Gzub asked us for branding and label designs for their craft brewery. The company was very proud of the high quality of their product, brewed in Belgian Brasserie De Bastogne. Though the production was abroad, they were very tempted by the idea of visual communication based on the old school of the polish label design. And so we created a brand, which was a huge surprise for many.
Branding, packaging design.
in the subdialect of the Greater Poland voivodeship in Poland. This type of naming wasn’t uncommon during the second half of the 20th century, which time the brand was to emulate. And though it gave us clear direction in which the design was to follow, we wanted to reach a balance with the more contemporary clientele. This is how the brand hero came to life – a proud, charismatic, confident, and a bit cheeky hop cone.
Contrary to our other brewery branding projects, the visual direction we chose here was to focus on minimalism and written information, not rich imagery, almost industrial-like, technical and very geometrical to direct the attention to the ingredients and information like bitterness level or alcohol content. The label is designed to emphasise the quality of the brewing craftwork.
We used bright Pantone colours alongside heavy retro styles paying close attention to product information and graphics. Labels have been screen printed on high-volume natural paper, which not only makes the beer good looking and more authentic but more importantly makes it stand out from the crowd.
The labels are divided into sections offering a further read into the brewing process and content. Each of the colours distinguishes the beer type and the flavour it provides. Simplicity helps the consumer focus on what is most important, but also, if they wish, dive deeper into details.
The design brings back nostalgia, and the olden times work best for the imagery. The brightness of colours and the feel of the paper made Gzub one of the most original craft beers on the market.