{"id":1580,"date":"2022-03-28T06:12:25","date_gmt":"2019-02-07T09:08:46","guid":{"rendered":"https:\/\/redkroft.com\/xxx-2\/"},"modified":"2025-11-10T10:22:52","modified_gmt":"2025-11-10T10:22:52","slug":"immobi","status":"publish","type":"post","link":"https:\/\/redkroft.com\/pl\/immobi\/","title":{"rendered":"Immobi \u2013 jak ruszy\u0107 z biurem nieruchomo\u015bci."},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":1799,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1],"tags":[],"aioseo_notices":[],"grid":"{\"colCount\":10,\"colGutter\":1,\"rowGutters\":[2,5,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,5,5,5,1,5],\"frameMargin\":1,\"topFrameMargin\":0,\"bottomFrameMargin\":0,\"rowAttrs\":[{\"bgcolor\":\"#9e9e9e\",\"bgimage\":{\"attid\":1764,\"url\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-01-cover-branding-2.png\",\"sizes\":{\"_1920\":{\"w\":1920,\"h\":1016,\"url\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-01-cover-branding-2-1920x1016.png\"},\"_1280\":{\"w\":1280,\"h\":677,\"url\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-01-cover-branding-2-1280x677.png\"},\"_1024\":{\"w\":1024,\"h\":542,\"url\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-01-cover-branding-2-1024x542.png\"},\"_768\":{\"w\":768,\"h\":406,\"url\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-01-cover-branding-2-768x406.png\"},\"_512\":{\"w\":512,\"h\":271,\"url\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-01-cover-branding-2-512x271.png\"},\"_265\":{\"w\":265,\"h\":140,\"url\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-01-cover-branding-2-265x140.png\"}}},\"row100vh\":true,\"rowcustomheight\":\"\",\"relid\":12},{\"relid\":13},{\"relid\":14},{\"relid\":16},{\"relid\":17},{\"relid\":20},{\"relid\":21},{\"relid\":22},{\"relid\":23},{\"relid\":24},{\"relid\":26},{\"relid\":27},{\"relid\":28},{\"relid\":29},{\"relid\":30},{\"relid\":31},{\"relid\":32},{\"relid\":33},{\"relid\":34},{\"relid\":35},{\"relid\":36},{\"relid\":37},{\"relid\":38},{\"relid\":39},{\"relid\":40},{\"relid\":41},{\"relid\":42},{\"relid\":43},{\"relid\":44},{\"relid\":45},{\"relid\":46},{\"relid\":47},{\"relid\":48},{\"relid\":49},{\"relid\":50},{\"relid\":51},{\"relid\":52},{\"relid\":53},{\"relid\":54}],\"bgColor\":null,\"cont\":[{\"type\":\"text\",\"cont\":\"

Immobi
Rebranding, kt\\u00f3ry rozrusza\\u0142 biuro nieruchomo\\u015bci.<\\\/span><\\\/h1>\",\"align\":\"bottom\",\"row\":0,\"col\":1,\"colspan\":7,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":2,\"yvel\":1,\"push\":1,\"relid\":11,\"frameOverflow\":\"\",\"absolute_position\":true},{\"type\":\"text\",\"cont\":\"

Biuro nieruchomo\\u015bci Best Deal postanowi\\u0142o postawi\\u0107 na aplikacj\\u0119 mobiln\\u0105 jako sw\\u00f3j sztandarowy produkt i zmieni\\u0107 nazw\\u0119 na Immobi. W zwi\\u0105zku z tym poprosi\\u0142o nas o rebranding.\\u00a0Klient mia\\u0142 zagwozdk\\u0119, czy pozycjonowa\\u0107 biuro, czy aplikacj\\u0119. Biuro jest wiarygodne, ale marketingowo ginie w t\\u0142umie; aplikacja jest wyr\\u00f3\\u017cnikiem, ale samodzielnie nie budzi wiarygodno\\u015bci.\\u00a0Do tego dochodzi zmaganie si\\u0119 z negatywnym obrazem agent\\u00f3w nieruchomo\\u015bci w og\\u00f3le.<\\\/p>\",\"align\":\"top\",\"row\":1,\"col\":1,\"colspan\":6,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":137,\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"

Rok<\\\/span><\\\/p>

2021<\\\/span><\\\/p>\",\"align\":\"top\",\"row\":1,\"col\":7,\"colspan\":1,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":5,\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"

Zakres<\\\/span><\\\/span><\\\/p>

Brand design, strategia, projekt www, materia\\u0142y promocyjne, nazewnictwo, copywriting, identyfikacja wizualna, identyfikacja werbalna, media spo\\u0142eczno\\u015bciowe, akcydensy.<\\\/p>\",\"align\":\"top\",\"row\":1,\"col\":8,\"colspan\":2,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":139,\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-02-brand-design-1.png\",\"align\":\"top\",\"row\":2,\"col\":0,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":2085,\"attid\":1765,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-02-brand-design-1.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-02-brand-design-1-1280x816.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-02-brand-design-1-1024x653.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-02-brand-design-1-768x490.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-02-brand-design-1-512x326.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-02-brand-design-1-265x169.png\"},\"w\":1783,\"h\":1137,\"ar\":0.6376892877173304,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-03-design-studio.png\",\"align\":\"top\",\"row\":3,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":3208,\"attid\":1766,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-03-design-studio.png\",\"_3200\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-03-design-studio-3200x1728.png\",\"_2560\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-03-design-studio-2560x1382.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-03-design-studio-1920x1037.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-03-design-studio-1280x691.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-03-design-studio-1024x553.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-03-design-studio-768x415.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-03-design-studio-512x276.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-03-design-studio-265x143.png\"},\"w\":3601,\"h\":1944,\"ar\":0.5398500416550958,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-04-studio-brandingowe-768x1006-1-1.jpg\",\"align\":\"top\",\"row\":4,\"col\":0,\"colspan\":3,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":748,\"attid\":1788,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-04-studio-brandingowe-768x1006-1-1.jpg\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-04-studio-brandingowe-768x1006-1-1-1024x1341.jpg\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-04-studio-brandingowe-768x1006-1-1-768x1006.jpg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-04-studio-brandingowe-768x1006-1-1-512x670.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-04-studio-brandingowe-768x1006-1-1-265x347.jpg\"},\"w\":1054,\"h\":1380,\"ar\":1.3092979127134725,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-06-projektowanie-CI.gif\",\"align\":\"bottom\",\"row\":4,\"col\":3,\"colspan\":3,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":1347,\"attid\":1769,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-06-projektowanie-CI.gif\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-06-projektowanie-CI-1280x801.gif\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-06-projektowanie-CI-1024x641.gif\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-06-projektowanie-CI-768x481.gif\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-06-projektowanie-CI-512x320.gif\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-06-projektowanie-CI-265x166.gif\"},\"w\":1486,\"h\":930,\"ar\":0.6258411843876177,\"alt\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-05-studio-brandingowe_2.png\",\"align\":\"top\",\"row\":4,\"col\":6,\"colspan\":4,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":10987,\"attid\":1779,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-05-studio-brandingowe_2.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft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Projektuj\\u0105c logo nadali\\u015bmy sygnetowi szereg zastosowa\\u0144. Kszta\\u0142t symbolizuje domek, pinezk\\u0119 na mapie, s\\u0142upek diagramu, posta\\u0107 na awatarze, odznak\\u0119 wzorowego klienta 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Opracowuj\\u0105c komunikacj\\u0119 marki skupili\\u015bmy si\\u0119 na problemie negatywnej reputacji agent\\u00f3w nieruchomo\\u015bci w og\\u00f3le.<\\\/h1>\",\"align\":\"top\",\"row\":12,\"col\":0,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":8,\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"

Postawili\\u015bmy na skrajn\\u0105, czasem zakrawaj\\u0105c\\u0105 o naiwno\\u015b\\u0107, transparentno\\u015b\\u0107 w komunikacji biura. Ma ona kontrastowa\\u0107 ze sztucznym marketingowym tonem wi\\u0119kszo\\u015bci firm na rynku. 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Pos\\u0142u\\u017cyli\\u015bmy si\\u0119 autoparodi\\u0105 wyolbrzymiaj\\u0105c w tekstach brak zdecydowania czy wa\\u017cniejsza jest promocja biura, czy aplikacji.<\\\/h1>\",\"align\":\"top\",\"row\":16,\"col\":0,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":15,\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"

Przyj\\u0119li\\u015bmy, \\u017ce w pierwszej cz\\u0119\\u015bci komunikat\\u00f3w reklamujemy biuro, a w drugiej aplikacj\\u0119, gdzie przej\\u015bcie \\u201ca czy s\\u0142yszeli Pa\\u0144stwo [...]?\\u201d b\\u0119dzie jasno sugerowa\\u0107 presj\\u0119, by promowa\\u0107 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\\u201cSpotkali\\u015bmy si\\u0119 wcze\\u015bniej z kilkoma agencjami kreatywnymi i Redkroft zdecydowanie wyr\\u00f3\\u017cnia\\u0142o nietuzinkowe podej\\u015bcie i wyczucie potrzeb, t\\u0119sknot i preferencji naszych klient\\u00f3w w segmencie przecie\\u017c dla Redkroftu ca\\u0142kowicie obcym. Od pierwszego telefonu wiedzieli\\u015bmy, \\u017ce to \\u201eTO\\u201d.

Cho\\u0107 nie jeste\\u015bmy du\\u017c\\u0105 firm\\u0105, czuli\\u015bmy si\\u0119 wa\\u017cni i ,,zaopiekowani\\u201d a rebranding naszej marki przebieg\\u0142 pozytywnie, skutecznie i z u\\u015bmiechem \\u2013 tak jak i my chcieli\\u015bmy i chcemy by\\u0107 odbierani. Dzi\\u0119ki Redkroft nie tylko dostali\\u015bmy \\u015bwietnie zaprojektowany i wykonany projekt, ale tak\\u017ce pomys\\u0142 na siebie i komunikacj\\u0119 z klientami. A to okaza\\u0142o si\\u0119 niesamowicie cenne w biznesie.\\u201d<\\\/h1>\",\"align\":\"top\",\"row\":32,\"col\":0,\"colspan\":8,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":6,\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"

Zores\\u0142aw Dmytryszyn, Marcin Konieczny, Maciej Konieczny<\\\/span>
<\\\/span>Immobi<\\\/span><\\\/p>\",\"align\":\"top\",\"row\":33,\"col\":0,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":7,\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-32-verbal-identity-design.png\",\"align\":\"top\",\"row\":34,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":3990,\"attid\":1797,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-32-verbal-identity-design.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-32-verbal-identity-design-1920x1055.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-32-verbal-identity-design-1280x703.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-32-verbal-identity-design-1024x563.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-32-verbal-identity-design-768x422.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-32-verbal-identity-design-512x281.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-32-verbal-identity-design-265x146.png\"},\"w\":2400,\"h\":1319,\"ar\":0.5495833333333333,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"

Zesp\\u00f3\\u0142<\\\/h1>

Identyfikacja wizualna:<\\\/span>\\u00a0Wojciech Omiotek
Motion Design:<\\\/span>\\u00a0Vlad Boyko
Project Manager:<\\\/span>\\u00a0Agata S\\u0119dzikowska<\\\/p>\",\"align\":\"top\",\"row\":35,\"col\":5,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":5,\"relid\":25,\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"

Inne projekty<\\\/h1>\",\"align\":\"middle\",\"row\":36,\"col\":0,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":9,\"absolute_position\":false},{\"type\":\"postThumbnail\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/redkroft-dryg-00-cover-job-board-branding.gif\",\"align\":\"top\",\"row\":37,\"col\":0,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":1671,\"title\":\"Dryg \\u2013 gdy branding robi 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Getta Warszawskiego \\u2013 wizualna opowie\\u015b\\u0107 o rozdartym 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Kontakt \\u2192<\\\/a><\\\/h1>\",\"align\":\"top\",\"row\":38,\"col\":0,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":18,\"frameOverflow\":\"\",\"absolute_position\":false}]}","phonegrid":"{\"colCount\":10,\"colGutter\":1,\"rowGutters\":[5,5,5,\"1\",\"1\",\"1\",5,5,\"1\",\"1\",\"1\",\"1\",5,5,5,\"1\",\"1\",\"0\",\"1\",5,5,5,\"1\",\"1\",\"1\",\"1\",\"1\",\"1\",\"1\",\"1\",\"1\",\"1\",\"1\",\"1\",\"1\",\"1\",5,5,5,5,5,5,5,5],\"frameMargin\":5,\"topFrameMargin\":1,\"bottomFrameMargin\":10,\"rowAttrs\":[{\"bgcolor\":\"#9e9e9e\",\"bgimage\":{\"attid\":1764,\"url\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-01-cover-branding-2.png\",\"sizes\":{\"_1920\":{\"w\":1920,\"h\":1016,\"url\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-01-cover-branding-2-1920x1016.png\"},\"_1280\":{\"w\":1280,\"h\":677,\"url\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-01-cover-branding-2-1280x677.png\"},\"_1024\":{\"w\":1024,\"h\":542,\"url\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-01-cover-branding-2-1024x542.png\"},\"_768\":{\"w\":768,\"h\":406,\"url\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-01-cover-branding-2-768x406.png\"},\"_512\":{\"w\":512,\"h\":271,\"url\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-01-cover-branding-2-512x271.png\"},\"_265\":{\"w\":265,\"h\":140,\"url\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-01-cover-branding-2-265x140.png\"}}},\"row100vh\":true,\"relid\":55},[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[]],\"bgColor\":null,\"cont\":[{\"type\":\"text\",\"cont\":\"

Immobi
Rebranding, kt\\u00f3ry rozrusza\\u0142 biuro nieruchomo\\u015bci.<\\\/span><\\\/h1>\",\"align\":\"bottom\",\"row\":0,\"col\":1,\"colspan\":8,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":2,\"yvel\":1,\"push\":1,\"relid\":11,\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

Rok<\\\/span><\\\/p>

2021<\\\/span><\\\/p>\",\"align\":\"top\",\"row\":1,\"col\":1,\"colspan\":2,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":5},{\"type\":\"text\",\"cont\":\"

Zakres<\\\/span><\\\/span><\\\/p>

Brand design, strategia, projekt www, materia\\u0142y promocyjne, nazewnictwo, copywriting, identyfikacja wizualna, identyfikacja werbalna, media spo\\u0142eczno\\u015bciowe, akcydensy.<\\\/p>\",\"align\":\"top\",\"row\":1,\"col\":3,\"colspan\":6,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":139,\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

Biuro nieruchomo\\u015bci Best Deal postanowi\\u0142o postawi\\u0107 na aplikacj\\u0119 mobiln\\u0105 jako sw\\u00f3j sztandarowy produkt i zmieni\\u0107 nazw\\u0119 na Immobi. W zwi\\u0105zku z tym poprosi\\u0142o nas o rebranding.\\u00a0Klient mia\\u0142 zagwozdk\\u0119, czy pozycjonowa\\u0107 biuro, czy aplikacj\\u0119. Biuro jest wiarygodne, ale marketingowo ginie w t\\u0142umie; aplikacja jest wyr\\u00f3\\u017cnikiem, ale samodzielnie nie budzi wiarygodno\\u015bci.\\u00a0Do tego dochodzi zmaganie si\\u0119 z negatywnym obrazem agent\\u00f3w nieruchomo\\u015bci w og\\u00f3le.<\\\/p>\",\"align\":\"top\",\"row\":2,\"col\":1,\"colspan\":8,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":137,\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-02-brand-design-1.png\",\"align\":\"top\",\"row\":3,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":391,\"attid\":1765,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-02-brand-design-1.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-02-brand-design-1-1280x816.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-02-brand-design-1-1024x653.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-02-brand-design-1-768x490.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-02-brand-design-1-512x326.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-02-brand-design-1-265x169.png\"},\"w\":1783,\"h\":1137,\"ar\":0.6376892877173304,\"alt\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-03-design-studio.png\",\"align\":\"top\",\"row\":4,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":619,\"attid\":1766,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-03-design-studio.png\",\"_3200\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-03-design-studio-3200x1728.png\",\"_2560\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-03-design-studio-2560x1382.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-03-design-studio-1920x1037.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-03-design-studio-1280x691.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-03-design-studio-1024x553.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-03-design-studio-768x415.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-03-design-studio-512x276.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-03-design-studio-265x143.png\"},\"w\":3601,\"h\":1944,\"ar\":0.5398500416550958,\"alt\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-04-studio-brandingowe-768x1006-1-1.jpg\",\"align\":\"top\",\"row\":5,\"col\":0,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":1265,\"attid\":1788,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-04-studio-brandingowe-768x1006-1-1.jpg\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-04-studio-brandingowe-768x1006-1-1-1024x1341.jpg\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-04-studio-brandingowe-768x1006-1-1-768x1006.jpg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-04-studio-brandingowe-768x1006-1-1-512x670.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-04-studio-brandingowe-768x1006-1-1-265x347.jpg\"},\"w\":1054,\"h\":1380,\"ar\":1.3092979127134725,\"alt\":\"\",\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-05-studio-brandingowe_2.png\",\"align\":\"top\",\"row\":5,\"col\":5,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":1493,\"attid\":1779,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-05-studio-brandingowe_2.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-05-studio-brandingowe_2-1280x2009.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-05-studio-brandingowe_2-1024x1607.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-05-studio-brandingowe_2-768x1206.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-05-studio-brandingowe_2-512x804.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-05-studio-brandingowe_2-265x416.png\"},\"w\":1418,\"h\":2226,\"ar\":1.5698166431593794,\"alt\":\"\",\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-06-projektowanie-corporate-identity.gif\",\"align\":\"top\",\"row\":6,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":2442,\"attid\":1631,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-06-projektowanie-corporate-identity.gif\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-06-projektowanie-corporate-identity-1920x1032.gif\",\"_1280\":\"\\\/wp-conten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Projektuj\\u0105c logo nadali\\u015bmy sygnetowi szereg zastosowa\\u0144. Kszta\\u0142t symbolizuje domek, pinezk\\u0119 na mapie, s\\u0142upek diagramu, posta\\u0107 na awatarze, odznak\\u0119 wzorowego klienta 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Opracowuj\\u0105c komunikacj\\u0119 marki skupili\\u015bmy si\\u0119 na problemie negatywnej reputacji agent\\u00f3w nieruchomo\\u015bci w og\\u00f3le.<\\\/h1>\",\"align\":\"top\",\"row\":13,\"col\":0,\"colspan\":9,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":8,\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

Postawili\\u015bmy na skrajn\\u0105, czasem zakrawaj\\u0105c\\u0105 o naiwno\\u015b\\u0107, transparentno\\u015b\\u0107 w komunikacji biura. Ma ona kontrastowa\\u0107 ze sztucznym marketingowym tonem wi\\u0119kszo\\u015bci firm na rynku. Przesadn\\u0105, ale zarazem urocz\\u0105 otwarto\\u015bci\\u0105 pokazujemy, \\u017ce nieumiej\\u0119tno\\u015b\\u0107 autopromocji agent\\u00f3w wynika z ich koncentracji na wiedzy o 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Pos\\u0142u\\u017cyli\\u015bmy si\\u0119 autoparodi\\u0105 wyolbrzymiaj\\u0105c w tekstach brak zdecydowania czy wa\\u017cniejsza jest promocja biura, czy aplikacji.<\\\/h1>\",\"align\":\"top\",\"row\":20,\"col\":0,\"colspan\":9,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":15,\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

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\\u201cSpotkali\\u015bmy si\\u0119 wcze\\u015bniej z kilkoma agencjami kreatywnymi i Redkroft zdecydowanie wyr\\u00f3\\u017cnia\\u0142o nietuzinkowe podej\\u015bcie i wyczucie potrzeb, t\\u0119sknot i preferencji naszych klient\\u00f3w w segmencie przecie\\u017c dla Redkroftu ca\\u0142kowicie obcym. Od pierwszego telefonu wiedzieli\\u015bmy, \\u017ce to \\u201eTO\\u201d.

Cho\\u0107 nie jeste\\u015bmy du\\u017c\\u0105 firm\\u0105, czuli\\u015bmy si\\u0119 wa\\u017cni i ,,zaopiekowani\\u201d a rebranding naszej marki przebieg\\u0142 pozytywnie, skutecznie i z u\\u015bmiechem \\u2013 tak jak i my chcieli\\u015bmy i chcemy by\\u0107 odbierani. Dzi\\u0119ki Redkroft nie tylko dostali\\u015bmy \\u015bwietnie zaprojektowany i wykonany projekt, ale tak\\u017ce pomys\\u0142 na siebie i komunikacj\\u0119 z klientami. A to okaza\\u0142o si\\u0119 niesamowicie cenne w biznesie.\\u201d<\\\/h1>\",\"align\":\"top\",\"row\":37,\"col\":0,\"colspan\":9,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":6,\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

Zores\\u0142aw Dmytryszyn, Marcin Konieczny, Maciej Konieczny<\\\/span>
<\\\/span>Immobi<\\\/span><\\\/p>\",\"align\":\"top\",\"row\":38,\"col\":0,\"colspan\":9,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":7,\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-32-verbal-identity-design.png\",\"align\":\"top\",\"row\":39,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":3443,\"attid\":1797,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-32-verbal-identity-design.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-32-verbal-identity-design-1920x1055.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-32-verbal-identity-design-1280x703.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-32-verbal-identity-design-1024x563.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-32-verbal-identity-design-768x422.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-32-verbal-identity-design-512x281.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/redkroft-immobi-32-verbal-identity-design-265x146.png\"},\"w\":2400,\"h\":1319,\"ar\":0.5495833333333333,\"alt\":\"\"},{\"type\":\"text\",\"cont\":\"

Zesp\\u00f3\\u0142<\\\/h1>

Identyfikacja wizualna:<\\\/span>\\u00a0Wojciech Omiotek
Motion Design:<\\\/span>\\u00a0Vlad Boyko
Project Manager:<\\\/span>\\u00a0Agata S\\u0119dzikowska<\\\/p>\",\"align\":\"top\",\"row\":40,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":25,\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"

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