Molecure (previously OncoArendi Therapeutics) is one of the largest medical biotechnology companies in Poland. They specialise in researching molecule drugs for diseases that cause an average survival rate of 3-5 years after diagnosis. In other words, they seek cures for the incurable.
Our task was to design a brand identity system that accurately represents the motivation and values of the Molecure team. We chose to base the communication on the language of empathy and science.
Year
2022
Scope
Brand concept, brand design, brand manual, collateral, copywriting, corporate identity, creative direction, print design, social media, strategy, merchandise design.
Using scientific symbolism allowed us to broaden the audience of the brand communication to include non-specialists, such as students, journalists or patients' families.
We used the structure of a chemical graph as a frame for creating slogans. The combination of keywords in a dynamically changing visual layout resulted in a very clear, strong in meaning and simple in construction message.
We used the architecture of the research paper as a model for the structure of the vast content of Molecure materials - print and digital documents, presentations, outdoor, etc. In this way, we achieved high readability of the content and the company's image authenticity.
The rounded letters and modified “r” refer to the world seen through a microscope - the biotech domain of the medical company.
Combining two typographical classics is very convenient for the staff of such a large institution as Molecure, as these typographies are widely available (and thus make the materials created every day consistent).
The choice of pastel colours stems from the need to lighten the weight of the brand's theme. The light purples and greens are also relatively characteristic of the medical industry, reinforcing the brand's authenticity and thematic relevance. We want the company and its activities to symbolise hope rather than gloom.
The slogan “Those who witness death are destined to prevent it” is as brutal and abrupt as the reality of patients and scientists. The subject of death is rare in mainstream brand communications (in a market where maximum audience comfort is paramount); however, we felt a mature topic deserves a mature message.
The slogan combines the seeming naivety with the determination needed when fighting for life in a hopeless situation - in the case of the company's team, it's finding cures for incurable diseases.
Sławomir Broniarek
Member of the Board, Molecure
→ EDAWARDS Finalist — 2023
Visual Identity: Igor Szwach, Grzegorz Sołowiński, Vlad Boyko & Jarosław Dziubek
Project Manager: Agata Sędzikowska
Year
2022
Scope
Brand concept, brand design, brand manual, collateral, copywriting, corporate identity, creative direction, print design, social media, strategy, merchandise design.
Molecure (previously OncoArendi Therapeutics) is one of the largest medical biotechnology companies in Poland. They specialise in researching molecule drugs for diseases that cause an average survival rate of 3-5 years after diagnosis. In other words, they seek cures for the incurable.
Our task was to design a brand identity system that accurately represents the motivation and values of the Molecure team. We chose to base the communication on the language of empathy and science.
Using scientific symbolism allowed us to broaden the audience of the brand communication to include non-specialists, such as students, journalists or patients' families.
We used the structure of a chemical graph as a frame for creating slogans. The combination of keywords in a dynamically changing visual layout resulted in a very clear, strong in meaning and simple in construction message.
We used the architecture of the research paper as a model for the structure of the vast content of Molecure materials - print and digital documents, presentations, outdoor, etc. In this way, we achieved high readability of the content and the company's image authenticity.
The rounded letters and modified “r” refer to the world seen through a microscope - the biotech domain of the medical company.
Combining two typographical classics is very convenient for the staff of such a large institution as Molecure, as these typographies are widely available (and thus make the materials created every day consistent).
The choice of pastel colours stems from the need to lighten the weight of the brand's theme. The light purples and greens are also relatively characteristic of the medical industry, reinforcing the brand's authenticity and thematic relevance. We want the company and its activities to symbolise hope rather than gloom.
The slogan “Those who witness death are destined to prevent it” is as brutal and abrupt as the reality of patients and scientists. The subject of death is rare in mainstream brand communications (in a market where maximum audience comfort is paramount); however, we felt a mature topic deserves a mature message.
The slogan combines the seeming naivety with the determination needed when fighting for life in a hopeless situation - in the case of the company's team, it's finding cures for incurable diseases.
Sławomir Broniarek
Member of the Board, Molecure
→ EDAWARDS Finalist — 2023
Visual Identity: Igor Szwach, Grzegorz Sołowiński, Vlad Boyko & Jarosław Dziubek
Project Manager: Agata Sędzikowska
