{"id":247,"date":"2019-02-26T13:50:26","date_gmt":"2019-02-07T09:08:46","guid":{"rendered":"https:\/\/redkroft.com\/genz-2\/"},"modified":"2025-11-10T10:31:01","modified_gmt":"2025-11-10T10:31:01","slug":"icwa","status":"publish","type":"post","link":"https:\/\/redkroft.com\/pl\/icwa\/","title":{"rendered":"ICWA \u2013 identyfikacja wizualna kszta\u0142tuj\u0105ca obraz kobieco\u015bci i sztuki."},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":621,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1],"tags":[],"aioseo_notices":[],"grid":"{\"colCount\":10,\"colGutter\":1,\"rowGutters\":[2,8,8,1,1,1,1,8,8,1,1,1,1,1,1,1,1,1,5,5,1,5],\"frameMargin\":1,\"topFrameMargin\":0,\"bottomFrameMargin\":0,\"rowAttrs\":[{\"bgcolor\":\"#9e9e9e\",\"bgimage\":{\"attid\":315,\"url\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-0-conference-branding-brand-identity.png\",\"sizes\":{\"_1920\":{\"w\":1920,\"h\":923,\"url\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-0-conference-branding-brand-identity-1920x923.png\"},\"_1280\":{\"w\":1280,\"h\":616,\"url\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-0-conference-branding-brand-identity-1280x616.png\"},\"_1024\":{\"w\":1024,\"h\":492,\"url\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-0-conference-branding-brand-identity-1024x492.png\"},\"_768\":{\"w\":768,\"h\":369,\"url\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-0-conference-branding-brand-identity-768x369.png\"},\"_512\":{\"w\":512,\"h\":246,\"url\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-0-conference-branding-brand-identity-512x246.png\"},\"_265\":{\"w\":265,\"h\":127,\"url\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-0-conference-branding-brand-identity-265x127.png\"}}},\"row100vh\":true,\"relid\":21,\"rowcustomheight\":\"\"},{\"relid\":22},{\"relid\":23},{\"relid\":24},{\"relid\":25},{\"relid\":26},{\"relid\":27},{\"relid\":28},{\"relid\":29},{\"relid\":30},{\"relid\":31},{\"relid\":32},{\"relid\":33},{\"relid\":34},{\"relid\":35},{\"relid\":36},{\"relid\":37},{\"relid\":38},{\"relid\":39},{\"relid\":40},{\"relid\":41},{\"relid\":42},{\"relid\":43}],\"bgColor\":null,\"cont\":[{\"type\":\"text\",\"cont\":\"

ICWA
<\\\/span>Identyfikacja wizualna kszta\\u0142tuj\\u0105ca obraz kobieco\\u015bci i sztuki.<\\\/span><\\\/h1>\",\"align\":\"bottom\",\"row\":0,\"col\":1,\"colspan\":7,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":2,\"yvel\":1,\"push\":1,\"relid\":11,\"frameOverflow\":\"\",\"absolute_position\":true},{\"type\":\"text\",\"cont\":\"

Koncept identyfikacji wizualnej muzeum na konkurs organizowany przez UNESCO dla Mi\\u0119dzynarodowego Centrum Kobiet Artystek. Budynek mia\\u0142 znajdowa\\u0107 si\\u0119 w mie\\u015bcie Amman w Jordanii i pe\\u0142ni\\u0107 funkcj\\u0119 muzeum dedykowanego kobietom zwi\\u0105zanym ze sztuk\\u0105. ICWA mia\\u0142o prezentowa\\u0107 sta\\u0142\\u0105 kolekcj\\u0119 dzie\\u0142 sztuki, promuj\\u0105c nie tylko wiod\\u0105ce artystki, ale i te mniej znane z regionu P\\u00f3\\u0142wyspu Arabskiego. Celem instytucji by\\u0142a \\u201cpromocja r\\u00f3\\u017cnorodno\\u015bci kulturowej, kultury pokoju, r\\u00f3wno\\u015bci p\\u0142ci i dialogu mi\\u0119dzykulturowego\\u201d.<\\\/p>\",\"align\":\"top\",\"row\":1,\"col\":1,\"colspan\":6,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":137,\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"

Rok<\\\/span><\\\/p>

2013<\\\/span><\\\/p>\",\"align\":\"top\",\"row\":1,\"col\":7,\"colspan\":1,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":8,\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"

Zakres<\\\/span><\\\/span><\\\/p>

Brand design, identyfikacja wizualna, materia\\u0142y promocyjne, no\\u015bniki drukowane, reklamy outdoor i prasowe, materia\\u0142y social.<\\\/span><\\\/span><\\\/p>\",\"align\":\"top\",\"row\":1,\"col\":8,\"colspan\":2,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":139,\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"

Projektuj\\u0105c identyfikacj\\u0119 ICWA zdecydowali\\u015bmy si\\u0119 si\\u0119gn\\u0105\\u0107 g\\u0142\\u0119boko do pocz\\u0105tk\\u00f3w obecno\\u015bci kobiet na scenie kulturalnej i pokaza\\u0107 \\u015bwiatu, \\u017ce \\u015bwiat sztuki zbudowany jest na fundamentach kobieco\\u015bci.<\\\/h1>\",\"align\":\"top\",\"row\":2,\"col\":1,\"colspan\":8,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":4,\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-1-cultural-institution-branding.png\",\"align\":\"top\",\"row\":3,\"col\":0,\"colspan\":4,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":533,\"attid\":299,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-1-cultural-institution-branding.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-1-cultural-institution-branding-768x553.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-1-cultural-institution-branding-512x369.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-1-cultural-institution-branding-265x191.png\"},\"ar\":0.72024415055951,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-2-art-culture-branding.png\",\"align\":\"top\",\"row\":3,\"col\":4,\"colspan\":6,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":821,\"attid\":300,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-2-art-culture-branding.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-2-art-culture-branding-1280x1033.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-2-art-culture-branding-1024x826.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-2-art-culture-branding-768x620.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-2-art-culture-branding-512x413.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-2-art-culture-branding-265x214.png\"},\"ar\":0.80699394754539,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"

Koncept powsta\\u0142 w oparciu o kszta\\u0142t Wenus z Willendorfu \\u2014<\\\/h1>

jednej z najstarszych rze\\u017ab, datowanej na czasy epoki kamienia \\u0142upanego, uwa\\u017canej za form\\u0119 autoportretu. Figurka sta\\u0142a si\\u0119 symbolem kobieco\\u015bci w sztuce, co jednocze\\u015bnie jest idealn\\u0105 baz\\u0105 dla wizerunku ICWA.<\\\/p>\",\"align\":\"middle\",\"row\":4,\"col\":4,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":4,\"relid\":7,\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-3-logo-variations-flexible-dynami-branding.png\",\"align\":\"top\",\"row\":5,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":1109,\"attid\":301,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-3-logo-variations-flexible-dynami-branding.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-3-logo-variations-flexible-dynami-branding-1920x1083.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-3-logo-variations-flexible-dynami-branding-1280x722.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-3-logo-variations-flexible-dynami-branding-1024x577.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-3-logo-variations-flexible-dynami-branding-768x433.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-3-logo-variations-flexible-dynami-branding-512x289.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-3-logo-variations-flexible-dynami-branding-265x149.png\"},\"ar\":0.56392785571142,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-4-logo-design-projektowanie-logotypu.png\",\"align\":\"top\",\"row\":6,\"col\":0,\"colspan\":6,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":1399,\"attid\":302,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-4-logo-design-projektowanie-logotypu.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-4-logo-design-projektowanie-logotypu-1280x873.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-4-logo-design-projektowanie-logotypu-1024x698.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-4-logo-design-projektowanie-logotypu-768x524.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-4-logo-design-projektowanie-logotypu-512x349.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-4-logo-design-projektowanie-logotypu-265x181.png\"},\"ar\":0.68190988567586,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"

Postanowili\\u015bmy odrysowa\\u0107 kszta\\u0142t rze\\u017aby Wenus i w jego ramy wpasowa\\u0107 logo ICWA. Id\\u0105c tym tropem, przestawili\\u015bmy w logo kilka niezwyk\\u0142ych, utalentowanych i wp\\u0142ywowych kobiet, kt\\u00f3re sta\\u0142y si\\u0119 inspiracj\\u0105 dla wielu. Jeden z wariant\\u00f3w logo opiera\\u0142 si\\u0119 na pustym kszta\\u0142cie rze\\u017aby Wenus bez ilustracji. Sygnet mo\\u017ce by\\u0107 r\\u00f3wnie\\u017c usuni\\u0119ty, w ca\\u0142o\\u015bci daj\\u0105c miejsce wy\\u0142\\u0105cznie logotypowi.<\\\/p>\",\"align\":\"top\",\"row\":6,\"col\":6,\"colspan\":3,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":5,\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/redkroft-ICWA-5-brand-key-visual-poster-identity.png\",\"align\":\"top\",\"row\":7,\"col\":0,\"colspan\":6,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":530,\"attid\":666,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/redkroft-ICWA-5-brand-key-visual-poster-identity.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/redkroft-ICWA-5-brand-key-visual-poster-identity-1280x1810.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/redkroft-ICWA-5-brand-key-visual-poster-identity-1024x1448.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/redkroft-ICWA-5-brand-key-visual-poster-identity-768x1086.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/redkroft-ICWA-5-brand-key-visual-poster-identity-512x724.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/redkroft-ICWA-5-brand-key-visual-poster-identity-265x375.png\"},\"ar\":1.4142568930733,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"

Sygnet ma dwie p\\u0142aszczyzny skojarze\\u0144 jakie chcemy budzi\\u0107 w odbiorcach. Pierwsza, podstawowa, to symbolika kobieco\\u015bci i sztuki. Drugi, g\\u0142\\u0119bszy zestaw skojarze\\u0144 to ekspresyjno\\u015b\\u0107, pozytywno\\u015b\\u0107, wiedza, innowacyjno\\u015b\\u0107, rado\\u015b\\u0107, kreatywno\\u015b\\u0107 i odwaga.<\\\/p>\",\"align\":\"bottom\",\"row\":7,\"col\":6,\"colspan\":3,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":13,\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"

Kolory u\\u017cyte w projekcie s\\u0105 kobiece, jednak zale\\u017ca\\u0142o nam na dodaniu wi\\u0119kszej g\\u0142\\u0119bi ich znaczeniu.<\\\/h1>\",\"align\":\"top\",\"row\":8,\"col\":1,\"colspan\":8,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":15,\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"

Pastelowe tonacje w pierwszym wra\\u017ceniu wyra\\u017caj\\u0105 ciep\\u0142o i delikatno\\u015b\\u0107. Mo\\u017cna w nich do\\u015bwiadczy\\u0107 tak\\u017ce silnego kontrastu, jasno\\u015bci i si\\u0142y. Zabieg ten dodaje marce pewno\\u015bci siebie i r\\u00f3\\u017cnorodno\\u015bci, kt\\u00f3re nawi\\u0105zuj\\u0105 do si\\u0142y charakteru kobiet reprezentowanych przez Centrum.<\\\/p>\",\"align\":\"bottom\",\"row\":9,\"col\":3,\"colspan\":7,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":3,\"relid\":14,\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/redkroft-ICWA-6-brand-visual-communication.png\",\"align\":\"top\",\"row\":10,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":531,\"attid\":668,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/redkroft-ICWA-6-brand-visual-communication.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/redkroft-ICWA-6-brand-visual-communication-1920x1083.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/redkroft-ICWA-6-brand-visual-communication-1280x722.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/redkroft-ICWA-6-brand-visual-communication-1024x577.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/redkroft-ICWA-6-brand-visual-communication-768x433.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/redkroft-ICWA-6-brand-visual-communication-512x289.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/redkroft-ICWA-6-brand-visual-communication-265x149.png\"},\"ar\":0.56392785571142,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"

Trzecim krokiem ewolucji wizualnej i wdra\\u017cania kszta\\u0142tu Wenus<\\\/h1>

jest wykorzystanie rze\\u017aby jako elementu t\\u0142a \\u2013 cz\\u0119\\u015bciowego, geometrycznego, na sw\\u00f3j spos\\u00f3b abstrakcyjnego. Umieszczaj\\u0105c go w centralnym punkcie widzenia, jednocze\\u015bnie pozwalaj\\u0105c mu wtopi\\u0107 si\\u0119 w t\\u0142o, mamy mo\\u017cliwo\\u015b\\u0107 uwypuklenia komunikowanych 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Zale\\u017ca\\u0142o nam, by identyfikacja umacnia\\u0142a ideologi\\u0119 stoj\\u0105c\\u0105 za ICWA.<\\\/h1>

Podkre\\u015blaj\\u0105c kobieco\\u015b\\u0107 i jej bogat\\u0105 spu\\u015bcizn\\u0119, daje przestrze\\u0144 dla wizualnej r\\u00f3\\u017cnorodno\\u015bci. Jednocze\\u015bnie pomaga odbiorcom nie tylko by\\u0107 \\u015bwiadomym roli kobiet w kszta\\u0142towaniu rzeczywisto\\u015bci artystycznej i kulturowej, ale i sta\\u0107 si\\u0119 tego aktywn\\u0105 cz\\u0119\\u015bci\\u0105.<\\\/p>\",\"align\":\"bottom\",\"row\":15,\"col\":6,\"colspan\":3,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":17,\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/redkroft-ICWA-13-agencja-brandingowe-strategia-marki.png\",\"align\":\"top\",\"row\":16,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":817,\"attid\":669,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/redkroft-ICWA-13-agencja-brandingowe-strategia-marki.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/redkroft-ICWA-13-agencja-brandingowe-strategia-marki-1920x1083.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/redkroft-ICWA-13-agencja-brandingowe-strategia-marki-1280x722.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/redkroft-ICWA-13-agencja-brandingowe-strategia-marki-1024x577.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/redkroft-ICWA-13-agencja-brandingowe-strategia-marki-768x433.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/redkroft-ICWA-13-agencja-brandingowe-strategia-marki-512x289.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/redkroft-ICWA-13-agencja-brandingowe-strategia-marki-265x149.png\"},\"ar\":0.56392785571142,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-14-strategia-komunikacji-marki-naming.png\",\"align\":\"top\",\"row\":17,\"col\":0,\"colspan\":6,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":4279,\"attid\":312,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-14-strategia-komunikacji-marki-naming.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-14-strategia-komunikacji-marki-naming-1280x976.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-14-strategia-komunikacji-marki-naming-1024x781.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-14-strategia-komunikacji-marki-naming-768x586.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-14-strategia-komunikacji-marki-naming-512x390.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-14-strategia-komunikacji-marki-naming-265x202.png\"},\"ar\":0.7626092804304,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-15-projekty-logo-identyfikacji-wizualnej.png\",\"align\":\"top\",\"row\":17,\"col\":6,\"colspan\":4,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":4567,\"attid\":313,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-15-projekty-logo-identyfikacji-wizualnej.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-15-projekty-logo-identyfikacji-wizualnej-768x651.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-15-projekty-logo-identyfikacji-wizualnej-512x434.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-15-projekty-logo-identyfikacji-wizualnej-265x225.png\"},\"ar\":0.84740590030519,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-16-social-media-toolkit-design.png\",\"align\":\"top\",\"row\":18,\"col\":0,\"colspan\":6,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":534,\"attid\":317,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-16-social-media-toolkit-design.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-16-social-media-toolkit-design-1280x873.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-16-social-media-toolkit-design-1024x698.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-16-social-media-toolkit-design-768x524.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-16-social-media-toolkit-design-512x349.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-16-social-media-toolkit-design-265x181.png\"},\"ar\":0.68190988567586,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"

Zesp\\u00f3\\u0142<\\\/h1>

Strategia:<\\\/span> Adrian Sp\\u00f3z
Identyfikacja wizualna:<\\\/span> Adrian Sp\\u00f3z
Project Manager:<\\\/span> Adrian Sp\\u00f3z<\\\/p>\",\"align\":\"top\",\"row\":19,\"col\":5,\"colspan\":4,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":5,\"relid\":18,\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"

Inne projekty<\\\/h1>\",\"align\":\"middle\",\"row\":20,\"col\":0,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":9,\"absolute_position\":false},{\"type\":\"postThumbnail\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/COVER-botanica-real-estate-branding.png\",\"align\":\"top\",\"row\":21,\"col\":0,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":6,\"title\":\"Botanica Jelitkowo \\u2013 marka osiedla o organicznym 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\\u2013 budowanie wiarygodno\\u015bci niszowej marki w oczach korporacji.\",\"postid\":321,\"descr\":\"\",\"link\":\"\\\/brandhike\\\/\",\"attid\":378,\"ar\":0.6550100874243443,\"sizes\":{\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/portfolio_brandhike_cover-265x174.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/portfolio_brandhike_cover-512x335.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/portfolio_brandhike_cover-768x503.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/portfolio_brandhike_cover-1024x671.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/portfolio_brandhike_cover-1280x838.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/portfolio_brandhike_cover.png\",\"_2560\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/portfolio_brandhike_cover.png\",\"_3200\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/portfolio_brandhike_cover.png\",\"_3840\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/portfolio_brandhike_cover.png\",\"_4096\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/portfolio_brandhike_cover.png\",\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/portfolio_brandhike_cover.png\"},\"mo_sizes\":{\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/brandhike-cover-alt-1-265x173.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/brandhike-cover-alt-1-512x335.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/brandhike-cover-alt-1-768x503.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/brandhike-cover-alt-1-1024x670.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/brandhike-cover-alt-1-1280x838.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/brandhike-cover-alt-1.png\",\"_2560\":\"\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/brandhike-cover-alt-1.png\",\"_3200\":\"\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/brandhike-cover-alt-1.png\",\"_3840\":\"\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/brandhike-cover-alt-1.png\",\"_4096\":\"\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/brandhike-cover-alt-1.png\",\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/brandhike-cover-alt-1.png\"},\"mo_h\":838,\"mo_w\":1280,\"video_url\":\"\",\"video_w\":0,\"video_h\":0,\"frameOverflow\":\"\",\"mo_attid\":\"609\",\"tags\":[],\"w\":1487,\"h\":974,\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"

Kontakt \\u2192<\\\/a><\\\/h1>\",\"align\":\"top\",\"row\":22,\"col\":0,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":12,\"frameOverflow\":\"\",\"absolute_position\":false}]}","phonegrid":"{\"colCount\":10,\"colGutter\":1,\"rowGutters\":[5,5,10,10,1,1,5,1,1,5,1,10,10,5,1,1,5,1,1,1,1,1,5,1,1,1,15,15,5,5,15],\"frameMargin\":5,\"topFrameMargin\":1,\"bottomFrameMargin\":10,\"rowAttrs\":[{\"bgcolor\":\"#9e9e9e\",\"bgimage\":{\"attid\":315,\"url\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-0-conference-branding-brand-identity.png\",\"sizes\":{\"_1920\":{\"w\":1920,\"h\":923,\"url\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-0-conference-branding-brand-identity-1920x923.png\"},\"_1280\":{\"w\":1280,\"h\":616,\"url\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-0-conference-branding-brand-identity-1280x616.png\"},\"_1024\":{\"w\":1024,\"h\":492,\"url\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-0-conference-branding-brand-identity-1024x492.png\"},\"_768\":{\"w\":768,\"h\":369,\"url\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-0-conference-branding-brand-identity-768x369.png\"},\"_512\":{\"w\":512,\"h\":246,\"url\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-0-conference-branding-brand-identity-512x246.png\"},\"_265\":{\"w\":265,\"h\":127,\"url\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-0-conference-branding-brand-identity-265x127.png\"}}},\"row100vh\":true,\"relid\":44},[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[]],\"bgColor\":null,\"cont\":[{\"type\":\"text\",\"cont\":\"

ICWA
<\\\/span>Identyfikacja wizualna kszta\\u0142tuj\\u0105ca obraz kobieco\\u015bci i sztuki.<\\\/span><\\\/h1>\",\"align\":\"bottom\",\"row\":0,\"col\":1,\"colspan\":8,\"offsetx\":0,\"offsety\":-2,\"spaceabove\":0,\"spacebelow\":2,\"yvel\":1,\"push\":1,\"relid\":11,\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

Rok<\\\/span><\\\/p>

2013<\\\/span><\\\/p>\",\"align\":\"top\",\"row\":1,\"col\":1,\"colspan\":2,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":8,\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

Zakres<\\\/span><\\\/span><\\\/p>

Brand design, identyfikacja wizualna, materia\\u0142y promocyjne, no\\u015bniki drukowane, reklamy outdoor i prasowe, materia\\u0142y social.<\\\/span><\\\/span><\\\/p>\",\"align\":\"top\",\"row\":1,\"col\":3,\"colspan\":6,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":139,\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

Koncept identyfikacji wizualnej muzeum na konkurs organizowany przez UNESCO dla Mi\\u0119dzynarodowego Centrum Kobiet Artystek. Budynek mia\\u0142 znajdowa\\u0107 si\\u0119 w mie\\u015bcie Amman w Jordanii i pe\\u0142ni\\u0107 funkcj\\u0119 muzeum dedykowanego kobietom zwi\\u0105zanym ze sztuk\\u0105. ICWA mia\\u0142o prezentowa\\u0107 sta\\u0142\\u0105 kolekcj\\u0119 dzie\\u0142 sztuki, promuj\\u0105c nie tylko wiod\\u0105ce artystki, ale i te mniej znane z regionu P\\u00f3\\u0142wyspu Arabskiego. Celem instytucji by\\u0142a \\u201cpromocja r\\u00f3\\u017cnorodno\\u015bci kulturowej, kultury pokoju, r\\u00f3wno\\u015bci p\\u0142ci i dialogu mi\\u0119dzykulturowego\\u201d.<\\\/p>\",\"align\":\"top\",\"row\":2,\"col\":1,\"colspan\":8,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":137,\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

Projektuj\\u0105c identyfikacj\\u0119 ICWA zdecydowali\\u015bmy si\\u0119 si\\u0119gn\\u0105\\u0107 g\\u0142\\u0119boko do pocz\\u0105tk\\u00f3w obecno\\u015bci kobiet na scenie kulturalnej i pokaza\\u0107 \\u015bwiatu, \\u017ce \\u015bwiat sztuki zbudowany jest na fundamentach kobieco\\u015bci.<\\\/h1>\",\"align\":\"top\",\"row\":3,\"col\":1,\"colspan\":8,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":4,\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-1-cultural-institution-branding.png\",\"align\":\"top\",\"row\":4,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":533,\"attid\":299,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-1-cultural-institution-branding.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-1-cultural-institution-branding-768x553.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-1-cultural-institution-branding-512x369.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-1-cultural-institution-branding-265x191.png\"},\"ar\":0.72024415055951,\"alt\":\"\",\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-2-art-culture-branding.png\",\"align\":\"middle\",\"row\":5,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":821,\"attid\":300,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-2-art-culture-branding.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-2-art-culture-branding-1280x1033.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-2-art-culture-branding-1024x826.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-2-art-culture-branding-768x620.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-2-art-culture-branding-512x413.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-2-art-culture-branding-265x214.png\"},\"ar\":0.80699394754539,\"alt\":\"\",\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

Koncept powsta\\u0142 w oparciu o kszta\\u0142t Wenus z Willendorfu \\u2014<\\\/h1>

jednej z najstarszych rze\\u017ab, datowanej na czasy epoki kamienia \\u0142upanego, uwa\\u017canej za form\\u0119 autoportretu. Figurka sta\\u0142a si\\u0119 symbolem kobieco\\u015bci w sztuce, co jednocze\\u015bnie jest idealn\\u0105 baz\\u0105 dla wizerunku ICWA.<\\\/p>\",\"align\":\"middle\",\"row\":6,\"col\":0,\"colspan\":9,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":7,\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-3-logo-variations-flexible-dynami-branding.png\",\"align\":\"top\",\"row\":7,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":1109,\"attid\":301,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-3-logo-variations-flexible-dynami-branding.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-3-logo-variations-flexible-dynami-branding-1920x1083.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-3-logo-variations-flexible-dynami-branding-1280x722.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-3-logo-variations-flexible-dynami-branding-1024x577.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-3-logo-variations-flexible-dynami-branding-768x433.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-3-logo-variations-flexible-dynami-branding-512x289.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-3-logo-variations-flexible-dynami-branding-265x149.png\"},\"ar\":0.56392785571142,\"alt\":\"\",\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-4-logo-design-projektowanie-logotypu.png\",\"align\":\"middle\",\"row\":8,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":1399,\"attid\":302,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-4-logo-design-projektowanie-logotypu.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-4-logo-design-projektowanie-logotypu-1280x873.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-4-logo-design-projektowanie-logotypu-1024x698.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-4-logo-design-projektowanie-logotypu-768x524.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-4-logo-design-projektowanie-logotypu-512x349.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-4-logo-design-projektowanie-logotypu-265x181.png\"},\"ar\":0.68190988567586,\"alt\":\"\",\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

Postanowili\\u015bmy odrysowa\\u0107 kszta\\u0142t rze\\u017aby Wenus i w jego ramy wpasowa\\u0107 logo ICWA. Id\\u0105c tym tropem, przestawili\\u015bmy w logo kilka niezwyk\\u0142ych, utalentowanych i wp\\u0142ywowych kobiet, kt\\u00f3re sta\\u0142y si\\u0119 inspiracj\\u0105 dla wielu. Jeden z wariant\\u00f3w logo opiera\\u0142 si\\u0119 na pustym kszta\\u0142cie rze\\u017aby Wenus bez ilustracji. Sygnet mo\\u017ce by\\u0107 r\\u00f3wnie\\u017c usuni\\u0119ty, w ca\\u0142o\\u015bci daj\\u0105c miejsce wy\\u0142\\u0105cznie logotypowi.<\\\/p>\",\"align\":\"top\",\"row\":9,\"col\":0,\"colspan\":9,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":5,\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/redkroft-ICWA-5-brand-key-visual-poster-identity.png\",\"align\":\"top\",\"row\":10,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":530,\"attid\":666,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/redkroft-ICWA-5-brand-key-visual-poster-identity.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/redkroft-ICWA-5-brand-key-visual-poster-identity-1280x1810.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/redkroft-ICWA-5-brand-key-visual-poster-identity-1024x1448.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/redkroft-ICWA-5-brand-key-visual-poster-identity-768x1086.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/redkroft-ICWA-5-brand-key-visual-poster-identity-512x724.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/redkroft-ICWA-5-brand-key-visual-poster-identity-265x375.png\"},\"ar\":1.4142568930733,\"alt\":\"\",\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

Sygnet ma dwie p\\u0142aszczyzny skojarze\\u0144 jakie chcemy budzi\\u0107 w odbiorcach. Pierwsza, podstawowa, to symbolika kobieco\\u015bci i sztuki. Drugi, g\\u0142\\u0119bszy zestaw skojarze\\u0144 to ekspresyjno\\u015b\\u0107, pozytywno\\u015b\\u0107, wiedza, innowacyjno\\u015b\\u0107, rado\\u015b\\u0107, kreatywno\\u015b\\u0107 i odwaga.<\\\/p>\",\"align\":\"bottom\",\"row\":11,\"col\":0,\"colspan\":9,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":13,\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

Kolory u\\u017cyte w projekcie s\\u0105 kobiece, jednak zale\\u017ca\\u0142o nam na dodaniu wi\\u0119kszej g\\u0142\\u0119bi ich znaczeniu.<\\\/h1>\",\"align\":\"top\",\"row\":12,\"col\":1,\"colspan\":8,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":15,\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

Pastelowe tonacje w pierwszym wra\\u017ceniu wyra\\u017caj\\u0105 ciep\\u0142o i delikatno\\u015b\\u0107. Mo\\u017cna w nich do\\u015bwiadczy\\u0107 tak\\u017ce silnego kontrastu, jasno\\u015bci i si\\u0142y. Zabieg ten dodaje marce pewno\\u015bci siebie i r\\u00f3\\u017cnorodno\\u015bci, kt\\u00f3re nawi\\u0105zuj\\u0105 do si\\u0142y charakteru kobiet reprezentowanych przez Centrum.<\\\/p>\",\"align\":\"middle\",\"row\":13,\"col\":0,\"colspan\":9,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":14,\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/redkroft-ICWA-6-brand-visual-communication.png\",\"align\":\"top\",\"row\":14,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":531,\"attid\":668,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/redkroft-ICWA-6-brand-visual-communication.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/redkroft-ICWA-6-brand-visual-communication-1920x1083.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/redkroft-ICWA-6-brand-visual-communication-1280x722.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/redkroft-ICWA-6-brand-visual-communication-1024x577.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/redkroft-ICWA-6-brand-visual-communication-768x433.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/redkroft-ICWA-6-brand-visual-communication-512x289.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/redkroft-ICWA-6-brand-visual-communication-265x149.png\"},\"ar\":0.56392785571142,\"alt\":\"\",\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-7-business-cards-corporate-identity.png\",\"align\":\"top\",\"row\":15,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":2263,\"attid\":305,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-7-business-cards-corporate-identity.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-7-business-cards-corporate-identity-1280x873.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-7-business-cards-corporate-identity-1024x698.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-7-business-cards-corporate-identity-768x524.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-7-business-cards-corporate-identity-512x349.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-7-business-cards-corporate-identity-265x181.png\"},\"ar\":0.68190988567586,\"alt\":\"\",\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

Trzecim krokiem ewolucji wizualnej i wdra\\u017cania kszta\\u0142tu Wenus<\\\/h1>

jest wykorzystanie rze\\u017aby jako elementu t\\u0142a \\u2013 cz\\u0119\\u015bciowego, geometrycznego, na sw\\u00f3j spos\\u00f3b abstrakcyjnego. Umieszczaj\\u0105c go w centralnym punkcie widzenia, jednocze\\u015bnie pozwalaj\\u0105c mu wtopi\\u0107 si\\u0119 w t\\u0142o, mamy mo\\u017cliwo\\u015b\\u0107 uwypuklenia komunikowanych 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Zale\\u017ca\\u0142o nam, by identyfikacja umacnia\\u0142a ideologi\\u0119 stoj\\u0105c\\u0105 za ICWA.<\\\/h1>

Podkre\\u015blaj\\u0105c kobieco\\u015b\\u0107 i jej bogat\\u0105 spu\\u015bcizn\\u0119, daje przestrze\\u0144 dla wizualnej r\\u00f3\\u017cnorodno\\u015bci. Jednocze\\u015bnie pomaga odbiorcom nie tylko by\\u0107 \\u015bwiadomym roli kobiet w kszta\\u0142towaniu rzeczywisto\\u015bci artystycznej i kulturowej, ale i sta\\u0107 si\\u0119 tego aktywn\\u0105 cz\\u0119\\u015bci\\u0105.<\\\/p>\",\"align\":\"top\",\"row\":22,\"col\":0,\"colspan\":9,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":17,\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/redkroft-ICWA-13-agencja-brandingowe-strategia-marki.png\",\"align\":\"top\",\"row\":23,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":817,\"attid\":669,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/redkroft-ICWA-13-agencja-brandingowe-strategia-marki.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/redkroft-ICWA-13-agencja-brandingowe-strategia-marki-1920x1083.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/redkroft-ICWA-13-agencja-brandingowe-strategia-marki-1280x722.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/redkroft-ICWA-13-agencja-brandingowe-strategia-marki-1024x577.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/redkroft-ICWA-13-agencja-brandingowe-strategia-marki-768x433.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/redkroft-ICWA-13-agencja-brandingowe-strategia-marki-512x289.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/redkroft-ICWA-13-agencja-brandingowe-strategia-marki-265x149.png\"},\"ar\":0.56392785571142,\"alt\":\"\",\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-14-strategia-komunikacji-marki-naming.png\",\"align\":\"middle\",\"row\":24,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":4279,\"attid\":312,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-14-strategia-komunikacji-marki-naming.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-14-strategia-komunikacji-marki-naming-1280x976.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-14-strategia-komunikacji-marki-naming-1024x781.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-14-strategia-komunikacji-marki-naming-768x586.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-14-strategia-komunikacji-marki-naming-512x390.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-14-strategia-komunikacji-marki-naming-265x202.png\"},\"ar\":0.7626092804304,\"alt\":\"\",\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-15-projekty-logo-identyfikacji-wizualnej.png\",\"align\":\"top\",\"row\":25,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":4567,\"attid\":313,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-15-projekty-logo-identyfikacji-wizualnej.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-15-projekty-logo-identyfikacji-wizualnej-768x651.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-15-projekty-logo-identyfikacji-wizualnej-512x434.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-15-projekty-logo-identyfikacji-wizualnej-265x225.png\"},\"ar\":0.84740590030519,\"alt\":\"\",\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-16-social-media-toolkit-design.png\",\"align\":\"bottom\",\"row\":26,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":534,\"attid\":317,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-16-social-media-toolkit-design.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-16-social-media-toolkit-design-1280x873.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-16-social-media-toolkit-design-1024x698.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-16-social-media-toolkit-design-768x524.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-16-social-media-toolkit-design-512x349.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/redkroft-ICWA-16-social-media-toolkit-design-265x181.png\"},\"ar\":0.68190988567586,\"alt\":\"\",\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

Zesp\\u00f3\\u0142<\\\/h1>

Strategia:<\\\/span> Adrian Sp\\u00f3z
Identyfikacja wizualna:<\\\/span> Adrian Sp\\u00f3z
Project Manager:<\\\/span> Adrian Sp\\u00f3z<\\\/p>\",\"align\":\"top\",\"row\":27,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":18,\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

Inne projekty<\\\/h1>\",\"align\":\"middle\",\"row\":28,\"col\":0,\"colspan\":7,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":9,\"frameOverflow\":\"\"},{\"type\":\"postThumbnail\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/COVER-botanica-real-estate-branding.png\",\"align\":\"top\",\"row\":29,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":19,\"title\":\"Botanica Jelitkowo \\u2013 marka osiedla o organicznym 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\\u2013 budowanie wiarygodno\\u015bci niszowej marki w oczach 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Kontakt \\u2192<\\\/a><\\\/h1>\",\"align\":\"middle\",\"row\":31,\"col\":0,\"colspan\":7,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":548,\"frameOverflow\":\"\"}]}","_links":{"self":[{"href":"https:\/\/redkroft.com\/pl\/wp-json\/wp\/v2\/posts\/247"}],"collection":[{"href":"https:\/\/redkroft.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/redkroft.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/redkroft.com\/pl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/redkroft.com\/pl\/wp-json\/wp\/v2\/comments?post=247"}],"version-history":[{"count":0,"href":"https:\/\/redkroft.com\/pl\/wp-json\/wp\/v2\/posts\/247\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/redkroft.com\/pl\/wp-json\/wp\/v2\/media\/621"}],"wp:attachment":[{"href":"https:\/\/redkroft.com\/pl\/wp-json\/wp\/v2\/media?parent=247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/redkroft.com\/pl\/wp-json\/wp\/v2\/categories?post=247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/redkroft.com\/pl\/wp-json\/wp\/v2\/tags?post=247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}