maria Demianiuk
Brand voice:
Łukasz Słotwiński

Year
2025
Scope
→ Strategic workshops
→ Identity design
→ Copywriting
→ Illustrations and animations
One of the largest construction companies invited us to participate in a project to co-create its mission, vision, and values, as well as to develop the graphic identity for the entire process and its outcomes.

The language of communication for the initiative has been based on vertically arranged blocks. The design team sought to capture the essence of development, both in human terms and in terms of humanity.







Hand-drawn illustrations complement the language of communication. They are somewhat like elements added to printed slides with charts, and somewhat like symbols of the engineers and builders of tomorrow; today, perhaps still children.








Strategy:
Marcin Jarnicki
Łukasz Słotwiński
Brand design:
Marta Goździewicz
Maria Demianiuk
Illustrations:
Marta Goździewicz
Maria Demianiuk
Motion design:
Maria Demianiuk
Brand voice:
Łukasz Słotwiński