{"id":1009,"date":"2020-01-31T00:41:45","date_gmt":"2019-02-07T09:08:46","guid":{"rendered":"https:\/\/redkroft.com\/botanica-2\/"},"modified":"2025-11-10T10:15:41","modified_gmt":"2025-11-10T10:15:41","slug":"vzor","status":"publish","type":"post","link":"https:\/\/redkroft.com\/pl\/vzor\/","title":{"rendered":"VZOR \u2013 branding legend polskiego wzornictwa"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":1057,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1],"tags":[],"aioseo_notices":[],"grid":"{\"colCount\":10,\"colGutter\":1,\"rowGutters\":[2,8,8,1,1,1,1,1,1,1,1,1,5,1,1,8,8,1,5,1,5,5,1,5],\"frameMargin\":1,\"topFrameMargin\":0,\"bottomFrameMargin\":0,\"rowAttrs\":[{\"bgcolor\":\"#9e9e9e\",\"bgimage\":{\"attid\":1034,\"url\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_4-redkroft-brand-design-studio_2.png\",\"sizes\":{\"_1920\":{\"w\":1920,\"h\":960,\"url\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_4-redkroft-brand-design-studio_2-1920x960.png\"},\"_1280\":{\"w\":1280,\"h\":640,\"url\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_4-redkroft-brand-design-studio_2-1280x640.png\"},\"_1024\":{\"w\":1024,\"h\":512,\"url\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_4-redkroft-brand-design-studio_2-1024x512.png\"},\"_768\":{\"w\":768,\"h\":384,\"url\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_4-redkroft-brand-design-studio_2-768x384.png\"},\"_512\":{\"w\":512,\"h\":256,\"url\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_4-redkroft-brand-design-studio_2-512x256.png\"},\"_265\":{\"w\":265,\"h\":133,\"url\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_4-redkroft-brand-design-studio_2-265x133.png\"}}},\"row100vh\":true,\"rowcustomheight\":\"\",\"relid\":15},{\"relid\":16},{\"relid\":17},{\"relid\":18},{\"relid\":19},{\"relid\":20},{\"relid\":21},{\"relid\":22},{\"relid\":23},{\"relid\":24},{\"relid\":25},{\"relid\":26},{\"relid\":27},{\"relid\":28},{\"relid\":29},{\"relid\":30},{\"relid\":31},{\"relid\":32},{\"relid\":33},{\"relid\":34},{\"relid\":35},{\"relid\":36},{\"relid\":37},{\"relid\":38},{\"relid\":39}],\"bgColor\":null,\"cont\":[{\"type\":\"text\",\"cont\":\"

VZOR
Kiedy design wskrzesza design.<\\\/span>
<\\\/span><\\\/h1>\",\"align\":\"bottom\",\"row\":0,\"col\":1,\"colspan\":7,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":2,\"yvel\":1,\"push\":1,\"relid\":11,\"frameOverflow\":\"\",\"absolute_position\":true},{\"type\":\"text\",\"cont\":\"

VZOR jest wy\\u0142\\u0105cznym producentem mebli wg kultowych, historycznych projekt\\u00f3w Romana Modzelewskiego i Czes\\u0142awa Knothe. Oferuje wyselekcjonowane krzes\\u0142a i fotele z lat 50. XX wieku, podziwiane do niedawna wy\\u0142\\u0105cznie w muzeach i galeriach. Najwa\\u017cniejsi w ofercie VZOR s\\u0105 projektanci, dopiero p\\u00f3\\u017aniej - ich prace. Dlatego oferta firmy to starannie dobrane modele najlepszych polskich designer\\u00f3w. Stoi to w kontrze do marek, kt\\u00f3re w swoim portfolio oferuj\\u0105 \\u201cwszystko dla wszystkich\\u201d.<\\\/p>

Zaprezentowany przez nas branding koncentruje si\\u0119 na adaptacji wzornictwa legendarnych tw\\u00f3rc\\u00f3w na j\\u0119zyk komunikacji wizualnej. Dzi\\u0119ki temu zachowujemy sp\\u00f3jno\\u015b\\u0107 mi\\u0119dzy przekazem i produktem, co w konsekwencji czyni mark\\u0119 autentyczn\\u0105.<\\\/p>

Identyfikacja nie zosta\\u0142a jednak wdro\\u017cona.<\\\/p>\",\"align\":\"top\",\"row\":1,\"col\":1,\"colspan\":6,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":137,\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"

Rok<\\\/span><\\\/p>

2013<\\\/span><\\\/p>\",\"align\":\"top\",\"row\":1,\"col\":7,\"colspan\":1,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":8,\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"

Zakres<\\\/span><\\\/span><\\\/p>

Brand design, materia\\u0142y promocyjne, identyfikacja wizualna, no\\u015bniki drukowane, projekt opakowania.<\\\/p>\",\"align\":\"top\",\"row\":1,\"col\":8,\"colspan\":2,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":139,\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"

Nasz brand design mia\\u0142 pom\\u00f3c wskrzesi\\u0107 ikony polskiego wzornictwa.<\\\/h1>\",\"align\":\"top\",\"row\":2,\"col\":1,\"colspan\":8,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":4,\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/Roman_Modzelewski_1.png\",\"align\":\"middle\",\"row\":3,\"col\":0,\"colspan\":4,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":697,\"attid\":1054,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/Roman_Modzelewski_1.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/Roman_Modzelewski_1-1920x1605.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/Roman_Modzelewski_1-1280x1070.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/Roman_Modzelewski_1-1024x856.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/Roman_Modzelewski_1-768x642.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/Roman_Modzelewski_1-512x428.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/Roman_Modzelewski_1-265x222.png\"},\"w\":2000,\"h\":1672,\"ar\":0.836,\"alt\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"

Flagowy produkt marki, fotel RM58 projektu Romana Modzelewskiego,<\\\/h1>

by\\u0142 dotychczas prawie zapomniany i niedost\\u0119pny w sprzeda\\u017cy. Ze wzgl\\u0119du na sw\\u00f3j design oraz b\\u0119d\\u0105c pierwszym na \\u015bwiecie siedziskiem wykonanym w jednorodnej formie, widnia\\u0142 jako eksponat w muzeum sztuki i designu Victoria & Albert Museum w Londynie. Za\\u0142o\\u017cyciele VZOR skontaktowali si\\u0119 z wdow\\u0105 po Modzelewskim, w nadziei, \\u017ce zakupi\\u0105 od niej licencj\\u0119 na produkcj\\u0119. Uda\\u0142o si\\u0119, dzi\\u0119ki czemu wskrzesili legend\\u0119 polskiego wzornictwa wg oryginalnego projektu z 1958 roku.<\\\/p>\",\"align\":\"top\",\"row\":3,\"col\":5,\"colspan\":4,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":12,\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/vzor_13-redkroft-brand-creation.png\",\"align\":\"top\",\"row\":4,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":537,\"attid\":1051,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/vzor_13-redkroft-brand-creation.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/vzor_13-redkroft-brand-creation-1920x1200.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/vzor_13-redkroft-brand-creation-1280x800.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/vzor_13-redkroft-brand-creation-1024x640.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/vzor_13-redkroft-brand-creation-768x480.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/vzor_13-redkroft-brand-creation-512x320.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/vzor_13-redkroft-brand-creation-265x166.png\"},\"w\":2400,\"h\":1500,\"ar\":0.625,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"

Projekt logo jest uk\\u0142onem w stron\\u0119 dorobku Romana Modzelewskiego.<\\\/h1>

Zaprojektowana przez nas typografia logotypu oparta jest na ob\\u0142o\\u015bciach nawi\\u0105zuj\\u0105cych form\\u0105 do flagowego produktu marki \\u2013 fotela RM58 autorstwa Romana Modzelewskiego. Charakterystyczne przerwy w literach czyni\\u0105 logotyp l\\u017cejszym, nawi\\u0105zuj\\u0105c jednocze\\u015bnie do lekko\\u015bci typowej dla mebli VZOR.<\\\/p>\",\"align\":\"top\",\"row\":5,\"col\":0,\"colspan\":3,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":704,\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/Redkroft-Vzor-rm58-identity_1_B-1.png\",\"align\":\"middle\",\"row\":6,\"col\":5,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":5,\"relid\":699,\"attid\":1056,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/Redkroft-Vzor-rm58-identity_1_B-1.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/Redkroft-Vzor-rm58-identity_1_B-1-1920x1856.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/Redkroft-Vzor-rm58-identity_1_B-1-1280x1237.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/Redkroft-Vzor-rm58-identity_1_B-1-1024x990.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/Redkroft-Vzor-rm58-identity_1_B-1-768x742.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/Redkroft-Vzor-rm58-identity_1_B-1-512x495.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/Redkroft-Vzor-rm58-identity_1_B-1-265x256.png\"},\"w\":2384,\"h\":2304,\"ar\":0.9664429530201343,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/vzor_2_B-redkroft-identyfikacja-wizualna.png\",\"align\":\"top\",\"row\":7,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":217,\"attid\":1039,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/vzor_2_B-redkroft-identyfikacja-wizualna.png\",\"_2560\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/vzor_2_B-redkroft-identyfikacja-wizualna-2560x1530.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/vzor_2_B-redkroft-identyfikacja-wizualna-1920x1148.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/vzor_2_B-redkroft-identyfikacja-wizualna-1280x765.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/vzor_2_B-redkroft-identyfikacja-wizualna-1024x612.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/vzor_2_B-redkroft-identyfikacja-wizualna-768x459.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/vzor_2_B-redkroft-identyfikacja-wizualna-512x306.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/vzor_2_B-redkroft-identyfikacja-wizualna-265x158.png\"},\"w\":2961,\"h\":1770,\"ar\":0.5977710233029382,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_3-redkroft-identyfikacja-wizualna-firm.png\",\"align\":\"bottom\",\"row\":8,\"col\":0,\"colspan\":6,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":2189,\"attid\":1016,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_3-redkroft-identyfikacja-wizualna-firm.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_3-redkroft-identyfikacja-wizualna-firm-1280x752.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_3-redkroft-identyfikacja-wizualna-firm-1024x602.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_3-redkroft-identyfikacja-wizualna-firm-768x451.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_3-redkroft-identyfikacja-wizualna-firm-512x301.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_3-redkroft-identyfikacja-wizualna-firm-265x156.png\"},\"w\":1701,\"h\":1000,\"ar\":0.5878894767783657,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_12-redkroft-design-studio-agency.png\",\"align\":\"top\",\"row\":9,\"col\":0,\"colspan\":6,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":2561,\"attid\":1028,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_12-redkroft-design-studio-agency.png\",\"_2560\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_12-redkroft-design-studio-agency-2560x1600.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_12-redkroft-design-studio-agency-1920x1200.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_12-redkroft-design-studio-agency-1280x800.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_12-redkroft-design-studio-agency-1024x640.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_12-redkroft-design-studio-agency-768x480.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_12-redkroft-design-studio-agency-512x320.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_12-redkroft-design-studio-agency-265x166.png\"},\"w\":3201,\"h\":2000,\"ar\":0.6248047485160887,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"

Stonowana kolorystyka marki nawi\\u0105zuje do stylu lat 50.\\u00a0<\\\/h1>

\\u2013 z\\u0142amana biel, zabrudzona czerwie\\u0144, st\\u0142umiony br\\u0105z, czer\\u0144. Starali\\u015bmy si\\u0119 jak najdok\\u0142adniej odwzorowa\\u0107 ducha prze\\u0142omu wieku, a kolor jest jednym z najlepszych narz\\u0119dzi do uzyskania wymaganej autentyczno\\u015bci.<\\\/p>\",\"align\":\"top\",\"row\":9,\"col\":6,\"colspan\":3,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":5,\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/vzor_6-redkroft-award-winning-branding-studio-B-1.png\",\"align\":\"top\",\"row\":10,\"col\":0,\"colspan\":4,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":698,\"attid\":1045,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/vzor_6-redkroft-award-winning-branding-studio-B-1.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/vzor_6-redkroft-award-winning-branding-studio-B-1-1920x2229.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/vzor_6-redkroft-award-winning-branding-studio-B-1-1280x1486.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/vzor_6-redkroft-award-winning-branding-studio-B-1-1024x1189.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/vzor_6-redkroft-award-winning-branding-studio-B-1-768x892.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/vzor_6-redkroft-award-winning-branding-studio-B-1-512x594.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/vzor_6-redkroft-award-winning-branding-studio-B-1-265x308.png\"},\"w\":1964,\"h\":2280,\"ar\":1.1608961303462322,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/vzor_15-redkroft-packaging-design-studio.png\",\"align\":\"top\",\"row\":10,\"col\":4,\"colspan\":6,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":701,\"attid\":1042,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/vzor_15-redkroft-packaging-design-studio.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/vzor_15-redkroft-packaging-design-studio-1280x1719.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/vzor_15-redkroft-packaging-design-studio-1024x1375.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/vzor_15-redkroft-packaging-design-studio-768x1032.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/vzor_15-redkroft-packaging-design-studio-512x688.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/vzor_15-redkroft-packaging-design-studio-265x356.png\"},\"w\":1600,\"h\":2149,\"ar\":1.343125,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_7-redkroft-brand-strategy-positioning.png\",\"align\":\"top\",\"row\":11,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":377,\"attid\":1022,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_7-redkroft-brand-strategy-positioning.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_7-redkroft-brand-strategy-positioning-1920x1330.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_7-redkroft-brand-strategy-positioning-1280x887.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_7-redkroft-brand-strategy-positioning-1024x709.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_7-redkroft-brand-strategy-positioning-768x532.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_7-redkroft-brand-strategy-positioning-512x355.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_7-redkroft-brand-strategy-positioning-265x184.png\"},\"w\":2200,\"h\":1524,\"ar\":0.6927272727272727,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"

Uznali\\u015bmy, \\u017ce w centrum uwagi odbiorc\\u00f3w marki powinny znale\\u017a\\u0107 si\\u0119 produkty.<\\\/h1>

Postanowili\\u015bmy podkre\\u015bli\\u0107 ich wyj\\u0105tkowo\\u015b\\u0107 poprzez zaprojektowanie czystych layout\\u00f3w i zastosowanie lekkiej w odbiorze typografii nawi\\u0105zuj\\u0105cej kszta\\u0142tem do prezentowanego wzornictwa.<\\\/p>\",\"align\":\"top\",\"row\":12,\"col\":0,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":2158,\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_5-redkroft-brand-design-agency-studio-poland.png\",\"align\":\"top\",\"row\":13,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":1069,\"attid\":1020,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_5-redkroft-brand-design-agency-studio-poland.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_5-redkroft-brand-design-agency-studio-poland-1920x1247.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_5-redkroft-brand-design-agency-studio-poland-1280x832.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_5-redkroft-brand-design-agency-studio-poland-1024x665.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_5-redkroft-brand-design-agency-studio-poland-768x499.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_5-redkroft-brand-design-agency-studio-poland-512x333.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_5-redkroft-brand-design-agency-studio-poland-265x172.png\"},\"w\":1924,\"h\":1250,\"ar\":0.6496881496881497,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_5_B-redkroft-projektowanie-identyfikacji-marek.png\",\"align\":\"middle\",\"row\":14,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":1817,\"attid\":1018,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_5_B-redkroft-projektowanie-identyfikacji-marek.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_5_B-redkroft-projektowanie-identyfikacji-marek-1920x1247.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_5_B-redkroft-projektowanie-identyfikacji-marek-1280x832.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_5_B-redkroft-projektowanie-identyfikacji-marek-1024x665.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_5_B-redkroft-projektowanie-identyfikacji-marek-768x499.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_5_B-redkroft-projektowanie-identyfikacji-marek-512x333.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_5_B-redkroft-projektowanie-identyfikacji-marek-265x172.png\"},\"w\":1924,\"h\":1250,\"ar\":0.6496881496881497,\"alt\":\"\",\"frameOverflow\":\"left\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_5_C-redkroft-agencja-brandingowa.png\",\"align\":\"middle\",\"row\":15,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":1445,\"attid\":1019,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_5_C-redkroft-agencja-brandingowa.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_5_C-redkroft-agencja-brandingowa-1920x1247.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_5_C-redkroft-agencja-brandingowa-1280x832.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_5_C-redkroft-agencja-brandingowa-1024x665.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_5_C-redkroft-agencja-brandingowa-768x499.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_5_C-redkroft-agencja-brandingowa-512x333.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_5_C-redkroft-agencja-brandingowa-265x172.png\"},\"w\":1924,\"h\":1250,\"ar\":0.6496881496881497,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"

Branding nawi\\u0105zuje do estetyki lat 50., podkre\\u015blaj\\u0105c genez\\u0119 produkt\\u00f3w i definiuj\\u0105c na nowo ich charakter.<\\\/h1>\",\"align\":\"middle\",\"row\":16,\"col\":1,\"colspan\":8,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":705,\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/vzor_20-redkroft-brand-strategy-visual_.png\",\"align\":\"top\",\"row\":17,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":702,\"attid\":1049,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/vzor_20-redkroft-brand-strategy-visual_.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/vzor_20-redkroft-brand-strategy-visual_-1920x1277.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/vzor_20-redkroft-brand-strategy-visual_-1280x852.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/vzor_20-redkroft-brand-strategy-visual_-1024x681.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/vzor_20-redkroft-brand-strategy-visual_-768x511.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/vzor_20-redkroft-brand-strategy-visual_-512x341.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/vzor_20-redkroft-brand-strategy-visual_-265x176.png\"},\"w\":2026,\"h\":1348,\"ar\":0.6653504442250741,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"

Podstaw\\u0119 zaprojektowanych materia\\u0142\\u00f3w stanowi dominuj\\u0105cy sygnet\\u00a0<\\\/h1>

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Zesp\\u00f3\\u0142<\\\/h1>

Identyfikacja Wizualna:<\\\/span> Adrian Sp\\u00f3z, Natalia Bilska<\\\/p>\",\"align\":\"top\",\"row\":21,\"col\":5,\"colspan\":4,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":5,\"relid\":14,\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"

Inne projekty<\\\/h1>\",\"align\":\"middle\",\"row\":22,\"col\":0,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":9,\"absolute_position\":false},{\"type\":\"postThumbnail\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/Redkroft-Portierge-5-logo-photography-design-services-agency-cover.png\",\"align\":\"top\",\"row\":23,\"col\":0,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":6,\"title\":\"Portierge \\u2013 minimalistyczna marka zaprojektowana dla dobra 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Kontakt \\u2192<\\\/a><\\\/h1>\",\"align\":\"top\",\"row\":24,\"col\":0,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":13,\"frameOverflow\":\"\",\"absolute_position\":false}]}","phonegrid":"{\"colCount\":10,\"colGutter\":1,\"rowGutters\":[5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,\"10\",\"15\",5,5,\"15\"],\"frameMargin\":5,\"topFrameMargin\":1,\"bottomFrameMargin\":10,\"rowAttrs\":[{\"bgcolor\":\"#9e9e9e\",\"bgimage\":{\"attid\":1034,\"url\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_4-redkroft-brand-design-studio_2.png\",\"sizes\":{\"_1920\":{\"w\":1920,\"h\":960,\"url\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_4-redkroft-brand-design-studio_2-1920x960.png\"},\"_1280\":{\"w\":1280,\"h\":640,\"url\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_4-redkroft-brand-design-studio_2-1280x640.png\"},\"_1024\":{\"w\":1024,\"h\":512,\"url\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_4-redkroft-brand-design-studio_2-1024x512.png\"},\"_768\":{\"w\":768,\"h\":384,\"url\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_4-redkroft-brand-design-studio_2-768x384.png\"},\"_512\":{\"w\":512,\"h\":256,\"url\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_4-redkroft-brand-design-studio_2-512x256.png\"},\"_265\":{\"w\":265,\"h\":133,\"url\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_4-redkroft-brand-design-studio_2-265x133.png\"}}},\"row100vh\":true,\"relid\":40},[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[]],\"bgColor\":null,\"cont\":[{\"type\":\"text\",\"cont\":\"

VZOR
Kiedy design wskrzesza design.<\\\/span>
<\\\/span><\\\/h1>\",\"align\":\"bottom\",\"row\":0,\"col\":1,\"colspan\":7,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":2,\"yvel\":1,\"push\":1,\"relid\":11,\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

Rok<\\\/span><\\\/p>

2013<\\\/span><\\\/p>\",\"align\":\"top\",\"row\":1,\"col\":1,\"colspan\":2,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":8,\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

Zakres<\\\/span><\\\/span><\\\/p>

Brand design, materia\\u0142y promocyjne, identyfikacja wizualna, no\\u015bniki drukowane, projekt opakowania.<\\\/p>\",\"align\":\"top\",\"row\":1,\"col\":3,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":139,\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

VZOR jest wy\\u0142\\u0105cznym producentem mebli wg kultowych, historycznych projekt\\u00f3w Romana Modzelewskiego i Czes\\u0142awa Knothe. Oferuje wyselekcjonowane krzes\\u0142a i fotele z lat 50. XX wieku, podziwiane do niedawna wy\\u0142\\u0105cznie w muzeach i galeriach. Najwa\\u017cniejsi w ofercie VZOR s\\u0105 projektanci, dopiero p\\u00f3\\u017aniej - ich prace. Dlatego oferta firmy to starannie dobrane modele najlepszych polskich designer\\u00f3w. Stoi to w kontrze do marek, kt\\u00f3re w swoim portfolio oferuj\\u0105 \\u201cwszystko dla wszystkich\\u201d.<\\\/p>

Zaprezentowany przez nas branding koncentruje si\\u0119 na adaptacji wzornictwa legendarnych tw\\u00f3rc\\u00f3w na j\\u0119zyk komunikacji wizualnej. Dzi\\u0119ki temu zachowujemy sp\\u00f3jno\\u015b\\u0107 mi\\u0119dzy przekazem i produktem, co w konsekwencji czyni mark\\u0119 autentyczn\\u0105.<\\\/p>

Identyfikacja nie zosta\\u0142a jednak wdro\\u017cona.<\\\/p>\",\"align\":\"top\",\"row\":2,\"col\":1,\"colspan\":8,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":137,\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

Nasz brand design mia\\u0142 pom\\u00f3c wskrzesi\\u0107 ikony polskiego wzornictwa.<\\\/h1>\",\"align\":\"top\",\"row\":3,\"col\":1,\"colspan\":8,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":4,\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/Roman_Modzelewski_1.png\",\"align\":\"top\",\"row\":4,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":697,\"attid\":1054,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/Roman_Modzelewski_1.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/Roman_Modzelewski_1-1920x1605.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/Roman_Modzelewski_1-1280x1070.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/Roman_Modzelewski_1-1024x856.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/Roman_Modzelewski_1-768x642.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/Roman_Modzelewski_1-512x428.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/Roman_Modzelewski_1-265x222.png\"},\"w\":2000,\"h\":1672,\"ar\":0.836,\"alt\":\"\",\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

Flagowy produkt marki, fotel RM58 projektu Romana Modzelewskiego,<\\\/h1>

by\\u0142 dotychczas prawie zapomniany i niedost\\u0119pny w sprzeda\\u017cy. Ze wzgl\\u0119du na sw\\u00f3j design oraz b\\u0119d\\u0105c pierwszym na \\u015bwiecie siedziskiem wykonanym w jednorodnej formie, widnia\\u0142 jako eksponat w muzeum sztuki i designu Victoria & Albert Museum w Londynie. Za\\u0142o\\u017cyciele VZOR skontaktowali si\\u0119 z wdow\\u0105 po Modzelewskim, w nadziei, \\u017ce zakupi\\u0105 od niej licencj\\u0119 na produkcj\\u0119. Uda\\u0142o si\\u0119, dzi\\u0119ki czemu wskrzesili legend\\u0119 polskiego wzornictwa wg oryginalnego projektu z 1958 roku.<\\\/p>\",\"align\":\"top\",\"row\":5,\"col\":0,\"colspan\":9,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":12,\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/vzor_13-redkroft-brand-creation.png\",\"align\":\"top\",\"row\":6,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":537,\"attid\":1051,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/vzor_13-redkroft-brand-creation.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/vzor_13-redkroft-brand-creation-1920x1200.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/vzor_13-redkroft-brand-creation-1280x800.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/vzor_13-redkroft-brand-creation-1024x640.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/vzor_13-redkroft-brand-creation-768x480.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/vzor_13-redkroft-brand-creation-512x320.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/vzor_13-redkroft-brand-creation-265x166.png\"},\"w\":2400,\"h\":1500,\"ar\":0.625,\"alt\":\"\",\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

Projekt logo jest uk\\u0142onem w stron\\u0119 dorobku Romana Modzelewskiego.<\\\/h1>

Zaprojektowana przez nas typografia logotypu oparta jest na ob\\u0142o\\u015bciach nawi\\u0105zuj\\u0105cych form\\u0105 do flagowego produktu marki \\u2013 fotela RM58 autorstwa Romana Modzelewskiego. Charakterystyczne przerwy w literach czyni\\u0105 logotyp l\\u017cejszym, nawi\\u0105zuj\\u0105c jednocze\\u015bnie do lekko\\u015bci typowej dla mebli 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Stonowana kolorystyka marki nawi\\u0105zuje do stylu lat 50.\\u00a0<\\\/h1>

\\u2013 z\\u0142amana biel, zabrudzona czerwie\\u0144, st\\u0142umiony br\\u0105z, czer\\u0144. Starali\\u015bmy si\\u0119 jak najdok\\u0142adniej odwzorowa\\u0107 ducha prze\\u0142omu wieku, a kolor jest jednym z najlepszych narz\\u0119dzi do uzyskania wymaganej autentyczno\\u015bci.<\\\/p>\",\"align\":\"top\",\"row\":12,\"col\":0,\"colspan\":9,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":5,\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/vzor_6-redkroft-award-winning-branding-studio-B-1.png\",\"align\":\"middle\",\"row\":13,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":698,\"attid\":1045,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/vzor_6-redkroft-award-winning-branding-studio-B-1.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/vzor_6-redkroft-award-winning-branding-studio-B-1-1920x2229.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/vzor_6-redkroft-award-winning-branding-studio-B-1-1280x1486.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/vzor_6-redkroft-award-winning-branding-studio-B-1-1024x1189.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/vzor_6-redkroft-award-winning-branding-studio-B-1-768x892.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/vzor_6-redkroft-award-winning-branding-studio-B-1-512x594.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/vzor_6-redkroft-award-winning-branding-studio-B-1-265x308.png\"},\"w\":1964,\"h\":2280,\"ar\":1.1608961303462322,\"alt\":\"\",\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/vzor_15-redkroft-packaging-design-studio.png\",\"align\":\"top\",\"row\":14,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":701,\"attid\":1042,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/vzor_15-redkroft-packaging-design-studio.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/vzor_15-redkroft-packaging-design-studio-1280x1719.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/vzor_15-redkroft-packaging-design-studio-1024x1375.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/vzor_15-redkroft-packaging-design-studio-768x1032.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/vzor_15-redkroft-packaging-design-studio-512x688.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/vzor_15-redkroft-packaging-design-studio-265x356.png\"},\"w\":1600,\"h\":2149,\"ar\":1.343125,\"alt\":\"\",\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_7-redkroft-brand-strategy-positioning.png\",\"align\":\"top\",\"row\":15,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":377,\"attid\":1022,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_7-redkroft-brand-strategy-positioning.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_7-redkroft-brand-strategy-positioning-1920x1330.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_7-redkroft-brand-strategy-positioning-1280x887.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_7-redkroft-brand-strategy-positioning-1024x709.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_7-redkroft-brand-strategy-positioning-768x532.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_7-redkroft-brand-strategy-positioning-512x355.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_7-redkroft-brand-strategy-positioning-265x184.png\"},\"w\":2200,\"h\":1524,\"ar\":0.6927272727272727,\"alt\":\"\",\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

Uznali\\u015bmy, \\u017ce w centrum uwagi odbiorc\\u00f3w marki powinny znale\\u017a\\u0107 si\\u0119 produkty.<\\\/h1>

Postanowili\\u015bmy podkre\\u015bli\\u0107 ich wyj\\u0105tkowo\\u015b\\u0107 poprzez zaprojektowanie czystych layout\\u00f3w i zastosowanie lekkiej w odbiorze typografii nawi\\u0105zuj\\u0105cej kszta\\u0142tem do prezentowanego wzornictwa.<\\\/p>\",\"align\":\"top\",\"row\":16,\"col\":0,\"colspan\":9,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":2158,\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_5-redkroft-brand-design-agency-studio-poland.png\",\"align\":\"top\",\"row\":17,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":1069,\"attid\":1020,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_5-redkroft-brand-design-agency-studio-poland.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_5-redkroft-brand-design-agency-studio-poland-1920x1247.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_5-redkroft-brand-design-agency-studio-poland-1280x832.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_5-redkroft-brand-design-agency-studio-poland-1024x665.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_5-redkroft-brand-design-agency-studio-poland-768x499.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_5-redkroft-brand-design-agency-studio-poland-512x333.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_5-redkroft-brand-design-agency-studio-poland-265x172.png\"},\"w\":1924,\"h\":1250,\"ar\":0.6496881496881497,\"alt\":\"\",\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_5_B-redkroft-projektowanie-identyfikacji-marek.png\",\"align\":\"middle\",\"row\":18,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":1817,\"attid\":1018,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_5_B-redkroft-projektowanie-identyfikacji-marek.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_5_B-redkroft-projektowanie-identyfikacji-marek-1920x1247.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_5_B-redkroft-projektowanie-identyfikacji-marek-1280x832.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_5_B-redkroft-projektowanie-identyfikacji-marek-1024x665.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_5_B-redkroft-projektowanie-identyfikacji-marek-768x499.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_5_B-redkroft-projektowanie-identyfikacji-marek-512x333.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_5_B-redkroft-projektowanie-identyfikacji-marek-265x172.png\"},\"w\":1924,\"h\":1250,\"ar\":0.6496881496881497,\"alt\":\"\",\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_5_C-redkroft-agencja-brandingowa.png\",\"align\":\"middle\",\"row\":19,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":1445,\"attid\":1019,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_5_C-redkroft-agencja-brandingowa.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_5_C-redkroft-agencja-brandingowa-1920x1247.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_5_C-redkroft-agencja-brandingowa-1280x832.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_5_C-redkroft-agencja-brandingowa-1024x665.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_5_C-redkroft-agencja-brandingowa-768x499.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_5_C-redkroft-agencja-brandingowa-512x333.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/vzor_5_C-redkroft-agencja-brandingowa-265x172.png\"},\"w\":1924,\"h\":1250,\"ar\":0.6496881496881497,\"alt\":\"\",\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

Branding nawi\\u0105zuje do estetyki lat 50., podkre\\u015blaj\\u0105c genez\\u0119 produkt\\u00f3w i definiuj\\u0105c na nowo ich charakter.<\\\/h1>\",\"align\":\"middle\",\"row\":20,\"col\":1,\"colspan\":8,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":705,\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/vzor_20-redkroft-brand-strategy-visual_.png\",\"align\":\"top\",\"row\":21,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":702,\"attid\":1049,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/vzor_20-redkroft-brand-strategy-visual_.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/vzor_20-redkroft-brand-strategy-visual_-1920x1277.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/vzor_20-redkroft-brand-strategy-visual_-1280x852.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/vzor_20-redkroft-brand-strategy-visual_-1024x681.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/vzor_20-redkroft-brand-strategy-visual_-768x511.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/vzor_20-redkroft-brand-strategy-visual_-512x341.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/vzor_20-redkroft-brand-strategy-visual_-265x176.png\"},\"w\":2026,\"h\":1348,\"ar\":0.6653504442250741,\"alt\":\"\",\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

Podstaw\\u0119 zaprojektowanych materia\\u0142\\u00f3w stanowi dominuj\\u0105cy sygnet\\u00a0<\\\/h1>

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Zesp\\u00f3\\u0142<\\\/h1>

Identyfikacja Wizualna:<\\\/span> Adrian Sp\\u00f3z, Natalia Bilska<\\\/p>\",\"align\":\"top\",\"row\":26,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":14,\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"

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