The Warsaw Ghetto Museum is a soon-to-be-opened museum exhibiting the history of Warsaw Jews during World War II. Its opening is scheduled for 2023, on the 80th anniversary of the Warsaw Ghetto uprising. The institution's officials announced an international competition for visual identity of the Museum. We are its finalists.
We based the concept on the idea of tearing, as nearly a third of Warsaw residents were separated from the rest and imprisoned in the Ghetto. To emphasize the dramatic nature of these events, we split 1/3 of the capital's name. At the same time, in communication, we emphasized bringing visitors closer to the individual profiles of Ghetto prisoners.
Brand design, collateral, copywriting, corporate & verbal identity, outdoor, print design, signage & wayfinding.
One-third of the capital's residents were brutally separated from the rest. Part of the whole was torn off. We want the Museum identity to make this clear. We want people to think: this shouldn't be like that; it's wrong; it's a whole and should be together.
(Photo) "Warsaw Ghetto" Warsaw 1988, United States Holocaust Memorial Museum.
The irregularity of this action is aimed to cause discomfort and force discussion. Interfering with the proper name of the institution, and a country capital, rightly seems profane - just like tearing the society was profane. We want to arouse emotions that are to be an integral part of the Museum experience, a discomfort that provokes reflection.
- posters, bags, leaflets, documents, business cards and more. This method, in an exceptionally aesthetic and thematically coherent way, guarantees transparency even with a large amount of content.
Their number - over 400,000 individual tragedies - thus create a broad picture of the experiences of the entire city. As a result, the tearing is supposed to connect people and break down the cultural wall between Jews and the rest of the citizens.
Strategy: Mariusz RucińskiVisual Identity: Jarosław DziubekVerbal Identity: Mariusz RucińskiProject Manager: Mariusz Ruciński