{"id":2183,"date":"2023-08-18T09:17:12","date_gmt":"2023-08-18T09:17:12","guid":{"rendered":"https:\/\/redkroft.com\/orman-williams-copy\/"},"modified":"2025-11-10T10:25:07","modified_gmt":"2025-11-10T10:25:07","slug":"loonsandmatches","status":"publish","type":"post","link":"https:\/\/redkroft.com\/pl\/loonsandmatches\/","title":{"rendered":"Loons & Matches \u2013 when the mad ignite change"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":2257,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1],"tags":[],"aioseo_notices":[],"grid":"{\"colCount\":10,\"colGutter\":1,\"rowGutters\":[2,5,5,1,1,5,1,1,1,1,1,1,1,1,1,5,1,5],\"frameMargin\":1,\"topFrameMargin\":0,\"bottomFrameMargin\":0,\"rowAttrs\":[{\"bgcolor\":\"#9e9e9e\",\"bgimage\":{\"attid\":2208,\"url\":\"\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/LOONS-MATCHES_0_businesscard_logo_branding_bag_logodesign.png\",\"sizes\":{\"_1920\":{\"w\":1920,\"h\":1016,\"url\":\"\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/LOONS-MATCHES_0_businesscard_logo_branding_bag_logodesign-1920x1016.png\"},\"_1280\":{\"w\":1280,\"h\":677,\"url\":\"\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/LOONS-MATCHES_0_businesscard_logo_branding_bag_logodesign-1280x677.png\"},\"_1024\":{\"w\":1024,\"h\":542,\"url\":\"\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/LOONS-MATCHES_0_businesscard_logo_branding_bag_logodesign-1024x542.png\"},\"_768\":{\"w\":768,\"h\":406,\"url\":\"\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/LOONS-MATCHES_0_businesscard_logo_branding_bag_logodesign-768x406.png\"},\"_512\":{\"w\":512,\"h\":271,\"url\":\"\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/LOONS-MATCHES_0_businesscard_logo_branding_bag_logodesign-512x271.png\"},\"_265\":{\"w\":265,\"h\":140,\"url\":\"\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/LOONS-MATCHES_0_businesscard_logo_branding_bag_logodesign-265x140.png\"}}},\"row100vh\":true,\"rowcustomheight\":\"\",\"relid\":21},{\"relid\":22},{\"relid\":10},{\"relid\":24},{\"relid\":26},{\"relid\":30},{\"relid\":68},{\"relid\":46},{\"relid\":27},{\"relid\":28},{\"relid\":32},{\"relid\":2796},{\"relid\":2797},{\"relid\":2792},{\"relid\":797},{\"relid\":70},{\"relid\":71},{\"relid\":72},{\"relid\":73}],\"bgColor\":null,\"cont\":[{\"type\":\"text\",\"cont\":\"

LOONS & MATCHES: to kalifornijska agencja venture capital z lekko odmiennym podej\\u015bciem do skalowania perspektywicznych przedsi\\u0119wzi\\u0119\\u0107.
<\\\/span><\\\/span><\\\/h1>\",\"align\":\"bottom\",\"row\":0,\"col\":1,\"colspan\":7,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":2,\"yvel\":1,\"push\":1,\"relid\":11,\"absolute_position\":true},{\"type\":\"text\",\"cont\":\"

Loons & Matches to hybryda agencji doradczej i venture capital z USA inwestuj\\u0105ce w startupy gotowe do wej\\u015bcia na rynek. Naszym zadaniem by\\u0142o opracowanie charakteru i stworzenie nowego wizerunku marki.<\\\/span><\\\/p>\",\"align\":\"top\",\"row\":1,\"col\":1,\"colspan\":6,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":137,\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"

Rok<\\\/span><\\\/span><\\\/p>

2021<\\\/p>\",\"align\":\"top\",\"row\":1,\"col\":7,\"colspan\":1,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":132,\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"

Zakres<\\\/span><\\\/span><\\\/p>

Brand design, identyfikacja wizualna, identyfikacja werbalna, nazewnictwo, copywriting, projekt responsywnej strony www, akcydensy.<\\\/span><\\\/p>\",\"align\":\"top\",\"row\":1,\"col\":8,\"colspan\":2,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":139,\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"

To, co zauwa\\u017cyli\\u015bmy w trakcie procesu badawczego, to dysonans pomi\\u0119dzy pocz\\u0105tkow\\u0105 strategi\\u0105 namingow\\u0105, kt\\u00f3r\\u0105 zawrze\\u0107 mo\\u017cna w s\\u0142owie \\u201eAccelerade\\u201d, a charakterem za\\u0142o\\u017cycieli.\\u00a0 Jeden z za\\u0142o\\u017cycieli Facebooka, buddyjskiego mnich i mistrzyni wschodnich sztuk walki. Charakter zupe\\u0142nie inny od standardowego podej\\u015bcia, bardziej indywidualny, butikowy, doradczy i mentorski du\\u017co bardziej ni\\u017c po prostu inwestycyjny. Dlatego Lunatycy z Zapa\\u0142kami.<\\\/span><\\\/p>\",\"align\":\"top\",\"row\":2,\"col\":1,\"colspan\":6,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":5,\"absolute_position\":false},{\"type\":\"html5video\",\"cont\":null,\"align\":\"top\",\"row\":3,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":219,\"autoplay\":true,\"loop\":true,\"mute\":true,\"muteDisabled\":\"disabled\",\"controls\":false,\"playpauseonclick\":false,\"playicon\":false,\"ar\":0.5625,\"unmutebutton\":false,\"unmuteButtonStyle\":1,\"unmutebuttonDisabled\":\"\",\"h\":1080,\"w\":1920,\"mp4\":\"\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/LOONS-MATCHES_1_logo_branding_logodesign.mp4\",\"filename\":\"LOONS-MATCHES_1_logo_branding_logodesign.mp4\",\"sizes\":null,\"imgar\":0,\"mp4attid\":2188,\"absolute_position\":false,\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/LOONS-MATCHES_2_logo_visual-identity_branding_logodesign.png\",\"align\":\"top\",\"row\":4,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":607,\"attid\":2185,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/LOONS-MATCHES_2_logo_visual-identity_branding_logodesign.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/LOONS-MATCHES_2_logo_visual-identity_branding_logodesign-1920x1280.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/LOONS-MATCHES_2_logo_visual-identity_branding_logodesign-1280x853.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/LOONS-MATCHES_2_logo_visual-identity_branding_logodesign-1024x683.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/LOONS-MATCHES_2_logo_visual-identity_branding_logodesign-768x512.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/LOONS-MATCHES_2_logo_visual-identity_branding_logodesign-512x341.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/LOONS-MATCHES_2_logo_visual-identity_branding_logodesign-265x177.png\"},\"w\":2400,\"h\":1600,\"ar\":0.6666666666666666,\"alt\":\"\",\"absolute_position\":false,\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

W warstwie wizualnej marka przemawia po\\u0142\\u0105czeniem przeciwie\\u0144stw. Buduje swoj\\u0105 narracj\\u0119 wok\\u00f3\\u0142 skojarze\\u0144 z filmem kontrastuj\\u0105c je uspokajaj\\u0105cym granatem. 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Zesp\\u00f3\\u0142<\\\/h1>

Identyfikacja Wizualna:\\u00a0<\\\/span>Grzegorz So\\u0142owi\\u0144ski<\\\/p>\",\"align\":\"top\",\"row\":15,\"col\":5,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":5,\"relid\":25,\"absolute_position\":false,\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

Inne projekty<\\\/h1>\",\"align\":\"middle\",\"row\":16,\"col\":0,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":9,\"absolute_position\":false},{\"type\":\"postThumbnail\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/accelpoint_cover_3-1.png\",\"align\":\"top\",\"row\":17,\"col\":0,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":4,\"title\":\"Accelpoint \\u2013 design dla bran\\u017cy 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Kontakt \\u2192<\\\/a><\\\/h1>\",\"align\":\"top\",\"row\":18,\"col\":0,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":18,\"frameOverflow\":\"\",\"absolute_position\":false}]}","phonegrid":"{\"colCount\":10,\"colGutter\":1,\"rowGutters\":[5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,\"15\",5,5,\"15\"],\"frameMargin\":5,\"leftFrameMargin\":5,\"rightFrameMargin\":5,\"topFrameMargin\":1,\"bottomFrameMargin\":10,\"rowAttrs\":[{\"relid\":6,\"row100vh\":true,\"bgimage\":{\"attid\":2209,\"url\":\"\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/LOONS-MATCHES_0_logo_branding_bag_logodesign_mobile.png\",\"sizes\":{\"_512\":{\"w\":512,\"h\":969,\"url\":\"\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/LOONS-MATCHES_0_logo_branding_bag_logodesign_mobile-512x969.png\"},\"_265\":{\"w\":265,\"h\":501,\"url\":\"\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/LOONS-MATCHES_0_logo_branding_bag_logodesign_mobile-265x501.png\"}}}},{\"relid\":7},{\"relid\":8},{\"relid\":12},{\"relid\":13},{\"relid\":76},{\"relid\":78},{\"relid\":15},{\"relid\":16},{\"relid\":14},{\"relid\":17},{\"relid\":668},{\"relid\":19},{\"relid\":20},{\"relid\":23},{\"relid\":45},{\"relid\":63},{\"relid\":64},{\"relid\":65},{\"relid\":66},{\"relid\":67}],\"bgColor\":null,\"bgImage\":null,\"cont\":[{\"type\":\"text\",\"cont\":\"

LOONS & MATCHES: to kalifornijska agencja venture capital z lekko odmiennym podej\\u015bciem do skalowania perspektywicznych przedsi\\u0119wzi\\u0119\\u0107.
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Rok<\\\/span><\\\/span><\\\/p>

2021<\\\/p>\",\"align\":\"top\",\"row\":1,\"col\":1,\"colspan\":2,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":132,\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"

Zakres<\\\/span><\\\/span><\\\/p>

Brand design, identyfikacja wizualna, identyfikacja werbalna, nazewnictwo, copywriting, projekt responsywnej strony www, akcydensy.<\\\/span><\\\/p>\",\"align\":\"top\",\"row\":1,\"col\":3,\"colspan\":6,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":139,\"absolute_position\":false,\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

Loons & Matches to hybryda agencji doradczej i venture capital z USA inwestuj\\u0105ce w startupy gotowe do wej\\u015bcia na rynek. Naszym zadaniem by\\u0142o opracowanie charakteru i stworzenie nowego wizerunku marki.<\\\/span><\\\/p>\",\"align\":\"top\",\"row\":2,\"col\":1,\"colspan\":9,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":137,\"absolute_position\":false},{\"type\":\"html5video\",\"cont\":null,\"align\":\"top\",\"row\":3,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":843,\"autoplay\":true,\"loop\":true,\"mute\":true,\"muteDisabled\":\"disabled\",\"controls\":false,\"playpauseonclick\":false,\"playicon\":false,\"ar\":0.5625,\"unmutebutton\":false,\"unmuteButtonStyle\":1,\"unmutebuttonDisabled\":\"\",\"h\":1080,\"w\":1920,\"mp4\":\"\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/LOONS-MATCHES_1_logo_branding_logodesign.mp4\",\"filename\":\"LOONS-MATCHES_1_logo_branding_logodesign.mp4\",\"sizes\":null,\"imgar\":null,\"mp4attid\":2188,\"absolute_position\":false,\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/LOONS-MATCHES_2_logo_visual-identity_branding_logodesign.png\",\"align\":\"onethird\",\"row\":4,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":1071,\"attid\":2185,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/LOONS-MATCHES_2_logo_visual-identity_branding_logodesign.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/LOONS-MATCHES_2_logo_visual-identity_branding_logodesign-1920x1280.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/LOONS-MATCHES_2_logo_visual-identity_branding_logodesign-1280x853.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/LOONS-MATCHES_2_logo_visual-identity_branding_logodesign-1024x683.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/LOONS-MATCHES_2_logo_visual-identity_branding_logodesign-768x512.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/LOONS-MATCHES_2_logo_visual-identity_branding_logodesign-512x341.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/LOONS-MATCHES_2_logo_visual-identity_branding_logodesign-265x177.png\"},\"w\":2400,\"h\":1600,\"ar\":0.6666666666666666,\"alt\":\"\",\"absolute_position\":false,\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

To, co zauwa\\u017cyli\\u015bmy w trakcie procesu badawczego, to dysonans pomi\\u0119dzy pocz\\u0105tkow\\u0105 strategi\\u0105 namingow\\u0105, kt\\u00f3r\\u0105 zawrze\\u0107 mo\\u017cna w s\\u0142owie \\u201eAccelerade\\u201d, a charakterem za\\u0142o\\u017cycieli.\\u00a0 Jeden z za\\u0142o\\u017cycieli Facebooka, buddyjskiego mnich i mistrzyni wschodnich sztuk walki. Charakter zupe\\u0142nie inny od standardowego podej\\u015bcia, bardziej indywidualny, butikowy, doradczy i mentorski du\\u017co bardziej ni\\u017c po prostu inwestycyjny. Dlatego Lunatycy z Zapa\\u0142kami.<\\\/span><\\\/p>\",\"align\":\"top\",\"row\":5,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":77,\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/LOONS-MATCHES_3_logo_businesscardn.png\",\"align\":\"middle\",\"row\":6,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":1299,\"attid\":2186,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/LOONS-MATCHES_3_logo_businesscardn.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/LOONS-MATCHES_3_logo_businesscardn-1280x853.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/LOONS-MATCHES_3_logo_businesscardn-1024x682.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/LOONS-MATCHES_3_logo_businesscardn-768x512.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/LOONS-MATCHES_3_logo_businesscardn-512x341.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/LOONS-MATCHES_3_logo_businesscardn-265x177.png\"},\"w\":1672,\"h\":1114,\"ar\":0.666267942583732,\"alt\":\"\",\"absolute_position\":false,\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/LOONS-MATCHES_4_logo_branding_visual-identity_logodesign.png\",\"align\":\"middle\",\"row\":7,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":1896,\"attid\":2187,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/LOONS-MATCHES_4_logo_branding_visual-identity_logodesign.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/LOONS-MATCHES_4_logo_branding_visual-identity_logodesign-1280x853.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/LOONS-MATCHES_4_logo_branding_visual-identity_logodesign-1024x682.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/LOONS-MATCHES_4_logo_branding_visual-identity_logodesign-768x512.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/LOONS-MATCHES_4_logo_branding_visual-identity_logodesign-512x341.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/LOONS-MATCHES_4_logo_branding_visual-identity_logodesign-265x177.png\"},\"w\":1672,\"h\":1114,\"ar\":0.666267942583732,\"alt\":\"\",\"absolute_position\":false,\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/LOONS-MATCHES_5_logo_posters_branding_logodesign-1.png\",\"align\":\"top\",\"row\":8,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":2124,\"attid\":2199,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/LOONS-MATCHES_5_logo_posters_branding_logodesign-1.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/LOONS-MATCHES_5_logo_posters_branding_logodesign-1-1920x1279.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/LOONS-MATCHES_5_logo_posters_branding_logodesign-1-1280x853.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/LOONS-MATCHES_5_logo_posters_branding_logodesign-1-1024x682.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/LOONS-MATCHES_5_logo_posters_branding_logodesign-1-768x512.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/LOONS-MATCHES_5_logo_posters_branding_logodesign-1-512x341.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/LOONS-MATCHES_5_logo_posters_branding_logodesign-1-265x177.png\"},\"w\":2399,\"h\":1598,\"ar\":0.6661108795331389,\"alt\":\"\",\"absolute_position\":false,\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

W warstwie wizualnej marka przemawia po\\u0142\\u0105czeniem przeciwie\\u0144stw. 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Zesp\\u00f3\\u0142<\\\/h1>

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