{"id":3262,"date":"2025-06-03T10:59:50","date_gmt":"2025-06-03T10:59:50","guid":{"rendered":"https:\/\/redkroft.com\/tedgifted-copy\/"},"modified":"2025-07-30T17:32:29","modified_gmt":"2025-07-30T17:32:29","slug":"thesoftwarehouse","status":"publish","type":"post","link":"https:\/\/redkroft.com\/pl\/thesoftwarehouse\/","title":{"rendered":"The Software House \u2013 Logo, kt\u00f3re sta\u0142o si\u0119\u00a0ide\u0105."},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":3306,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1],"tags":[],"aioseo_notices":[],"grid":"{\"colCount\":10,\"colGutter\":1,\"rowGutters\":[1,3,5,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,5,5,1,1,1,1,1,1,1,5,5,1,1],\"frameMargin\":1,\"topFrameMargin\":0,\"bottomFrameMargin\":0,\"rowAttrs\":[{\"bgcolor\":\"#9e9e9e\",\"bgimage\":{\"attid\":3263,\"url\":\"\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/1-_-Redkroft-_-The-Software-House-_-rebranding-_-logo.png\",\"sizes\":{\"_1920\":{\"w\":1920,\"h\":980,\"url\":\"\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/1-_-Redkroft-_-The-Software-House-_-rebranding-_-logo-1920x980.png\"},\"_1280\":{\"w\":1280,\"h\":653,\"url\":\"\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/1-_-Redkroft-_-The-Software-House-_-rebranding-_-logo-1280x653.png\"},\"_1024\":{\"w\":1024,\"h\":522,\"url\":\"\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/1-_-Redkroft-_-The-Software-House-_-rebranding-_-logo-1024x522.png\"},\"_768\":{\"w\":768,\"h\":392,\"url\":\"\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/1-_-Redkroft-_-The-Software-House-_-rebranding-_-logo-768x392.png\"},\"_512\":{\"w\":512,\"h\":261,\"url\":\"\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/1-_-Redkroft-_-The-Software-House-_-rebranding-_-logo-512x261.png\"},\"_265\":{\"w\":265,\"h\":135,\"url\":\"\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/1-_-Redkroft-_-The-Software-House-_-rebranding-_-logo-265x135.png\"}}},\"row100vh\":true,\"relid\":21},{\"relid\":31},{\"relid\":22},{\"relid\":1200},{\"relid\":392},{\"relid\":1201},{\"relid\":1202},{\"relid\":26},{\"relid\":1431},{\"relid\":649},{\"relid\":1432},{\"relid\":1635},{\"relid\":3269},{\"relid\":3267},{\"relid\":3271},{\"relid\":1636},{\"relid\":4768},{\"relid\":1637},{\"relid\":1638},{\"relid\":3768},{\"relid\":23},{\"relid\":1639},{\"relid\":1640},{\"relid\":907},{\"relid\":901},{\"relid\":1641},{\"relid\":5250},{\"relid\":5247},{\"relid\":913},{\"relid\":70},{\"relid\":71},{\"relid\":72},{\"relid\":73}],\"bgColor\":null,\"cont\":[{\"type\":\"text\",\"cont\":\"

W nowym domu.<\\\/h1>\",\"align\":\"top\",\"row\":1,\"col\":1,\"colspan\":8,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":32,\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"

Wywodz\\u0105ca si\\u0119 z Gliwic mi\\u0119dzynarodowa firma zajmuj\\u0105ca si\\u0119 rozwi\\u0105zaniami z zakresu IT zwr\\u00f3ci\\u0142a si\\u0119 do nas z potrzeb\\u0105 rewizji brandingu. Wr\\u00f3cili\\u015bmy z rozwi\\u0105zaniem, kt\\u00f3re wpisane by\\u0142o w pierwotne logo firmy \\u2013 znale\\u017ali\\u015bmy metafor\\u0119 drzwi, kt\\u00f3ra sta\\u0142a si\\u0119 kluczem do budowy systemu.<\\\/p>\",\"align\":\"top\",\"row\":2,\"col\":1,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":137,\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"

Rok<\\\/span><\\\/span><\\\/p>

2024<\\\/p>\",\"align\":\"top\",\"row\":2,\"col\":7,\"colspan\":1,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":132,\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"

Zakres<\\\/span><\\\/span><\\\/p>

\\u2192 \\u00a0Strategia<\\\/span>
\\u2192 \\u00a0Architektura marki
\\u2192\\u00a0 Redesign 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The Software House przez lata pos\\u0142ugiwa\\u0142o si\\u0119 logotypem domu. Postanowili\\u015bmy wzmocni\\u0107\\u00a0te metafor\\u0119, skupiaj\\u0105c si\\u0119 na drzwiach \\u2013 to one po zmianach mia\\u0142y sta\\u0107 si\\u0119 podstaw\\u0105 do budowy systemu. 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Po zmianach na rynku IT akcenty w budowania marki przesun\\u0119\\u0142y si\\u0119. Branding mniej nastawia si\\u0119\\u00a0na pozyskania ludzi, a bardziej na pozyskanie klient\\u00f3w. St\\u0105d <\\\/span>naszym g\\u0142\\u00f3wnym zadaniem by\\u0142o przeniesienie firmy TSH na inny poziom. 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Zesp\\u00f3\\u0142<\\\/h1>

\\u00a0<\\\/span><\\\/p>

Strategia:<\\\/span>

Marcin Jarnicki
\\u0141ukasz S\\u0142otwi\\u0144ski

Brand design:<\\\/span>

Adrian Sp\\u00f3z
Maria Demianiuk
Marta Go\\u017adziewicz
Jaros\\u0142aw Dziubek

<\\\/p>

Project Management:<\\\/span>

<\\\/span>Piotr Chromi\\u0144ski<\\\/span><\\\/p>

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Kontakt \\u2192<\\\/a><\\\/h1>\",\"align\":\"top\",\"row\":32,\"col\":0,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":18,\"frameOverflow\":\"\",\"absolute_position\":false}]}","phonegrid":"{\"colCount\":10,\"colGutter\":1,\"rowGutters\":[5,\"12\",\"15\",\"15\",5,5,\"5\",\"5\",5,\"10\",\"10\",5,5,\"5\",5,5,5,5,\"5\",5,5,5,\"10\",\"10\",\"5\",\"5\",5,5,5,5,\"5\",5,\"5\",\"15\",5,5,\"15\"],\"frameMargin\":5,\"topFrameMargin\":1,\"bottomFrameMargin\":10,\"rowAttrs\":[{\"bgcolor\":\"#9e9e9e\",\"bgimage\":{\"attid\":3309,\"url\":\"\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/8-c-_-Redkroft-_-The-Software-House-_-rebranding-_-logo-_-signe.png\",\"sizes\":{\"_1920\":{\"w\":1920,\"h\":1281,\"url\":\"\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/8-c-_-Redkroft-_-The-Software-House-_-rebranding-_-logo-_-signe-1920x1281.png\"},\"_1280\":{\"w\":1280,\"h\":854,\"url\":\"\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/8-c-_-Redkroft-_-The-Software-House-_-rebranding-_-logo-_-signe-1280x854.png\"},\"_1024\":{\"w\":1024,\"h\":683,\"url\":\"\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/8-c-_-Redkroft-_-The-Software-House-_-rebranding-_-logo-_-signe-1024x683.png\"},\"_768\":{\"w\":768,\"h\":512,\"url\":\"\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/8-c-_-Redkroft-_-The-Software-House-_-rebranding-_-logo-_-signe-768x512.png\"},\"_512\":{\"w\":512,\"h\":342,\"url\":\"\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/8-c-_-Redkroft-_-The-Software-House-_-rebranding-_-logo-_-signe-512x342.png\"},\"_265\":{\"w\":265,\"h\":177,\"url\":\"\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/8-c-_-Redkroft-_-The-Software-House-_-rebranding-_-logo-_-signe-265x177.png\"}}},\"row100vh\":true,\"relid\":21},{\"relid\":11},{\"relid\":6},{\"relid\":22},{\"relid\":30},{\"relid\":29},{\"relid\":4},{\"relid\":2792},{\"relid\":2048},{\"relid\":3060},{\"relid\":27},{\"relid\":797},{\"relid\":7},{\"relid\":5766},{\"relid\":2408},{\"relid\":2406},{\"relid\":2412},{\"relid\":2410},{\"relid\":20},{\"relid\":2419},{\"relid\":2418},{\"relid\":2417},{\"relid\":2414},{\"relid\":15},{\"relid\":8},{\"relid\":5537},{\"relid\":2129},{\"relid\":4175},{\"relid\":2130},{\"relid\":4862},{\"relid\":4404},{\"relid\":5439},{\"relid\":5780},{\"relid\":70},{\"relid\":71},{\"relid\":72},{\"relid\":17},{\"relid\":73}],\"bgColor\":null,\"cont\":[{\"type\":\"text\",\"cont\":\"

W nowym domu.<\\\/span><\\\/span><\\\/h1>\",\"align\":\"top\",\"row\":1,\"col\":1,\"colspan\":8,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":33,\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"

Rok<\\\/span><\\\/span><\\\/p>

2024<\\\/p>\",\"align\":\"top\",\"row\":2,\"col\":1,\"colspan\":2,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":132,\"absolute_position\":false,\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

Zakres<\\\/span><\\\/span><\\\/p>

\\u2192 \\u00a0Strategia<\\\/span>
\\u2192 \\u00a0Architektura marki
\\u2192\\u00a0 Redesign marki<\\\/span><\\\/p>\",\"align\":\"top\",\"row\":2,\"col\":3,\"colspan\":7,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":139,\"absolute_position\":false,\"frameOverflow\":\"right\"},{\"type\":\"text\",\"cont\":\"

Wywodz\\u0105ca si\\u0119 z Gliwic mi\\u0119dzynarodowa firma zajmuj\\u0105ca si\\u0119 rozwi\\u0105zaniami z zakresu IT zwr\\u00f3ci\\u0142a si\\u0119 do nas z potrzeb\\u0105 rewizji brandingu. 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The Software House przez lata pos\\u0142ugiwa\\u0142o si\\u0119 logotypem domu. Postanowili\\u015bmy wzmocni\\u0107\\u00a0te metafor\\u0119, skupiaj\\u0105c si\\u0119 na drzwiach \\u2013 to one po zmianach mia\\u0142y sta\\u0107 si\\u0119 podstaw\\u0105 do budowy systemu. 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Po zmianach na rynku IT akcenty w budowania marki przesun\\u0119\\u0142y si\\u0119. Branding mniej nastawia si\\u0119\\u00a0na pozyskania ludzi, a bardziej na pozyskanie klient\\u00f3w. St\\u0105d <\\\/span>naszym g\\u0142\\u00f3wnym zadaniem by\\u0142o przeniesienie firmy TSH na inny poziom. Zwrot w kierunku szerszego zakresu us\\u0142ug oraz wzmocnienia wiarygodno\\u015bci na arenie mi\\u0119dzynarodowej sta\\u0142y si\\u0119 g\\u0142\\u00f3wnym zadaniem. 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Zesp\\u00f3\\u0142<\\\/h1>

\\u00a0<\\\/span><\\\/p>

Strategia:<\\\/span>

Marcin Jarnicki
\\u0141ukasz S\\u0142otwi\\u0144ski

Brand design:<\\\/span>

Adrian Sp\\u00f3z
Maria Demianiuk
Marta Go\\u017adziewicz
Jaros\\u0142aw Dziubek

<\\\/p>

Project Management:<\\\/span>

<\\\/span>Piotr Chromi\\u0144ski<\\\/span><\\\/p>

\\u00a0<\\\/span><\\\/p>\",\"align\":\"top\",\"row\":33,\"col\":1,\"colspan\":8,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":25,\"absolute_position\":false,\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

Inne projekty<\\\/h1>\",\"align\":\"middle\",\"row\":34,\"col\":0,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":9,\"absolute_position\":false},{\"type\":\"postThumbnail\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/RE_Sundose_cover_2-1.png\",\"align\":\"onethird\",\"row\":35,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":4038,\"title\":\"Sundose \\u2013 Przemiana marki suplement\\u00f3w.\",\"postid\":2514,\"descr\":\"\",\"link\":\"\\\/sundose\\\/\",\"attid\":2681,\"ar\":0.6549479166666666,\"sizes\":{\"_265\":\"\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/RE_Sundose_cover_2-1-265x174.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/RE_Sundose_cover_2-1-512x335.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/RE_Sundose_cover_2-1-768x503.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/RE_Sundose_cover_2-1-1024x671.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/RE_Sundose_cover_2-1-1280x838.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/RE_Sundose_cover_2-1.png\",\"_2560\":\"\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/RE_Sundose_cover_2-1.png\",\"_3200\":\"\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/RE_Sundose_cover_2-1.png\",\"_3840\":\"\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/RE_Sundose_cover_2-1.png\",\"_4096\":\"\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/RE_Sundose_cover_2-1.png\",\"full\":\"\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/RE_Sundose_cover_2-1.png\"},\"mo_sizes\":{\"_265\":\"\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/Cover-2-redkroft-sundose-rebranding-265x174.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/Cover-2-redkroft-sundose-rebranding-512x335.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/Cover-2-redkroft-sundose-rebranding-768x503.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/Cover-2-redkroft-sundose-rebranding-1024x671.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/Cover-2-redkroft-sundose-rebranding-1280x838.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/Cover-2-redkroft-sundose-rebranding.png\",\"_2560\":\"\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/Cover-2-redkroft-sundose-rebranding.png\",\"_3200\":\"\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/Cover-2-redkroft-sundose-rebranding.png\",\"_3840\":\"\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/Cover-2-redkroft-sundose-rebranding.png\",\"_4096\":\"\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/Cover-2-redkroft-sundose-rebranding.png\",\"full\":\"\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/Cover-2-redkroft-sundose-rebranding.png\"},\"mo_h\":1006,\"mo_w\":1536,\"video_url\":\"\",\"video_w\":0,\"video_h\":0,\"tags\":[],\"absolute_position\":false,\"frameOverflow\":\"\",\"w\":1536,\"h\":1006,\"mo_attid\":\"2557\"},{\"type\":\"postThumbnail\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/02-_-Tedgifted-_-branding-agency-_-rebranding.png\",\"align\":\"onethird\",\"row\":36,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":4039,\"title\":\"Ted Gifted - 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Kontakt \\u2192<\\\/a><\\\/h1>\",\"align\":\"top\",\"row\":37,\"col\":0,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":18,\"frameOverflow\":\"\",\"absolute_position\":false}],\"leftFrameMargin\":5,\"rightFrameMargin\":5}","_links":{"self":[{"href":"https:\/\/redkroft.com\/pl\/wp-json\/wp\/v2\/posts\/3262"}],"collection":[{"href":"https:\/\/redkroft.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/redkroft.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/redkroft.com\/pl\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/redkroft.com\/pl\/wp-json\/wp\/v2\/comments?post=3262"}],"version-history":[{"count":0,"href":"https:\/\/redkroft.com\/pl\/wp-json\/wp\/v2\/posts\/3262\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/redkroft.com\/pl\/wp-json\/wp\/v2\/media\/3306"}],"wp:attachment":[{"href":"https:\/\/redkroft.com\/pl\/wp-json\/wp\/v2\/media?parent=3262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/redkroft.com\/pl\/wp-json\/wp\/v2\/categories?post=3262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/redkroft.com\/pl\/wp-json\/wp\/v2\/tags?post=3262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}