{"id":2755,"date":"2024-06-14T14:38:23","date_gmt":"2024-06-14T14:38:23","guid":{"rendered":"https:\/\/redkroft.com\/loonsandmatches-copy\/"},"modified":"2025-07-30T15:37:59","modified_gmt":"2025-07-30T15:37:59","slug":"leafliturgy","status":"publish","type":"post","link":"https:\/\/redkroft.com\/pl\/leafliturgy\/","title":{"rendered":"Leaf Liturgy \u2013 Koncept kultowej marki herbat."},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":3020,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1],"tags":[],"aioseo_notices":[],"grid":"{\"colCount\":10,\"colGutter\":1,\"rowGutters\":[1,3,5,1,3,3,8,1,1,1,1,3,5,5,3,6,1,1,4,4,5,1,1,1,1,1,1,4,3,1,1,1,8,2,1,1,5,5,5,1,5,2,5],\"frameMargin\":1,\"topFrameMargin\":0,\"bottomFrameMargin\":0,\"rowAttrs\":[{\"bgcolor\":\"#9e9e9e\",\"bgimage\":{\"attid\":3022,\"url\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/the-garden-mother-2.png\",\"sizes\":{\"_1920\":{\"w\":1920,\"h\":1016,\"url\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/the-garden-mother-2-1920x1016.png\"},\"_1280\":{\"w\":1280,\"h\":677,\"url\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/the-garden-mother-2-1280x677.png\"},\"_1024\":{\"w\":1024,\"h\":542,\"url\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/the-garden-mother-2-1024x542.png\"},\"_768\":{\"w\":768,\"h\":406,\"url\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/the-garden-mother-2-768x406.png\"},\"_512\":{\"w\":512,\"h\":271,\"url\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/the-garden-mother-2-512x271.png\"},\"_265\":{\"w\":265,\"h\":140,\"url\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/the-garden-mother-2-265x140.png\"}}},\"row100vh\":true,\"rowcustomheight\":\"\",\"relid\":21},{\"relid\":39},{\"relid\":22},{\"relid\":962},{\"relid\":24},{\"relid\":26},{\"relid\":30},{\"relid\":68},{\"relid\":46},{\"relid\":726},{\"relid\":27},{\"relid\":1318},{\"relid\":31},{\"relid\":446},{\"relid\":1320},{\"relid\":40},{\"relid\":28},{\"relid\":2103},{\"relid\":32},{\"relid\":47},{\"relid\":42},{\"relid\":2796},{\"relid\":3088},{\"relid\":4341},{\"relid\":2797},{\"relid\":4343},{\"relid\":4346},{\"relid\":2792},{\"relid\":5771},{\"relid\":797},{\"relid\":5773},{\"relid\":3778},{\"relid\":3777},{\"relid\":48},{\"relid\":55},{\"relid\":50},{\"relid\":9302},{\"relid\":9307},{\"relid\":8},{\"relid\":10},{\"relid\":5},{\"relid\":71},{\"relid\":72},{\"relid\":73}],\"bgColor\":\"#000000\",\"cont\":[{\"type\":\"text\",\"cont\":\"

Leaf Litrugy \\u2013 Rytua\\u0142y Smaku<\\\/span><\\\/h1>\",\"align\":\"onethird\",\"row\":1,\"col\":1,\"colspan\":7,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":2,\"yvel\":1,\"push\":1,\"relid\":11,\"absolute_position\":false,\"dosync\":false},{\"type\":\"text\",\"cont\":\"

Leaf Liturgy to rewolucyjny koncept marki herbat, \\u0142\\u0105cz\\u0105cy staro\\u017cytn\\u0105 symbolik\\u0119, humor i nowoczesny design. Stworzyli\\u015bmy wyj\\u0105tkowy \\u015bwiat, w kt\\u00f3rym ka\\u017cda herbata ma swoj\\u0105 w\\u0142asn\\u0105 histori\\u0119 i charakter, uciele\\u015bniaj\\u0105c ide\\u0119 sacrum i profanum we wsp\\u00f3\\u0142czesnej kulturze. Naszym celem by\\u0142o o\\u017cywienie tradycyjnego wizerunku herbaty, uczynienie go bardziej atrakcyjnym dla m\\u0142odszych pokole\\u0144 oraz podkre\\u015blenie naszego zaanga\\u017cowania w ekologi\\u0119 i odpowiedzialno\\u015b\\u0107 spo\\u0142eczn\\u0105.<\\\/span><\\\/p>\",\"align\":\"top\",\"row\":2,\"col\":1,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":137,\"absolute_position\":false,\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

Rok<\\\/span><\\\/span><\\\/p>

2022<\\\/span><\\\/p>\",\"align\":\"top\",\"row\":2,\"col\":7,\"colspan\":1,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":132,\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"

Zakres

<\\\/span><\\\/span>\\u2192\\u00a0 Identyfikacja wizualna<\\\/span>
\\u2192\\u00a0 Opakowania\\u00a0<\\\/span>
\\u2192\\u00a0 Ilustracje<\\\/span>
\\u2192\\u00a0 Copywriting<\\\/span>
<\\\/span><\\\/p>\",\"align\":\"top\",\"row\":2,\"col\":8,\"colspan\":2,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":139,\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-64.png\",\"align\":\"top\",\"row\":3,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":1135,\"attid\":3023,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-64.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-64-1920x1120.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-64-1280x747.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-64-1024x597.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-64-768x448.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-64-512x299.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-64-265x155.png\"},\"w\":2400,\"h\":1400,\"ar\":0.5833333333333334,\"alt\":\"\",\"absolute_position\":false,\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/herbaty_01-9.png\",\"align\":\"top\",\"row\":4,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":1883,\"attid\":3024,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/herbaty_01-9.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/herbaty_01-9-1920x1120.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/herbaty_01-9-1280x747.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/herbaty_01-9-1024x597.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/herbaty_01-9-768x448.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/herbaty_01-9-512x299.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/herbaty_01-9-265x155.png\"},\"w\":2400,\"h\":1400,\"ar\":0.5833333333333334,\"alt\":\"\",\"absolute_position\":false,\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-65.png\",\"align\":\"onethird\",\"row\":5,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":557,\"attid\":3027,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-65.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-65-1920x1120.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-65-1280x747.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-65-1024x597.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-65-768x448.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-65-512x299.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-65-265x155.png\"},\"w\":2400,\"h\":1400,\"ar\":0.5833333333333334,\"alt\":\"\",\"absolute_position\":false,\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

Chcieli\\u015bmy odej\\u015b\\u0107 od symboli kolonializmu, dobrobytu i orientalizmu - typowych dla wi\\u0119kszo\\u015bci komunikat\\u00f3w i wizerunk\\u00f3w marek herbaty.<\\\/span><\\\/p>\",\"align\":\"top\",\"row\":6,\"col\":2,\"colspan\":6,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":2,\"relid\":29,\"absolute_position\":false,\"frameOverflow\":\"\",\"dosync\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-66.png\",\"align\":\"top\",\"row\":7,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":1149,\"attid\":3028,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-66.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-66-1920x1440.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-66-1280x960.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-66-1024x768.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-66-768x576.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-66-512x384.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-66-265x199.png\"},\"w\":2400,\"h\":1800,\"ar\":0.75,\"alt\":\"\",\"absolute_position\":false,\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Rectangle-67.png\",\"align\":\"onethird\",\"row\":8,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":725,\"attid\":3029,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Rectangle-67.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Rectangle-67-1920x1120.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Rectangle-67-1280x747.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Rectangle-67-1024x597.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Rectangle-67-768x448.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Rectangle-67-512x299.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Rectangle-67-265x155.png\"},\"w\":2400,\"h\":1400,\"ar\":0.5833333333333334,\"alt\":\"\",\"absolute_position\":false,\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/consort-of-lord-grey.png\",\"align\":\"top\",\"row\":9,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":727,\"attid\":3030,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/consort-of-lord-grey.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/consort-of-lord-grey-1920x1440.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/consort-of-lord-grey-1280x960.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/consort-of-lord-grey-1024x768.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/consort-of-lord-grey-768x576.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/consort-of-lord-grey-512x384.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/consort-of-lord-grey-265x199.png\"},\"w\":2400,\"h\":1800,\"ar\":0.75,\"alt\":\"\",\"absolute_position\":false,\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-62.png\",\"align\":\"top\",\"row\":10,\"col\":1,\"colspan\":8,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":1317,\"attid\":3031,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-62.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-62-1920x1120.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-62-1280x747.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-62-1024x597.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-62-768x448.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-62-512x299.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-62-265x155.png\"},\"w\":2400,\"h\":1400,\"ar\":0.5833333333333334,\"alt\":\"\",\"absolute_position\":false,\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Rectangle-63.png\",\"align\":\"top\",\"row\":11,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":1319,\"attid\":3032,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Rectangle-63.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Rectangle-63-1920x1120.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Rectangle-63-1280x747.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Rectangle-63-1024x597.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Rectangle-63-768x448.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Rectangle-63-512x299.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Rectangle-63-265x155.png\"},\"w\":2400,\"h\":1400,\"ar\":0.5833333333333334,\"alt\":\"\",\"absolute_position\":false,\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

Idea sacrum\\\/profanum jako pozycjonowanie marki herbat premium w duchu \\u201eurban drinking\\u201d.<\\\/span><\\\/p>\",\"align\":\"top\",\"row\":12,\"col\":2,\"colspan\":6,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":2,\"relid\":33,\"absolute_position\":false,\"frameOverflow\":\"\",\"dosync\":false},{\"type\":\"text\",\"cont\":\"

Leaf Liturgy to nowa marka herbat premium. Celem klienta by\\u0142o podniesienie jako\\u015bci herbat domowych przy jednoczesnym zachowaniu swobodnego, niezobowi\\u0105zuj\\u0105cego charakteru napoju; aby cieszy\\u0107 si\\u0119 klas\\u0105 premium w hipsterskim kubku bez poczucia winy p\\u0142yn\\u0105cej z pomini\\u0119cie rytua\\u0142u parzenia herbaty. Za\\u0142o\\u017cyciele poprosili nas o opracowanie nowej nazwy, zdefiniowanie osobowo\\u015bci marki i zaprojektowanie identyfikacji wizualnej.<\\\/span><\\\/p>\",\"align\":\"onethird\",\"row\":13,\"col\":2,\"colspan\":6,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":2,\"relid\":38,\"absolute_position\":false,\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/tasmy-3-1.png\",\"align\":\"top\",\"row\":14,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":1321,\"attid\":3033,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/tasmy-3-1.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/tasmy-3-1-1920x1120.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/tasmy-3-1-1280x747.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/tasmy-3-1-1024x597.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/tasmy-3-1-768x448.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/tasmy-3-1-512x299.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/tasmy-3-1-265x155.png\"},\"w\":2400,\"h\":1400,\"ar\":0.5833333333333334,\"alt\":\"\",\"absolute_position\":false,\"frameOverflow\":\"both\"},{\"type\":\"text\",\"cont\":\"

Aby po\\u0142\\u0105czy\\u0107 konserwatywny wizerunek herbaty z miejskim stylem \\u017cycia, oparli\\u015bmy nazw\\u0119, komunikacj\\u0119 i wizerunek marki na idei sacrum-profanum. W efekcie stworzyli\\u015bmy now\\u0105 \\u201ereligi\\u0119\\u201d i aby j\\u0105 \\u201eszerzy\\u0107\\u201d, zaprojektowali\\u015bmy modlitwy dla ka\\u017cdego z herbacianych b\\u00f3stw.<\\\/span><\\\/p>\",\"align\":\"top\",\"row\":15,\"col\":2,\"colspan\":6,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":2,\"relid\":41,\"absolute_position\":false,\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/the-sun-eternal-2.png\",\"align\":\"top\",\"row\":16,\"col\":0,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":2106,\"attid\":3036,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/the-sun-eternal-2.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/the-sun-eternal-2-1024x1024.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/the-sun-eternal-2-768x768.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/the-sun-eternal-2-512x512.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/the-sun-eternal-2-265x265.png\"},\"w\":1187,\"h\":1187,\"ar\":1,\"alt\":\"\",\"absolute_position\":false,\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Rectangle-66.png\",\"align\":\"top\",\"row\":16,\"col\":5,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":2105,\"attid\":3035,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Rectangle-66.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Rectangle-66-1024x1024.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Rectangle-66-768x768.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Rectangle-66-512x512.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Rectangle-66-265x265.png\"},\"w\":1187,\"h\":1187,\"ar\":1,\"alt\":\"\",\"absolute_position\":false,\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Rectangle-65.png\",\"align\":\"onethird\",\"row\":17,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":2104,\"attid\":3034,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Rectangle-65.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Rectangle-65-1920x1120.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Rectangle-65-1280x747.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Rectangle-65-1024x597.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Rectangle-65-768x448.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Rectangle-65-512x299.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Rectangle-65-265x155.png\"},\"w\":2400,\"h\":1400,\"ar\":0.5833333333333334,\"alt\":\"\",\"absolute_position\":false,\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-73.png\",\"align\":\"onethird\",\"row\":18,\"col\":1,\"colspan\":8,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":3087,\"attid\":3038,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-73.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-73-1920x1120.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-73-1280x747.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-73-1024x597.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-73-768x448.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-73-512x299.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-73-265x155.png\"},\"w\":2400,\"h\":1400,\"ar\":0.5833333333333334,\"alt\":\"\",\"absolute_position\":false,\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

Stworzyli\\u015bmy szereg modlitw dedykowanych poszczeg\\u00f3lnym rodzajom herbat.<\\\/span><\\\/p>\",\"align\":\"top\",\"row\":19,\"col\":2,\"colspan\":6,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":2,\"relid\":43,\"absolute_position\":false,\"frameOverflow\":\"\",\"dosync\":false},{\"type\":\"text\",\"cont\":\"

Ka\\u017cda modlitwa oparta jest na prawdziwych postaciach, ciekawostkach, sk\\u0142adzie herbaty i dzia\\u0142aniu. Ka\\u017cda z herbat posiada oryginaln\\u0105 nazw\\u0119 zwi\\u0105zan\\u0105 z odmian\\u0105. J\\u0119zyk opiera si\\u0119 na mieszance element\\u00f3w mitologicznych i wszelkiego rodzaju religii, aby osi\\u0105gn\\u0105\\u0107 maksymaln\\u0105 autentyczno\\u015b\\u0107 i wprowadzi\\u0107 konsumenta w wyj\\u0105tkowy \\u015bwiat 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Klimat marki wzmacniaj\\u0105 kola\\u017ce \\u2013 artystyczne interpretacje konkretnej modlitwy.<\\\/span><\\\/p>\",\"align\":\"top\",\"row\":33,\"col\":2,\"colspan\":6,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":2,\"relid\":49,\"absolute_position\":false,\"frameOverflow\":\"\",\"dosync\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-78.png\",\"align\":\"top\",\"row\":34,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":443,\"attid\":3052,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-78.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-78-1920x1120.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-78-1280x747.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-78-1024x597.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-78-768x448.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-78-512x299.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-78-265x155.png\"},\"w\":2400,\"h\":1400,\"ar\":0.5833333333333334,\"alt\":\"\",\"absolute_position\":false,\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

Kola\\u017ce przedstawiaj\\u0105 \\u015bwi\\u0119t\\u0105 lub mityczn\\u0105 posta\\u0107 reprezentuj\\u0105c\\u0105 okre\\u015blon\\u0105 odmian\\u0119 herbaty. Estetyka, humor, dosadno\\u015b\\u0107 i bezceremonialno\\u015b\\u0107 to esencja sacrum-profanum marki \\u201eLiturgia Li\\u015bcia\\u201d. Ca\\u0142o\\u015b\\u0107 zamyka ilustracja pe\\u0142ni\\u0105ca rol\\u0119 sygnetu \\u2013 z\\u0142o\\u017cone d\\u0142onie wzorowane na grafice Albrechta D\\u00fcrera \\u2013 promieniuj\\u0105cego herbacianego b\\u00f3stwa.<\\\/span><\\\/p>\",\"align\":\"top\",\"row\":35,\"col\":2,\"colspan\":6,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":2,\"relid\":51,\"absolute_position\":false,\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-77.png\",\"align\":\"onethird\",\"row\":36,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":9303,\"attid\":3051,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-77.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-77-1920x1120.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-77-1280x747.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-77-1024x597.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-77-768x448.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-77-512x299.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-77-265x155.png\"},\"w\":2400,\"h\":1400,\"ar\":0.5833333333333334,\"alt\":\"\",\"absolute_position\":false,\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/instastories_2-1.png\",\"align\":\"onethird\",\"row\":37,\"col\":0,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":9308,\"attid\":3054,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/instastories_2-1.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/instastories_2-1-1024x1024.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/instastories_2-1-768x768.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/instastories_2-1-512x512.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/instastories_2-1-265x265.png\"},\"w\":1187,\"h\":1187,\"ar\":1,\"alt\":\"\",\"absolute_position\":false,\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/pudelka-2.png\",\"align\":\"top\",\"row\":37,\"col\":5,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":9309,\"attid\":3055,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/pudelka-2.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/pudelka-2-1024x1024.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/pudelka-2-768x768.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/pudelka-2-512x512.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/pudelka-2-265x265.png\"},\"w\":1187,\"h\":1187,\"ar\":1,\"alt\":\"\",\"absolute_position\":false,\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

Zesp\\u00f3\\u0142<\\\/span><\\\/h1>


Projekt opakowania: <\\\/span><\\\/p>

Grzegorz So\\u0142owi\\u0144ski\\u00a0
Jaros\\u0142aw Dziubek<\\\/span><\\\/span><\\\/p>

Ilustracje: <\\\/span><\\\/span><\\\/p>

Jaros\\u0142aw Dziubek<\\\/span><\\\/p>

Projekt Logo: <\\\/span><\\\/span><\\\/p>

Adrian Sp\\u00f3z

<\\\/span>Zdj\\u0119cia: <\\\/span><\\\/span><\\\/p>

Dominik Lewi\\u0144ski<\\\/span><\\\/p>

Copywriting: <\\\/span><\\\/span><\\\/p>

Mariusz Ruci\\u0144ski<\\\/span><\\\/p>

Prowadzenie projektu: <\\\/span><\\\/span><\\\/p>

Agata S\\u0119dzikowska<\\\/span><\\\/p>\",\"align\":\"top\",\"row\":38,\"col\":5,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":5,\"relid\":25,\"absolute_position\":false,\"frameOverflow\":\"right\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/KTR_sword_black_2.png\",\"align\":\"top\",\"row\":39,\"col\":4,\"colspan\":2,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":4,\"relid\":2469,\"attid\":3058,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/KTR_sword_black_2.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/KTR_sword_black_2-265x265.png\"},\"w\":460,\"h\":460,\"ar\":1,\"alt\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"

Nagrody<\\\/span><\\\/h1>

Gold KTR 2023 - Packaging
Silver KTR 2023 - Branding<\\\/span><\\\/p>\",\"align\":\"top\",\"row\":40,\"col\":3,\"colspan\":4,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":3,\"relid\":34,\"absolute_position\":false,\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

Inne projekty<\\\/span><\\\/h1>\",\"align\":\"top\",\"row\":41,\"col\":0,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":9,\"absolute_position\":false},{\"type\":\"postThumbnail\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/INNE-BECZKI_COVER_NEW_1.png\",\"align\":\"top\",\"row\":42,\"col\":0,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":4,\"title\":\"Inne Beczki \\u2013 Najbardziej znane etykiety polskiego piwa 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Kontakt \\u2192<\\\/a><\\\/span>


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Leaf Litrugy \\u2013 Rytua\\u0142y Smaku<\\\/span><\\\/span><\\\/h1>\",\"align\":\"top\",\"row\":1,\"col\":1,\"colspan\":8,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":7,\"absolute_position\":false,\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

Rok<\\\/span><\\\/span><\\\/p>

2022<\\\/span><\\\/p>\",\"align\":\"top\",\"row\":2,\"col\":1,\"colspan\":2,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":132,\"absolute_position\":false,\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

Zakres

<\\\/span><\\\/span>\\u2192\\u00a0 Identyfikacja wizualna<\\\/span>
\\u2192\\u00a0 Opakowania\\u00a0<\\\/span>
\\u2192\\u00a0 Ilustracje<\\\/span>
\\u2192\\u00a0 Copywriting<\\\/span>
<\\\/span><\\\/p>\",\"align\":\"top\",\"row\":2,\"col\":3,\"colspan\":7,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":139,\"absolute_position\":false,\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

Leaf Liturgy to rewolucyjny koncept marki herbat, \\u0142\\u0105cz\\u0105cy staro\\u017cytn\\u0105 symbolik\\u0119, humor i nowoczesny design. Stworzyli\\u015bmy wyj\\u0105tkowy \\u015bwiat, w kt\\u00f3rym ka\\u017cda herbata ma swoj\\u0105 w\\u0142asn\\u0105 histori\\u0119 i charakter, uciele\\u015bniaj\\u0105c ide\\u0119 sacrum i profanum we wsp\\u00f3\\u0142czesnej kulturze. Naszym celem by\\u0142o o\\u017cywienie tradycyjnego wizerunku herbaty, uczynienie go bardziej atrakcyjnym dla m\\u0142odszych pokole\\u0144 oraz podkre\\u015blenie naszego zaanga\\u017cowania w ekologi\\u0119 i odpowiedzialno\\u015b\\u0107 spo\\u0142eczn\\u0105.<\\\/span><\\\/p>\",\"align\":\"top\",\"row\":3,\"col\":1,\"colspan\":8,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":137,\"absolute_position\":false,\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-64.png\",\"align\":\"top\",\"row\":4,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":1135,\"attid\":3023,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-64.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-64-1920x1120.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-64-1280x747.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-64-1024x597.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-64-768x448.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-64-512x299.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-64-265x155.png\"},\"w\":2400,\"h\":1400,\"ar\":0.5833333333333334,\"alt\":\"\",\"absolute_position\":false,\"frameOverflow\":\"both\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/herbaty_01-9.png\",\"align\":\"top\",\"row\":5,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":1883,\"attid\":3024,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/herbaty_01-9.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/herbaty_01-9-1920x1120.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/herbaty_01-9-1280x747.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/herbaty_01-9-1024x597.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/herbaty_01-9-768x448.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/herbaty_01-9-512x299.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/herbaty_01-9-265x155.png\"},\"w\":2400,\"h\":1400,\"ar\":0.5833333333333334,\"alt\":\"\",\"absolute_position\":false,\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-65.png\",\"align\":\"onethird\",\"row\":6,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":557,\"attid\":3027,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-65.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-65-1920x1120.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-65-1280x747.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-65-1024x597.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-65-768x448.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-65-512x299.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-65-265x155.png\"},\"w\":2400,\"h\":1400,\"ar\":0.5833333333333334,\"alt\":\"\",\"absolute_position\":false,\"frameOverflow\":\"both\"},{\"type\":\"text\",\"cont\":\"

Chcieli\\u015bmy odej\\u015b\\u0107 od symboli kolonializmu, dobrobytu i orientalizmu - typowych dla wi\\u0119kszo\\u015bci komunikat\\u00f3w i wizerunk\\u00f3w marek 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Idea sacrum\\\/profanum jako pozycjonowanie marki herbat premium w duchu \\u201eurban drinking\\u201d.<\\\/span><\\\/p>\",\"align\":\"top\",\"row\":13,\"col\":1,\"colspan\":8,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":16,\"absolute_position\":false,\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

Leaf Liturgy to nowa marka herbat premium. Celem klienta by\\u0142o podniesienie jako\\u015bci herbat domowych przy jednoczesnym zachowaniu swobodnego, niezobowi\\u0105zuj\\u0105cego charakteru napoju; aby cieszy\\u0107 si\\u0119 klas\\u0105 premium w hipsterskim kubku bez poczucia winy p\\u0142yn\\u0105cej z pomini\\u0119cie rytua\\u0142u parzenia herbaty. Za\\u0142o\\u017cyciele poprosili nas o opracowanie nowej nazwy, zdefiniowanie osobowo\\u015bci marki i zaprojektowanie identyfikacji wizualnej.<\\\/span><\\\/p>\",\"align\":\"onethird\",\"row\":14,\"col\":1,\"colspan\":8,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":38,\"absolute_position\":false,\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/tasmy-3-1.png\",\"align\":\"top\",\"row\":15,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":1321,\"attid\":3033,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/tasmy-3-1.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/tasmy-3-1-1920x1120.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/tasmy-3-1-1280x747.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/tasmy-3-1-1024x597.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/tasmy-3-1-768x448.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/tasmy-3-1-512x299.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/tasmy-3-1-265x155.png\"},\"w\":2400,\"h\":1400,\"ar\":0.5833333333333334,\"alt\":\"\",\"absolute_position\":false,\"frameOverflow\":\"both\"},{\"type\":\"text\",\"cont\":\"

Aby po\\u0142\\u0105czy\\u0107 konserwatywny wizerunek herbaty z miejskim stylem \\u017cycia, oparli\\u015bmy nazw\\u0119, komunikacj\\u0119 i wizerunek marki na idei sacrum-profanum. W efekcie stworzyli\\u015bmy now\\u0105 \\u201ereligi\\u0119\\u201d i aby j\\u0105 \\u201eszerzy\\u0107\\u201d, zaprojektowali\\u015bmy modlitwy dla ka\\u017cdego z herbacianych b\\u00f3stw.<\\\/span><\\\/p>\",\"align\":\"top\",\"row\":16,\"col\":1,\"colspan\":8,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":41,\"absolute_position\":false,\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/the-sun-eternal-2.png\",\"align\":\"top\",\"row\":17,\"col\":0,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":2106,\"attid\":3036,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/the-sun-eternal-2.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/the-sun-eternal-2-1024x1024.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/the-sun-eternal-2-768x768.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/the-sun-eternal-2-512x512.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/the-sun-eternal-2-265x265.png\"},\"w\":1187,\"h\":1187,\"ar\":1,\"alt\":\"\",\"absolute_position\":false,\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Rectangle-66.png\",\"align\":\"top\",\"row\":17,\"col\":5,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":2105,\"attid\":3035,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Rectangle-66.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Rectangle-66-1024x1024.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Rectangle-66-768x768.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Rectangle-66-512x512.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Rectangle-66-265x265.png\"},\"w\":1187,\"h\":1187,\"ar\":1,\"alt\":\"\",\"absolute_position\":false,\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Rectangle-65.png\",\"align\":\"onethird\",\"row\":18,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":2104,\"attid\":3034,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Rectangle-65.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Rectangle-65-1920x1120.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Rectangle-65-1280x747.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Rectangle-65-1024x597.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Rectangle-65-768x448.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Rectangle-65-512x299.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Rectangle-65-265x155.png\"},\"w\":2400,\"h\":1400,\"ar\":0.5833333333333334,\"alt\":\"\",\"absolute_position\":false,\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-73.png\",\"align\":\"onethird\",\"row\":19,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":3087,\"attid\":3038,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-73.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-73-1920x1120.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-73-1280x747.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-73-1024x597.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-73-768x448.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-73-512x299.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-73-265x155.png\"},\"w\":2400,\"h\":1400,\"ar\":0.5833333333333334,\"alt\":\"\",\"absolute_position\":false,\"frameOverflow\":\"both\"},{\"type\":\"text\",\"cont\":\"

Stworzyli\\u015bmy szereg modlitw dedykowanych poszczeg\\u00f3lnym rodzajom herbat.<\\\/span><\\\/p>\",\"align\":\"top\",\"row\":20,\"col\":1,\"colspan\":8,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":54,\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"

Ka\\u017cda modlitwa oparta jest na prawdziwych postaciach, ciekawostkach, sk\\u0142adzie herbaty i dzia\\u0142aniu. Ka\\u017cda z herbat posiada oryginaln\\u0105 nazw\\u0119 zwi\\u0105zan\\u0105 z odmian\\u0105. 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Klimat marki wzmacniaj\\u0105 kola\\u017ce \\u2013 artystyczne interpretacje konkretnej modlitwy.<\\\/span><\\\/p>\",\"align\":\"onethird\",\"row\":34,\"col\":1,\"colspan\":8,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":23,\"absolute_position\":false,\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-78.png\",\"align\":\"top\",\"row\":35,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":443,\"attid\":3052,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-78.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-78-1920x1120.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-78-1280x747.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-78-1024x597.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-78-768x448.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-78-512x299.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-78-265x155.png\"},\"w\":2400,\"h\":1400,\"ar\":0.5833333333333334,\"alt\":\"\",\"absolute_position\":false,\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

Kola\\u017ce przedstawiaj\\u0105 \\u015bwi\\u0119t\\u0105 lub mityczn\\u0105 posta\\u0107 reprezentuj\\u0105c\\u0105 okre\\u015blon\\u0105 odmian\\u0119 herbaty. Estetyka, humor, dosadno\\u015b\\u0107 i bezceremonialno\\u015b\\u0107 to esencja sacrum-profanum marki \\u201eLiturgia Li\\u015bcia\\u201d. Ca\\u0142o\\u015b\\u0107 zamyka ilustracja pe\\u0142ni\\u0105ca rol\\u0119 sygnetu \\u2013 z\\u0142o\\u017cone d\\u0142onie wzorowane na grafice Albrechta D\\u00fcrera \\u2013 promieniuj\\u0105cego herbacianego b\\u00f3stwa.<\\\/span><\\\/p>\",\"align\":\"top\",\"row\":36,\"col\":1,\"colspan\":8,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":51,\"absolute_position\":false,\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-77.png\",\"align\":\"onethird\",\"row\":37,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":9303,\"attid\":3051,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-77.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-77-1920x1120.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-77-1280x747.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-77-1024x597.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-77-768x448.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-77-512x299.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Group-77-265x155.png\"},\"w\":2400,\"h\":1400,\"ar\":0.5833333333333334,\"alt\":\"\",\"absolute_position\":false,\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/instastories_2-1.png\",\"align\":\"onethird\",\"row\":38,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":9308,\"attid\":3054,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/instastories_2-1.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/instastories_2-1-1024x1024.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/instastories_2-1-768x768.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/instastories_2-1-512x512.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/instastories_2-1-265x265.png\"},\"w\":1187,\"h\":1187,\"ar\":1,\"alt\":\"\",\"absolute_position\":false,\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/pudelka-2.png\",\"align\":\"top\",\"row\":39,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":9309,\"attid\":3055,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/pudelka-2.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/pudelka-2-1024x1024.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/pudelka-2-768x768.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/pudelka-2-512x512.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/pudelka-2-265x265.png\"},\"w\":1187,\"h\":1187,\"ar\":1,\"alt\":\"\",\"absolute_position\":false,\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

Zesp\\u00f3\\u0142<\\\/span><\\\/h1>


Projekt opakowania: <\\\/span><\\\/p>

Grzegorz So\\u0142owi\\u0144ski\\u00a0
Jaros\\u0142aw Dziubek<\\\/span><\\\/span><\\\/p>

Ilustracje: <\\\/span><\\\/span><\\\/p>

Jaros\\u0142aw Dziubek<\\\/span><\\\/p>

Projekt Logo: <\\\/span><\\\/span><\\\/p>

Adrian Sp\\u00f3z

<\\\/span>Zdj\\u0119cia: <\\\/span><\\\/span><\\\/p>

Dominik Lewi\\u0144ski<\\\/span><\\\/p>

Copywriting: <\\\/span><\\\/span><\\\/p>

Mariusz Ruci\\u0144ski<\\\/span><\\\/p>

Prowadzenie projektu: <\\\/span><\\\/span><\\\/p>

Agata S\\u0119dzikowska<\\\/span><\\\/p>\",\"align\":\"top\",\"row\":40,\"col\":1,\"colspan\":8,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":25,\"absolute_position\":false,\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/KTR_sword_black_2.png\",\"align\":\"top\",\"row\":41,\"col\":2,\"colspan\":6,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":2,\"relid\":2469,\"attid\":3058,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/KTR_sword_black_2.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/KTR_sword_black_2-265x265.png\"},\"w\":460,\"h\":460,\"ar\":1,\"alt\":\"\",\"absolute_position\":false,\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

Nagrody<\\\/span><\\\/h1>

Gold KTR 2023 - Packaging
Silver KTR 2023 - Branding<\\\/span><\\\/p>\",\"align\":\"top\",\"row\":42,\"col\":1,\"colspan\":8,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":34,\"absolute_position\":false,\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

Inne projekty<\\\/span><\\\/h1>\",\"align\":\"top\",\"row\":43,\"col\":0,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":9,\"absolute_position\":false},{\"type\":\"postThumbnail\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/INNE-BECZKI_COVER_NEW_1.png\",\"align\":\"top\",\"row\":44,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":4,\"title\":\"Inne Beczki \\u2013 Najbardziej znane etykiety polskiego piwa 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\\u2013 dobrze przyprawiona marka street 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Kontakt \\u2192<\\\/a><\\\/span>


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