{"id":3348,"date":"2025-08-04T15:14:02","date_gmt":"2025-08-04T15:14:02","guid":{"rendered":"https:\/\/redkroft.com\/?p=3348"},"modified":"2025-08-08T13:30:18","modified_gmt":"2025-08-08T13:30:18","slug":"aniakruk","status":"publish","type":"post","link":"https:\/\/redkroft.com\/pl\/aniakruk\/","title":{"rendered":"ANIA KRUK \u2013 przemiana marki bi\u017cuterii codziennej."},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":3423,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1],"tags":[],"aioseo_notices":[],"grid":"{\"colCount\":12,\"colGutter\":1,\"rowGutters\":[1,3,5,2,6,1,4,4,1,12,12,12,12,12,12,1,2,6,12,12,1,1,1,2,5,6,1,1,12,12,12,12,1,1,5,6,2,5],\"frameMargin\":1,\"topFrameMargin\":0,\"bottomFrameMargin\":0,\"rowAttrs\":[{\"bgcolor\":\"#9e9e9e\",\"bgimage\":{\"attid\":3349,\"url\":\"\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/0-_-ANIA-KRUK-_-REBRANDING-_-jewelry-.png\",\"sizes\":{\"_1920\":{\"w\":1920,\"h\":1016,\"url\":\"\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/0-_-ANIA-KRUK-_-REBRANDING-_-jewelry--1920x1016.png\"},\"_1280\":{\"w\":1280,\"h\":677,\"url\":\"\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/0-_-ANIA-KRUK-_-REBRANDING-_-jewelry--1280x677.png\"},\"_1024\":{\"w\":1024,\"h\":542,\"url\":\"\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/0-_-ANIA-KRUK-_-REBRANDING-_-jewelry--1024x542.png\"},\"_768\":{\"w\":768,\"h\":406,\"url\":\"\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/0-_-ANIA-KRUK-_-REBRANDING-_-jewelry--768x406.png\"},\"_512\":{\"w\":512,\"h\":271,\"url\":\"\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/0-_-ANIA-KRUK-_-REBRANDING-_-jewelry--512x271.png\"},\"_265\":{\"w\":265,\"h\":140,\"url\":\"\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/0-_-ANIA-KRUK-_-REBRANDING-_-jewelry--265x140.png\"}}},\"row100vh\":true,\"rowcustomheight\":\"\",\"relid\":21},{\"relid\":31},{\"relid\":22},{\"relid\":28},{\"relid\":37},{\"relid\":26},{\"relid\":19},{\"relid\":430},{\"relid\":10},{\"relid\":14},{\"relid\":1749},{\"bgcolor\":\"#ffffff\",\"relid\":29},{\"relid\":636},{\"relid\":16},{\"relid\":1870},{\"relid\":2792},{\"row100vh\":false,\"relid\":1000},{\"relid\":44},{\"relid\":1871},{\"relid\":797},{\"relid\":1868},{\"relid\":3193},{\"relid\":3192},{\"relid\":24},{\"relid\":42},{\"relid\":39},{\"relid\":3191},{\"relid\":393},{\"relid\":3189},{\"relid\":35},{\"relid\":36},{\"relid\":866},{\"relid\":1505},{\"relid\":34},{\"relid\":5},{\"relid\":70},{\"relid\":71},{\"relid\":72},{\"relid\":73}],\"bgColor\":null,\"cont\":[{\"type\":\"text\",\"cont\":\"

ANIA KRUK \\u2013 Wolno\\u015b\\u0107 noszenia.<\\\/span><\\\/span><\\\/span><\\\/h1>\",\"align\":\"top\",\"row\":1,\"col\":1,\"colspan\":8,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":32,\"absolute_position\":false,\"dosync\":false},{\"type\":\"text\",\"cont\":\"

Firma zosta\\u0142a za\\u0142o\\u017cona w 2012 roku przez rodze\\u0144stwo, Ani\\u0119 Kruk-Vinas oraz Wojciecha Kruka, kt\\u00f3rzy zdecydowali si\\u0119 kontynuowa\\u0107 rodzinny biznes, nadaj\\u0105c mu jednak nowocze\\u015bniejszy kierunek. Marka ANIA KRUK od pocz\\u0105tku swojego istnienia \\u0142amie schematy i odchodzi od klasycznego podej\\u015bcia do bi\\u017cuterii wprowadzaj\\u0105c na polski rynek koncept marki wyspecjalizowanej w bi\\u017cuterii codziennej, kt\\u00f3rej bli\\u017cej do s\\u0142owa lifestyle ni\\u017c moda, czy jubiler.<\\\/p>\",\"align\":\"top\",\"row\":2,\"col\":1,\"colspan\":6,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":137,\"absolute_position\":false,\"dosync\":false},{\"type\":\"text\",\"cont\":\"

Rok<\\\/span><\\\/span><\\\/p>

2025<\\\/p>\",\"align\":\"top\",\"row\":2,\"col\":8,\"colspan\":1,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":132,\"absolute_position\":false,\"dosync\":false},{\"type\":\"text\",\"cont\":\"

Zakres<\\\/span><\\\/span><\\\/p>

\\u2192\\u00a0 Strategia brandingowa
\\u2192 \\u00a0Projektowanie marki
\\u2192 \\u00a0Copywriting
\\u2192 \\u00a0Projekt opakowa\\u0144
\\u2192 \\u00a0Schematy komunikacji Social Media
\\u2192 \\u00a0Zasady komunikacji wizualnej
<\\\/span><\\\/p>\",\"align\":\"top\",\"row\":2,\"col\":9,\"colspan\":3,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":139,\"absolute_position\":false,\"frameOverflow\":\"\",\"dosync\":false},{\"type\":\"html5video\",\"cont\":null,\"align\":\"top\",\"row\":3,\"col\":0,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":817,\"autoplay\":true,\"loop\":true,\"mute\":true,\"muteDisabled\":\"disabled\",\"controls\":false,\"playpauseonclick\":false,\"playicon\":false,\"ar\":0.5625,\"unmutebutton\":false,\"unmuteButtonStyle\":1,\"unmutebuttonDisabled\":\"\",\"h\":1080,\"w\":1920,\"mp4\":\"\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Rebranding_Logotypu_1920x1080.mp4\",\"filename\":\"Rebranding_Logotypu_1920x1080.mp4\",\"sizes\":null,\"imgar\":0,\"mp4attid\":3379,\"absolute_position\":false,\"frameOverflow\":\"\",\"dosync\":false},{\"type\":\"text\",\"cont\":\"

Kontynuacj\\u0105 konceptu marki codziennej jest idea wolno\\u015bci noszenia. ANIA KRUK to bi\\u017cuteria, kt\\u00f3ra pasuje do ka\\u017cdego i kt\\u00f3r\\u0105 mo\\u017cna nosi\\u0107, jak si\\u0119 lubi. Bez \\u017cadnych zasad, niezale\\u017cnie od stylu i okazji. Zmiana w logotypie marki oraz w ca\\u0142ej identifikacji odzwierciedla odwag\\u0119 do wyra\\u017cania siebie na codzie\\u0144, bezpo\\u015brednio\\u015b\\u0107 i prostot\\u0119, nie gubi\\u0105c jednocze\\u015bnie istoty marki \\u2013 nowy sygnet to jednocze\\u015bnie kolczyk, wisiorek czy przypinka.<\\\/p>\",\"align\":\"top\",\"row\":4,\"col\":6,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":6,\"relid\":38,\"absolute_position\":false,\"dosync\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/40-_-ANIA-KRUK-_-REBRANDING-_-jewelry-.png\",\"align\":\"top\",\"row\":5,\"col\":0,\"colspan\":6,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":754,\"attid\":3391,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/40-_-ANIA-KRUK-_-REBRANDING-_-jewelry-.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/40-_-ANIA-KRUK-_-REBRANDING-_-jewelry--1024x694.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/40-_-ANIA-KRUK-_-REBRANDING-_-jewelry--768x521.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/40-_-ANIA-KRUK-_-REBRANDING-_-jewelry--512x347.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/40-_-ANIA-KRUK-_-REBRANDING-_-jewelry--265x180.png\"},\"w\":1190,\"h\":807,\"ar\":0.6781512605042017,\"alt\":\"\",\"absolute_position\":false,\"frameOverflow\":\"\",\"dosync\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/53-_-ANIA-KRUK-_-REBRANDING-_-jewelry-.png\",\"align\":\"top\",\"row\":5,\"col\":6,\"colspan\":6,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":392,\"attid\":3413,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/53-_-ANIA-KRUK-_-REBRANDING-_-jewelry-.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/53-_-ANIA-KRUK-_-REBRANDING-_-jewelry--1024x694.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/53-_-ANIA-KRUK-_-REBRANDING-_-jewelry--768x521.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/53-_-ANIA-KRUK-_-REBRANDING-_-jewelry--512x347.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/53-_-ANIA-KRUK-_-REBRANDING-_-jewelry--265x180.png\"},\"w\":1189,\"h\":806,\"ar\":0.6778805719091674,\"alt\":\"\",\"absolute_position\":false,\"frameOverflow\":\"\",\"dosync\":false},{\"type\":\"html5video\",\"cont\":null,\"align\":\"top\",\"row\":6,\"col\":0,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":407,\"autoplay\":true,\"loop\":true,\"mute\":true,\"muteDisabled\":\"disabled\",\"controls\":false,\"playpauseonclick\":false,\"playicon\":false,\"ar\":0.5625,\"unmutebutton\":false,\"unmuteButtonStyle\":1,\"unmutebuttonDisabled\":\"\",\"h\":1080,\"w\":1920,\"mp4\":\"\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Wideo_AniaKruk_2.mp4\",\"filename\":\"Wideo_AniaKruk_2.mp4\",\"sizes\":null,\"imgar\":0,\"mp4attid\":3380,\"absolute_position\":false,\"frameOverflow\":\"\",\"dosync\":false},{\"type\":\"text\",\"cont\":\"

Dzi\\u015b Tw\\u00f3j Dzie\\u0144.<\\\/h1>\",\"align\":\"top\",\"row\":7,\"col\":1,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":428,\"absolute_position\":false,\"frameOverflow\":\"\",\"dosync\":false},{\"type\":\"text\",\"cont\":\"

Dzi\\u015b wydarz\\u0105 si\\u0119 wszystkie chwile Twojego dnia. Te trudne i te najprostsze. Drobne zachwyty i ma\\u0142e nagrody. Wielkie nadzieje i b\\u0142ahe powody. Te wszystkie i te jedyne. Ani wtedy, ani kiedy\\u015b, tylko teraz. 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Empatia marki, jej szacunek dla r\\u00f3\\u017cnych nastroj\\u00f3w odbiorc\\u00f3w wyra\\u017ca si\\u0119 w palecie kolorystycznej, kt\\u00f3rej charakterystycznym elementem s\\u0105 po\\u0142\\u0105czenia kontrastowych kolor\\u00f3w. Nowa paleta z jednej strony szanuje wypracowany latami przez mark\\u0119 odcie\\u0144 \\u201eTerracota\\u201d, z drugiej wzmacnia kolor g\\u0142\\u00f3wny dodaj\\u0105c do niego barwy kontrastowe.<\\\/p>\",\"align\":\"top\",\"row\":24,\"col\":5,\"colspan\":6,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":5,\"relid\":40,\"absolute_position\":false,\"frameOverflow\":\"\",\"dosync\":false},{\"type\":\"text\",\"cont\":\"

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Zesp\\u00f3\\u0142<\\\/h1>


Copywriting & Strategy:<\\\/span>

\\u0141ukasz S\\u0142otwi\\u0144ski

Brand & packaging design:<\\\/span>

Jaros\\u0142aw Dziubek
Marta Go\\u017adziewicz

Motion design:<\\\/span>

Maria Demianiuk

Project management:<\\\/span>

J\\u0119drzej Mikucki
Piotr Chromi\\u0144ski


Zesp\\u00f3\\u0142 ANIA KRUK
<\\\/span>

Marketing & brand strategy:

<\\\/span>Magda Polaszek
Piotr Jan Kulas

Photography:<\\\/span>

<\\\/span>Klaudia Kocielska

<\\\/span>Video:<\\\/span>

Fala Films Studio
<\\\/span>
Stylist:<\\\/span>

Micha\\u0142 Karbowski
<\\\/span>
Set design:<\\\/span>

Kinga Dembinska<\\\/span><\\\/p>\",\"align\":\"top\",\"row\":35,\"col\":6,\"colspan\":4,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":6,\"relid\":25,\"absolute_position\":false,\"dosync\":false},{\"type\":\"text\",\"cont\":\"

Inne projekty<\\\/h1>\",\"align\":\"middle\",\"row\":36,\"col\":0,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":9,\"absolute_position\":false,\"dosync\":false},{\"type\":\"postThumbnail\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Coco_cover_N.png\",\"align\":\"top\",\"row\":37,\"col\":0,\"colspan\":6,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":27,\"title\":\"Coccodrillo \\u2013 Refresh of an e-comm and retail leader.\",\"postid\":2815,\"descr\":\"\",\"link\":\"\\\/coccodrillo\\\/\",\"attid\":2989,\"ar\":0.6549479166666666,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Coco_cover_N.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Coco_cover_N-1280x838.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Coco_cover_N-1024x671.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Coco_cover_N-768x503.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Coco_cover_N-512x335.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Coco_cover_N-265x174.png\"},\"mo_sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/99-_-Coccodrillo-_-rebranding-_-redkroft-_-branding-_-identity-_-branding-studio-_-kids-_-fashion-_-clothing-1.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/99-_-Coccodrillo-_-rebranding-_-redkroft-_-branding-_-identity-_-branding-studio-_-kids-_-fashion-_-clothing-1-1280x838.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/99-_-Coccodrillo-_-rebranding-_-redkroft-_-branding-_-identity-_-branding-studio-_-kids-_-fashion-_-clothing-1-1024x671.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/99-_-Coccodrillo-_-rebranding-_-redkroft-_-branding-_-identity-_-branding-studio-_-kids-_-fashion-_-clothing-1-768x503.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/99-_-Coccodrillo-_-rebranding-_-redkroft-_-branding-_-identity-_-branding-studio-_-kids-_-fashion-_-clothing-1-512x335.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/99-_-Coccodrillo-_-rebranding-_-redkroft-_-branding-_-identity-_-branding-studio-_-kids-_-fashion-_-clothing-1-265x174.png\"},\"mo_h\":1006,\"mo_w\":1536,\"video_url\":\"\",\"video_w\":0,\"video_h\":0,\"tags\":[],\"absolute_position\":false,\"frameOverflow\":\"\",\"dosync\":false},{\"type\":\"postThumbnail\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/COVER_A.png\",\"align\":\"top\",\"row\":37,\"col\":6,\"colspan\":6,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":15,\"title\":\"VZOR \\u2013 branding legend polskiego wzornictwa\",\"postid\":1009,\"descr\":\"\",\"link\":\"\\\/vzor\\\/\",\"attid\":1057,\"ar\":0.6546875,\"sizes\":{\"_265\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/COVER_A-265x173.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/COVER_A-512x335.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/COVER_A-768x503.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/COVER_A-1024x670.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/COVER_A.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/COVER_A.png\",\"_2560\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/COVER_A.png\",\"_3200\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/COVER_A.png\",\"_3840\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/COVER_A.png\",\"_4096\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/COVER_A.png\",\"full\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/COVER_A.png\"},\"mo_sizes\":{\"_265\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/COVER_B-265x173.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/COVER_B-512x335.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/COVER_B-768x503.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/COVER_B-1024x670.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/COVER_B.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/COVER_B.png\",\"_2560\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/COVER_B.png\",\"_3200\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/COVER_B.png\",\"_3840\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/COVER_B.png\",\"_4096\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/COVER_B.png\",\"full\":\"\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/COVER_B.png\"},\"mo_h\":838,\"mo_w\":1280,\"video_url\":\"\",\"video_w\":0,\"video_h\":0,\"tags\":[],\"absolute_position\":false,\"frameOverflow\":\"\",\"dosync\":false,\"w\":1280,\"h\":838,\"mo_attid\":\"1058\"},{\"type\":\"text\",\"cont\":\"

Kontakt \\u2192<\\\/a><\\\/h1>\",\"align\":\"top\",\"row\":38,\"col\":0,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":18,\"frameOverflow\":\"\",\"absolute_position\":false,\"dosync\":false}]}","phonegrid":"{\"colCount\":12,\"colGutter\":1,\"rowGutters\":[5,\"12\",\"15\",\"15\",\"10\",\"15\",\"1\",\"10\",\"10\",\"10\",\"1\",\"1\",\"1\",\"1\",\"1\",\"1\",\"1\",\"1\",\"10\",\"10\",\"1\",\"1\",\"1\",\"1\",\"1\",\"10\",\"10\",\"15\",\"1\",\"1\",\"1\",\"1\",\"1\",\"1\",\"1\",\"1\",\"1\",\"15\",\"15\",5,5,\"15\"],\"frameMargin\":5,\"topFrameMargin\":1,\"bottomFrameMargin\":10,\"rowAttrs\":[{\"bgcolor\":\"#9e9e9e\",\"bgimage\":{\"attid\":3349,\"url\":\"\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/0-_-ANIA-KRUK-_-REBRANDING-_-jewelry-.png\",\"sizes\":{\"_1920\":{\"w\":1920,\"h\":1016,\"url\":\"\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/0-_-ANIA-KRUK-_-REBRANDING-_-jewelry--1920x1016.png\"},\"_1280\":{\"w\":1280,\"h\":677,\"url\":\"\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/0-_-ANIA-KRUK-_-REBRANDING-_-jewelry--1280x677.png\"},\"_1024\":{\"w\":1024,\"h\":542,\"url\":\"\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/0-_-ANIA-KRUK-_-REBRANDING-_-jewelry--1024x542.png\"},\"_768\":{\"w\":768,\"h\":406,\"url\":\"\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/0-_-ANIA-KRUK-_-REBRANDING-_-jewelry--768x406.png\"},\"_512\":{\"w\":512,\"h\":271,\"url\":\"\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/0-_-ANIA-KRUK-_-REBRANDING-_-jewelry--512x271.png\"},\"_265\":{\"w\":265,\"h\":140,\"url\":\"\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/0-_-ANIA-KRUK-_-REBRANDING-_-jewelry--265x140.png\"}}},\"row100vh\":true,\"rowcustomheight\":\"\",\"relid\":21},{\"relid\":31},{\"relid\":22},{\"relid\":4},{\"relid\":28},{\"relid\":37},{\"relid\":26},{\"relid\":19},{\"relid\":7},{\"relid\":430},{\"relid\":10},{\"relid\":14},{\"relid\":1749},{\"bgcolor\":\"#ffffff\",\"relid\":29},{\"relid\":636},{\"relid\":16},{\"relid\":1870},{\"relid\":2792},{\"row100vh\":false,\"relid\":1000},{\"relid\":44},{\"relid\":1871},{\"relid\":797},{\"relid\":1868},{\"relid\":3193},{\"relid\":3192},{\"relid\":24},{\"relid\":42},{\"relid\":39},{\"relid\":3191},{\"relid\":393},{\"relid\":3189},{\"relid\":35},{\"relid\":36},{\"relid\":866},{\"relid\":1505},{\"relid\":34},{\"relid\":6},{\"relid\":5},{\"relid\":70},{\"relid\":71},{\"relid\":72},{\"relid\":8},{\"relid\":73}],\"bgColor\":null,\"cont\":[{\"type\":\"text\",\"cont\":\"

ANIA KRUK \\u2013 Wolno\\u015b\\u0107 noszenia.<\\\/span><\\\/span><\\\/h1>\",\"align\":\"top\",\"row\":1,\"col\":1,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":32,\"absolute_position\":false,\"dosync\":false,\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

Rok<\\\/span><\\\/span><\\\/p>

2025<\\\/p>\",\"align\":\"top\",\"row\":2,\"col\":1,\"colspan\":2,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":132,\"absolute_position\":false,\"dosync\":false},{\"type\":\"text\",\"cont\":\"

Zakres<\\\/span><\\\/span><\\\/p>

\\u2192\\u00a0 Strategia brandingowa
\\u2192 \\u00a0Projektowanie marki
\\u2192 \\u00a0Copywriting
\\u2192 \\u00a0Projekt opakowa\\u0144
\\u2192 \\u00a0Schematy komunikacji Social Media
\\u2192 \\u00a0Zasady komunikacji wizualnej
<\\\/span><\\\/p>\",\"align\":\"top\",\"row\":2,\"col\":3,\"colspan\":9,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":139,\"absolute_position\":false,\"frameOverflow\":\"\",\"dosync\":false},{\"type\":\"text\",\"cont\":\"

Firma zosta\\u0142a za\\u0142o\\u017cona w 2012 roku przez rodze\\u0144stwo, Ani\\u0119 Kruk-Vinas oraz Wojciecha Kruka, kt\\u00f3rzy zdecydowali si\\u0119 kontynuowa\\u0107 rodzinny biznes, nadaj\\u0105c mu jednak nowocze\\u015bniejszy kierunek. Marka ANIA KRUK od pocz\\u0105tku swojego istnienia \\u0142amie schematy i odchodzi od klasycznego podej\\u015bcia do bi\\u017cuterii wprowadzaj\\u0105c na polski rynek koncept marki wyspecjalizowanej w bi\\u017cuterii codziennej, kt\\u00f3rej bli\\u017cej do s\\u0142owa lifestyle ni\\u017c moda, czy jubiler.<\\\/p>\",\"align\":\"top\",\"row\":3,\"col\":1,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":137,\"absolute_position\":false,\"dosync\":false,\"frameOverflow\":\"\"},{\"type\":\"html5video\",\"cont\":null,\"align\":\"top\",\"row\":4,\"col\":0,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":817,\"autoplay\":true,\"loop\":true,\"mute\":true,\"muteDisabled\":\"disabled\",\"controls\":false,\"playpauseonclick\":false,\"playicon\":false,\"ar\":0.5625,\"unmutebutton\":false,\"unmuteButtonStyle\":1,\"unmutebuttonDisabled\":\"\",\"h\":1080,\"w\":1920,\"mp4\":\"\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Rebranding_Logotypu_1920x1080.mp4\",\"filename\":\"Rebranding_Logotypu_1920x1080.mp4\",\"sizes\":null,\"imgar\":0,\"mp4attid\":3379,\"absolute_position\":false,\"frameOverflow\":\"\",\"dosync\":false},{\"type\":\"text\",\"cont\":\"

Kontynuacj\\u0105 konceptu marki codziennej jest idea wolno\\u015bci noszenia. ANIA KRUK to bi\\u017cuteria, kt\\u00f3ra pasuje do ka\\u017cdego i kt\\u00f3r\\u0105 mo\\u017cna nosi\\u0107, jak si\\u0119 lubi. Bez \\u017cadnych zasad, niezale\\u017cnie od stylu i okazji. Zmiana w logotypie marki oraz w ca\\u0142ej identifikacji odzwierciedla odwag\\u0119 do wyra\\u017cania siebie na codzie\\u0144, bezpo\\u015brednio\\u015b\\u0107 i prostot\\u0119, nie gubi\\u0105c jednocze\\u015bnie istoty marki \\u2013 nowy sygnet to jednocze\\u015bnie kolczyk, wisiorek czy przypinka.<\\\/p>\",\"align\":\"top\",\"row\":5,\"col\":1,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":38,\"absolute_position\":false,\"dosync\":false,\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/40-_-ANIA-KRUK-_-REBRANDING-_-jewelry-.png\",\"align\":\"top\",\"row\":6,\"col\":0,\"colspan\":6,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":754,\"attid\":3391,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/40-_-ANIA-KRUK-_-REBRANDING-_-jewelry-.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/40-_-ANIA-KRUK-_-REBRANDING-_-jewelry--1024x694.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/40-_-ANIA-KRUK-_-REBRANDING-_-jewelry--768x521.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/40-_-ANIA-KRUK-_-REBRANDING-_-jewelry--512x347.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/40-_-ANIA-KRUK-_-REBRANDING-_-jewelry--265x180.png\"},\"w\":1190,\"h\":807,\"ar\":0.6781512605042017,\"alt\":\"\",\"absolute_position\":false,\"frameOverflow\":\"\",\"dosync\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/53-_-ANIA-KRUK-_-REBRANDING-_-jewelry-.png\",\"align\":\"top\",\"row\":6,\"col\":6,\"colspan\":6,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":392,\"attid\":3413,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/53-_-ANIA-KRUK-_-REBRANDING-_-jewelry-.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/53-_-ANIA-KRUK-_-REBRANDING-_-jewelry--1024x694.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/53-_-ANIA-KRUK-_-REBRANDING-_-jewelry--768x521.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/53-_-ANIA-KRUK-_-REBRANDING-_-jewelry--512x347.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/53-_-ANIA-KRUK-_-REBRANDING-_-jewelry--265x180.png\"},\"w\":1189,\"h\":806,\"ar\":0.6778805719091674,\"alt\":\"\",\"absolute_position\":false,\"dosync\":false},{\"type\":\"html5video\",\"cont\":null,\"align\":\"top\",\"row\":7,\"col\":0,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":407,\"autoplay\":true,\"loop\":true,\"mute\":true,\"muteDisabled\":\"disabled\",\"controls\":false,\"playpauseonclick\":false,\"playicon\":false,\"ar\":0.5625,\"unmutebutton\":false,\"unmuteButtonStyle\":1,\"unmutebuttonDisabled\":\"\",\"h\":1080,\"w\":1920,\"mp4\":\"\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Wideo_AniaKruk_2.mp4\",\"filename\":\"Wideo_AniaKruk_2.mp4\",\"sizes\":null,\"imgar\":0,\"mp4attid\":3380,\"absolute_position\":false,\"frameOverflow\":\"\",\"dosync\":false},{\"type\":\"text\",\"cont\":\"

Dzi\\u015b Tw\\u00f3j Dzie\\u0144.<\\\/h1>\",\"align\":\"top\",\"row\":8,\"col\":1,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":428,\"absolute_position\":false,\"dosync\":false,\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

Dzi\\u015b wydarz\\u0105 si\\u0119 wszystkie chwile Twoje dnia. Te trudne i te najprostsze. Drobne zachwyty i ma\\u0142e nagrody. Wielkie nadzieje i b\\u0142ahe powody. Te wszystkie i te jedyne. Ani wtedy, ani kiedy\\u015b, tylko teraz. 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Empatia marki, jej szacunek dla r\\u00f3\\u017cnych nastroj\\u00f3w odbiorc\\u00f3w wyra\\u017ca si\\u0119 w palecie kolorystycznej, kt\\u00f3rej charakterystycznym elementem s\\u0105 po\\u0142\\u0105czenia kontrastowych kolor\\u00f3w. Nowa paleta z jednej strony szanuje wypracowany latami przez mark\\u0119 odcie\\u0144 \\u201eTerracota\\u201d, z drugiej wzmacnia kolor g\\u0142\\u00f3wny dodaj\\u0105c do niego barwy kontrastowe.<\\\/p>\",\"align\":\"top\",\"row\":26,\"col\":1,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":40,\"absolute_position\":false,\"frameOverflow\":\"\",\"dosync\":false},{\"type\":\"text\",\"cont\":\"

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Zesp\\u00f3\\u0142<\\\/h1>


Copywriting & Strategy:<\\\/span>

\\u0141ukasz S\\u0142otwi\\u0144ski

Brand & packaging design:<\\\/span>

Jaros\\u0142aw Dziubek
Marta Go\\u017adziewicz

Motion design:<\\\/span>

Maria Demianiuk

Project management:<\\\/span>

J\\u0119drzej Mikucki
Piotr Chromi\\u0144ski


Zesp\\u00f3\\u0142 ANIA KRUK<\\\/span>
<\\\/span>

Marketing & brand strategy:

<\\\/span>Magda Polaszek
Piotr Jan Kulas

Photography:<\\\/span>

<\\\/span>Klaudia Kocielska

<\\\/span>Video:<\\\/span>

Fala Films Studio
<\\\/span>
Stylist:<\\\/span>

Micha\\u0142 Karbowski
<\\\/span>
Set design:<\\\/span>

Kinga Dembinska<\\\/span><\\\/p>\",\"align\":\"top\",\"row\":38,\"col\":1,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":25,\"absolute_position\":false,\"dosync\":false},{\"type\":\"text\",\"cont\":\"

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