{"id":1304,"date":"2020-05-11T08:50:17","date_gmt":"2019-02-07T09:08:46","guid":{"rendered":"https:\/\/redkroft.com\/xxx-5\/"},"modified":"2025-11-10T10:33:26","modified_gmt":"2025-11-10T10:33:26","slug":"fourthwall","status":"publish","type":"post","link":"https:\/\/redkroft.com\/pl\/fourthwall\/","title":{"rendered":"Fourthwall \u2014 marka stworzona dla tw\u00f3rc\u00f3w."},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":2022,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1],"tags":[],"aioseo_notices":[],"grid":"{\r\n \"colCount\": 10,\r\n \"colGutter\": 1,\r\n \"rowGutters\": [\r\n 1,\r\n 1,\r\n 5,\r\n 1,\r\n 5,\r\n 1,\r\n 5,\r\n 1,\r\n 1,\r\n 5,\r\n 5,\r\n 1,\r\n 1,\r\n 5,\r\n 1,\r\n 1,\r\n 1,\r\n 5,\r\n 1,\r\n 5,\r\n 1,\r\n 1,\r\n 1,\r\n 1,\r\n 1,\r\n 1,\r\n 1,\r\n 1,\r\n 1,\r\n 1,\r\n 1,\r\n 1,\r\n 1,\r\n 1,\r\n 5,\r\n 8,\r\n 1,\r\n 5,\r\n 5,\r\n 1,\r\n 5\r\n ],\r\n \"frameMargin\": 1,\r\n \"topFrameMargin\": 0,\r\n \"bottomFrameMargin\": 0,\r\n \"rowAttrs\": [\r\n {\r\n \"bgcolor\": \"#9e9e9e\",\r\n \"bgimage\": {\r\n \"attid\": 1305,\r\n \"url\": \"\/wp-content\/uploads\/2020\/05\/Fourthwall_hero_02.png\",\r\n \"sizes\": {\r\n \"_1920\": {\r\n \"w\": 1920,\r\n \"h\": 1041,\r\n \"url\": \"\/wp-content\/uploads\/2020\/05\/Fourthwall_hero_02-1920x1041.png\"\r\n },\r\n \"_1280\": {\r\n \"w\": 1280,\r\n \"h\": 694,\r\n \"url\": \"\/wp-content\/uploads\/2020\/05\/Fourthwall_hero_02-1280x694.png\"\r\n },\r\n \"_1024\": {\r\n \"w\": 1024,\r\n \"h\": 555,\r\n \"url\": \"\/wp-content\/uploads\/2020\/05\/Fourthwall_hero_02-1024x555.png\"\r\n },\r\n \"_768\": {\r\n \"w\": 768,\r\n \"h\": 416,\r\n \"url\": \"\/wp-content\/uploads\/2020\/05\/Fourthwall_hero_02-768x416.png\"\r\n },\r\n \"_512\": {\r\n \"w\": 512,\r\n \"h\": 278,\r\n \"url\": \"\/wp-content\/uploads\/2020\/05\/Fourthwall_hero_02-512x278.png\"\r\n },\r\n \"_265\": {\r\n \"w\": 265,\r\n \"h\": 144,\r\n \"url\": \"\/wp-content\/uploads\/2020\/05\/Fourthwall_hero_02-265x144.png\"\r\n }\r\n }\r\n },\r\n \"row100vh\": true,\r\n \"rowcustomheight\": \"\",\r\n \"relid\": 6\r\n },\r\n {\r\n \"relid\": 17\r\n },\r\n {\r\n \"relid\": 19\r\n },\r\n {\r\n \"relid\": 20\r\n },\r\n {\r\n \"relid\": 21\r\n },\r\n {\r\n \"relid\": 22\r\n },\r\n {\r\n \"relid\": 24\r\n },\r\n {\r\n \"relid\": 26\r\n },\r\n {\r\n \"relid\": 27\r\n },\r\n {\r\n \"relid\": 28\r\n },\r\n {\r\n \"relid\": 29\r\n },\r\n {\r\n \"relid\": 30\r\n },\r\n {\r\n \"relid\": 31\r\n },\r\n {\r\n \"relid\": 32\r\n },\r\n {\r\n \"relid\": 33\r\n },\r\n {\r\n \"relid\": 34\r\n },\r\n {\r\n \"relid\": 35\r\n },\r\n {\r\n \"relid\": 36\r\n },\r\n {\r\n \"relid\": 37\r\n },\r\n {\r\n \"relid\": 38\r\n },\r\n {\r\n \"relid\": 39\r\n },\r\n {\r\n \"relid\": 40\r\n },\r\n {\r\n \"relid\": 41\r\n },\r\n {\r\n \"relid\": 42\r\n },\r\n {\r\n \"relid\": 43\r\n },\r\n {\r\n \"relid\": 44\r\n },\r\n {\r\n \"relid\": 45\r\n },\r\n {\r\n \"relid\": 46\r\n },\r\n {\r\n \"relid\": 47\r\n },\r\n {\r\n \"relid\": 48\r\n },\r\n {\r\n \"relid\": 49\r\n },\r\n {\r\n \"relid\": 50\r\n },\r\n {\r\n \"relid\": 51\r\n },\r\n {\r\n \"relid\": 52\r\n },\r\n {\r\n \"relid\": 53\r\n },\r\n {\r\n \"relid\": 54\r\n },\r\n {\r\n \"relid\": 55\r\n },\r\n {\r\n \"relid\": 56\r\n },\r\n {\r\n \"relid\": 57\r\n },\r\n {\r\n \"relid\": 58\r\n },\r\n {\r\n \"relid\": 59\r\n },\r\n {\r\n \"relid\": 60\r\n }\r\n ],\r\n \"bgColor\": null,\r\n \"cont\": [\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Fourthwall
Najbardziej wyr\u00f3\u017cniaj\u0105ca si\u0119 na rynku marka startupu dla tw\u00f3rc\u00f3w contentu.
<\/span><\/h1>\",\r\n \"align\": \"bottom\",\r\n \"row\": 0,\r\n \"col\": 1,\r\n \"colspan\": 7,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 2,\r\n \"yvel\": 1,\r\n \"push\": 1,\r\n \"relid\": 11,\r\n \"frameOverflow\": \"\",\r\n \"absolute_position\": true\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Fourthwall to platforma internetowa adresowana do tw\u00f3rc\u00f3w contentu, kt\u00f3ra pozwala im sprzedawa\u0107 materia\u0142y promocyjne brandowane ich osobist\u0105 mark\u0105. Do u\u017cytkownik\u00f3w nale\u017c\u0105 m.in. tw\u00f3rcy wideo w kana\u0142ach YouTube i Twitch, blogerzy, celebryci i inni. W pomys\u0142 zainwestowa\u0142 jeden z topowych funduszy VC, Initialized Capital, za\u0142o\u017cony przez wsp\u00f3\u0142tw\u00f3rc\u00f3w Y Combinator i Reddit.

Jako nowy startup, Fourthwall musia\u0142 szybko wyr\u00f3\u017cni\u0107 si\u0119 na tle konkurencji, aby przetrwa\u0107 i rosn\u0105\u0107 w si\u0142\u0119. Co wi\u0119cej, ze wzgl\u0119du na specyfik\u0119 odbiorc\u00f3w, autentyczno\u015b\u0107 przekazu jest tu kluczowa. Przygotowali\u015bmy wi\u0119c unikatow\u0105 strategi\u0119 i identyfikacj\u0119, kt\u00f3ra odwa\u017cnie i efektywnie pozycjonuje mark\u0119 na rynku.<\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 1,\r\n \"col\": 1,\r\n \"colspan\": 6,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 1,\r\n \"relid\": 137,\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Rok<\/span><\/p>

2019<\/span><\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 1,\r\n \"col\": 7,\r\n \"colspan\": 1,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 8,\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Zakres<\/span><\/span><\/p>

Brand design, strategia, materia\u0142y promocyjne, copywriting, identyfikacja wizualna, identyfikacja werbalna, outdoor, no\u015bniki drukowane, system oznakowania i informacji przestrzennej.<\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 1,\r\n \"col\": 8,\r\n \"colspan\": 2,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 139,\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"cont\": \"\/wp-content\/uploads\/2020\/05\/fourthwall_ipad_animacja.gif\",\r\n \"align\": \"top\",\r\n \"row\": 2,\r\n \"col\": 0,\r\n \"colspan\": 10,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 6057,\r\n \"attid\": 1306,\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2020\/05\/fourthwall_ipad_animacja.gif\",\r\n \"_1920\": \"\/wp-content\/uploads\/2020\/05\/fourthwall_ipad_animacja-1920x1039.gif\",\r\n \"_1280\": \"\/wp-content\/uploads\/2020\/05\/fourthwall_ipad_animacja-1280x693.gif\",\r\n \"_1024\": \"\/wp-content\/uploads\/2020\/05\/fourthwall_ipad_animacja-1024x554.gif\",\r\n \"_768\": \"\/wp-content\/uploads\/2020\/05\/fourthwall_ipad_animacja-768x416.gif\",\r\n \"_512\": \"\/wp-content\/uploads\/2020\/05\/fourthwall_ipad_animacja-512x277.gif\",\r\n \"_265\": \"\/wp-content\/uploads\/2020\/05\/fourthwall_ipad_animacja-265x143.gif\"\r\n },\r\n \"w\": 2495,\r\n \"h\": 1350,\r\n \"ar\": 0.5410821643286573,\r\n \"alt\": \"\",\r\n \"frameOverflow\": \"\",\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

3 narz\u0119dzia analityczne, 11 kryteri\u00f3w bada\u0144, 127 zmiennych<\/h1>\",\r\n \"align\": \"top\",\r\n \"row\": 3,\r\n \"col\": 5,\r\n \"colspan\": 5,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 5,\r\n \"relid\": 15,\r\n \"frameOverflow\": \"\",\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Zanim zacz\u0119li\u015bmy my\u015ble\u0107 o identyfikacji wizualnej wpierw bardzo dok\u0142adnie przeanalizowali\u015bmy sytuacj\u0119 Fourthwall. Ocenili\u015bmy aktualne pozycjonowanie, bezpo\u015bredni\u0105 konkurencj\u0119, pozycjonowanie konkurencji, cechy unikatowe, grup\u0119 docelow\u0105, definicj\u0119 rynku, obietnic\u0119 marki i reason-to-believe. Rezultaty jakie otrzymali\u015bmy wykaza\u0142y, \u017ce ponad 80% dzia\u0142a\u0144 i komunikat\u00f3w firm konkurencyjnych i substytut\u00f3w Fourthwall pokrywa si\u0119 ze sob\u0105.<\/p>

Na podstawie tych bada\u0144 stworzyli\u015bmy wytyczne dla Fourthwall, definiuj\u0105ce jego nisz\u0119 w rynku i komunikacj\u0119 z odbiorcami. Wiemy jaki kierunek nada mu najwi\u0119ksz\u0105 si\u0142\u0119 przetargow\u0105, autentyczny i unikatowy g\u0142os oraz realnie wyr\u00f3\u017cni na tle innych serwis\u00f3w.<\/p>\",\r\n \"align\": \"middle\",\r\n \"row\": 4,\r\n \"col\": 6,\r\n \"colspan\": 4,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 6,\r\n \"relid\": 23,\r\n \"frameOverflow\": \"\",\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"cont\": \"\/wp-content\/uploads\/2020\/05\/2-Fourthwall-Redkroft-agencja-brandingowa-warszawa.png\",\r\n \"align\": \"top\",\r\n \"row\": 5,\r\n \"col\": 0,\r\n \"colspan\": 5,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 9078,\r\n \"attid\": 1307,\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2020\/05\/2-Fourthwall-Redkroft-agencja-brandingowa-warszawa.png\",\r\n \"_1024\": \"\/wp-content\/uploads\/2020\/05\/2-Fourthwall-Redkroft-agencja-brandingowa-warszawa-1024x1024.png\",\r\n \"_768\": \"\/wp-content\/uploads\/2020\/05\/2-Fourthwall-Redkroft-agencja-brandingowa-warszawa-768x768.png\",\r\n \"_512\": \"\/wp-content\/uploads\/2020\/05\/2-Fourthwall-Redkroft-agencja-brandingowa-warszawa-512x512.png\",\r\n \"_265\": \"\/wp-content\/uploads\/2020\/05\/2-Fourthwall-Redkroft-agencja-brandingowa-warszawa-265x265.png\"\r\n },\r\n \"w\": 1235,\r\n \"h\": 1235,\r\n \"ar\": 1,\r\n \"alt\": \"\",\r\n \"frameOverflow\": \"\",\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"cont\": \"\/wp-content\/uploads\/2020\/05\/3-Fourthwall-Redkroft-branding-for-startups.png\",\r\n \"align\": \"top\",\r\n \"row\": 5,\r\n \"col\": 5,\r\n \"colspan\": 5,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 12607,\r\n \"attid\": 1308,\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2020\/05\/3-Fourthwall-Redkroft-branding-for-startups.png\",\r\n \"_1024\": \"\/wp-content\/uploads\/2020\/05\/3-Fourthwall-Redkroft-branding-for-startups-1024x1381.png\",\r\n \"_768\": \"\/wp-content\/uploads\/2020\/05\/3-Fourthwall-Redkroft-branding-for-startups-768x1036.png\",\r\n \"_512\": \"\/wp-content\/uploads\/2020\/05\/3-Fourthwall-Redkroft-branding-for-startups-512x691.png\",\r\n \"_265\": \"\/wp-content\/uploads\/2020\/05\/3-Fourthwall-Redkroft-branding-for-startups-265x357.png\"\r\n },\r\n \"w\": 1235,\r\n \"h\": 1666,\r\n \"ar\": 1.348987854251012,\r\n \"alt\": \"\",\r\n \"frameOverflow\": \"\",\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Identyfikacja Werbalna \u2014 jakim stylem m\u00f3wi\u0107 jednocze\u015bnie do fan\u00f3w cosplay, amator\u00f3w w\u0119dkarstwa i coach\u00f3w biznesowych.<\/h1>\",\r\n \"align\": \"top\",\r\n \"row\": 6,\r\n \"col\": 0,\r\n \"colspan\": 4,\r\n \"offsetx\": 0,\r\n \"offsety\": -17.2,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 7,\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Zdecydowali\u015bmy si\u0119 na styl potoczny w pozytywnym sensie \u2014 przyjazny, naturalny, prosty w konstrukcji i odbiorze. Taki, kt\u00f3ry burzy barier\u0119 mi\u0119dzy odbiorc\u0105 i mark\u0105. Pokazujemy, \u017ce Fourthwall otwiera si\u0119 na odbiorc\u00f3w, pozwala na swobod\u0119 ekspresji i dowolno\u015b\u0107 kreacji. Poprzez otwarto\u015b\u0107 komunikacyjn\u0105 pokazujemy, \u017ce marka jest otwarta r\u00f3wnie\u017c na styl u\u017cytkownik\u00f3w.<\/p>\",\r\n \"align\": \"middle\",\r\n \"row\": 6,\r\n \"col\": 5,\r\n \"colspan\": 4,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 1,\r\n \"relid\": 16,\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"cont\": \"\/wp-content\/uploads\/2020\/05\/4-Fourthwall-Redkroft-branding-startupow-funduszy-vc.png\",\r\n \"align\": \"top\",\r\n \"row\": 7,\r\n \"col\": 0,\r\n \"colspan\": 10,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 16648,\r\n \"attid\": 1309,\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2020\/05\/4-Fourthwall-Redkroft-branding-startupow-funduszy-vc.png\",\r\n \"_1920\": 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Dzi\u0119ki zmieniaj\u0105cym si\u0119 grafikom, logo reprezentuje esencj\u0119 tworzenia contentu.<\/h1>\",\r\n \"align\": \"top\",\r\n \"row\": 10,\r\n \"col\": 5,\r\n \"colspan\": 5,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 5,\r\n \"relid\": 5,\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"html5video\",\r\n \"cont\": \"\/wp-content\/uploads\/2020\/05\/fourthwall_all-icons.png\",\r\n \"align\": \"top\",\r\n \"row\": 11,\r\n \"col\": 0,\r\n \"colspan\": 10,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 4512,\r\n \"autoplay\": true,\r\n \"loop\": true,\r\n \"mute\": true,\r\n \"controls\": false,\r\n \"playpauseonclick\": false,\r\n \"playicon\": false,\r\n \"ar\": 0.540625,\r\n \"mp4\": \"\/wp-content\/uploads\/2020\/05\/wszystkie-ikony.mp4\",\r\n \"filename\": \"wszystkie-ikony.mp4\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2020\/05\/fourthwall_all-icons.png\",\r\n \"_3200\": \"\/wp-content\/uploads\/2020\/05\/fourthwall_all-icons-3200x1718.png\",\r\n \"_2560\": \"\/wp-content\/uploads\/2020\/05\/fourthwall_all-icons-2560x1374.png\",\r\n \"_1920\": \"\/wp-content\/uploads\/2020\/05\/fourthwall_all-icons-1920x1031.png\",\r\n \"_1280\": \"\/wp-content\/uploads\/2020\/05\/fourthwall_all-icons-1280x687.png\",\r\n \"_1024\": \"\/wp-content\/uploads\/2020\/05\/fourthwall_all-icons-1024x550.png\",\r\n \"_768\": \"\/wp-content\/uploads\/2020\/05\/fourthwall_all-icons-768x412.png\",\r\n \"_512\": \"\/wp-content\/uploads\/2020\/05\/fourthwall_all-icons-512x275.png\",\r\n \"_265\": \"\/wp-content\/uploads\/2020\/05\/fourthwall_all-icons-265x142.png\"\r\n },\r\n \"imgar\": 0.5368146214099216,\r\n \"h\": 1038,\r\n \"w\": 1920,\r\n \"muteDisabled\": \"disabled\",\r\n \"frameOverflow\": \"\",\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"html5video\",\r\n \"cont\": \"\/wp-content\/uploads\/2020\/05\/fourthwall-press-ad-anim-thumbnail.png\",\r\n \"align\": \"top\",\r\n \"row\": 12,\r\n \"col\": 0,\r\n \"colspan\": 10,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 1670,\r\n \"autoplay\": true,\r\n \"loop\": true,\r\n \"mute\": true,\r\n \"controls\": false,\r\n \"playpauseonclick\": false,\r\n \"playicon\": false,\r\n \"ar\": 0.5397070161912105,\r\n \"mp4\": \"\/wp-content\/uploads\/2020\/05\/fourthwall_press_ad_animacja.mp4\",\r\n \"filename\": \"fourthwall_press_ad_animacja.mp4\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2020\/05\/fourthwall-press-ad-anim-thumbnail.png\",\r\n \"_1920\": \"\/wp-content\/uploads\/2020\/05\/fourthwall-press-ad-anim-thumbnail-1920x1038.png\",\r\n \"_1280\": \"\/wp-content\/uploads\/2020\/05\/fourthwall-press-ad-anim-thumbnail-1280x692.png\",\r\n \"_1024\": \"\/wp-content\/uploads\/2020\/05\/fourthwall-press-ad-anim-thumbnail-1024x554.png\",\r\n \"_768\": \"\/wp-content\/uploads\/2020\/05\/fourthwall-press-ad-anim-thumbnail-768x415.png\",\r\n \"_512\": \"\/wp-content\/uploads\/2020\/05\/fourthwall-press-ad-anim-thumbnail-512x277.png\",\r\n \"_265\": \"\/wp-content\/uploads\/2020\/05\/fourthwall-press-ad-anim-thumbnail-265x143.png\"\r\n },\r\n \"imgar\": 0.5407816482582838,\r\n \"h\": 1400,\r\n \"w\": 2594,\r\n \"muteDisabled\": \"disabled\",\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Dobieraj\u0105c fotografie mieli\u015bmy na celu stworzenie poczucia lekko\u015bci, rado\u015bci i naturalno\u015bci. 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\u201cChc\u0119 podkre\u015bli\u0107, \u017ce UWIELBIAM to co zrobili\u015bcie z logo i mark\u0105. Uwa\u017cam, \u017ce jest niesamowite i \u015bwiatowej klasy.\u201d<\/h1>\",\r\n \"align\": \"middle\",\r\n \"row\": 18,\r\n \"col\": 5,\r\n \"colspan\": 5,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 5,\r\n \"relid\": 14,\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Walker Williams\u00a0
CPO, Fourthwall<\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 19,\r\n \"col\": 5,\r\n \"colspan\": 2,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 5,\r\n \"relid\": 10872,\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"cont\": \"\/wp-content\/uploads\/2020\/05\/13-Fourthwall-Redkroft-apparel-brand-design.png\",\r\n \"align\": \"top\",\r\n \"row\": 20,\r\n \"col\": 0,\r\n \"colspan\": 10,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 14289,\r\n \"attid\": 1326,\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2020\/05\/13-Fourthwall-Redkroft-apparel-brand-design.png\",\r\n \"_1920\": \"\/wp-content\/uploads\/2020\/05\/13-Fourthwall-Redkroft-apparel-brand-design-1920x1039.png\",\r\n \"_1280\": \"\/wp-content\/uploads\/2020\/05\/13-Fourthwall-Redkroft-apparel-brand-design-1280x693.png\",\r\n 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78 stron ksi\u0119gi marki.<\/h1>

Jednym z najbardziej rozbudowanych materia\u0142\u00f3w jaki stworzyli\u015bmy dla Fourthwall jest brand manual.\u00a0W obszernym dokumencie zawarli\u015bmy najwa\u017cniejsze wytyczne dotycz\u0105ce identyfikacji. Brandbook sk\u0142ada si\u0119 z siedmiu g\u0142\u00f3wnych rozdzia\u0142\u00f3w opisuj\u0105cych zasady budowy i korzystania m.in. z logo, typografii i kolor\u00f3w, layout\u00f3w na social media, tworzenia materia\u0142\u00f3w drukowanych i outdoor, stylu fotografii oraz wideo i innych. Podr\u0119cznik pe\u0142en jest przyk\u0142ad\u00f3w dobrych i z\u0142ych praktyk oraz dok\u0142adnych opis\u00f3w prowadz\u0105cych u\u017cytkownika za r\u0119k\u0119.<\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 28,\r\n \"col\": 5,\r\n \"colspan\": 4,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 3672,\r\n \"frameOverflow\": \"\",\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"cont\": \"\/wp-content\/uploads\/2020\/05\/27-Fourthwall-Redkroft-brand-guidelines-design.png\",\r\n \"align\": \"top\",\r\n \"row\": 29,\r\n \"col\": 4,\r\n \"colspan\": 5,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 4,\r\n \"relid\": 3220,\r\n \"attid\": 1340,\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2020\/05\/27-Fourthwall-Redkroft-brand-guidelines-design.png\",\r\n \"_1024\": 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\u201cRedkroft wykona\u0142 kawa\u0142 dobrej roboty w stworzeniu marki od zera. Jeste\u015bmy zachwyceni rezultatem i chcemy zleci\u0107 kolejne projekty. Zaimponowa\u0142o nam zw\u0142aszcza to, jak potrafili si\u0119 odnale\u017a\u0107 w nowych warunkach, gdy zmienili\u015bmy nazw\u0119 marki w trakcie trwania prac. Zdecydowanie polecamy Redkroft ka\u017cdemu, kto chce mie\u0107 branding na \u015bwiatowym poziomie.\u201d<\/h1>\",\r\n \"align\": \"top\",\r\n \"row\": 36,\r\n \"col\": 1,\r\n \"colspan\": 8,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 1,\r\n \"relid\": 4,\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Walker Williams\u00a0
CPO, Fourthwall<\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 37,\r\n \"col\": 1,\r\n \"colspan\": 2,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 1,\r\n \"relid\": 10,\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Zesp\u00f3\u0142<\/h1>

Identyfikacja Wizualna:<\/span>\u00a0Natalia Bilska

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Inne projekty<\/h1>\",\r\n \"align\": \"middle\",\r\n \"row\": 39,\r\n \"col\": 0,\r\n \"colspan\": 5,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 9,\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"postThumbnail\",\r\n \"cont\": \"\/wp-content\/uploads\/2019\/05\/mobee-dick-logo-animation.gif\",\r\n \"align\": \"top\",\r\n \"row\": 40,\r\n \"col\": 0,\r\n \"colspan\": 5,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 13,\r\n \"title\": \"Mobee Dick \u2013 najbardziej mobilny brand w bran\u017cy UX.\",\r\n \"postid\": 319,\r\n \"descr\": \"\",\r\n \"link\": \"\/mobeedick\/\",\r\n \"attid\": 622,\r\n \"ar\": 0.655,\r\n \"sizes\": {\r\n \"_265\": \"\/wp-content\/uploads\/2019\/05\/mobee-dick-logo-animation-265x174.gif\",\r\n \"_512\": 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Fourthwall
Najbardziej wyr\u00f3\u017cniaj\u0105ca si\u0119 na rynku marka startupu dla tw\u00f3rc\u00f3w contentu.
<\/span><\/h1>\",\r\n \"align\": \"bottom\",\r\n \"row\": 0,\r\n \"col\": 1,\r\n \"colspan\": 8,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 2,\r\n \"yvel\": 1,\r\n \"push\": 1,\r\n \"relid\": 11,\r\n \"frameOverflow\": \"\"\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Rok<\/span><\/p>

2019<\/span><\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 1,\r\n \"col\": 1,\r\n \"colspan\": 2,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 1,\r\n \"relid\": 8,\r\n \"frameOverflow\": \"\"\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Zakres<\/span><\/span><\/p>

Brand design, strategia, materia\u0142y promocyjne, copywriting, identyfikacja wizualna, identyfikacja werbalna, outdoor, no\u015bniki drukowane, system oznakowania i informacji przestrzennej.<\/p>\",\r\n \"align\": \"middle\",\r\n \"row\": 1,\r\n \"col\": 3,\r\n \"colspan\": 6,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 139,\r\n \"frameOverflow\": \"\"\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Fourthwall to platforma internetowa adresowana do tw\u00f3rc\u00f3w contentu, kt\u00f3ra pozwala im sprzedawa\u0107 materia\u0142y promocyjne brandowane ich osobist\u0105 mark\u0105. Do u\u017cytkownik\u00f3w nale\u017c\u0105 m.in. tw\u00f3rcy wideo w kana\u0142ach YouTube i Twitch, blogerzy, celebryci i inni. W pomys\u0142 zainwestowa\u0142 jeden z topowych funduszy VC, Initialized Capital, za\u0142o\u017cony przez wsp\u00f3\u0142tw\u00f3rc\u00f3w Y Combinator i Reddit.

Jako nowy startup, Fourthwall musia\u0142 szybko wyr\u00f3\u017cni\u0107 si\u0119 na tle konkurencji, aby przetrwa\u0107 i rosn\u0105\u0107 w si\u0142\u0119. Co wi\u0119cej, ze wzgl\u0119du na specyfik\u0119 odbiorc\u00f3w, autentyczno\u015b\u0107 przekazu jest tu kluczowa. Przygotowali\u015bmy wi\u0119c unikatow\u0105 strategi\u0119 i identyfikacj\u0119, kt\u00f3ra odwa\u017cnie i efektywnie pozycjonuje mark\u0119 na rynku.<\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 2,\r\n \"col\": 1,\r\n \"colspan\": 9,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 1,\r\n \"relid\": 137,\r\n \"frameOverflow\": \"\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"cont\": \"\/wp-content\/uploads\/2020\/05\/fourthwall_ipad_animacja.gif\",\r\n \"align\": \"top\",\r\n \"row\": 3,\r\n \"col\": 0,\r\n \"colspan\": 10,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 6057,\r\n \"attid\": 1306,\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2020\/05\/fourthwall_ipad_animacja.gif\",\r\n \"_1920\": \"\/wp-content\/uploads\/2020\/05\/fourthwall_ipad_animacja-1920x1039.gif\",\r\n \"_1280\": \"\/wp-content\/uploads\/2020\/05\/fourthwall_ipad_animacja-1280x693.gif\",\r\n \"_1024\": \"\/wp-content\/uploads\/2020\/05\/fourthwall_ipad_animacja-1024x554.gif\",\r\n \"_768\": \"\/wp-content\/uploads\/2020\/05\/fourthwall_ipad_animacja-768x416.gif\",\r\n \"_512\": \"\/wp-content\/uploads\/2020\/05\/fourthwall_ipad_animacja-512x277.gif\",\r\n \"_265\": \"\/wp-content\/uploads\/2020\/05\/fourthwall_ipad_animacja-265x143.gif\"\r\n },\r\n \"w\": 2495,\r\n \"h\": 1350,\r\n \"ar\": 0.5410821643286573,\r\n \"alt\": \"\",\r\n \"frameOverflow\": \"\"\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

3 narz\u0119dzia analityczne, 11 kryteri\u00f3w bada\u0144, 127 zmiennych<\/h1>\",\r\n \"align\": \"top\",\r\n \"row\": 4,\r\n \"col\": 0,\r\n \"colspan\": 10,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 15,\r\n \"frameOverflow\": \"\"\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Zanim zacz\u0119li\u015bmy my\u015ble\u0107 o identyfikacji wizualnej wpierw bardzo dok\u0142adnie przeanalizowali\u015bmy sytuacj\u0119 Fourthwall. Ocenili\u015bmy aktualne pozycjonowanie, bezpo\u015bredni\u0105 konkurencj\u0119, pozycjonowanie konkurencji, cechy unikatowe, grup\u0119 docelow\u0105, definicj\u0119 rynku, obietnic\u0119 marki i reason-to-believe. Rezultaty jakie otrzymali\u015bmy wykaza\u0142y, \u017ce ponad 80% dzia\u0142a\u0144 i komunikat\u00f3w firm konkurencyjnych i substytut\u00f3w Fourthwall pokrywa si\u0119 ze sob\u0105.<\/p>

Na podstawie tych bada\u0144 stworzyli\u015bmy wytyczne dla Fourthwall, definiuj\u0105ce jego nisz\u0119 w rynku i komunikacj\u0119 z odbiorcami. Wiemy jaki kierunek nada mu najwi\u0119ksz\u0105 si\u0142\u0119 przetargow\u0105, autentyczny i unikatowy g\u0142os oraz realnie wyr\u00f3\u017cni na tle innych serwis\u00f3w.<\/p>\",\r\n \"align\": \"middle\",\r\n \"row\": 5,\r\n \"col\": 0,\r\n \"colspan\": 10,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 23,\r\n \"frameOverflow\": \"\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"cont\": \"\/wp-content\/uploads\/2020\/05\/2-Fourthwall-Redkroft-agencja-brandingowa-warszawa.png\",\r\n \"align\": \"top\",\r\n \"row\": 6,\r\n \"col\": 0,\r\n \"colspan\": 10,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 9078,\r\n \"attid\": 1307,\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2020\/05\/2-Fourthwall-Redkroft-agencja-brandingowa-warszawa.png\",\r\n \"_1024\": \"\/wp-content\/uploads\/2020\/05\/2-Fourthwall-Redkroft-agencja-brandingowa-warszawa-1024x1024.png\",\r\n \"_768\": \"\/wp-content\/uploads\/2020\/05\/2-Fourthwall-Redkroft-agencja-brandingowa-warszawa-768x768.png\",\r\n \"_512\": \"\/wp-content\/uploads\/2020\/05\/2-Fourthwall-Redkroft-agencja-brandingowa-warszawa-512x512.png\",\r\n \"_265\": \"\/wp-content\/uploads\/2020\/05\/2-Fourthwall-Redkroft-agencja-brandingowa-warszawa-265x265.png\"\r\n },\r\n \"w\": 1235,\r\n \"h\": 1235,\r\n \"ar\": 1,\r\n \"alt\": \"\",\r\n \"frameOverflow\": \"\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"cont\": \"\/wp-content\/uploads\/2020\/05\/3-Fourthwall-Redkroft-branding-for-startups.png\",\r\n \"align\": \"middle\",\r\n \"row\": 7,\r\n \"col\": 0,\r\n \"colspan\": 10,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 12607,\r\n \"attid\": 1308,\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2020\/05\/3-Fourthwall-Redkroft-branding-for-startups.png\",\r\n \"_1024\": \"\/wp-content\/uploads\/2020\/05\/3-Fourthwall-Redkroft-branding-for-startups-1024x1381.png\",\r\n \"_768\": \"\/wp-content\/uploads\/2020\/05\/3-Fourthwall-Redkroft-branding-for-startups-768x1036.png\",\r\n \"_512\": \"\/wp-content\/uploads\/2020\/05\/3-Fourthwall-Redkroft-branding-for-startups-512x691.png\",\r\n \"_265\": \"\/wp-content\/uploads\/2020\/05\/3-Fourthwall-Redkroft-branding-for-startups-265x357.png\"\r\n },\r\n \"w\": 1235,\r\n \"h\": 1666,\r\n \"ar\": 1.348987854251012,\r\n \"alt\": \"\",\r\n \"frameOverflow\": \"\"\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Identyfikacja Werbalna \u2014 jakim stylem m\u00f3wi\u0107 jednocze\u015bnie do fan\u00f3w cosplay, amator\u00f3w w\u0119dkarstwa i coach\u00f3w biznesowych.<\/h1>\",\r\n \"align\": \"middle\",\r\n \"row\": 8,\r\n \"col\": 0,\r\n \"colspan\": 10,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 7,\r\n \"frameOverflow\": \"\"\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Zdecydowali\u015bmy si\u0119 na styl potoczny w pozytywnym sensie \u2014 przyjazny, naturalny, prosty w konstrukcji i odbiorze. Taki, kt\u00f3ry burzy barier\u0119 mi\u0119dzy odbiorc\u0105 i mark\u0105. Pokazujemy, \u017ce Fourthwall otwiera si\u0119 na odbiorc\u00f3w, pozwala na swobod\u0119 ekspresji i dowolno\u015b\u0107 kreacji. Poprzez otwarto\u015b\u0107 komunikacyjn\u0105 pokazujemy, \u017ce marka jest otwarta r\u00f3wnie\u017c na styl u\u017cytkownik\u00f3w.<\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 9,\r\n \"col\": 0,\r\n \"colspan\": 10,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 16,\r\n \"frameOverflow\": \"\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"cont\": \"\/wp-content\/uploads\/2020\/05\/4-Fourthwall-Redkroft-branding-startupow-funduszy-vc.png\",\r\n \"align\": \"top\",\r\n \"row\": 10,\r\n \"col\": 0,\r\n \"colspan\": 10,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 16648,\r\n \"attid\": 1309,\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2020\/05\/4-Fourthwall-Redkroft-branding-startupow-funduszy-vc.png\",\r\n \"_1920\": 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\"\/wp-content\/uploads\/2020\/05\/fourthwall_logo.png\",\r\n \"align\": \"top\",\r\n \"row\": 12,\r\n \"col\": 0,\r\n \"colspan\": 10,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 2290,\r\n \"autoplay\": true,\r\n \"loop\": true,\r\n \"mute\": true,\r\n \"controls\": false,\r\n \"playpauseonclick\": false,\r\n \"playicon\": false,\r\n \"ar\": 0.540625,\r\n \"mp4\": \"\/wp-content\/uploads\/2020\/05\/logo-2.mp4\",\r\n \"filename\": \"logo-2.mp4\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2020\/05\/fourthwall_logo.png\",\r\n \"_3200\": \"\/wp-content\/uploads\/2020\/05\/fourthwall_logo-3200x1718.png\",\r\n \"_2560\": \"\/wp-content\/uploads\/2020\/05\/fourthwall_logo-2560x1374.png\",\r\n \"_1920\": \"\/wp-content\/uploads\/2020\/05\/fourthwall_logo-1920x1031.png\",\r\n \"_1280\": \"\/wp-content\/uploads\/2020\/05\/fourthwall_logo-1280x687.png\",\r\n \"_1024\": 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Dzi\u0119ki zmieniaj\u0105cym si\u0119 grafikom, logo reprezentuje esencj\u0119 tworzenia contentu.<\/h1>\",\r\n \"align\": \"top\",\r\n \"row\": 13,\r\n \"col\": 1,\r\n \"colspan\": 9,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 1,\r\n \"relid\": 5,\r\n \"frameOverflow\": \"\"\r\n },\r\n {\r\n \"type\": \"html5video\",\r\n \"cont\": \"\/wp-content\/uploads\/2020\/05\/fourthwall_all-icons.png\",\r\n \"align\": \"top\",\r\n \"row\": 14,\r\n \"col\": 0,\r\n \"colspan\": 10,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 4512,\r\n \"autoplay\": true,\r\n \"loop\": true,\r\n \"mute\": true,\r\n \"controls\": false,\r\n \"playpauseonclick\": false,\r\n \"playicon\": false,\r\n \"ar\": 0.540625,\r\n \"mp4\": \"\/wp-content\/uploads\/2020\/05\/wszystkie-ikony.mp4\",\r\n \"filename\": \"wszystkie-ikony.mp4\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2020\/05\/fourthwall_all-icons.png\",\r\n \"_3200\": \"\/wp-content\/uploads\/2020\/05\/fourthwall_all-icons-3200x1718.png\",\r\n \"_2560\": \"\/wp-content\/uploads\/2020\/05\/fourthwall_all-icons-2560x1374.png\",\r\n \"_1920\": \"\/wp-content\/uploads\/2020\/05\/fourthwall_all-icons-1920x1031.png\",\r\n \"_1280\": \"\/wp-content\/uploads\/2020\/05\/fourthwall_all-icons-1280x687.png\",\r\n \"_1024\": \"\/wp-content\/uploads\/2020\/05\/fourthwall_all-icons-1024x550.png\",\r\n \"_768\": \"\/wp-content\/uploads\/2020\/05\/fourthwall_all-icons-768x412.png\",\r\n \"_512\": \"\/wp-content\/uploads\/2020\/05\/fourthwall_all-icons-512x275.png\",\r\n \"_265\": \"\/wp-content\/uploads\/2020\/05\/fourthwall_all-icons-265x142.png\"\r\n },\r\n \"imgar\": 0.5368146214099216,\r\n \"h\": 1038,\r\n \"w\": 1920,\r\n \"muteDisabled\": \"disabled\",\r\n \"frameOverflow\": \"\"\r\n },\r\n {\r\n \"type\": \"html5video\",\r\n \"cont\": \"\/wp-content\/uploads\/2020\/05\/fourthwall-press-ad-anim-thumbnail.png\",\r\n \"align\": \"top\",\r\n \"row\": 15,\r\n \"col\": 0,\r\n \"colspan\": 10,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 1670,\r\n \"autoplay\": true,\r\n \"loop\": true,\r\n \"mute\": true,\r\n \"controls\": false,\r\n \"playpauseonclick\": false,\r\n \"playicon\": false,\r\n \"ar\": 0.5397070161912105,\r\n \"mp4\": \"\/wp-content\/uploads\/2020\/05\/fourthwall_press_ad_animacja.mp4\",\r\n \"filename\": \"fourthwall_press_ad_animacja.mp4\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2020\/05\/fourthwall-press-ad-anim-thumbnail.png\",\r\n \"_1920\": \"\/wp-content\/uploads\/2020\/05\/fourthwall-press-ad-anim-thumbnail-1920x1038.png\",\r\n \"_1280\": \"\/wp-content\/uploads\/2020\/05\/fourthwall-press-ad-anim-thumbnail-1280x692.png\",\r\n \"_1024\": \"\/wp-content\/uploads\/2020\/05\/fourthwall-press-ad-anim-thumbnail-1024x554.png\",\r\n \"_768\": \"\/wp-content\/uploads\/2020\/05\/fourthwall-press-ad-anim-thumbnail-768x415.png\",\r\n \"_512\": \"\/wp-content\/uploads\/2020\/05\/fourthwall-press-ad-anim-thumbnail-512x277.png\",\r\n \"_265\": \"\/wp-content\/uploads\/2020\/05\/fourthwall-press-ad-anim-thumbnail-265x143.png\"\r\n },\r\n \"imgar\": 0.5407816482582838,\r\n \"h\": 1400,\r\n \"w\": 2594,\r\n \"muteDisabled\": \"disabled\"\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Dobieraj\u0105c fotografie mieli\u015bmy na celu stworzenie poczucia lekko\u015bci, rado\u015bci i naturalno\u015bci. 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\u201cChc\u0119 podkre\u015bli\u0107, \u017ce UWIELBIAM to co zrobili\u015bcie z logo i mark\u0105. Uwa\u017cam, \u017ce jest niesamowite i \u015bwiatowej klasy.\u201d<\/h1>\",\r\n \"align\": \"middle\",\r\n \"row\": 23,\r\n \"col\": 1,\r\n \"colspan\": 9,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 1,\r\n \"relid\": 14,\r\n \"frameOverflow\": \"\"\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Walker Williams\u00a0
CPO, Fourthwall<\/p>\",\r\n \"align\": \"middle\",\r\n \"row\": 24,\r\n \"col\": 1,\r\n \"colspan\": 9,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 1,\r\n \"relid\": 10872,\r\n \"frameOverflow\": \"\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"cont\": \"\/wp-content\/uploads\/2020\/05\/13-Fourthwall-Redkroft-apparel-brand-design.png\",\r\n \"align\": \"top\",\r\n \"row\": 25,\r\n \"col\": 0,\r\n \"colspan\": 10,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 14289,\r\n \"attid\": 1326,\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2020\/05\/13-Fourthwall-Redkroft-apparel-brand-design.png\",\r\n \"_1920\": \"\/wp-content\/uploads\/2020\/05\/13-Fourthwall-Redkroft-apparel-brand-design-1920x1039.png\",\r\n \"_1280\": \"\/wp-content\/uploads\/2020\/05\/13-Fourthwall-Redkroft-apparel-brand-design-1280x693.png\",\r\n 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78 stron ksi\u0119gi marki.<\/h1>

Jednym z najbardziej rozbudowanych materia\u0142\u00f3w jaki stworzyli\u015bmy dla Fourthwall jest brand manual.\u00a0W obszernym dokumencie zawarli\u015bmy najwa\u017cniejsze wytyczne dotycz\u0105ce identyfikacji. Brandbook sk\u0142ada si\u0119 z siedmiu g\u0142\u00f3wnych rozdzia\u0142\u00f3w opisuj\u0105cych zasady budowy i korzystania m.in. z logo, typografii i kolor\u00f3w, layout\u00f3w na social media, tworzenia materia\u0142\u00f3w drukowanych i outdoor, stylu fotografii oraz wideo i innych. Podr\u0119cznik pe\u0142en jest przyk\u0142ad\u00f3w dobrych i z\u0142ych praktyk oraz dok\u0142adnych opis\u00f3w prowadz\u0105cych u\u017cytkownika za r\u0119k\u0119.<\/p>\",\r\n \"align\": \"middle\",\r\n \"row\": 38,\r\n \"col\": 0,\r\n \"colspan\": 10,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 3672,\r\n \"frameOverflow\": \"\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"cont\": \"\/wp-content\/uploads\/2020\/05\/27-Fourthwall-Redkroft-brand-guidelines-design.png\",\r\n \"align\": \"top\",\r\n \"row\": 39,\r\n \"col\": 0,\r\n \"colspan\": 10,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 3220,\r\n \"attid\": 1340,\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2020\/05\/27-Fourthwall-Redkroft-brand-guidelines-design.png\",\r\n \"_1024\": 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\u201cRedkroft wykona\u0142 kawa\u0142 dobrej roboty w stworzeniu marki od zera. Jeste\u015bmy zachwyceni rezultatem i chcemy zleci\u0107 kolejne projekty. Zaimponowa\u0142o nam zw\u0142aszcza to, jak potrafili si\u0119 odnale\u017a\u0107 w nowych warunkach, gdy zmienili\u015bmy nazw\u0119 marki w trakcie trwania prac. Zdecydowanie polecamy Redkroft ka\u017cdemu, kto chce mie\u0107 branding na \u015bwiatowym poziomie.\u201d<\/h1>\",\r\n \"align\": \"top\",\r\n \"row\": 46,\r\n \"col\": 1,\r\n \"colspan\": 9,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 1,\r\n \"relid\": 4,\r\n \"frameOverflow\": \"\"\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Walker Williams\u00a0
CPO, Fourthwall<\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 47,\r\n \"col\": 1,\r\n \"colspan\": 8,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 1,\r\n \"relid\": 10,\r\n \"frameOverflow\": \"\"\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Zesp\u00f3\u0142<\/h1>

Identyfikacja Wizualna:<\/span>\u00a0Natalia Bilska

<\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 48,\r\n \"col\": 1,\r\n \"colspan\": 9,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 1,\r\n \"relid\": 25,\r\n \"frameOverflow\": \"\",\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Inne projekty<\/h1>\",\r\n \"align\": \"middle\",\r\n \"row\": 49,\r\n \"col\": 0,\r\n \"colspan\": 5,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 9\r\n },\r\n {\r\n \"type\": \"postThumbnail\",\r\n \"cont\": \"\/wp-content\/uploads\/2019\/05\/mobee-dick-logo-animation.gif\",\r\n \"align\": \"top\",\r\n \"row\": 50,\r\n \"col\": 0,\r\n \"colspan\": 10,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 13,\r\n \"title\": \"Mobee Dick \u2013 najbardziej mobilny brand w bran\u017cy UX.\",\r\n \"postid\": 319,\r\n \"descr\": \"\",\r\n \"link\": \"\/mobeedick\/\",\r\n \"attid\": 622,\r\n \"ar\": 0.655,\r\n \"sizes\": {\r\n \"_265\": \"\/wp-content\/uploads\/2019\/05\/mobee-dick-logo-animation-265x174.gif\",\r\n \"_512\": \"\/wp-content\/uploads\/2019\/05\/mobee-dick-logo-animation-512x335.gif\",\r\n \"_768\": 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