{"id":1227,"date":"2020-05-05T06:01:55","date_gmt":"2019-02-07T09:08:46","guid":{"rendered":"https:\/\/redkroft.com\/xxx-2\/"},"modified":"2025-11-10T10:33:10","modified_gmt":"2025-11-10T10:33:10","slug":"heimdall","status":"publish","type":"post","link":"https:\/\/redkroft.com\/pl\/heimdall\/","title":{"rendered":"Heimdall \u2013 Marka, kt\u00f3ra zmieni\u0142a wizerunek bran\u017cy dekarskiej."},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":2020,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1],"tags":[],"aioseo_notices":[],"grid":"{\r\n \"colCount\": 10,\r\n \"colGutter\": 1,\r\n \"rowGutters\": [\r\n 2,\r\n 5,\r\n 1,\r\n 1,\r\n 1,\r\n 1,\r\n 1,\r\n 1,\r\n 8,\r\n 1,\r\n 8,\r\n 1,\r\n 1,\r\n 1,\r\n 1,\r\n 1,\r\n 1,\r\n 1,\r\n 1,\r\n 1,\r\n 1,\r\n 1,\r\n 1,\r\n 8,\r\n 1,\r\n 8,\r\n 1,\r\n 1,\r\n 1,\r\n 1,\r\n 1,\r\n 1,\r\n 1,\r\n 1,\r\n 1,\r\n 5,\r\n 5,\r\n 1,\r\n 5\r\n ],\r\n \"frameMargin\": 1,\r\n \"topFrameMargin\": 0,\r\n \"bottomFrameMargin\": 0,\r\n \"rowAttrs\": [\r\n {\r\n \"bgcolor\": \"#9e9e9e\",\r\n \"bgimage\": {\r\n \"attid\": 1230,\r\n \"url\": \"\/wp-content\/uploads\/2020\/05\/Heimdall_hero_image_02.png\",\r\n \"sizes\": {\r\n \"_1920\": {\r\n \"w\": 1920,\r\n \"h\": 1041,\r\n \"url\": \"\/wp-content\/uploads\/2020\/05\/Heimdall_hero_image_02-1920x1041.png\"\r\n },\r\n \"_1280\": {\r\n \"w\": 1280,\r\n \"h\": 694,\r\n \"url\": \"\/wp-content\/uploads\/2020\/05\/Heimdall_hero_image_02-1280x694.png\"\r\n },\r\n \"_1024\": {\r\n \"w\": 1024,\r\n \"h\": 555,\r\n \"url\": \"\/wp-content\/uploads\/2020\/05\/Heimdall_hero_image_02-1024x555.png\"\r\n },\r\n \"_768\": {\r\n \"w\": 768,\r\n \"h\": 416,\r\n \"url\": \"\/wp-content\/uploads\/2020\/05\/Heimdall_hero_image_02-768x416.png\"\r\n },\r\n \"_512\": {\r\n \"w\": 512,\r\n \"h\": 278,\r\n \"url\": \"\/wp-content\/uploads\/2020\/05\/Heimdall_hero_image_02-512x278.png\"\r\n },\r\n \"_265\": {\r\n \"w\": 265,\r\n \"h\": 144,\r\n \"url\": \"\/wp-content\/uploads\/2020\/05\/Heimdall_hero_image_02-265x144.png\"\r\n }\r\n }\r\n },\r\n \"row100vh\": true,\r\n \"rowcustomheight\": \"\",\r\n \"relid\": 15\r\n },\r\n {\r\n \"relid\": 21\r\n },\r\n {\r\n \"relid\": 23\r\n },\r\n {\r\n \"relid\": 24\r\n },\r\n {\r\n \"relid\": 26\r\n },\r\n {\r\n \"relid\": 27\r\n },\r\n {\r\n \"relid\": 28\r\n },\r\n {\r\n \"relid\": 29\r\n },\r\n {\r\n \"relid\": 30\r\n },\r\n {\r\n \"relid\": 31\r\n },\r\n {\r\n \"relid\": 32\r\n },\r\n {\r\n \"relid\": 33\r\n },\r\n {\r\n \"relid\": 34\r\n },\r\n {\r\n \"relid\": 36\r\n },\r\n {\r\n \"relid\": 37\r\n },\r\n {\r\n \"relid\": 38\r\n },\r\n {\r\n \"relid\": 39\r\n },\r\n {\r\n \"relid\": 40\r\n },\r\n {\r\n \"relid\": 41\r\n },\r\n {\r\n \"relid\": 42\r\n },\r\n {\r\n \"relid\": 43\r\n },\r\n {\r\n \"relid\": 44\r\n },\r\n {\r\n \"relid\": 45\r\n },\r\n {\r\n \"relid\": 46\r\n },\r\n {\r\n \"relid\": 47\r\n },\r\n {\r\n \"relid\": 48\r\n },\r\n {\r\n \"relid\": 49\r\n },\r\n {\r\n \"relid\": 50\r\n },\r\n {\r\n \"relid\": 51\r\n },\r\n {\r\n \"relid\": 52\r\n },\r\n {\r\n \"relid\": 53\r\n },\r\n {\r\n \"relid\": 54\r\n },\r\n {\r\n \"relid\": 55\r\n },\r\n {\r\n \"relid\": 56\r\n },\r\n {\r\n \"relid\": 57\r\n },\r\n {\r\n \"relid\": 58\r\n },\r\n {\r\n \"relid\": 59\r\n },\r\n {\r\n \"relid\": 60\r\n },\r\n {\r\n \"relid\": 61\r\n },\r\n {\r\n \"relid\": 62\r\n }\r\n ],\r\n \"bgColor\": null,\r\n \"cont\": [\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Heimdall
Rebranding ma\u0142ej, innowacyjnej firmy, kt\u00f3ra chce zrewolucjonizowa\u0107 bran\u017c\u0119.
<\/span><\/h1>\",\r\n \"align\": \"bottom\",\r\n \"row\": 0,\r\n \"col\": 1,\r\n \"colspan\": 7,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 2,\r\n \"yvel\": 1,\r\n \"push\": 1,\r\n \"relid\": 11,\r\n \"frameOverflow\": \"\",\r\n \"absolute_position\": true\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Heimdall powsta\u0142 jako rebranding niewielkiej firmy rodzinnej z ma\u0142ego miasteczka na Mazurach. Celem za\u0142o\u017cyciela by\u0142o stworzenie marki, kt\u00f3ra odzwierciedli innowacyjno\u015b\u0107 i pomys\u0142owo\u015b\u0107 tworzonych przez niego maszyn, a jednocze\u015bnie rozpocznie rewolucj\u0119 na konserwatywnym rynku dekarskim.<\/p>

Naszym celem by\u0142o stworzenie nazwy i identyfikacji wizualnej marki tak, by podwa\u017cy\u0107 status quo rynku dekarskiego, przedstawi\u0107 firm\u0119 jako innowacyjn\u0105, odwa\u017cn\u0105, a jednocze\u015bnie doskonale rozumiej\u0105c\u0105 realia i potrzeby dekarzy.<\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 1,\r\n \"col\": 1,\r\n \"colspan\": 6,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 1,\r\n \"relid\": 137,\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Rok<\/span><\/p>

2019<\/span><\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 1,\r\n \"col\": 7,\r\n \"colspan\": 1,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 8,\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Zakres<\/span><\/span><\/p>

Brand design, rebranding, materia\u0142y promocyjne, strategia, nazewnictwo, copywriting, identyfikacja wizualna, identyfikacja werbalna, projekt www, sesja zdj\u0119ciowa, koncepcja produktu.<\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 1,\r\n \"col\": 8,\r\n \"colspan\": 2,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 139,\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"cont\": \"\/wp-content\/uploads\/2020\/05\/2-Heimdall-Redkroft-product-color-scheme-design.png\",\r\n \"align\": \"top\",\r\n \"row\": 2,\r\n \"col\": 0,\r\n \"colspan\": 10,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 1522,\r\n \"attid\": 1234,\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2020\/05\/2-Heimdall-Redkroft-product-color-scheme-design.png\",\r\n \"_1920\": \"\/wp-content\/uploads\/2020\/05\/2-Heimdall-Redkroft-product-color-scheme-design-1920x893.png\",\r\n \"_1280\": \"\/wp-content\/uploads\/2020\/05\/2-Heimdall-Redkroft-product-color-scheme-design-1280x595.png\",\r\n \"_1024\": \"\/wp-content\/uploads\/2020\/05\/2-Heimdall-Redkroft-product-color-scheme-design-1024x476.png\",\r\n \"_768\": \"\/wp-content\/uploads\/2020\/05\/2-Heimdall-Redkroft-product-color-scheme-design-768x357.png\",\r\n \"_512\": \"\/wp-content\/uploads\/2020\/05\/2-Heimdall-Redkroft-product-color-scheme-design-512x238.png\",\r\n \"_265\": \"\/wp-content\/uploads\/2020\/05\/2-Heimdall-Redkroft-product-color-scheme-design-265x123.png\"\r\n },\r\n \"w\": 2494,\r\n \"h\": 1160,\r\n \"ar\": 0.46511627906976744,\r\n \"alt\": \"\",\r\n \"frameOverflow\": \"\",\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Nazwa perfekcyjnie rezonuje z odbiorcami.<\/h1>\",\r\n \"align\": \"top\",\r\n \"row\": 3,\r\n \"col\": 0,\r\n \"colspan\": 4,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 5,\r\n \"frameOverflow\": \"\",\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Heimdall to b\u00f3g Wiking\u00f3w, symbol m\u0119sko\u015bci, opieku\u0144czo\u015bci i po\u015bwi\u0119cenia. S\u0142u\u017cy\u0142 innym b\u00f3stwom otaczaj\u0105c opiek\u0105 ich domostwo. Symbolizuje wszystko to, co metaforycznie jest bliskie celom dekarstwa - tworzeniu bezpiecznego dachu nad g\u0142ow\u0105. Dodatkowo nordycki charakter budzi skojarzenia z surowo\u015bci\u0105 pogody, z kt\u00f3r\u0105 dekarze si\u0119 na co dzie\u0144 zmagaj\u0105, a kt\u00f3r\u0105 przetrwa\u0107 musz\u0105 budowane przez nich dachy.<\/p>

R\u00f3wnie\u017c brzmienie i konstrukcja s\u0142owa pe\u0142ni\u0105 fundamentaln\u0105 rol\u0119. Fonetycznie nazwa przybiera stabilny, niski, m\u0119ski ton. Geometria liter jest prosta, o ostrych k\u0105tach, przez co budzi wymagane wra\u017cenie stabilno\u015bci i si\u0142y.<\/p>\",\r\n \"align\": \"bottom\",\r\n \"row\": 3,\r\n \"col\": 5,\r\n \"colspan\": 5,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 1,\r\n \"relid\": 7,\r\n \"frameOverflow\": \"\",\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"cont\": \"\/wp-content\/uploads\/2020\/05\/3-Heimdall-Redkroft-logo-logotype-design.png\",\r\n \"align\": \"top\",\r\n \"row\": 4,\r\n \"col\": 0,\r\n \"colspan\": 10,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 1602,\r\n \"attid\": 1235,\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2020\/05\/3-Heimdall-Redkroft-logo-logotype-design.png\",\r\n \"_1920\": \"\/wp-content\/uploads\/2020\/05\/3-Heimdall-Redkroft-logo-logotype-design-1920x893.png\",\r\n \"_1280\": \"\/wp-content\/uploads\/2020\/05\/3-Heimdall-Redkroft-logo-logotype-design-1280x595.png\",\r\n \"_1024\": \"\/wp-content\/uploads\/2020\/05\/3-Heimdall-Redkroft-logo-logotype-design-1024x476.png\",\r\n \"_768\": \"\/wp-content\/uploads\/2020\/05\/3-Heimdall-Redkroft-logo-logotype-design-768x357.png\",\r\n \"_512\": \"\/wp-content\/uploads\/2020\/05\/3-Heimdall-Redkroft-logo-logotype-design-512x238.png\",\r\n \"_265\": \"\/wp-content\/uploads\/2020\/05\/3-Heimdall-Redkroft-logo-logotype-design-265x123.png\"\r\n },\r\n \"w\": 2494,\r\n \"h\": 1160,\r\n \"ar\": 0.46511627906976744,\r\n \"alt\": \"\",\r\n \"frameOverflow\": \"right\",\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"cont\": \"\/wp-content\/uploads\/2020\/05\/9-Heimdall-Redkroft-product-photoshooting.png\",\r\n \"align\": \"top\",\r\n \"row\": 5,\r\n \"col\": 0,\r\n \"colspan\": 5,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 3299,\r\n \"attid\": 1236,\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2020\/05\/9-Heimdall-Redkroft-product-photoshooting.png\",\r\n \"_1024\": \"\/wp-content\/uploads\/2020\/05\/9-Heimdall-Redkroft-product-photoshooting-1024x1024.png\",\r\n \"_768\": \"\/wp-content\/uploads\/2020\/05\/9-Heimdall-Redkroft-product-photoshooting-768x768.png\",\r\n \"_512\": \"\/wp-content\/uploads\/2020\/05\/9-Heimdall-Redkroft-product-photoshooting-512x512.png\",\r\n \"_265\": \"\/wp-content\/uploads\/2020\/05\/9-Heimdall-Redkroft-product-photoshooting-265x265.png\"\r\n },\r\n \"w\": 1235,\r\n \"h\": 1235,\r\n \"ar\": 1,\r\n \"alt\": \"\",\r\n \"frameOverflow\": \"\",\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Konstrukcja logotypu wprowadza dynamik\u0119 niespotykan\u0105 dot\u0105d w bran\u017cy dekarskiej.\u00a0<\/h1>

Szeroki kr\u00f3j ze \u015bci\u0119tymi pod ostrym k\u0105tem detalami nadaje marce p\u0119d i energi\u0119. Typografia jest nowoczesna i w kontek\u015bcie konserwatywnej bran\u017cy radykalna, a mimo to efekt finalny perfekcyjnie odpowiada oczekiwaniom dekarzy.<\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 5,\r\n \"col\": 6,\r\n \"colspan\": 4,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 1,\r\n \"relid\": 16,\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"cont\": \"\/wp-content\/uploads\/2020\/05\/4-Heimdall-Redkroft-projektowanie-logo.png\",\r\n \"align\": \"top\",\r\n \"row\": 6,\r\n \"col\": 0,\r\n \"colspan\": 5,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 5421,\r\n \"attid\": 1237,\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2020\/05\/4-Heimdall-Redkroft-projektowanie-logo.png\",\r\n \"_1024\": \"\/wp-content\/uploads\/2020\/05\/4-Heimdall-Redkroft-projektowanie-logo-1024x727.png\",\r\n \"_768\": \"\/wp-content\/uploads\/2020\/05\/4-Heimdall-Redkroft-projektowanie-logo-768x545.png\",\r\n \"_512\": \"\/wp-content\/uploads\/2020\/05\/4-Heimdall-Redkroft-projektowanie-logo-512x364.png\",\r\n \"_265\": \"\/wp-content\/uploads\/2020\/05\/4-Heimdall-Redkroft-projektowanie-logo-265x188.png\"\r\n },\r\n \"w\": 1235,\r\n \"h\": 877,\r\n \"ar\": 0.7101214574898785,\r\n \"alt\": \"\",\r\n \"frameOverflow\": \"\",\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"cont\": \"\/wp-content\/uploads\/2020\/05\/6-Heimdall-Redkroft-design-produktu-audyt-wzorniczy.png\",\r\n \"align\": \"top\",\r\n \"row\": 6,\r\n \"col\": 5,\r\n \"colspan\": 5,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 7970,\r\n \"attid\": 1238,\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2020\/05\/6-Heimdall-Redkroft-design-produktu-audyt-wzorniczy.png\",\r\n \"_1024\": \"\/wp-content\/uploads\/2020\/05\/6-Heimdall-Redkroft-design-produktu-audyt-wzorniczy-1024x1327.png\",\r\n \"_768\": \"\/wp-content\/uploads\/2020\/05\/6-Heimdall-Redkroft-design-produktu-audyt-wzorniczy-768x995.png\",\r\n \"_512\": \"\/wp-content\/uploads\/2020\/05\/6-Heimdall-Redkroft-design-produktu-audyt-wzorniczy-512x663.png\",\r\n \"_265\": \"\/wp-content\/uploads\/2020\/05\/6-Heimdall-Redkroft-design-produktu-audyt-wzorniczy-265x343.png\"\r\n },\r\n \"w\": 1235,\r\n \"h\": 1600,\r\n \"ar\": 1.2955465587044535,\r\n \"alt\": \"\",\r\n \"frameOverflow\": \"\",\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Produkty Heimdall s\u0142u\u017c\u0105 zaginaniu i ci\u0119ciu blachy. Wizualna budowa zar\u00f3wno logotypu jak i sygnetu doskonale wsp\u00f3\u0142gra z profilem firmy. Detale jak geometria liter i znak\u00f3w umacnia poczucie, \u017ce marka jest techniczna. <\/p>\",\r\n \"align\": \"middle\",\r\n \"row\": 7,\r\n \"col\": 0,\r\n \"colspan\": 5,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 12,\r\n \"frameOverflow\": \"\",\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"cont\": \"\/wp-content\/uploads\/2020\/05\/7-Heimdall-Redkroft-nazwy-produktow-naming.png\",\r\n \"align\": \"top\",\r\n \"row\": 8,\r\n \"col\": 0,\r\n \"colspan\": 10,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 10951,\r\n \"attid\": 1239,\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2020\/05\/7-Heimdall-Redkroft-nazwy-produktow-naming.png\",\r\n \"_1920\": \"\/wp-content\/uploads\/2020\/05\/7-Heimdall-Redkroft-nazwy-produktow-naming-1920x893.png\",\r\n \"_1280\": \"\/wp-content\/uploads\/2020\/05\/7-Heimdall-Redkroft-nazwy-produktow-naming-1280x595.png\",\r\n \"_1024\": \"\/wp-content\/uploads\/2020\/05\/7-Heimdall-Redkroft-nazwy-produktow-naming-1024x476.png\",\r\n \"_768\": \"\/wp-content\/uploads\/2020\/05\/7-Heimdall-Redkroft-nazwy-produktow-naming-768x357.png\",\r\n \"_512\": \"\/wp-content\/uploads\/2020\/05\/7-Heimdall-Redkroft-nazwy-produktow-naming-512x238.png\",\r\n \"_265\": \"\/wp-content\/uploads\/2020\/05\/7-Heimdall-Redkroft-nazwy-produktow-naming-265x123.png\"\r\n },\r\n \"w\": 2494,\r\n \"h\": 1160,\r\n \"ar\": 0.46511627906976744,\r\n \"alt\": \"\",\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

\u201cIdentyfikacja zmienia obraz dekarza z robotnika w specjalist\u0119.\u201d<\/h1>\",\r\n \"align\": \"top\",\r\n \"row\": 9,\r\n \"col\": 1,\r\n \"colspan\": 8,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 1,\r\n \"relid\": 19,\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Hubert Piotrowski
CEO, Heimdall<\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 10,\r\n \"col\": 1,\r\n \"colspan\": 2,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 1,\r\n \"relid\": 20,\r\n \"frameOverflow\": \"\",\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Zapisali\u015bmy nazwy po \u0142acinie i przypisali\u015bmy do danej maszyny zgodnie z jej charakterem \u2013 Lynx (ry\u015b) maszynie lekkiej i mobilnej, Ursus (nied\u017awied\u017a) maszynie ci\u0119\u017ckiej i stacjonarnej.<\/h1>

Naszym zadaniem by\u0142o r\u00f3wnie\u017c opracowanie systemu nazewnictwa dla produkt\u00f3w, kt\u00f3ry mo\u017cna w prosty, logiczny i usystematyzowany spos\u00f3b generowa\u0107. Pami\u0119taj\u0105c o genezie nazwy Heimdall, za \u017ar\u00f3d\u0142o inspiracji wybrali\u015bmy nazwy zwierz\u0105t, na kt\u00f3re w mitologii nordyckiej polowano. 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Dob\u00f3r kolor\u00f3w i detale konstrukcyjne nadaj\u0105 maszynie niezwykle dynamiczny, nowoczesny charakter.<\/h1>

Ju\u017c w trakcie ustalania strategii marki przyj\u0119li\u015bmy, \u017ce Heimdall ma umacnia\u0107 zawodow\u0105 dum\u0119, obala\u0107 cz\u0119sty obraz dekarza-robotnika. Uzyskali\u015bmy to m.in. dzi\u0119ki kolorystyce. Czer\u0144, wzbogacona bia\u0142ymi i czerwonymi detalami, podkre\u015bla futurystyczny, agresywny wr\u0119cz design maszyny. Sprawia, \u017ce efekt ko\u0144cowy robi wra\u017cenie nie tylko na dekarzach, ale i na ich klientach.<\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 14,\r\n \"col\": 1,\r\n \"colspan\": 4,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 1,\r\n \"relid\": 13,\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"cont\": \"\/wp-content\/uploads\/2020\/05\/1-Heimdall-Redkroft-product-design.png\",\r\n \"align\": \"top\",\r\n \"row\": 14,\r\n \"col\": 5,\r\n \"colspan\": 5,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 4380,\r\n \"attid\": 1246,\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2020\/05\/1-Heimdall-Redkroft-product-design.png\",\r\n \"_768\": \"\/wp-content\/uploads\/2020\/05\/1-Heimdall-Redkroft-product-design-768x1156.png\",\r\n \"_512\": \"\/wp-content\/uploads\/2020\/05\/1-Heimdall-Redkroft-product-design-512x771.png\",\r\n \"_265\": \"\/wp-content\/uploads\/2020\/05\/1-Heimdall-Redkroft-product-design-265x399.png\"\r\n },\r\n \"w\": 983,\r\n \"h\": 1480,\r\n \"ar\": 1.5055951169888098,\r\n \"alt\": \"\",\r\n \"frameOverflow\": \"\",\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"cont\": \"\/wp-content\/uploads\/2020\/05\/13-Heimdall-Redkroft-ux-ui-design.png\",\r\n \"align\": \"top\",\r\n \"row\": 15,\r\n \"col\": 2,\r\n \"colspan\": 8,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 2,\r\n \"relid\": 6449,\r\n \"attid\": 1247,\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2020\/05\/13-Heimdall-Redkroft-ux-ui-design.png\",\r\n \"_1920\": \"\/wp-content\/uploads\/2020\/05\/13-Heimdall-Redkroft-ux-ui-design-1920x1331.png\",\r\n \"_1280\": \"\/wp-content\/uploads\/2020\/05\/13-Heimdall-Redkroft-ux-ui-design-1280x887.png\",\r\n \"_1024\": \"\/wp-content\/uploads\/2020\/05\/13-Heimdall-Redkroft-ux-ui-design-1024x710.png\",\r\n \"_768\": \"\/wp-content\/uploads\/2020\/05\/13-Heimdall-Redkroft-ux-ui-design-768x532.png\",\r\n \"_512\": \"\/wp-content\/uploads\/2020\/05\/13-Heimdall-Redkroft-ux-ui-design-512x355.png\",\r\n \"_265\": \"\/wp-content\/uploads\/2020\/05\/13-Heimdall-Redkroft-ux-ui-design-265x184.png\"\r\n },\r\n \"w\": 1991,\r\n \"h\": 1380,\r\n \"ar\": 0.6931190356604722,\r\n \"alt\": \"\",\r\n \"frameOverflow\": \"\",\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Strona www ma na celu wprowadzi\u0107 w \u015bwiat Heimdall i zaprezentowa\u0107 unikalny produkt.<\/h1>\",\r\n \"align\": \"top\",\r\n \"row\": 16,\r\n \"col\": 0,\r\n \"colspan\": 5,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 18207,\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Stron\u0119 g\u0142\u00f3wn\u0105 potraktowali\u015bmy jako prezentacj\u0119 charakteru marki, przedstawienie wyr\u00f3\u017cniaj\u0105cych warto\u015bci i cech. Strony produktowe koncentruj\u0105 si\u0119 ju\u017c na szczeg\u00f3\u0142ach oferty i dok\u0142adnie przedstawiaj\u0105 poszczeg\u00f3lne elementy ka\u017cdej z maszyn. 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\u201cKlienci widz\u0105 mark\u0119 i s\u0105 zdecydowani. Ka\u017cdy telefon to w\u0142a\u015bciwie formalno\u015b\u0107. Nie spodziewa\u0142em si\u0119 a\u017c takiej eksplozji zam\u00f3wie\u0144.\u201d<\/h1>\",\r\n \"align\": \"top\",\r\n \"row\": 24,\r\n \"col\": 5,\r\n \"colspan\": 5,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 5,\r\n \"relid\": 5501,\r\n \"frameOverflow\": \"right\",\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Hubert Piotrowski
CEO, Heimdall<\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 25,\r\n \"col\": 5,\r\n \"colspan\": 2,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 5,\r\n \"relid\": 5502,\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"cont\": \"\/wp-content\/uploads\/2020\/05\/17-Heimdall-Redkroft-brand-design-studio.png\",\r\n \"align\": \"top\",\r\n \"row\": 26,\r\n \"col\": 0,\r\n \"colspan\": 5,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 8051,\r\n \"attid\": 1256,\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2020\/05\/17-Heimdall-Redkroft-brand-design-studio.png\",\r\n \"_1024\": \"\/wp-content\/uploads\/2020\/05\/17-Heimdall-Redkroft-brand-design-studio-1024x727.png\",\r\n \"_768\": \"\/wp-content\/uploads\/2020\/05\/17-Heimdall-Redkroft-brand-design-studio-768x545.png\",\r\n \"_512\": 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Zesp\u00f3\u0142<\/h1>

Kierownictwo artystyczne:<\/span> Natalia Bilska
Identyfikacja Wizualna:\u00a0<\/span>Natalia Bilska
Sesja zdj\u0119ciowa:<\/span>\u00a0Przemek Szuba i Natalia Bilska<\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 33,\r\n \"col\": 5,\r\n \"colspan\": 5,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 5,\r\n \"relid\": 25,\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"cont\": \"\/wp-content\/uploads\/2020\/05\/28-Heimdall-Redkroft-graphic-design-studio-poland.png\",\r\n \"align\": \"top\",\r\n \"row\": 34,\r\n \"col\": 0,\r\n \"colspan\": 5,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 25517,\r\n \"attid\": 1267,\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2020\/05\/28-Heimdall-Redkroft-graphic-design-studio-poland.png\",\r\n \"_1024\": \"\/wp-content\/uploads\/2020\/05\/28-Heimdall-Redkroft-graphic-design-studio-poland-1024x727.png\",\r\n \"_768\": \"\/wp-content\/uploads\/2020\/05\/28-Heimdall-Redkroft-graphic-design-studio-poland-768x545.png\",\r\n \"_512\": \"\/wp-content\/uploads\/2020\/05\/28-Heimdall-Redkroft-graphic-design-studio-poland-512x364.png\",\r\n \"_265\": \"\/wp-content\/uploads\/2020\/05\/28-Heimdall-Redkroft-graphic-design-studio-poland-265x188.png\"\r\n },\r\n \"w\": 1235,\r\n \"h\": 877,\r\n \"ar\": 0.7101214574898785,\r\n \"alt\": \"\",\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"cont\": \"\/wp-content\/uploads\/2020\/05\/29-Heimdall-Redkroft-brand-communication-design.png\",\r\n \"align\": \"bottom\",\r\n \"row\": 34,\r\n \"col\": 5,\r\n \"colspan\": 5,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 25518,\r\n \"attid\": 1268,\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2020\/05\/29-Heimdall-Redkroft-brand-communication-design.png\",\r\n \"_1024\": \"\/wp-content\/uploads\/2020\/05\/29-Heimdall-Redkroft-brand-communication-design-1024x1024.png\",\r\n \"_768\": \"\/wp-content\/uploads\/2020\/05\/29-Heimdall-Redkroft-brand-communication-design-768x768.png\",\r\n \"_512\": \"\/wp-content\/uploads\/2020\/05\/29-Heimdall-Redkroft-brand-communication-design-512x512.png\",\r\n \"_265\": \"\/wp-content\/uploads\/2020\/05\/29-Heimdall-Redkroft-brand-communication-design-265x265.png\"\r\n },\r\n \"w\": 1235,\r\n \"h\": 1235,\r\n \"ar\": 1,\r\n \"alt\": \"\",\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Wywiad z Klientem<\/p>

\u201cZanim do Was przyszed\u0142em wydawa\u0142o mi si\u0119, \u017ce co\u015b wiem na temat marketingu, marek, brandingu.\u201d<\/h1>\",\r\n \"align\": \"top\",\r\n \"row\": 35,\r\n \"col\": 0,\r\n \"colspan\": 5,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 25519,\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Redkroft:<\/span> Jaka jest reakcja klient\u00f3w na now\u0105 mark\u0119?
Hubert Piotrowski:<\/span> Klienci patrz\u0105c na produkt i now\u0105 mark\u0119 sami zauwa\u017caj\u0105, \u017ce to profesjonalna robota. Uzyskali\u015bmy co chcieli\u015bmy uzyska\u0107 \u2013 odbi\u00f3r jest bardzo pozytywny. Wszystko jest zwizualizowane na takim poziomie, \u017ce weszli\u015bmy na najwy\u017csz\u0105 p\u00f3\u0142k\u0119. Teraz tylko kwestia rozpromowania tego, \u017ceby wi\u0119cej ludzi to zobaczy\u0142o i sk\u0142adali zam\u00f3wienia, co w\u0142a\u015bnie robi\u0119.<\/p>

Re.<\/span>: Czy obserwujesz wp\u0142yw na sprzeda\u017c?
HP<\/span>: Wystartowali\u015bmy bardzo mocno. Teraz \u015bwiat si\u0119 zmienia, stare metody nie dzia\u0142aj\u0105 i musia\u0142em przej\u015b\u0107 na nowe. Sprzeda\u017c przenios\u0142a si\u0119 ze starych metod, z serwis\u00f3w og\u0142oszeniowo-aukcyjnych. Ludzie zmienili spos\u00f3b my\u015blenia.<\/p>

Re.<\/span>: Chc\u0105 kupowa\u0107 bardziej bezpo\u015brednim kontaktem?
HP<\/span>: Zmieni\u0142em podej\u015bcie pod wzgl\u0119dem tego, \u017ce buduj\u0119 d\u0142ugofalow\u0105 relacj\u0119 ze \u015brodowiskiem \u2013 i ten wizerunek to u\u0142atwia. No i teraz ju\u017c nie musz\u0119 szuka\u0107 klient\u00f3w \u2013 to oni mnie szukaj\u0105. Odchodz\u0105 od konkurencji. Widz\u0105 ten profesjonalizm, widz\u0105 t\u0119 identyfikacj\u0119, kt\u00f3ra zosta\u0142a stworzona. Widz\u0105, \u017ce kupi\u0105 produkt powy\u017cej standardu rynkowego.<\/p>

Re.<\/span>: Ale musz\u0105 si\u0119 upewni\u0107 w osobistym kontakcie, tak?
HP<\/span>: Tak, Polacy s\u0105 do\u015b\u0107 nieufni. Na szcz\u0119\u015bcie marka ich zach\u0119ca.<\/p>

Re.<\/span>: Czy \u0142atwiej jest Ci sprzeda\u0107 produkt z now\u0105 mark\u0105?
HP<\/span>: Zdecydowanie. Mam poczucie, \u017ce we wsp\u00f3\u0142pracy z Wami m\u00f3j marketing przeszed\u0142 na poziom \u201chigh\u201d. I to jest poziom, gdzie patrzysz na konkurencj\u0119 z g\u00f3ry, widz\u0105c jak oni dopiero pr\u00f3buj\u0105 si\u0119 wspina\u0107. Ale to trzeba z\u0142apa\u0107 tak\u0105 agencj\u0119 na Waszym poziomie. Bo inaczej nie ma szans. Inni robi\u0105 po \u0142ebkach, a Wy macie aspiracje, d\u0105\u017cycie do ka\u017cdego szczeg\u00f3\u0142u, bo wiecie, \u017ce wszystko jest istotne. Takich agencji w kraju jest ma\u0142o.<\/p>

Re.<\/span>: Gdy rozmawiasz z klientami, jakie jest ich nastawienie do nazw Heimdall, Lynx, Ursus?
HP<\/span>: Na ten moment to jest odwa\u017cna nazwa, z czego si\u0119 ciesz\u0119, bo to powoduje sytuacj\u0119, w kt\u00f3rej jest mi \u0142atwiej dotrze\u0107 do ich pod\u015bwiadomo\u015bci. Chodzi o szacunek. Podchodz\u0105 do nas z szacunkiem. Klienci przywykli, \u017ce jak firma jest polska to nazywa si\u0119 w stylu \u201cJ\u00f3zek-Narz\u0119dzia\u201d, a tu nagle wchodzi Heimdall i jest zaskoczenie, \u017ce to rodzimy produkt. Cel zosta\u0142 osi\u0105gni\u0119ty \u2013 Made in Europe. Jeste\u015bmy polsk\u0105 firm\u0105 i si\u0119 tym chwalimy, ale ca\u0142a Europa jest naszym rynkiem. To tak jak w bran\u017cy nurkowej \u2013 XDEEP, kt\u00f3ry zrobili\u015bcie \u2013 sprzedaje teraz na ca\u0142ym \u015bwiecie.

Re.<\/span>: A jak branding prze\u0142o\u017cy\u0142 si\u0119 na liczby, procenty?
HP<\/span>: W tej sytuacji ju\u017c musz\u0119 podwoi\u0107 zesp\u00f3\u0142, a to dopiero trzy miesi\u0105ce od startu. Nie umiem teraz powiedzie\u0107 dok\u0142adnie w liczbach, ale tu\u017c przed epidemi\u0105 przesta\u0142em przyjmowa\u0107 zlecenia, bo si\u0119 nie wyrabiamy. Po prostu nie jestem w stanie ju\u017c nad\u0105\u017cy\u0107.<\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 36,\r\n \"col\": 0,\r\n \"colspan\": 4,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 10,\r\n \"frameOverflow\": \"\",\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

\u201cPo wsp\u00f3\u0142pracy z Wami jedyne co powinienem wiedzie\u0107, to gdzie zadzwoni\u0107, czyli do Was.\u201d<\/h1>

\u00a0<\/p>

Re.<\/span>: Czy jest co\u015b, co uwa\u017casz, \u017ce wartoby poruszy\u0107?
HP<\/span>: Podtrzymuj\u0119 opini\u0119, kt\u00f3r\u0105 kiedy\u015b napisa\u0142em. To jest tak \u2013 zanim do Was przyszed\u0142em wydawa\u0142o mi si\u0119, \u017ce co\u015b wiem na temat marketingu, marek, brandingu. Og\u00f3lnie ludziom si\u0119 wydaje, \u017ce co\u015b wiedz\u0105, bo maj\u0105 firmy. Bzdura. Nic nie wiedzia\u0142em. Po wsp\u00f3\u0142pracy z Wami jedyne co powinienem wiedzie\u0107, to gdzie zadzwoni\u0107, czyli do Was.
Je\u015bli kto\u015b wsp\u00f3\u0142pracuj\u0105c z Wami jest w stanie od\u0142o\u017cy\u0107 na bok swoje ego, swoj\u0105 osob\u0119 i zaufa\u0107 Wam, to ma gwarantowany sukces. Je\u015bli ma ustalony cel, pozwoli Wam pracowa\u0107 i Wam zaufa, to Wy go dowieziecie tam, gdzie chce by\u0107. I o tym jestem przekonany. I to jest bardzo istotne, bo niewiele agencji robi tak obszerny wywiad, robi tak obszerne badania, ma tak obszerne wnioski i dopiero zaczyna pracowa\u0107. Bo Wy \u2013 podtrzymuj\u0119 to, co kiedy\u015b napisa\u0142em \u2013 badacie klienta, wczuwacie si\u0119, rozmawiacie. Jak porz\u0105dny lekarz \u2013 najpierw bada problem, p\u00f3\u017aniej szuka rozwi\u0105zania, a na ko\u0144cu monitoruje. Tak to ma dzia\u0142a\u0107. I Wy w tym pokazujecie najlepszy poziom jaki mo\u017cna wyznaczy\u0107. Dowozicie klienta do celu na podstawie bardzo konkretnego wywiadu, mocnego s\u0142uchania, mocnego czucia, i dopiero zaczynacie dzia\u0142ania. Po\u015bwi\u0119cili\u015bcie mi mn\u00f3stwo czasu. Mn\u00f3stwo. To nie podlega \u017cadnej w\u0105tpliwo\u015bci.
Heimdall si\u0119 uda\u0142 Waszymi sposobami. Przekonali\u015bcie mnie, \u017ce to, co robicie jest dobre. Na pocz\u0105tku tego nie rozumia\u0142em, ale teraz rozumiem, \u017ce ego w biznesie jest bezsensowne, \u017ce podej\u015bcie osobiste trzeba od\u0142o\u017cy\u0107 na bok i tyle. Wasza pewno\u015b\u0107 tego co robicie jest tak du\u017ca, \u017ce w pewnym momencie pomy\u015bla\u0142em sobie: Oni naprawd\u0119 dziesi\u0119\u0107 razy lepiej wiedz\u0105 co robi\u0105 ni\u017c ja. Co ja mam tam kwestionowa\u0107? A to nie jest \u0142atwe, bo to co robicie to tak du\u017cy przewr\u00f3t, \u017ce mia\u0142em na pocz\u0105tku w\u0105tpliwo\u015bci. Ale pokazali\u015bcie, \u017ce wiecie co robicie i wszystko si\u0119 obroni\u0142o. Dowie\u017ali\u015bcie do celu i za to Wam bardzo dzi\u0119kuj\u0119 i jestem Wam wdzi\u0119czny.
Niewiele jest takich firm. Wy macie tak\u0105 kompozycj\u0119, kt\u00f3ra jest trudna w biznesie do po\u0142\u0105czenia. Wy macie ten balans mi\u0119dzy emocjami a wynikiem, mi\u0119dzy artyzmem a praktyczno\u015bci\u0105. I to s\u0105 rzeczy na poz\u00f3r skrajne, ale sama praktyczno\u015b\u0107 daleko nie zajdzie jak nie ma nuty artyzmu. I to zbalansowanie jest bardzo trudne. Wy macie t\u0119 zdolno\u015b\u0107 emocjonalnego podej\u015bcia, ale zarazem i pomy\u015blenia o wyniku. I to z jednej strony czyni z Was artyst\u00f3w, z drugiej biznesmen\u00f3w.<\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 36,\r\n \"col\": 5,\r\n \"colspan\": 4,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 1,\r\n \"relid\": 14,\r\n \"frameOverflow\": \"\",\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Inne projekty<\/h1>\",\r\n \"align\": \"middle\",\r\n \"row\": 37,\r\n \"col\": 0,\r\n \"colspan\": 5,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 9,\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"postThumbnail\",\r\n \"cont\": \"\/wp-content\/uploads\/2019\/03\/portfolio_brandhike_cover.png\",\r\n \"align\": \"top\",\r\n \"row\": 38,\r\n \"col\": 0,\r\n \"colspan\": 5,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 6,\r\n \"title\": \"Brandhike \u2013 budowanie wiarygodno\u015bci niszowej marki w oczach korporacji.\",\r\n \"postid\": 321,\r\n \"descr\": \"\",\r\n \"link\": \"\/brandhike\/\",\r\n \"attid\": 378,\r\n \"ar\": 0.6550100874243443,\r\n \"sizes\": {\r\n \"_265\": \"\/wp-content\/uploads\/2019\/03\/portfolio_brandhike_cover-265x174.png\",\r\n \"_512\": 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Kontakt \u2192<\/a><\/h1>\",\r\n \"align\": \"top\",\r\n \"row\": 39,\r\n \"col\": 0,\r\n \"colspan\": 5,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 18,\r\n \"frameOverflow\": \"\",\r\n \"absolute_position\": false\r\n }\r\n ]\r\n}","phonegrid":"{\r\n \"colCount\": 10,\r\n \"colGutter\": 1,\r\n \"rowGutters\": [\r\n 5,\r\n 5,\r\n 5,\r\n 5,\r\n 5,\r\n 5,\r\n 5,\r\n 5,\r\n 5,\r\n 5,\r\n 5,\r\n 10,\r\n 5,\r\n 10,\r\n 5,\r\n 5,\r\n 5,\r\n 5,\r\n 5,\r\n 5,\r\n 5,\r\n 5,\r\n 5,\r\n 5,\r\n 5,\r\n 5,\r\n 5,\r\n 5,\r\n 5,\r\n 5,\r\n 5,\r\n 5,\r\n 10,\r\n 5,\r\n 10,\r\n 5,\r\n 5,\r\n 5,\r\n 5,\r\n 5,\r\n 5,\r\n 5,\r\n 5,\r\n 5,\r\n 5,\r\n 5,\r\n 5,\r\n 5,\r\n 5,\r\n 5,\r\n 5,\r\n 5\r\n ],\r\n \"frameMargin\": 5,\r\n \"topFrameMargin\": 1,\r\n \"bottomFrameMargin\": 10,\r\n \"rowAttrs\": [\r\n {\r\n \"bgcolor\": \"#9e9e9e\",\r\n \"bgimage\": {\r\n \"attid\": 1230,\r\n \"url\": \"\/wp-content\/uploads\/2020\/05\/Heimdall_hero_image_02.png\",\r\n \"sizes\": {\r\n \"_1920\": {\r\n \"w\": 1920,\r\n \"h\": 1041,\r\n \"url\": \"\/wp-content\/uploads\/2020\/05\/Heimdall_hero_image_02-1920x1041.png\"\r\n },\r\n \"_1280\": {\r\n \"w\": 1280,\r\n \"h\": 694,\r\n \"url\": \"\/wp-content\/uploads\/2020\/05\/Heimdall_hero_image_02-1280x694.png\"\r\n },\r\n \"_1024\": {\r\n \"w\": 1024,\r\n \"h\": 555,\r\n \"url\": \"\/wp-content\/uploads\/2020\/05\/Heimdall_hero_image_02-1024x555.png\"\r\n },\r\n \"_768\": {\r\n \"w\": 768,\r\n \"h\": 416,\r\n \"url\": \"\/wp-content\/uploads\/2020\/05\/Heimdall_hero_image_02-768x416.png\"\r\n },\r\n \"_512\": {\r\n \"w\": 512,\r\n \"h\": 278,\r\n \"url\": \"\/wp-content\/uploads\/2020\/05\/Heimdall_hero_image_02-512x278.png\"\r\n },\r\n \"_265\": {\r\n \"w\": 265,\r\n \"h\": 144,\r\n \"url\": \"\/wp-content\/uploads\/2020\/05\/Heimdall_hero_image_02-265x144.png\"\r\n }\r\n }\r\n },\r\n \"row100vh\": true,\r\n \"relid\": 63\r\n },\r\n [],\r\n [],\r\n [],\r\n [],\r\n [],\r\n [],\r\n [],\r\n [],\r\n [],\r\n [],\r\n [],\r\n [],\r\n [],\r\n [],\r\n [],\r\n [],\r\n [],\r\n [],\r\n [],\r\n [],\r\n [],\r\n [],\r\n [],\r\n [],\r\n [],\r\n [],\r\n [],\r\n [],\r\n [],\r\n [],\r\n [],\r\n [],\r\n [],\r\n [],\r\n [],\r\n [],\r\n [],\r\n [],\r\n [],\r\n [],\r\n [],\r\n [],\r\n [],\r\n [],\r\n [],\r\n [],\r\n [],\r\n [],\r\n [],\r\n [],\r\n [],\r\n []\r\n ],\r\n \"bgColor\": null,\r\n \"cont\": [\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Heimdall
Rebranding ma\u0142ej, innowacyjnej firmy, kt\u00f3ra chce zrewolucjonizowa\u0107 bran\u017c\u0119.
<\/span><\/h1>\",\r\n \"align\": \"bottom\",\r\n \"row\": 0,\r\n \"col\": 1,\r\n \"colspan\": 7,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 2,\r\n \"yvel\": 1,\r\n \"push\": 1,\r\n \"relid\": 11,\r\n \"frameOverflow\": \"\",\r\n \"absolute_position\": true\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Rok<\/span><\/p>

2019<\/span><\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 1,\r\n \"col\": 1,\r\n \"colspan\": 2,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 1,\r\n \"relid\": 8,\r\n \"frameOverflow\": \"\",\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Zakres<\/span><\/span><\/p>

Brand design, rebranding, materia\u0142y promocyjne, strategia, nazewnictwo, copywriting, identyfikacja wizualna, identyfikacja werbalna, projekt www, sesja zdj\u0119ciowa, koncepcja produktu.<\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 1,\r\n \"col\": 3,\r\n \"colspan\": 6,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 139,\r\n \"frameOverflow\": \"\",\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Heimdall powsta\u0142 jako rebranding niewielkiej firmy rodzinnej z ma\u0142ego miasteczka na Mazurach. Celem za\u0142o\u017cyciela by\u0142o stworzenie marki, kt\u00f3ra odzwierciedli innowacyjno\u015b\u0107 i pomys\u0142owo\u015b\u0107 tworzonych przez niego maszyn, a jednocze\u015bnie rozpocznie rewolucj\u0119 na konserwatywnym rynku dekarskim.<\/p>

Naszym celem by\u0142o stworzenie nazwy i identyfikacji wizualnej marki tak, by podwa\u017cy\u0107 status quo rynku dekarskiego, przedstawi\u0107 firm\u0119 jako innowacyjn\u0105, odwa\u017cn\u0105, a jednocze\u015bnie doskonale rozumiej\u0105c\u0105 realia i potrzeby dekarzy.<\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 2,\r\n \"col\": 1,\r\n \"colspan\": 8,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 1,\r\n \"relid\": 137,\r\n \"frameOverflow\": \"\",\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"cont\": \"\/wp-content\/uploads\/2020\/05\/2-Heimdall-Redkroft-product-color-scheme-design.png\",\r\n \"align\": \"top\",\r\n \"row\": 3,\r\n \"col\": 0,\r\n \"colspan\": 10,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 1522,\r\n \"attid\": 1234,\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2020\/05\/2-Heimdall-Redkroft-product-color-scheme-design.png\",\r\n \"_1920\": \"\/wp-content\/uploads\/2020\/05\/2-Heimdall-Redkroft-product-color-scheme-design-1920x893.png\",\r\n \"_1280\": \"\/wp-content\/uploads\/2020\/05\/2-Heimdall-Redkroft-product-color-scheme-design-1280x595.png\",\r\n \"_1024\": \"\/wp-content\/uploads\/2020\/05\/2-Heimdall-Redkroft-product-color-scheme-design-1024x476.png\",\r\n \"_768\": \"\/wp-content\/uploads\/2020\/05\/2-Heimdall-Redkroft-product-color-scheme-design-768x357.png\",\r\n \"_512\": \"\/wp-content\/uploads\/2020\/05\/2-Heimdall-Redkroft-product-color-scheme-design-512x238.png\",\r\n \"_265\": \"\/wp-content\/uploads\/2020\/05\/2-Heimdall-Redkroft-product-color-scheme-design-265x123.png\"\r\n },\r\n \"w\": 2494,\r\n \"h\": 1160,\r\n \"ar\": 0.46511627906976744,\r\n \"alt\": \"\",\r\n \"frameOverflow\": \"\",\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Nazwa perfekcyjnie rezonuje z odbiorcami.<\/h1>\",\r\n \"align\": \"middle\",\r\n \"row\": 4,\r\n \"col\": 0,\r\n \"colspan\": 9,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 5,\r\n \"frameOverflow\": \"\",\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Heimdall to b\u00f3g Wiking\u00f3w, symbol m\u0119sko\u015bci, opieku\u0144czo\u015bci i po\u015bwi\u0119cenia. S\u0142u\u017cy\u0142 innym b\u00f3stwom otaczaj\u0105c opiek\u0105 ich domostwo. Symbolizuje wszystko to, co metaforycznie jest bliskie celom dekarstwa - tworzeniu bezpiecznego dachu nad g\u0142ow\u0105. Dodatkowo nordycki charakter budzi skojarzenia z surowo\u015bci\u0105 pogody, z kt\u00f3r\u0105 dekarze si\u0119 na co dzie\u0144 zmagaj\u0105, a kt\u00f3r\u0105 przetrwa\u0107 musz\u0105 budowane przez nich dachy.<\/p>

R\u00f3wnie\u017c brzmienie i konstrukcja s\u0142owa pe\u0142ni\u0105 fundamentaln\u0105 rol\u0119. Fonetycznie nazwa przybiera stabilny, niski, m\u0119ski ton. Geometria liter jest prosta, o ostrych k\u0105tach, przez co budzi wymagane wra\u017cenie stabilno\u015bci i si\u0142y.<\/p>\",\r\n \"align\": \"bottom\",\r\n \"row\": 5,\r\n \"col\": 0,\r\n \"colspan\": 9,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 7,\r\n \"frameOverflow\": \"\",\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"cont\": \"\/wp-content\/uploads\/2020\/05\/3-Heimdall-Redkroft-logo-logotype-design.png\",\r\n \"align\": \"top\",\r\n \"row\": 6,\r\n \"col\": 0,\r\n \"colspan\": 10,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 1602,\r\n \"attid\": 1235,\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2020\/05\/3-Heimdall-Redkroft-logo-logotype-design.png\",\r\n \"_1920\": \"\/wp-content\/uploads\/2020\/05\/3-Heimdall-Redkroft-logo-logotype-design-1920x893.png\",\r\n \"_1280\": \"\/wp-content\/uploads\/2020\/05\/3-Heimdall-Redkroft-logo-logotype-design-1280x595.png\",\r\n \"_1024\": \"\/wp-content\/uploads\/2020\/05\/3-Heimdall-Redkroft-logo-logotype-design-1024x476.png\",\r\n \"_768\": \"\/wp-content\/uploads\/2020\/05\/3-Heimdall-Redkroft-logo-logotype-design-768x357.png\",\r\n \"_512\": \"\/wp-content\/uploads\/2020\/05\/3-Heimdall-Redkroft-logo-logotype-design-512x238.png\",\r\n \"_265\": \"\/wp-content\/uploads\/2020\/05\/3-Heimdall-Redkroft-logo-logotype-design-265x123.png\"\r\n },\r\n \"w\": 2494,\r\n \"h\": 1160,\r\n \"ar\": 0.46511627906976744,\r\n \"alt\": \"\",\r\n \"frameOverflow\": \"\",\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Konstrukcja logotypu wprowadza dynamik\u0119 niespotykan\u0105 dot\u0105d w bran\u017cy dekarskiej.\u00a0<\/h1>

Szeroki kr\u00f3j ze \u015bci\u0119tymi pod ostrym k\u0105tem detalami nadaje marce p\u0119d i energi\u0119. Typografia jest nowoczesna i w kontek\u015bcie konserwatywnej bran\u017cy radykalna, a mimo to efekt finalny perfekcyjnie odpowiada oczekiwaniom dekarzy.<\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 7,\r\n \"col\": 0,\r\n \"colspan\": 9,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 16,\r\n \"frameOverflow\": \"\",\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"cont\": \"\/wp-content\/uploads\/2020\/05\/9-Heimdall-Redkroft-product-photoshooting.png\",\r\n \"align\": \"top\",\r\n \"row\": 8,\r\n \"col\": 0,\r\n \"colspan\": 10,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 3299,\r\n \"attid\": 1236,\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2020\/05\/9-Heimdall-Redkroft-product-photoshooting.png\",\r\n \"_1024\": \"\/wp-content\/uploads\/2020\/05\/9-Heimdall-Redkroft-product-photoshooting-1024x1024.png\",\r\n \"_768\": \"\/wp-content\/uploads\/2020\/05\/9-Heimdall-Redkroft-product-photoshooting-768x768.png\",\r\n \"_512\": \"\/wp-content\/uploads\/2020\/05\/9-Heimdall-Redkroft-product-photoshooting-512x512.png\",\r\n \"_265\": \"\/wp-content\/uploads\/2020\/05\/9-Heimdall-Redkroft-product-photoshooting-265x265.png\"\r\n },\r\n \"w\": 1235,\r\n \"h\": 1235,\r\n \"ar\": 1,\r\n \"alt\": \"\",\r\n \"frameOverflow\": \"\",\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Produkty Heimdall s\u0142u\u017c\u0105 zaginaniu i ci\u0119ciu blachy. Wizualna budowa zar\u00f3wno logotypu jak i sygnetu doskonale wsp\u00f3\u0142gra z profilem firmy. Detale jak geometria liter i znak\u00f3w umacnia poczucie, \u017ce marka jest techniczna. <\/p>\",\r\n \"align\": \"middle\",\r\n \"row\": 9,\r\n \"col\": 0,\r\n \"colspan\": 9,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 12,\r\n \"frameOverflow\": \"\",\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"cont\": \"\/wp-content\/uploads\/2020\/05\/4-Heimdall-Redkroft-projektowanie-logo.png\",\r\n \"align\": \"top\",\r\n \"row\": 10,\r\n \"col\": 0,\r\n \"colspan\": 5,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 5421,\r\n \"attid\": 1237,\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2020\/05\/4-Heimdall-Redkroft-projektowanie-logo.png\",\r\n \"_1024\": \"\/wp-content\/uploads\/2020\/05\/4-Heimdall-Redkroft-projektowanie-logo-1024x727.png\",\r\n \"_768\": \"\/wp-content\/uploads\/2020\/05\/4-Heimdall-Redkroft-projektowanie-logo-768x545.png\",\r\n \"_512\": \"\/wp-content\/uploads\/2020\/05\/4-Heimdall-Redkroft-projektowanie-logo-512x364.png\",\r\n \"_265\": \"\/wp-content\/uploads\/2020\/05\/4-Heimdall-Redkroft-projektowanie-logo-265x188.png\"\r\n },\r\n \"w\": 1235,\r\n \"h\": 877,\r\n \"ar\": 0.7101214574898785,\r\n \"alt\": \"\",\r\n \"frameOverflow\": \"\",\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"cont\": \"\/wp-content\/uploads\/2020\/05\/6-Heimdall-Redkroft-design-produktu-audyt-wzorniczy.png\",\r\n \"align\": \"top\",\r\n \"row\": 10,\r\n \"col\": 5,\r\n \"colspan\": 5,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 7970,\r\n \"attid\": 1238,\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2020\/05\/6-Heimdall-Redkroft-design-produktu-audyt-wzorniczy.png\",\r\n \"_1024\": \"\/wp-content\/uploads\/2020\/05\/6-Heimdall-Redkroft-design-produktu-audyt-wzorniczy-1024x1327.png\",\r\n \"_768\": \"\/wp-content\/uploads\/2020\/05\/6-Heimdall-Redkroft-design-produktu-audyt-wzorniczy-768x995.png\",\r\n \"_512\": \"\/wp-content\/uploads\/2020\/05\/6-Heimdall-Redkroft-design-produktu-audyt-wzorniczy-512x663.png\",\r\n \"_265\": \"\/wp-content\/uploads\/2020\/05\/6-Heimdall-Redkroft-design-produktu-audyt-wzorniczy-265x343.png\"\r\n },\r\n \"w\": 1235,\r\n \"h\": 1600,\r\n \"ar\": 1.2955465587044535,\r\n \"alt\": \"\",\r\n \"frameOverflow\": \"\",\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"cont\": \"\/wp-content\/uploads\/2020\/05\/7-Heimdall-Redkroft-nazwy-produktow-naming.png\",\r\n \"align\": \"top\",\r\n \"row\": 11,\r\n \"col\": 0,\r\n \"colspan\": 10,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 10951,\r\n \"attid\": 1239,\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2020\/05\/7-Heimdall-Redkroft-nazwy-produktow-naming.png\",\r\n \"_1920\": \"\/wp-content\/uploads\/2020\/05\/7-Heimdall-Redkroft-nazwy-produktow-naming-1920x893.png\",\r\n \"_1280\": \"\/wp-content\/uploads\/2020\/05\/7-Heimdall-Redkroft-nazwy-produktow-naming-1280x595.png\",\r\n \"_1024\": \"\/wp-content\/uploads\/2020\/05\/7-Heimdall-Redkroft-nazwy-produktow-naming-1024x476.png\",\r\n \"_768\": \"\/wp-content\/uploads\/2020\/05\/7-Heimdall-Redkroft-nazwy-produktow-naming-768x357.png\",\r\n \"_512\": \"\/wp-content\/uploads\/2020\/05\/7-Heimdall-Redkroft-nazwy-produktow-naming-512x238.png\",\r\n \"_265\": \"\/wp-content\/uploads\/2020\/05\/7-Heimdall-Redkroft-nazwy-produktow-naming-265x123.png\"\r\n },\r\n \"w\": 2494,\r\n \"h\": 1160,\r\n \"ar\": 0.46511627906976744,\r\n \"alt\": \"\",\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

\u201cIdentyfikacja zmienia obraz dekarza z robotnika w specjalist\u0119.\u201d<\/h1>\",\r\n \"align\": \"top\",\r\n \"row\": 12,\r\n \"col\": 1,\r\n \"colspan\": 8,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 1,\r\n \"relid\": 19,\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Hubert Piotrowski
CEO, Heimdall<\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 13,\r\n \"col\": 1,\r\n \"colspan\": 8,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 1,\r\n \"relid\": 20,\r\n \"frameOverflow\": \"\",\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Zapisali\u015bmy nazwy po \u0142acinie i przypisali\u015bmy do danej maszyny zgodnie z jej charakterem \u2013 Lynx (ry\u015b) maszynie lekkiej i mobilnej, Ursus (nied\u017awied\u017a) maszynie ci\u0119\u017ckiej i stacjonarnej.<\/h1>

Naszym zadaniem by\u0142o r\u00f3wnie\u017c opracowanie systemu nazewnictwa dla produkt\u00f3w, kt\u00f3ry mo\u017cna w prosty, logiczny i usystematyzowany spos\u00f3b generowa\u0107. Pami\u0119taj\u0105c o genezie nazwy Heimdall, za \u017ar\u00f3d\u0142o inspiracji wybrali\u015bmy nazwy zwierz\u0105t, na kt\u00f3re w mitologii nordyckiej polowano. 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Dob\u00f3r kolor\u00f3w i detale konstrukcyjne nadaj\u0105 maszynie niezwykle dynamiczny, nowoczesny charakter.<\/h1>

Ju\u017c w trakcie ustalania strategii marki przyj\u0119li\u015bmy, \u017ce Heimdall ma umacnia\u0107 zawodow\u0105 dum\u0119, obala\u0107 cz\u0119sty obraz dekarza-robotnika. Uzyskali\u015bmy to m.in. dzi\u0119ki kolorystyce. Czer\u0144, wzbogacona bia\u0142ymi i czerwonymi detalami, podkre\u015bla futurystyczny, agresywny wr\u0119cz design maszyny. Sprawia, \u017ce efekt ko\u0144cowy robi wra\u017cenie nie tylko na dekarzach, ale i na ich klientach.<\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 19,\r\n \"col\": 0,\r\n \"colspan\": 9,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 13,\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"cont\": \"\/wp-content\/uploads\/2020\/05\/1-Heimdall-Redkroft-product-design.png\",\r\n \"align\": \"top\",\r\n \"row\": 20,\r\n \"col\": 4,\r\n \"colspan\": 6,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 4,\r\n \"relid\": 4380,\r\n \"attid\": 1246,\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2020\/05\/1-Heimdall-Redkroft-product-design.png\",\r\n \"_768\": \"\/wp-content\/uploads\/2020\/05\/1-Heimdall-Redkroft-product-design-768x1156.png\",\r\n \"_512\": \"\/wp-content\/uploads\/2020\/05\/1-Heimdall-Redkroft-product-design-512x771.png\",\r\n \"_265\": \"\/wp-content\/uploads\/2020\/05\/1-Heimdall-Redkroft-product-design-265x399.png\"\r\n },\r\n \"w\": 983,\r\n \"h\": 1480,\r\n \"ar\": 1.5055951169888098,\r\n \"alt\": \"\",\r\n \"frameOverflow\": \"\",\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"cont\": \"\/wp-content\/uploads\/2020\/05\/13-Heimdall-Redkroft-ux-ui-design.png\",\r\n \"align\": \"top\",\r\n \"row\": 21,\r\n \"col\": 0,\r\n \"colspan\": 10,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 6449,\r\n \"attid\": 1247,\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2020\/05\/13-Heimdall-Redkroft-ux-ui-design.png\",\r\n \"_1920\": \"\/wp-content\/uploads\/2020\/05\/13-Heimdall-Redkroft-ux-ui-design-1920x1331.png\",\r\n \"_1280\": \"\/wp-content\/uploads\/2020\/05\/13-Heimdall-Redkroft-ux-ui-design-1280x887.png\",\r\n \"_1024\": \"\/wp-content\/uploads\/2020\/05\/13-Heimdall-Redkroft-ux-ui-design-1024x710.png\",\r\n \"_768\": \"\/wp-content\/uploads\/2020\/05\/13-Heimdall-Redkroft-ux-ui-design-768x532.png\",\r\n \"_512\": \"\/wp-content\/uploads\/2020\/05\/13-Heimdall-Redkroft-ux-ui-design-512x355.png\",\r\n \"_265\": \"\/wp-content\/uploads\/2020\/05\/13-Heimdall-Redkroft-ux-ui-design-265x184.png\"\r\n },\r\n \"w\": 1991,\r\n \"h\": 1380,\r\n \"ar\": 0.6931190356604722,\r\n \"alt\": \"\",\r\n \"frameOverflow\": \"\",\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Strona www ma na celu wprowadzi\u0107 w \u015bwiat Heimdall i zaprezentowa\u0107 unikalny produkt.<\/h1>\",\r\n \"align\": \"middle\",\r\n \"row\": 22,\r\n \"col\": 0,\r\n \"colspan\": 9,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 18207,\r\n \"frameOverflow\": \"\",\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Stron\u0119 g\u0142\u00f3wn\u0105 potraktowali\u015bmy jako prezentacj\u0119 charakteru marki, przedstawienie wyr\u00f3\u017cniaj\u0105cych warto\u015bci i cech. Strony produktowe koncentruj\u0105 si\u0119 ju\u017c na szczeg\u00f3\u0142ach oferty i dok\u0142adnie przedstawiaj\u0105 poszczeg\u00f3lne elementy ka\u017cdej z maszyn. 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\u201cKlienci widz\u0105 mark\u0119 i s\u0105 zdecydowani. Ka\u017cdy telefon to w\u0142a\u015bciwie formalno\u015b\u0107. Nie spodziewa\u0142em si\u0119 a\u017c takiej eksplozji zam\u00f3wie\u0144.\u201d<\/h1>\",\r\n \"align\": \"middle\",\r\n \"row\": 33,\r\n \"col\": 1,\r\n \"colspan\": 8,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 1,\r\n \"relid\": 5501,\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Hubert Piotrowski
CEO, Heimdall<\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 34,\r\n \"col\": 1,\r\n \"colspan\": 8,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 1,\r\n \"relid\": 5502,\r\n \"frameOverflow\": \"\",\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"cont\": \"\/wp-content\/uploads\/2020\/05\/17-Heimdall-Redkroft-brand-design-studio.png\",\r\n \"align\": \"top\",\r\n \"row\": 35,\r\n \"col\": 0,\r\n \"colspan\": 5,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 8051,\r\n \"attid\": 1256,\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2020\/05\/17-Heimdall-Redkroft-brand-design-studio.png\",\r\n \"_1024\": \"\/wp-content\/uploads\/2020\/05\/17-Heimdall-Redkroft-brand-design-studio-1024x727.png\",\r\n \"_768\": 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Zesp\u00f3\u0142<\/h1>

Kierownictwo artystyczne:<\/span> Natalia Bilska
Identyfikacja Wizualna:\u00a0<\/span>Natalia Bilska
Sesja zdj\u0119ciowa:<\/span>\u00a0Przemek Szuba i Natalia Bilska<\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 44,\r\n \"col\": 0,\r\n \"colspan\": 9,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 25,\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"cont\": \"\/wp-content\/uploads\/2020\/05\/28-Heimdall-Redkroft-graphic-design-studio-poland.png\",\r\n \"align\": \"top\",\r\n \"row\": 45,\r\n \"col\": 0,\r\n \"colspan\": 5,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 25517,\r\n \"attid\": 1267,\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2020\/05\/28-Heimdall-Redkroft-graphic-design-studio-poland.png\",\r\n \"_1024\": \"\/wp-content\/uploads\/2020\/05\/28-Heimdall-Redkroft-graphic-design-studio-poland-1024x727.png\",\r\n \"_768\": \"\/wp-content\/uploads\/2020\/05\/28-Heimdall-Redkroft-graphic-design-studio-poland-768x545.png\",\r\n \"_512\": \"\/wp-content\/uploads\/2020\/05\/28-Heimdall-Redkroft-graphic-design-studio-poland-512x364.png\",\r\n \"_265\": \"\/wp-content\/uploads\/2020\/05\/28-Heimdall-Redkroft-graphic-design-studio-poland-265x188.png\"\r\n },\r\n \"w\": 1235,\r\n \"h\": 877,\r\n \"ar\": 0.7101214574898785,\r\n \"alt\": \"\",\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"cont\": \"\/wp-content\/uploads\/2020\/05\/29-Heimdall-Redkroft-brand-communication-design.png\",\r\n \"align\": \"bottom\",\r\n \"row\": 45,\r\n \"col\": 5,\r\n \"colspan\": 5,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 25518,\r\n \"attid\": 1268,\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2020\/05\/29-Heimdall-Redkroft-brand-communication-design.png\",\r\n \"_1024\": \"\/wp-content\/uploads\/2020\/05\/29-Heimdall-Redkroft-brand-communication-design-1024x1024.png\",\r\n \"_768\": \"\/wp-content\/uploads\/2020\/05\/29-Heimdall-Redkroft-brand-communication-design-768x768.png\",\r\n \"_512\": \"\/wp-content\/uploads\/2020\/05\/29-Heimdall-Redkroft-brand-communication-design-512x512.png\",\r\n \"_265\": \"\/wp-content\/uploads\/2020\/05\/29-Heimdall-Redkroft-brand-communication-design-265x265.png\"\r\n },\r\n \"w\": 1235,\r\n \"h\": 1235,\r\n \"ar\": 1,\r\n \"alt\": \"\",\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Wywiad z Klientem<\/p>

\u201cZanim do Was przyszed\u0142em wydawa\u0142o mi si\u0119, \u017ce co\u015b wiem na temat marketingu, marek, brandingu.\u201d<\/h1>\",\r\n \"align\": \"top\",\r\n \"row\": 46,\r\n \"col\": 0,\r\n \"colspan\": 10,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 25519,\r\n \"frameOverflow\": \"\",\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Redkroft:<\/span> Jaka jest reakcja klient\u00f3w na now\u0105 mark\u0119?
Hubert Piotrowski:<\/span> Klienci patrz\u0105c na produkt i now\u0105 mark\u0119 sami zauwa\u017caj\u0105, \u017ce to profesjonalna robota. Uzyskali\u015bmy co chcieli\u015bmy uzyska\u0107 \u2013 odbi\u00f3r jest bardzo pozytywny. Wszystko jest zwizualizowane na takim poziomie, \u017ce weszli\u015bmy na najwy\u017csz\u0105 p\u00f3\u0142k\u0119. Teraz tylko kwestia rozpromowania tego, \u017ceby wi\u0119cej ludzi to zobaczy\u0142o i sk\u0142adali zam\u00f3wienia, co w\u0142a\u015bnie robi\u0119.<\/p>

Re.<\/span>: Czy obserwujesz wp\u0142yw na sprzeda\u017c?
HP<\/span>: Wystartowali\u015bmy bardzo mocno. Teraz \u015bwiat si\u0119 zmienia, stare metody nie dzia\u0142aj\u0105 i musia\u0142em przej\u015b\u0107 na nowe. Sprzeda\u017c przenios\u0142a si\u0119 ze starych metod, z serwis\u00f3w og\u0142oszeniowo-aukcyjnych. Ludzie zmienili spos\u00f3b my\u015blenia.<\/p>

Re.<\/span>: Chc\u0105 kupowa\u0107 bardziej bezpo\u015brednim kontaktem?
HP<\/span>: Zmieni\u0142em podej\u015bcie pod wzgl\u0119dem tego, \u017ce buduj\u0119 d\u0142ugofalow\u0105 relacj\u0119 ze \u015brodowiskiem \u2013 i ten wizerunek to u\u0142atwia. No i teraz ju\u017c nie musz\u0119 szuka\u0107 klient\u00f3w \u2013 to oni mnie szukaj\u0105. Odchodz\u0105 od konkurencji. Widz\u0105 ten profesjonalizm, widz\u0105 t\u0119 identyfikacj\u0119, kt\u00f3ra zosta\u0142a stworzona. Widz\u0105, \u017ce kupi\u0105 produkt powy\u017cej standardu rynkowego.<\/p>

Re.<\/span>: Ale musz\u0105 si\u0119 upewni\u0107 w osobistym kontakcie, tak?
HP<\/span>: Tak, Polacy s\u0105 do\u015b\u0107 nieufni. Na szcz\u0119\u015bcie marka ich zach\u0119ca.<\/p>

Re.<\/span>: Czy \u0142atwiej jest Ci sprzeda\u0107 produkt z now\u0105 mark\u0105?
HP<\/span>: Zdecydowanie. Mam poczucie, \u017ce we wsp\u00f3\u0142pracy z Wami m\u00f3j marketing przeszed\u0142 na poziom \u201chigh\u201d. I to jest poziom, gdzie patrzysz na konkurencj\u0119 z g\u00f3ry, widz\u0105c jak oni dopiero pr\u00f3buj\u0105 si\u0119 wspina\u0107. Ale to trzeba z\u0142apa\u0107 tak\u0105 agencj\u0119 na Waszym poziomie. Bo inaczej nie ma szans. Inni robi\u0105 po \u0142ebkach, a Wy macie aspiracje, d\u0105\u017cycie do ka\u017cdego szczeg\u00f3\u0142u, bo wiecie, \u017ce wszystko jest istotne. Takich agencji w kraju jest ma\u0142o.<\/p>

Re.<\/span>: Gdy rozmawiasz z klientami, jakie jest ich nastawienie do nazw Heimdall, Lynx, Ursus?
HP<\/span>: Na ten moment to jest odwa\u017cna nazwa, z czego si\u0119 ciesz\u0119, bo to powoduje sytuacj\u0119, w kt\u00f3rej jest mi \u0142atwiej dotrze\u0107 do ich pod\u015bwiadomo\u015bci. Chodzi o szacunek. Podchodz\u0105 do nas z szacunkiem. Klienci przywykli, \u017ce jak firma jest polska to nazywa si\u0119 w stylu \u201cJ\u00f3zek-Narz\u0119dzia\u201d, a tu nagle wchodzi Heimdall i jest zaskoczenie, \u017ce to rodzimy produkt. Cel zosta\u0142 osi\u0105gni\u0119ty \u2013 Made in Europe. Jeste\u015bmy polsk\u0105 firm\u0105 i si\u0119 tym chwalimy, ale ca\u0142a Europa jest naszym rynkiem. To tak jak w bran\u017cy nurkowej \u2013 XDEEP, kt\u00f3ry zrobili\u015bcie \u2013 sprzedaje teraz na ca\u0142ym \u015bwiecie.

Re.<\/span>: A jak branding prze\u0142o\u017cy\u0142 si\u0119 na liczby, procenty?
HP<\/span>: W tej sytuacji ju\u017c musz\u0119 podwoi\u0107 zesp\u00f3\u0142, a to dopiero trzy miesi\u0105ce od startu. Nie umiem teraz powiedzie\u0107 dok\u0142adnie w liczbach, ale tu\u017c przed epidemi\u0105 przesta\u0142em przyjmowa\u0107 zlecenia, bo si\u0119 nie wyrabiamy. Po prostu nie jestem w stanie ju\u017c nad\u0105\u017cy\u0107.<\/p>\",\r\n \"align\": \"middle\",\r\n \"row\": 47,\r\n \"col\": 0,\r\n \"colspan\": 10,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 10,\r\n \"frameOverflow\": \"\",\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

\u201cPo wsp\u00f3\u0142pracy z Wami jedyne co powinienem wiedzie\u0107, to gdzie zadzwoni\u0107, czyli do Was.\u201d<\/h1>

\u00a0<\/p>

Re.<\/span>: Czy jest co\u015b, co uwa\u017casz, \u017ce wartoby poruszy\u0107?
HP<\/span>: Podtrzymuj\u0119 opini\u0119, kt\u00f3r\u0105 kiedy\u015b napisa\u0142em. To jest tak \u2013 zanim do Was przyszed\u0142em wydawa\u0142o mi si\u0119, \u017ce co\u015b wiem na temat marketingu, marek, brandingu. Og\u00f3lnie ludziom si\u0119 wydaje, \u017ce co\u015b wiedz\u0105, bo maj\u0105 firmy. Bzdura. Nic nie wiedzia\u0142em. Po wsp\u00f3\u0142pracy z Wami jedyne co powinienem wiedzie\u0107, to gdzie zadzwoni\u0107, czyli do Was.
Je\u015bli kto\u015b wsp\u00f3\u0142pracuj\u0105c z Wami jest w stanie od\u0142o\u017cy\u0107 na bok swoje ego, swoj\u0105 osob\u0119 i zaufa\u0107 Wam, to ma gwarantowany sukces. Je\u015bli ma ustalony cel, pozwoli Wam pracowa\u0107 i Wam zaufa, to Wy go dowieziecie tam, gdzie chce by\u0107. I o tym jestem przekonany. I to jest bardzo istotne, bo niewiele agencji robi tak obszerny wywiad, robi tak obszerne badania, ma tak obszerne wnioski i dopiero zaczyna pracowa\u0107. Bo Wy \u2013 podtrzymuj\u0119 to, co kiedy\u015b napisa\u0142em \u2013 badacie klienta, wczuwacie si\u0119, rozmawiacie. Jak porz\u0105dny lekarz \u2013 najpierw bada problem, p\u00f3\u017aniej szuka rozwi\u0105zania, a na ko\u0144cu monitoruje. Tak to ma dzia\u0142a\u0107. I Wy w tym pokazujecie najlepszy poziom jaki mo\u017cna wyznaczy\u0107. Dowozicie klienta do celu na podstawie bardzo konkretnego wywiadu, mocnego s\u0142uchania, mocnego czucia, i dopiero zaczynacie dzia\u0142ania. Po\u015bwi\u0119cili\u015bcie mi mn\u00f3stwo czasu. Mn\u00f3stwo. To nie podlega \u017cadnej w\u0105tpliwo\u015bci.
Heimdall si\u0119 uda\u0142 Waszymi sposobami. Przekonali\u015bcie mnie, \u017ce to, co robicie jest dobre. Na pocz\u0105tku tego nie rozumia\u0142em, ale teraz rozumiem, \u017ce ego w biznesie jest bezsensowne, \u017ce podej\u015bcie osobiste trzeba od\u0142o\u017cy\u0107 na bok i tyle. Wasza pewno\u015b\u0107 tego co robicie jest tak du\u017ca, \u017ce w pewnym momencie pomy\u015bla\u0142em sobie: Oni naprawd\u0119 dziesi\u0119\u0107 razy lepiej wiedz\u0105 co robi\u0105 ni\u017c ja. Co ja mam tam kwestionowa\u0107? A to nie jest \u0142atwe, bo to co robicie to tak du\u017cy przewr\u00f3t, \u017ce mia\u0142em na pocz\u0105tku w\u0105tpliwo\u015bci. Ale pokazali\u015bcie, \u017ce wiecie co robicie i wszystko si\u0119 obroni\u0142o. Dowie\u017ali\u015bcie do celu i za to Wam bardzo dzi\u0119kuj\u0119 i jestem Wam wdzi\u0119czny.
Niewiele jest takich firm. Wy macie tak\u0105 kompozycj\u0119, kt\u00f3ra jest trudna w biznesie do po\u0142\u0105czenia. Wy macie ten balans mi\u0119dzy emocjami a wynikiem, mi\u0119dzy artyzmem a praktyczno\u015bci\u0105. I to s\u0105 rzeczy na poz\u00f3r skrajne, ale sama praktyczno\u015b\u0107 daleko nie zajdzie jak nie ma nuty artyzmu. I to zbalansowanie jest bardzo trudne. Wy macie t\u0119 zdolno\u015b\u0107 emocjonalnego podej\u015bcia, ale zarazem i pomy\u015blenia o wyniku. I to z jednej strony czyni z Was artyst\u00f3w, z drugiej biznesmen\u00f3w.<\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 48,\r\n \"col\": 0,\r\n \"colspan\": 10,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 14,\r\n \"frameOverflow\": \"\",\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Inne projekty<\/h1>\",\r\n \"align\": \"middle\",\r\n \"row\": 49,\r\n \"col\": 0,\r\n \"colspan\": 5,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 9,\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"postThumbnail\",\r\n \"cont\": \"\/wp-content\/uploads\/2019\/03\/portfolio_brandhike_cover.png\",\r\n \"align\": \"top\",\r\n \"row\": 50,\r\n \"col\": 0,\r\n \"colspan\": 10,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 6,\r\n \"title\": \"Brandhike \u2013 budowanie wiarygodno\u015bci niszowej marki w oczach korporacji.\",\r\n \"postid\": 321,\r\n \"descr\": \"\",\r\n \"link\": \"\/brandhike\/\",\r\n \"attid\": 378,\r\n \"ar\": 0.6550100874243443,\r\n \"sizes\": {\r\n \"_265\": \"\/wp-content\/uploads\/2019\/03\/portfolio_brandhike_cover-265x174.png\",\r\n \"_512\": 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Kontakt \u2192<\/a><\/h1>\",\r\n \"align\": \"top\",\r\n \"row\": 52,\r\n \"col\": 0,\r\n \"colspan\": 5,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 18,\r\n \"frameOverflow\": \"\",\r\n \"absolute_position\": false\r\n }\r\n ]\r\n}","_links":{"self":[{"href":"https:\/\/redkroft.com\/pl\/wp-json\/wp\/v2\/posts\/1227"}],"collection":[{"href":"https:\/\/redkroft.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/redkroft.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/redkroft.com\/pl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/redkroft.com\/pl\/wp-json\/wp\/v2\/comments?post=1227"}],"version-history":[{"count":0,"href":"https:\/\/redkroft.com\/pl\/wp-json\/wp\/v2\/posts\/1227\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/redkroft.com\/pl\/wp-json\/wp\/v2\/media\/2020"}],"wp:attachment":[{"href":"https:\/\/redkroft.com\/pl\/wp-json\/wp\/v2\/media?parent=1227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/redkroft.com\/pl\/wp-json\/wp\/v2\/categories?post=1227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/redkroft.com\/pl\/wp-json\/wp\/v2\/tags?post=1227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}