{"id":321,"date":"2019-02-28T01:35:30","date_gmt":"2019-02-07T09:08:46","guid":{"rendered":"https:\/\/redkroft.com\/icwa-2\/"},"modified":"2025-11-10T10:31:33","modified_gmt":"2025-11-10T10:31:33","slug":"brandhike","status":"publish","type":"post","link":"https:\/\/redkroft.com\/pl\/brandhike\/","title":{"rendered":"Brandhike \u2013 budowanie wiarygodno\u015bci niszowej marki w oczach korporacji."},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":378,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1],"tags":[],"aioseo_notices":[],"grid":"{\"colCount\":10,\"colGutter\":1,\"rowGutters\":[2,8,1,8,1,1,1,1,1,8,8,1,1,1,1,1,1,1,5,5,1,1,1,1,1,1,5,1,1,5],\"frameMargin\":1,\"topFrameMargin\":0,\"bottomFrameMargin\":0,\"rowAttrs\":[{\"bgcolor\":\"#9e9e9e\",\"bgimage\":{\"attid\":373,\"url\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/HERO_IMAGE-brandhike-branding-redkroft.png\",\"sizes\":{\"_1920\":{\"w\":1920,\"h\":923,\"url\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/HERO_IMAGE-brandhike-branding-redkroft-1920x923.png\"},\"_1280\":{\"w\":1280,\"h\":616,\"url\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/HERO_IMAGE-brandhike-branding-redkroft-1280x616.png\"},\"_1024\":{\"w\":1024,\"h\":492,\"url\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/HERO_IMAGE-brandhike-branding-redkroft-1024x492.png\"},\"_768\":{\"w\":768,\"h\":369,\"url\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/HERO_IMAGE-brandhike-branding-redkroft-768x369.png\"},\"_512\":{\"w\":512,\"h\":246,\"url\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/HERO_IMAGE-brandhike-branding-redkroft-512x246.png\"},\"_265\":{\"w\":265,\"h\":127,\"url\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/HERO_IMAGE-brandhike-branding-redkroft-265x127.png\"}}},\"row100vh\":true,\"rowcustomheight\":\"\",\"relid\":19},{\"relid\":20},{\"relid\":21},{\"relid\":22},{\"relid\":23},{\"relid\":24},{\"relid\":25},{\"relid\":26},{\"relid\":27},{\"relid\":28},{\"relid\":29},{\"relid\":30},{\"relid\":31},{\"relid\":32},{\"relid\":33},{\"relid\":34},{\"relid\":35},{\"relid\":36},{\"relid\":37},{\"relid\":38},{\"relid\":39},{\"relid\":40},{\"relid\":41},{\"relid\":42},{\"relid\":43},{\"relid\":44},{\"relid\":45},{\"relid\":46},{\"relid\":47},{\"relid\":48},{\"relid\":49}],\"bgColor\":null,\"cont\":[{\"type\":\"text\",\"cont\":\"

Brandhike
<\\\/span>Silny i minimalistyczny design, kt\\u00f3ry pozwoli\\u0142 niszowej firmie prezentowa\\u0107 si\\u0119 jako wiarygodny partner biznesowy.
<\\\/span><\\\/h1>\",\"align\":\"bottom\",\"row\":0,\"col\":1,\"colspan\":7,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":2,\"yvel\":1,\"push\":1,\"relid\":11,\"frameOverflow\":\"\",\"absolute_position\":true},{\"type\":\"text\",\"cont\":\"

Identyfikacja Brandhike pozostaje jedn\\u0105 z najtrudniejszych, z jak\\u0105 mieli\\u015bmy okazj\\u0119 si\\u0119 zmierzy\\u0107. Agencja konsultingowa wyznacza standardy w jednej z najtrudniej definiowanych nisz marketingu \\u2013 turystyki industrialnej. Ju\\u017c sama natura bran\\u017cy jest wyzwaniem pod wzgl\\u0119dem znalezienia klarownej metafory dla podstaw komunikacji wizualnej. G\\u0142\\u00f3wnym targetem jest klient biznesowy z solidnym zapleczem inwestycyjnym. Odbiorc\\u0105 ko\\u0144cowym klient indywidualny w przedziale wiekowym od dzieci po osoby starsze.<\\\/p>\",\"align\":\"top\",\"row\":1,\"col\":1,\"colspan\":6,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":137,\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"

Rok<\\\/span><\\\/p>

2017<\\\/span><\\\/p>\",\"align\":\"top\",\"row\":1,\"col\":7,\"colspan\":1,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":8,\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"

Zakres<\\\/span><\\\/span><\\\/p>

Brand design, materia\\u0142y promocyjne, identyfikacja wizualna, no\\u015bniki drukowane, copywriting, projekt www.<\\\/span><\\\/span><\\\/p>\",\"align\":\"top\",\"row\":1,\"col\":8,\"colspan\":2,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":139,\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"

\\u201cReakcja Klient\\u00f3w i Partner\\u00f3w na mark\\u0119 jest bardzo klarowna \\u2013 jest to szacunek i jest on natychmiastowy. Cz\\u0119sto nawet nie rozumiej\\u0105 do ko\\u0144ca czym si\\u0119 zajmujemy, jednak to bez znaczenia, bo chc\\u0105 si\\u0119 tego dowiedzie\\u0107.\\u201d<\\\/h1>\",\"align\":\"top\",\"row\":2,\"col\":1,\"colspan\":8,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":4,\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"

Marius Geddes
CEO, Brandhike<\\\/p>\",\"align\":\"top\",\"row\":3,\"col\":1,\"colspan\":4,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":17,\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/analiza-brandhike-branding-redkroft.png\",\"align\":\"top\",\"row\":4,\"col\":0,\"colspan\":6,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":537,\"attid\":323,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/analiza-brandhike-branding-redkroft.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/analiza-brandhike-branding-redkroft-1280x781.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/analiza-brandhike-branding-redkroft-1024x625.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/analiza-brandhike-branding-redkroft-768x468.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/analiza-brandhike-branding-redkroft-512x312.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/analiza-brandhike-branding-redkroft-265x162.png\"},\"ar\":0.60995292535306,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"

Pierwszym krokiem by\\u0142a analiza zakresu dzia\\u0142a\\u0144 Brandhike,<\\\/h1>

kt\\u00f3re \\u2013 ze wzgl\\u0119du na sw\\u00f3j kompleksowy charakter \\u2013 utrudniaj\\u0105 znalezienie wsp\\u00f3lnego mianownika. Audyt, szkolenia i konsultacje adresowane s\\u0105 do kilku obszar\\u00f3w dzia\\u0142a\\u0144 korporacyjnych: CSR, Human Resources, Public Relations, sprzeda\\u017cy i produkcji.<\\\/p>\",\"align\":\"top\",\"row\":4,\"col\":6,\"colspan\":3,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":7,\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"

Analiza element\\u00f3w \\u201cbrand\\u201d i \\u201chike\\u201d pozwoli\\u0142a nam znale\\u017a\\u0107 klarown\\u0105 metafor\\u0119<\\\/h1>

\\u0142\\u0105cz\\u0105c\\u0105 te dwa koncepty w jedno sp\\u00f3jne przes\\u0142anie. Zaadaptowali\\u015bmy symbolik\\u0119 oznacze\\u0144 tras hikingowych \\u2013 funkcjonaln\\u0105, uporz\\u0105dkowan\\u0105 i zrozumia\\u0142\\u0105. Ich obraz budzi dodatkowo skojarzenia z przygod\\u0105 i odkrywaniem nieznanego.<\\\/p>\",\"align\":\"middle\",\"row\":5,\"col\":0,\"colspan\":3,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":5,\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/work-in-progress-brandhike-branding-redkroft.png\",\"align\":\"top\",\"row\":5,\"col\":4,\"colspan\":6,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":533,\"attid\":346,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/work-in-progress-brandhike-branding-redkroft.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/work-in-progress-brandhike-branding-redkroft-1280x781.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/work-in-progress-brandhike-branding-redkroft-1024x625.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/work-in-progress-brandhike-branding-redkroft-768x468.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/work-in-progress-brandhike-branding-redkroft-512x312.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/work-in-progress-brandhike-branding-redkroft-265x162.png\"},\"ar\":0.60995292535306,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/logo-animacja-2-brand-design-branding-redkroft.gif\",\"align\":\"top\",\"row\":6,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":725,\"attid\":143,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/logo-animacja-2-brand-design-branding-redkroft.gif\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/logo-animacja-2-brand-design-branding-redkroft-1920x957.gif\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/logo-animacja-2-brand-design-branding-redkroft-1280x638.gif\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/logo-animacja-2-brand-design-branding-redkroft-1024x511.gif\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/logo-animacja-2-brand-design-branding-redkroft-768x383.gif\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/logo-animacja-2-brand-design-branding-redkroft-512x255.gif\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/logo-animacja-2-brand-design-branding-redkroft-265x132.gif\"},\"ar\":0.49859719438878,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"

Logotyp i logo u\\u017cywane s\\u0105 zamiennie.<\\\/h1>

Uznali\\u015bmy, \\u017ce nazwa marki pisana wielkimi literami najlepiej pasuje do logotypu. Wyrazista i solidna trafnie reprezentuje charakter i filozofi\\u0119 marki. Osobno u\\u017cywany symbol z\\u0142o\\u017cony jest z liter \\u201cB\\u201d i \\u201cH\\u201d w ramie okre\\u015blaj\\u0105cej widoczn\\u0105 granic\\u0119 mi\\u0119dzy biznesem i turystyk\\u0105.<\\\/p>\",\"align\":\"middle\",\"row\":7,\"col\":0,\"colspan\":3,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":1110,\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/kolory-strona-brandhike-logo-design.png\",\"align\":\"top\",\"row\":7,\"col\":4,\"colspan\":6,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":1109,\"attid\":330,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/kolory-strona-brandhike-logo-design.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/kolory-strona-brandhike-logo-design-1280x905.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/kolory-strona-brandhike-logo-design-1024x724.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/kolory-strona-brandhike-logo-design-768x543.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/kolory-strona-brandhike-logo-design-512x362.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/kolory-strona-brandhike-logo-design-265x187.png\"},\"ar\":0.70679219905851,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/typografia-2-brand-typography-design-redkroft.gif\",\"align\":\"top\",\"row\":8,\"col\":0,\"colspan\":6,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":1494,\"attid\":150,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/typografia-2-brand-typography-design-redkroft.gif\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/typografia-2-brand-typography-design-redkroft-1280x905.gif\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/typografia-2-brand-typography-design-redkroft-1024x724.gif\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/typografia-2-brand-typography-design-redkroft-768x543.gif\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/typografia-2-brand-typography-design-redkroft-512x362.gif\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/typografia-2-brand-typography-design-redkroft-265x187.gif\"},\"ar\":0.70679219905851,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"

Wybrana typografia \\u2013 Favorit \\u2013<\\\/h1>

zosta\\u0142a zaprojektowana przez Szwajcarskie studio Dinamo. Jest prosta, atrakcyjna wizualnie, wygodna do czytania, z wysublimowanymi detalami w designie, co czyni j\\u0105 perfekcyjn\\u0105 dla marki. Jedn\\u0105 z wielu element\\u00f3w charakterystycznych jest litera \\u201cR\\u201d, kt\\u00f3rej nogi \\u201ctwardo stoj\\u0105 na ziemi\\u201d, albo litera \\u201cy\\u201d z solidnie u\\u0142o\\u017con\\u0105 podstaw\\u0105. Ca\\u0142kiem przypadkiem prace nad Brandhike trwa\\u0142y w tym samym czasie co prace nad Favoritem, wi\\u0119c o mo\\u017cliwo\\u015b\\u0107 wykorzystania nowego fonta specjalnie prosili\\u015bmy jego tw\\u00f3rc\\u00f3w.<\\\/p>\",\"align\":\"middle\",\"row\":8,\"col\":6,\"colspan\":3,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":13,\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/responsywna-ramka-brand-design-studio-redkroft.gif\",\"align\":\"top\",\"row\":9,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":1882,\"attid\":146,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/responsywna-ramka-brand-design-studio-redkroft.gif\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/responsywna-ramka-brand-design-studio-redkroft-1920x959.gif\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/responsywna-ramka-brand-design-studio-redkroft-1280x639.gif\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/responsywna-ramka-brand-design-studio-redkroft-1024x511.gif\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/responsywna-ramka-brand-design-studio-redkroft-768x384.gif\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/responsywna-ramka-brand-design-studio-redkroft-512x256.gif\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/responsywna-ramka-brand-design-studio-redkroft-265x132.gif\"},\"ar\":0.49939879759519,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"

Szablon ramy Brandhike, wbrew pozornej prostocie, jest bardzo z\\u0142o\\u017conym elementem graficznym.<\\\/h1>\",\"align\":\"top\",\"row\":10,\"col\":1,\"colspan\":8,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":15,\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"

Zaadaptowanie symbolu marki do r\\u00f3\\u017cnorodno\\u015bci no\\u015bnik\\u00f3w by\\u0142o wyj\\u0105tkowo z\\u0142o\\u017cone technicznie i czasoch\\u0142onne. Wyzwaniem by\\u0142o utrzymanie proporcji ramy logo w r\\u00f3\\u017cnym kontek\\u015bcie i rozmiarze. Wymaga\\u0142o to zaprojektowania ka\\u017cdej ramki z osobna pod wszystkie mo\\u017cliwe rozdzielczo\\u015bci 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Zesp\\u00f3\\u0142<\\\/h1>

Strategia:<\\\/span> Maciej Frymus
Identyfikacja wizualna:<\\\/span> Grzegorz So\\u0142owi\\u0144ski<\\\/p>\",\"align\":\"top\",\"row\":27,\"col\":5,\"colspan\":4,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":5,\"relid\":18,\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"

Inne projekty<\\\/h1>\",\"align\":\"middle\",\"row\":28,\"col\":0,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":9,\"absolute_position\":false},{\"type\":\"postThumbnail\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/turkus_thumbnail_03.png\",\"align\":\"top\",\"row\":29,\"col\":0,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":6,\"title\":\"TURKUS+LAINER \\u2013 marka posadzek dla mierz\\u0105cych wysoko.\",\"postid\":1523,\"descr\":\"\",\"link\":\"\\\/turkus-lainer\\\/\",\"attid\":1755,\"ar\":0.654296875,\"sizes\":{\"_265\":\"\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/turkus_thumbnail_03-265x173.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/turkus_thumbnail_03-512x335.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/turkus_thumbnail_03-768x503.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/turkus_thumbnail_03.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/turkus_thumbnail_03.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/turkus_thumbnail_03.png\",\"_2560\":\"\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/turkus_thumbnail_03.png\",\"_3200\":\"\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/turkus_thumbnail_03.png\",\"_3840\":\"\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/turkus_thumbnail_03.png\",\"_4096\":\"\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/turkus_thumbnail_03.png\",\"full\":\"\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/turkus_thumbnail_03.png\"},\"mo_sizes\":{\"_265\":\"\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/turkus_thumbnail_04-265x174.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/turkus_thumbnail_04-512x335.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/turkus_thumbnail_04-768x503.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/turkus_thumbnail_04-1024x671.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/turkus_thumbnail_04-1280x838.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/turkus_thumbnail_04.png\",\"_2560\":\"\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/turkus_thumbnail_04.png\",\"_3200\":\"\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/turkus_thumbnail_04.png\",\"_3840\":\"\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/turkus_thumbnail_04.png\",\"_4096\":\"\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/turkus_thumbnail_04.png\",\"full\":\"\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/turkus_thumbnail_04.png\"},\"mo_h\":1006,\"mo_w\":1536,\"video_url\":\"\",\"video_w\":0,\"video_h\":0,\"frameOverflow\":\"\",\"tags\":[],\"mo_attid\":\"1758\",\"absolute_position\":false,\"w\":1024,\"h\":670},{\"type\":\"postThumbnail\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/Redkroft-Portierge-5-logo-photography-design-services-agency-cover.png\",\"align\":\"top\",\"row\":29,\"col\":5,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":10,\"title\":\"Portierge \\u2013 minimalistyczna marka zaprojektowana dla dobra ludzi.\",\"postid\":437,\"descr\":\"\",\"link\":\"\\\/portierge\\\/\",\"attid\":607,\"ar\":0.6551373346897253,\"sizes\":{\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/Redkroft-Portierge-5-logo-photography-design-services-agency-cover-265x174.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/Redkroft-Portierge-5-logo-photography-design-services-agency-cover-512x335.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/Redkroft-Portierge-5-logo-photography-design-services-agency-cover-768x503.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/Redkroft-Portierge-5-logo-photography-design-services-agency-cover.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/Redkroft-Portierge-5-logo-photography-design-services-agency-cover.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/Redkroft-Portierge-5-logo-photography-design-services-agency-cover.png\",\"_2560\":\"\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/Redkroft-Portierge-5-logo-photography-design-services-agency-cover.png\",\"_3200\":\"\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/Redkroft-Portierge-5-logo-photography-design-services-agency-cover.png\",\"_3840\":\"\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/Redkroft-Portierge-5-logo-photography-design-services-agency-cover.png\",\"_4096\":\"\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/Redkroft-Portierge-5-logo-photography-design-services-agency-cover.png\",\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/Redkroft-Portierge-5-logo-photography-design-services-agency-cover.png\"},\"mo_sizes\":{\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/redkroft_prezentacja_PORTIERGE_COVER-265x174.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/redkroft_prezentacja_PORTIERGE_COVER-512x335.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/redkroft_prezentacja_PORTIERGE_COVER-768x503.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/redkroft_prezentacja_PORTIERGE_COVER.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/redkroft_prezentacja_PORTIERGE_COVER.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/redkroft_prezentacja_PORTIERGE_COVER.png\",\"_2560\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/redkroft_prezentacja_PORTIERGE_COVER.png\",\"_3200\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/redkroft_prezentacja_PORTIERGE_COVER.png\",\"_3840\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/redkroft_prezentacja_PORTIERGE_COVER.png\",\"_4096\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/redkroft_prezentacja_PORTIERGE_COVER.png\",\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/redkroft_prezentacja_PORTIERGE_COVER.png\"},\"mo_h\":644,\"mo_w\":983,\"video_url\":\"\",\"video_w\":0,\"video_h\":0,\"frameOverflow\":\"\",\"absolute_position\":false,\"w\":983,\"h\":644,\"mo_attid\":\"441\",\"tags\":[]},{\"type\":\"text\",\"cont\":\"

Kontakt \\u2192<\\\/a><\\\/h1>\",\"align\":\"top\",\"row\":30,\"col\":0,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":539,\"frameOverflow\":\"\",\"absolute_position\":false}]}","phonegrid":"{\"colCount\":10,\"colGutter\":1,\"rowGutters\":[5,\"10\",10,5,10,1,5,1,5,1,1,5,1,5,10,10,5,1,1,1,1,1,1,1,1,10,10,1,1,1,1,1,1,5,5,1,1,1,15,15,5,5,15],\"frameMargin\":5,\"topFrameMargin\":1,\"bottomFrameMargin\":10,\"rowAttrs\":[{\"bgcolor\":\"#9e9e9e\",\"bgimage\":{\"attid\":373,\"url\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/HERO_IMAGE-brandhike-branding-redkroft.png\",\"sizes\":{\"_1920\":{\"w\":1920,\"h\":923,\"url\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/HERO_IMAGE-brandhike-branding-redkroft-1920x923.png\"},\"_1280\":{\"w\":1280,\"h\":616,\"url\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/HERO_IMAGE-brandhike-branding-redkroft-1280x616.png\"},\"_1024\":{\"w\":1024,\"h\":492,\"url\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/HERO_IMAGE-brandhike-branding-redkroft-1024x492.png\"},\"_768\":{\"w\":768,\"h\":369,\"url\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/HERO_IMAGE-brandhike-branding-redkroft-768x369.png\"},\"_512\":{\"w\":512,\"h\":246,\"url\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/HERO_IMAGE-brandhike-branding-redkroft-512x246.png\"},\"_265\":{\"w\":265,\"h\":127,\"url\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/HERO_IMAGE-brandhike-branding-redkroft-265x127.png\"}}},\"row100vh\":true,\"relid\":50},[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[]],\"bgColor\":null,\"cont\":[{\"type\":\"text\",\"cont\":\"

Brandhike
<\\\/span>Silny i minimalistyczny design, kt\\u00f3ry pozwoli\\u0142 niszowej firmie prezentowa\\u0107 si\\u0119 jako wiarygodny partner biznesowy.
<\\\/span><\\\/h1>\",\"align\":\"bottom\",\"row\":0,\"col\":1,\"colspan\":8,\"offsetx\":0,\"offsety\":-2,\"spaceabove\":0,\"spacebelow\":2,\"yvel\":1,\"push\":1,\"relid\":11,\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

Rok<\\\/span><\\\/p>

2017<\\\/span><\\\/p>\",\"align\":\"top\",\"row\":1,\"col\":1,\"colspan\":2,\"offsetx\":0,\"offsety\":1,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":8},{\"type\":\"text\",\"cont\":\"

Zakres<\\\/span><\\\/span><\\\/p>

Brand design, materia\\u0142y promocyjne, identyfikacja wizualna, no\\u015bniki drukowane, copywriting, projekt www.<\\\/span><\\\/span><\\\/p>\",\"align\":\"top\",\"row\":1,\"col\":3,\"colspan\":6,\"offsetx\":0,\"offsety\":1,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":139,\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

Identyfikacja Brandhike pozostaje jedn\\u0105 z najtrudniejszych, z jak\\u0105 mieli\\u015bmy okazj\\u0119 si\\u0119 zmierzy\\u0107. Agencja konsultingowa wyznacza standardy w jednej z najtrudniej definiowanych nisz marketingu \\u2013 turystyki industrialnej. Ju\\u017c sama natura bran\\u017cy jest wyzwaniem pod wzgl\\u0119dem znalezienia klarownej metafory dla podstaw komunikacji wizualnej. G\\u0142\\u00f3wnym targetem jest klient biznesowy z solidnym zapleczem inwestycyjnym. Odbiorc\\u0105 ko\\u0144cowym klient indywidualny w przedziale wiekowym od dzieci po osoby starsze.<\\\/p>\",\"align\":\"middle\",\"row\":2,\"col\":1,\"colspan\":8,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":137,\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

\\u201cReakcja Klient\\u00f3w i Partner\\u00f3w na mark\\u0119 jest bardzo klarowna \\u2013 jest to szacunek i jest on natychmiastowy. Cz\\u0119sto nawet nie rozumiej\\u0105 do ko\\u0144ca czym si\\u0119 zajmujemy, jednak to bez znaczenia, bo chc\\u0105 si\\u0119 tego dowiedzie\\u0107.\\u201d<\\\/h1>\",\"align\":\"top\",\"row\":3,\"col\":1,\"colspan\":8,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":4,\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

Marius Geddes
CEO, Brandhike<\\\/p>\",\"align\":\"top\",\"row\":4,\"col\":1,\"colspan\":8,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":17,\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/analiza-brandhike-branding-redkroft.png\",\"align\":\"top\",\"row\":5,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":537,\"attid\":323,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/analiza-brandhike-branding-redkroft.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/analiza-brandhike-branding-redkroft-1280x781.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/analiza-brandhike-branding-redkroft-1024x625.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/analiza-brandhike-branding-redkroft-768x468.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/analiza-brandhike-branding-redkroft-512x312.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/analiza-brandhike-branding-redkroft-265x162.png\"},\"ar\":0.60995292535306,\"alt\":\"\",\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

Pierwszym krokiem by\\u0142a analiza zakresu dzia\\u0142a\\u0144 Brandhike,<\\\/h1>

kt\\u00f3re \\u2013 ze wzgl\\u0119du na sw\\u00f3j kompleksowy charakter \\u2013 utrudniaj\\u0105 znalezienie wsp\\u00f3lnego mianownika. Audyt, szkolenia i konsultacje adresowane s\\u0105 do kilku obszar\\u00f3w dzia\\u0142a\\u0144 korporacyjnych: CSR, Human Resources, Public Relations, sprzeda\\u017cy i produkcji.<\\\/p>\",\"align\":\"middle\",\"row\":6,\"col\":0,\"colspan\":9,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":7,\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/work-in-progress-brandhike-branding-redkroft.png\",\"align\":\"bottom\",\"row\":7,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":533,\"attid\":346,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/work-in-progress-brandhike-branding-redkroft.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/work-in-progress-brandhike-branding-redkroft-1280x781.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/work-in-progress-brandhike-branding-redkroft-1024x625.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/work-in-progress-brandhike-branding-redkroft-768x468.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/work-in-progress-brandhike-branding-redkroft-512x312.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/work-in-progress-brandhike-branding-redkroft-265x162.png\"},\"ar\":0.60995292535306,\"alt\":\"\",\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

Analiza element\\u00f3w \\u201cbrand\\u201d i \\u201chike\\u201d pozwoli\\u0142a nam znale\\u017a\\u0107 klarown\\u0105 metafor\\u0119<\\\/h1>

\\u0142\\u0105cz\\u0105c\\u0105 te dwa koncepty w jedno sp\\u00f3jne przes\\u0142anie. Zaadaptowali\\u015bmy symbolik\\u0119 oznacze\\u0144 tras hikingowych \\u2013 funkcjonaln\\u0105, uporz\\u0105dkowan\\u0105 i zrozumia\\u0142\\u0105. Ich obraz budzi dodatkowo skojarzenia z przygod\\u0105 i odkrywaniem nieznanego.<\\\/p>\",\"align\":\"top\",\"row\":8,\"col\":0,\"colspan\":9,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":5,\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/logo-animacja-2-brand-design-branding-redkroft.gif\",\"align\":\"top\",\"row\":9,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":725,\"attid\":143,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/logo-animacja-2-brand-design-branding-redkroft.gif\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/logo-animacja-2-brand-design-branding-redkroft-1920x957.gif\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/logo-animacja-2-brand-design-branding-redkroft-1280x638.gif\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/logo-animacja-2-brand-design-branding-redkroft-1024x511.gif\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/logo-animacja-2-brand-design-branding-redkroft-768x383.gif\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/logo-animacja-2-brand-design-branding-redkroft-512x255.gif\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/logo-animacja-2-brand-design-branding-redkroft-265x132.gif\"},\"ar\":0.49859719438878,\"alt\":\"\",\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/kolory-strona-brandhike-logo-design.png\",\"align\":\"middle\",\"row\":10,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":1109,\"attid\":330,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/kolory-strona-brandhike-logo-design.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/kolory-strona-brandhike-logo-design-1280x905.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/kolory-strona-brandhike-logo-design-1024x724.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/kolory-strona-brandhike-logo-design-768x543.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/kolory-strona-brandhike-logo-design-512x362.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/kolory-strona-brandhike-logo-design-265x187.png\"},\"ar\":0.70679219905851,\"alt\":\"\",\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

Logotyp i logo u\\u017cywane s\\u0105 zamiennie.<\\\/h1>

Uznali\\u015bmy, \\u017ce nazwa marki pisana wielkimi literami najlepiej pasuje do logotypu. Wyrazista i solidna trafnie reprezentuje charakter i filozofi\\u0119 marki. Osobno u\\u017cywany symbol z\\u0142o\\u017cony jest z liter \\u201cB\\u201d i \\u201cH\\u201d w ramie okre\\u015blaj\\u0105cej widoczn\\u0105 granic\\u0119 mi\\u0119dzy biznesem i turystyk\\u0105.<\\\/p>\",\"align\":\"top\",\"row\":11,\"col\":0,\"colspan\":9,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":1110,\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/typografia-2-brand-typography-design-redkroft.gif\",\"align\":\"bottom\",\"row\":12,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":1494,\"attid\":150,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/typografia-2-brand-typography-design-redkroft.gif\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/typografia-2-brand-typography-design-redkroft-1280x905.gif\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/typografia-2-brand-typography-design-redkroft-1024x724.gif\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/typografia-2-brand-typography-design-redkroft-768x543.gif\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/typografia-2-brand-typography-design-redkroft-512x362.gif\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/typografia-2-brand-typography-design-redkroft-265x187.gif\"},\"ar\":0.70679219905851,\"alt\":\"\",\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

Wybrana typografia \\u2013 Favorit \\u2013<\\\/h1>

zosta\\u0142a zaprojektowana przez Szwajcarskie studio Dinamo. Jest prosta, atrakcyjna wizualnie, wygodna do czytania, z wysublimowanymi detalami w designie, co czyni j\\u0105 perfekcyjn\\u0105 dla marki. Jedn\\u0105 z wielu element\\u00f3w charakterystycznych jest litera \\u201cR\\u201d, kt\\u00f3rej nogi \\u201ctwardo stoj\\u0105 na ziemi\\u201d, albo litera \\u201cy\\u201d z solidnie u\\u0142o\\u017con\\u0105 podstaw\\u0105. Ca\\u0142kiem przypadkiem prace nad Brandhike trwa\\u0142y w tym samym czasie co prace nad Favoritem, wi\\u0119c o mo\\u017cliwo\\u015b\\u0107 wykorzystania nowego fonta specjalnie prosili\\u015bmy jego tw\\u00f3rc\\u00f3w.<\\\/p>\",\"align\":\"top\",\"row\":13,\"col\":0,\"colspan\":9,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":13,\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/responsywna-ramka-brand-design-studio-redkroft.gif\",\"align\":\"top\",\"row\":14,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":1882,\"attid\":146,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/responsywna-ramka-brand-design-studio-redkroft.gif\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/responsywna-ramka-brand-design-studio-redkroft-1920x959.gif\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/responsywna-ramka-brand-design-studio-redkroft-1280x639.gif\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/responsywna-ramka-brand-design-studio-redkroft-1024x511.gif\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/responsywna-ramka-brand-design-studio-redkroft-768x384.gif\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/responsywna-ramka-brand-design-studio-redkroft-512x256.gif\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/responsywna-ramka-brand-design-studio-redkroft-265x132.gif\"},\"ar\":0.49939879759519,\"alt\":\"\",\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

Szablon ramy Brandhike, wbrew pozornej prostocie, jest bardzo z\\u0142o\\u017conym elementem graficznym.<\\\/h1>\",\"align\":\"top\",\"row\":15,\"col\":1,\"colspan\":8,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":15,\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

Zaadaptowanie symbolu marki do r\\u00f3\\u017cnorodno\\u015bci no\\u015bnik\\u00f3w by\\u0142o wyj\\u0105tkowo z\\u0142o\\u017cone technicznie i czasoch\\u0142onne. Wyzwaniem by\\u0142o utrzymanie proporcji ramy logo w r\\u00f3\\u017cnym kontek\\u015bcie i rozmiarze. Wymaga\\u0142o to zaprojektowania ka\\u017cdej ramki z osobna pod wszystkie mo\\u017cliwe rozdzielczo\\u015bci 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Zesp\\u00f3\\u0142<\\\/h1>

Strategia:<\\\/span> Maciej Frymus
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