Genz BLACK is a highly acclaimed diving computer. Its success was a result of a passionate two-year collaboration between a group of scientists, engineers and divers. Genz gained an outstanding worldwide popularity for its friendly and effective usability. Among Genz users is Ahmed Gabr - an Egyptian scuba diver who holds the Guinness World Records for both The Deepest Scuba Dive (Male) and The Deepest Scuba Dive in Sea Water.
Branding we prepared for the client includes naming, packaging, user manual, as well as digital.