{"id":1441,"date":"2021-05-31T05:50:22","date_gmt":"2019-02-07T09:08:46","guid":{"rendered":"https:\/\/redkroft.com\/mgw-2\/"},"modified":"2025-11-10T10:32:50","modified_gmt":"2025-11-10T10:32:50","slug":"utdf2019","status":"publish","type":"post","link":"https:\/\/redkroft.com\/pl\/utdf2019\/","title":{"rendered":"Up To Date Festival 2019 \u2013 najbardziej amatorski profesjonalny branding imprezy muzycznej."},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":1466,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1],"tags":[],"aioseo_notices":[],"grid":"{\"colCount\":10,\"colGutter\":1,\"rowGutters\":[2,5,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,5,1,5],\"frameMargin\":1,\"topFrameMargin\":0,\"bottomFrameMargin\":0,\"rowAttrs\":[{\"bgcolor\":\"#9e9e9e\",\"bgimage\":{\"attid\":1442,\"url\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-design-studio_fot_Krzysztof-Karpinski-HEADER.jpg\",\"sizes\":{\"_1920\":{\"w\":1920,\"h\":1041,\"url\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-design-studio_fot_Krzysztof-Karpinski-HEADER-1920x1041.jpg\"},\"_1280\":{\"w\":1280,\"h\":694,\"url\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-design-studio_fot_Krzysztof-Karpinski-HEADER-1280x694.jpg\"},\"_1024\":{\"w\":1024,\"h\":555,\"url\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-design-studio_fot_Krzysztof-Karpinski-HEADER-1024x555.jpg\"},\"_768\":{\"w\":768,\"h\":416,\"url\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-design-studio_fot_Krzysztof-Karpinski-HEADER-768x416.jpg\"},\"_512\":{\"w\":512,\"h\":278,\"url\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-design-studio_fot_Krzysztof-Karpinski-HEADER-512x278.jpg\"},\"_265\":{\"w\":265,\"h\":144,\"url\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-design-studio_fot_Krzysztof-Karpinski-HEADER-265x144.jpg\"}}},\"row100vh\":true,\"rowcustomheight\":\"\",\"relid\":7},{\"relid\":10},{\"relid\":14},{\"relid\":15},{\"relid\":16},{\"relid\":17},{\"relid\":19},{\"relid\":20},{\"relid\":21},{\"relid\":22},{\"relid\":23},{\"relid\":24},{\"relid\":26},{\"relid\":27},{\"relid\":28},{\"relid\":29},{\"relid\":30},{\"relid\":31},{\"relid\":32},{\"relid\":33},{\"relid\":34},{\"relid\":35},{\"relid\":36},{\"relid\":37},{\"relid\":38},{\"relid\":39},{\"relid\":40},{\"relid\":41},{\"relid\":42},{\"relid\":43},{\"relid\":44},{\"relid\":45},{\"relid\":46}],\"bgColor\":null,\"cont\":[{\"type\":\"text\",\"cont\":\"

Up To Date Festival 2019
Najbardziej amatorski profesjonalny branding imprezy muzycznej.
<\\\/span><\\\/h1>\",\"align\":\"bottom\",\"row\":0,\"col\":1,\"colspan\":8,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":2,\"yvel\":1,\"push\":1,\"relid\":11,\"frameOverflow\":\"\",\"absolute_position\":true},{\"type\":\"text\",\"cont\":\"

Up to Date to najcz\\u0119\\u015bciej nagradzany festiwal muzyczny w Bia\\u0142ymstoku. Repertuar sk\\u0142ada si\\u0119 g\\u0142\\u00f3wnie na muzyk\\u0119 elektroniczn\\u0105 i hip-hop, adresowany do szerokiego spektrum odbiorc\\u00f3w \\u2013 zar\\u00f3wno m\\u0142odych jak i te\\u017c starszych. Misj\\u0105 organizator\\u00f3w jest nie tylko integrowanie pokole\\u0144, ale i \\u0142amanie stereotyp\\u00f3w zwi\\u0105zanych z muzyk\\u0105 techno, czemu pomaga\\u0107 ma ich autorski projekt Pozdro Techno Sound System.<\\\/p>

Podobnie jak w zesz\\u0142ym roku, identyfikacja wizualna opiera si\\u0119 na estetyce handmade, kt\\u00f3ra nadaje imprezie wyrazisty, osobisty charakter. W odr\\u00f3\\u017cnieniu od edycji 2018, estetyka 2019 idzie o krok dalej z wra\\u017ceniem amatorsko\\u015bci wykonania.<\\\/p>\",\"align\":\"top\",\"row\":1,\"col\":1,\"colspan\":6,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":137,\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"

Rok<\\\/span><\\\/p>

2019<\\\/span><\\\/p>\",\"align\":\"top\",\"row\":1,\"col\":7,\"colspan\":1,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":8,\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"

Zakres<\\\/span><\\\/span><\\\/p>

Brand design, materia\\u0142y promocyjne, copywriting, identyfikacja wizualna, identyfikacja werbalna, outdoor, no\\u015bniki drukowane, system oznakowania i informacji przestrzennej.<\\\/p>\",\"align\":\"top\",\"row\":1,\"col\":8,\"colspan\":2,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":139,\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-rave-zine-inspiration.jpg\",\"align\":\"top\",\"row\":2,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":859,\"attid\":1445,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-rave-zine-inspiration.jpg\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-rave-zine-inspiration-1920x1280.jpg\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-rave-zine-inspiration-1280x853.jpg\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-rave-zine-inspiration-1024x683.jpg\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-rave-zine-inspiration-768x512.jpg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-rave-zine-inspiration-512x341.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-rave-zine-inspiration-265x177.jpg\"},\"w\":2400,\"h\":1600,\"ar\":0.6666666666666666,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"

Inspiracj\\u0105 dla tegorocznej edycji s\\u0105 punkowe ziny z lat 80. Kserokopie, odr\\u0119czne dopiski, niechlujne korekty i przekre\\u015blenia, maszynowy font \\u2013 bardzo rzadko powstaj\\u0105 projekty z takim ogromem r\\u0119cznej pracy.<\\\/h1>\",\"align\":\"top\",\"row\":3,\"col\":0,\"colspan\":4,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":5,\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"

Proces tworzenia materia\\u0142\\u00f3w by\\u0142 bardzo pracoch\\u0142onny. Po zaprojektowaniu wi\\u0119kszo\\u015b\\u0107 element\\u00f3w trzeba by\\u0142o kilkakrotnie kserowa\\u0107 i skanowa\\u0107, aby uzyska\\u0107 charakterystyczny efekt t\\u0142a. Dodatkowo wzbogacili\\u015bmy ca\\u0142o\\u015b\\u0107 o odr\\u0119czne dopiski. Pojawienie si\\u0119 ewentualnej zmiany w projekcie wymaga cz\\u0119sto rozpocz\\u0119cie procesu od nowa. Taki tryb pracy jest niepor\\u00f3wnywalnie bardziej czasoch\\u0142onny ni\\u017c standardowy.<\\\/p>\",\"align\":\"top\",\"row\":3,\"col\":5,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":860,\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-hand-drawn-brand-identity.jpg\",\"align\":\"top\",\"row\":4,\"col\":0,\"colspan\":6,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":1316,\"attid\":1446,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-hand-drawn-brand-identity.jpg\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-hand-drawn-brand-identity-1280x853.jpg\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-hand-drawn-brand-identity-1024x682.jpg\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-hand-drawn-brand-identity-768x512.jpg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-hand-drawn-brand-identity-512x341.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-hand-drawn-brand-identity-265x177.jpg\"},\"w\":1600,\"h\":1066,\"ar\":0.66625,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-photocopied-identity.jpg\",\"align\":\"top\",\"row\":4,\"col\":6,\"colspan\":4,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":1772,\"attid\":1447,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-photocopied-identity.jpg\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-photocopied-identity-1024x683.jpg\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-photocopied-identity-768x512.jpg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-photocopied-identity-512x341.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-photocopied-identity-265x177.jpg\"},\"w\":1200,\"h\":800,\"ar\":0.6666666666666666,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-branding.jpg\",\"align\":\"top\",\"row\":5,\"col\":6,\"colspan\":4,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":6,\"relid\":2228,\"attid\":1451,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-branding.jpg\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-branding-1024x683.jpg\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-branding-768x512.jpg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-branding-512x341.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-branding-265x177.jpg\"},\"w\":1200,\"h\":800,\"ar\":0.6666666666666666,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-rebranding.jpg\",\"align\":\"top\",\"row\":6,\"col\":0,\"colspan\":3,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":2684,\"attid\":1448,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-rebranding.jpg\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-rebranding-768x1069.jpg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-rebranding-512x713.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-rebranding-265x369.jpg\"},\"w\":800,\"h\":1114,\"ar\":1.3925,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-up-to-date-feestival.jpg\",\"align\":\"top\",\"row\":6,\"col\":3,\"colspan\":3,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":3140,\"attid\":1449,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-up-to-date-feestival.jpg\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-up-to-date-feestival-768x1069.jpg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-up-to-date-feestival-512x713.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-up-to-date-feestival-265x369.jpg\"},\"w\":800,\"h\":1114,\"ar\":1.3925,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-creative-direction.jpg\",\"align\":\"bottom\",\"row\":6,\"col\":6,\"colspan\":4,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":3596,\"attid\":1450,\"sizes\":{\"full\":\"\\\/wp-content\\\/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Paradoksalnie, uzyskanie wiarygodnego efektu amatorsko\\u015bci wymaga czasu, zaanga\\u017cowania i profesjonalizmu.<\\\/h1>\",\"align\":\"top\",\"row\":7,\"col\":0,\"colspan\":4,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":12,\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"

Wykorzystany w materia\\u0142ach, charakterystyczny, r\\u00f3\\u017cowy papier by\\u0142 powszechnie u\\u017cywany w punktach ksero ponad dwie dekady temu. Poczucie nostalgii bardzo dobrze s\\u0142u\\u017cy marce festiwalu.<\\\/p>

Typografia, podobnie jak reszta element\\u00f3w identyfikacji, inspirowana by\\u0142a pismem maszynowym typowym dla zin\\u00f3w punkowych z lat 70. i 80. 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Zesp\\u00f3\\u0142<\\\/h1>

Identyfikacja Wizualna:<\\\/span>\\u00a0Grzegorz So\\u0142owi\\u0144ski
Motion design:<\\\/span> Jaros\\u0142aw Dziubek<\\\/p>\",\"align\":\"top\",\"row\":29,\"col\":5,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":5,\"relid\":25,\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"

Inne projekty<\\\/h1>\",\"align\":\"middle\",\"row\":30,\"col\":0,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":9,\"absolute_position\":false},{\"type\":\"postThumbnail\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/cover3.png\",\"align\":\"top\",\"row\":31,\"col\":0,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":4,\"title\":\"Up To Date Festival 2018 \\u2013 identyfikacja wizualna wykonana na kserokopiarce.\",\"postid\":762,\"descr\":\"\",\"link\":\"\\\/utdf2018\\\/\",\"attid\":789,\"ar\":0.6546875,\"sizes\":{\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/cover3-265x173.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/cover3-512x335.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/cover3-768x503.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/cover3-1024x670.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/cover3-1280x838.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/cover3.png\",\"_2560\":\"\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/cover3.png\",\"_3200\":\"\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/cover3.png\",\"_3840\":\"\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/cover3.png\",\"_4096\":\"\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/cover3.png\",\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/cover3.png\"},\"mo_sizes\":{\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/2cover1-265x173.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/2cover1-512x335.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/2cover1-768x503.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/2cover1-1024x670.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/2cover1-1280x838.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/2cover1.png\",\"_2560\":\"\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/2cover1.png\",\"_3200\":\"\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/2cover1.png\",\"_3840\":\"\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/2cover1.png\",\"_4096\":\"\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/2cover1.png\",\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/2cover1.png\"},\"mo_h\":838,\"mo_w\":1280,\"video_url\":\"\",\"video_w\":0,\"video_h\":0,\"mo_attid\":\"790\",\"tags\":[],\"w\":1280,\"h\":838,\"absolute_position\":false},{\"type\":\"postThumbnail\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/Fourthwall_COVER_NEW_1.png\",\"align\":\"top\",\"row\":31,\"col\":5,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":6,\"title\":\"Fourthwall \\u2014 marka stworzona dla tw\\u00f3rc\\u00f3w.\",\"postid\":1304,\"descr\":\"\",\"link\":\"\\\/fourthwall\\\/\",\"attid\":2022,\"ar\":0.6549479166666666,\"sizes\":{\"_265\":\"\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/Fourthwall_COVER_NEW_1-265x174.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/Fourthwall_COVER_NEW_1-512x335.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/Fourthwall_COVER_NEW_1-768x503.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/Fourthwall_COVER_NEW_1-1024x671.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/Fourthwall_COVER_NEW_1-1280x838.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/Fourthwall_COVER_NEW_1.png\",\"_2560\":\"\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/Fourthwall_COVER_NEW_1.png\",\"_3200\":\"\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/Fourthwall_COVER_NEW_1.png\",\"_3840\":\"\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/Fourthwall_COVER_NEW_1.png\",\"_4096\":\"\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/Fourthwall_COVER_NEW_1.png\",\"full\":\"\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/Fourthwall_COVER_NEW_1.png\"},\"mo_sizes\":{\"_265\":\"\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/Fourthwall_COVER_NEW_2-265x174.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/Fourthwall_COVER_NEW_2-512x335.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/Fourthwall_COVER_NEW_2-768x503.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/Fourthwall_COVER_NEW_2-1024x671.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/Fourthwall_COVER_NEW_2-1280x838.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/Fourthwall_COVER_NEW_2.png\",\"_2560\":\"\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/Fourthwall_COVER_NEW_2.png\",\"_3200\":\"\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/Fourthwall_COVER_NEW_2.png\",\"_3840\":\"\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/Fourthwall_COVER_NEW_2.png\",\"_4096\":\"\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/Fourthwall_COVER_NEW_2.png\",\"full\":\"\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/Fourthwall_COVER_NEW_2.png\"},\"mo_h\":1006,\"mo_w\":1536,\"video_url\":\"\",\"video_w\":0,\"video_h\":0,\"absolute_position\":false,\"w\":1536,\"h\":1006,\"mo_attid\":\"2023\",\"tags\":[]},{\"type\":\"text\",\"cont\":\"

Kontakt \\u2192<\\\/a><\\\/h1>\",\"align\":\"top\",\"row\":32,\"col\":0,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":18,\"frameOverflow\":\"\",\"absolute_position\":false}]}","phonegrid":"{\"colCount\":10,\"colGutter\":1,\"rowGutters\":[5,5,5,5,5,5,\"0\",\"0\",5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5],\"frameMargin\":5,\"topFrameMargin\":1,\"bottomFrameMargin\":10,\"rowAttrs\":[{\"bgcolor\":\"#9e9e9e\",\"bgimage\":{\"attid\":1442,\"url\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-design-studio_fot_Krzysztof-Karpinski-HEADER.jpg\",\"sizes\":{\"_1920\":{\"w\":1920,\"h\":1041,\"url\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-design-studio_fot_Krzysztof-Karpinski-HEADER-1920x1041.jpg\"},\"_1280\":{\"w\":1280,\"h\":694,\"url\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-design-studio_fot_Krzysztof-Karpinski-HEADER-1280x694.jpg\"},\"_1024\":{\"w\":1024,\"h\":555,\"url\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-design-studio_fot_Krzysztof-Karpinski-HEADER-1024x555.jpg\"},\"_768\":{\"w\":768,\"h\":416,\"url\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-design-studio_fot_Krzysztof-Karpinski-HEADER-768x416.jpg\"},\"_512\":{\"w\":512,\"h\":278,\"url\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-design-studio_fot_Krzysztof-Karpinski-HEADER-512x278.jpg\"},\"_265\":{\"w\":265,\"h\":144,\"url\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-design-studio_fot_Krzysztof-Karpinski-HEADER-265x144.jpg\"}}},\"row100vh\":true,\"relid\":47},[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[]],\"bgColor\":null,\"cont\":[{\"type\":\"text\",\"cont\":\"

Up To Date Festival 2019
Najbardziej amatorski profesjonalny branding imprezy muzycznej.
<\\\/span><\\\/h1>\",\"align\":\"bottom\",\"row\":0,\"col\":1,\"colspan\":8,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":2,\"yvel\":1,\"push\":1,\"relid\":11,\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

Rok<\\\/span><\\\/p>

2019<\\\/span><\\\/p>\",\"align\":\"top\",\"row\":1,\"col\":1,\"colspan\":2,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":8,\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

Zakres<\\\/span><\\\/span><\\\/p>

Brand design, materia\\u0142y promocyjne, copywriting, identyfikacja wizualna, identyfikacja werbalna, outdoor, no\\u015bniki drukowane, system oznakowania i informacji przestrzennej.<\\\/p>\",\"align\":\"top\",\"row\":1,\"col\":3,\"colspan\":6,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":139,\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

Up to Date to najcz\\u0119\\u015bciej nagradzany festiwal muzyczny w Bia\\u0142ymstoku. Repertuar sk\\u0142ada si\\u0119 g\\u0142\\u00f3wnie na muzyk\\u0119 elektroniczn\\u0105 i hip-hop, adresowany do szerokiego spektrum odbiorc\\u00f3w \\u2013 zar\\u00f3wno m\\u0142odych jak i te\\u017c starszych. Misj\\u0105 organizator\\u00f3w jest nie tylko integrowanie pokole\\u0144, ale i \\u0142amanie stereotyp\\u00f3w zwi\\u0105zanych z muzyk\\u0105 techno, czemu pomaga\\u0107 ma ich autorski projekt Pozdro Techno Sound System.<\\\/p>

Podobnie jak w zesz\\u0142ym roku, identyfikacja wizualna opiera si\\u0119 na estetyce handmade, kt\\u00f3ra nadaje imprezie wyrazisty, osobisty charakter. W odr\\u00f3\\u017cnieniu od edycji 2018, estetyka 2019 idzie o krok dalej z wra\\u017ceniem amatorsko\\u015bci wykonania.<\\\/p>\",\"align\":\"top\",\"row\":2,\"col\":1,\"colspan\":8,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":137,\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-rave-zine-inspiration.jpg\",\"align\":\"top\",\"row\":3,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":859,\"attid\":1445,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-rave-zine-inspiration.jpg\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-rave-zine-inspiration-1920x1280.jpg\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-rave-zine-inspiration-1280x853.jpg\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-rave-zine-inspiration-1024x683.jpg\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-rave-zine-inspiration-768x512.jpg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-rave-zine-inspiration-512x341.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-rave-zine-inspiration-265x177.jpg\"},\"w\":2400,\"h\":1600,\"ar\":0.6666666666666666,\"alt\":\"\",\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

Inspiracj\\u0105 dla tegorocznej edycji s\\u0105 punkowe ziny z lat 80. Kserokopie, odr\\u0119czne dopiski, niechlujne korekty i przekre\\u015blenia, maszynowy font \\u2013 bardzo rzadko powstaj\\u0105 projekty z takim ogromem r\\u0119cznej pracy.<\\\/h1>\",\"align\":\"top\",\"row\":4,\"col\":0,\"colspan\":9,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":5,\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

Proces tworzenia materia\\u0142\\u00f3w by\\u0142 bardzo pracoch\\u0142onny. Po zaprojektowaniu wi\\u0119kszo\\u015b\\u0107 element\\u00f3w trzeba by\\u0142o kilkakrotnie kserowa\\u0107 i skanowa\\u0107, aby uzyska\\u0107 charakterystyczny efekt t\\u0142a. Dodatkowo wzbogacili\\u015bmy ca\\u0142o\\u015b\\u0107 o odr\\u0119czne dopiski. Pojawienie si\\u0119 ewentualnej zmiany w projekcie wymaga cz\\u0119sto rozpocz\\u0119cie procesu od nowa. Taki tryb pracy jest niepor\\u00f3wnywalnie bardziej czasoch\\u0142onny ni\\u017c standardowy.<\\\/p>\",\"align\":\"top\",\"row\":5,\"col\":0,\"colspan\":9,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":860,\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-hand-drawn-brand-identity.jpg\",\"align\":\"top\",\"row\":6,\"col\":0,\"colspan\":6,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":1316,\"attid\":1446,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-hand-drawn-brand-identity.jpg\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-hand-drawn-brand-identity-1280x853.jpg\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-hand-drawn-brand-identity-1024x682.jpg\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-hand-drawn-brand-identity-768x512.jpg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-hand-drawn-brand-identity-512x341.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-hand-drawn-brand-identity-265x177.jpg\"},\"w\":1600,\"h\":1066,\"ar\":0.66625,\"alt\":\"\",\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-photocopied-identity.jpg\",\"align\":\"top\",\"row\":6,\"col\":6,\"colspan\":4,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":1772,\"attid\":1447,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-photocopied-identity.jpg\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-photocopied-identity-1024x683.jpg\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-photocopied-identity-768x512.jpg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-photocopied-identity-512x341.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-photocopied-identity-265x177.jpg\"},\"w\":1200,\"h\":800,\"ar\":0.6666666666666666,\"alt\":\"\",\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-creative-direction.jpg\",\"align\":\"top\",\"row\":7,\"col\":0,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":3596,\"attid\":1450,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-creative-direction.jpg\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-creative-direction-1024x683.jpg\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-creative-direction-768x512.jpg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-creative-direction-512x341.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-creative-direction-265x177.jpg\"},\"w\":1200,\"h\":800,\"ar\":0.6666666666666666,\"alt\":\"\",\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-branding.jpg\",\"align\":\"top\",\"row\":7,\"col\":5,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":2228,\"attid\":1451,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-branding.jpg\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-branding-1024x683.jpg\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-branding-768x512.jpg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-branding-512x341.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-branding-265x177.jpg\"},\"w\":1200,\"h\":800,\"ar\":0.6666666666666666,\"alt\":\"\",\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-rebranding.jpg\",\"align\":\"top\",\"row\":8,\"col\":0,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":2684,\"attid\":1448,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-rebranding.jpg\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-rebranding-768x1069.jpg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-rebranding-512x713.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-rebranding-265x369.jpg\"},\"w\":800,\"h\":1114,\"ar\":1.3925,\"alt\":\"\",\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-up-to-date-feestival.jpg\",\"align\":\"top\",\"row\":8,\"col\":5,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":3140,\"attid\":1449,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-utdf2019-up-to-date-feestiv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Paradoksalnie, uzyskanie wiarygodnego efektu amatorsko\\u015bci wymaga czasu, zaanga\\u017cowania i profesjonalizmu.<\\\/h1>\",\"align\":\"top\",\"row\":9,\"col\":0,\"colspan\":9,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":12,\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

Wykorzystany w materia\\u0142ach, charakterystyczny, r\\u00f3\\u017cowy papier by\\u0142 powszechnie u\\u017cywany w punktach ksero ponad dwie dekady temu. Poczucie nostalgii bardzo dobrze s\\u0142u\\u017cy marce festiwalu.<\\\/p>

Typografia, podobnie jak reszta element\\u00f3w identyfikacji, inspirowana by\\u0142a pismem maszynowym typowym dla zin\\u00f3w punkowych z lat 70. i 80. Odr\\u0119czne dopiski, korekty i przekre\\u015blenia tekst\\u00f3w oddaj\\u0105 poczucie autentyczno\\u015bci materia\\u0142\\u00f3w i pot\\u0119guj\\u0105 poczucie 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Zesp\\u00f3\\u0142<\\\/h1>

Identyfikacja Wizualna:<\\\/span>\\u00a0Grzegorz So\\u0142owi\\u0144ski
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