Foodango is a marketplace for choosing, buying and assisting with daily meal planning. It gathers the offer of catering companies from all over the country to give everyone comfortable access to the best of the popular “boxes.” That's why we came up with the brand as accessible and unpretentious. Freedom of choice is embedded in the idea of the name and the logo.
Year
2024
Scope
→ Research
→ Naming
→ Copywriting
→ Branding
Food evokes many emotions, and the decision to change one's diet is often associated with stress and challenge. That's why the platform needs to be a serious and confidence-inspiring partner in the process, while promising a smart choice combined with a little pleasure. We signal these values with our brand voice, name and visual identity.
Naming & Copywriting:
Łukasz Słotwiński
Brand design:
Adrian Spóz
Jarosław Dziubek
Maria Demianiuk
Research & Strategy:
Masza Zabrocka
Project Manager:
Jędrzej Mikucki
Year
2024
Scope
→ Research
→ Naming
→ Copywriting
→ Branding
Foodango is a marketplace for choosing, buying and assisting with daily meal planning. It gathers the offer of catering companies from all over the country to give everyone comfortable access to the best of the popular “boxes.” That's why we came up with the brand as accessible and unpretentious. Freedom of choice is embedded in the idea of the name and the logo.
Food evokes many emotions, and the decision to change one's diet is often associated with stress and challenge. That's why the platform needs to be a serious and confidence-inspiring partner in the process, while promising a smart choice combined with a little pleasure. We signal these values with our brand voice, name and visual identity.
Naming & Copywriting:
Łukasz Słotwiński
Brand design:
Adrian Spóz
Jarosław Dziubek
Maria Demianiuk
Research & Strategy:
Masza Zabrocka
Project Manager:
Jędrzej Mikucki
