Genz BLACK is a highly acclaimed diving computer, which success was a result of a passionate two-year collaboration between a group of scientists, engineers and divers. Genz gained outstanding worldwide popularity for its practical usability and professional features. The branding we prepared includes naming, packaging, promotional materials, user manuals, as well as digital marketing.
Naming, brand design, corporate identity, collaterals, print design, packaging design, website design.
“Genz” comes from German “Intelligenz”, as a reference to the computer’s artificial thinking. As stated in the brief, the name was meant to be technical, compact and to sound reliable.
since the diver’s life and health depends on the device (it shows decompression procedures and calculates all important dive parameters). Everything about it needed to emphasise reliability. Also, user experience plays a central part in it, since the ease of use and clarity of the presented information affects the diver’s comfort and trust in the product.
to make it easy and comfortable to read and navigate. The visual aid was one of the critical components, as we wanted the user experience to be flawless – this would only enhance the feel of the brand as reliable and perfectly made.
We used the palette accordingly, highlighting the critical elements of content, directing the reader's attention, as well as making the manual itself stand out.
with a similar visual theme and focus on the user’s experience. The full project, as well as the customer panel and the support system, were designed from scratch and complemented with a full range of custom pictograms and other visuals.
We designed them keeping in mind that they should not outshine the leading brand, but act confident enough to give customers the necessary trust in it.