{"id":3942,"date":"2026-10-19T10:42:08","date_gmt":"2026-10-19T10:42:08","guid":{"rendered":"https:\/\/redkroft.com\/elektromontazlublin-copy\/"},"modified":"2026-10-19T12:32:41","modified_gmt":"2026-10-19T12:32:41","slug":"muffo","status":"publish","type":"post","link":"https:\/\/redkroft.com\/pl\/muffo\/","title":{"rendered":"MUFFO – Czuj\u0119 si\u0119 Muffo."},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":3974,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1],"tags":[],"aioseo_notices":[],"grid":"{\r\n \"colCount\": 12,\r\n \"colGutter\": 1,\r\n \"rowGutters\": [\r\n 1,\r\n 3,\r\n 6,\r\n 1,\r\n 1,\r\n 6,\r\n 6,\r\n 1,\r\n 1,\r\n 1,\r\n 1,\r\n 1,\r\n 1,\r\n 6,\r\n 6,\r\n 1,\r\n 1,\r\n 1,\r\n 1,\r\n 1,\r\n 1,\r\n 1,\r\n 1,\r\n 1,\r\n 1,\r\n 1,\r\n 6,\r\n 6,\r\n 2,\r\n 5\r\n ],\r\n \"frameMargin\": 1,\r\n \"topFrameMargin\": 0,\r\n \"bottomFrameMargin\": 0,\r\n \"rowAttrs\": [\r\n {\r\n \"bgcolor\": \"#9e9e9e\",\r\n \"bgimage\": {\r\n \"attid\": 3944,\r\n \"url\": \"\/wp-content\/uploads\/2026\/10\/0_Redkroft_muffo_rebranding_logo.png\",\r\n \"sizes\": {\r\n \"_1920\": {\r\n \"w\": 1920,\r\n \"h\": 1016,\r\n \"url\": \"\/wp-content\/uploads\/2026\/10\/0_Redkroft_muffo_rebranding_logo-1920x1016.png\"\r\n },\r\n \"_1280\": {\r\n \"w\": 1280,\r\n \"h\": 677,\r\n \"url\": \"\/wp-content\/uploads\/2026\/10\/0_Redkroft_muffo_rebranding_logo-1280x677.png\"\r\n },\r\n \"_1024\": {\r\n \"w\": 1024,\r\n \"h\": 542,\r\n \"url\": \"\/wp-content\/uploads\/2026\/10\/0_Redkroft_muffo_rebranding_logo-1024x542.png\"\r\n },\r\n \"_768\": {\r\n \"w\": 768,\r\n \"h\": 406,\r\n \"url\": \"\/wp-content\/uploads\/2026\/10\/0_Redkroft_muffo_rebranding_logo-768x406.png\"\r\n },\r\n \"_512\": {\r\n \"w\": 512,\r\n \"h\": 271,\r\n \"url\": \"\/wp-content\/uploads\/2026\/10\/0_Redkroft_muffo_rebranding_logo-512x271.png\"\r\n },\r\n \"_265\": {\r\n \"w\": 265,\r\n \"h\": 140,\r\n \"url\": \"\/wp-content\/uploads\/2026\/10\/0_Redkroft_muffo_rebranding_logo-265x140.png\"\r\n }\r\n }\r\n },\r\n \"row100vh\": true,\r\n \"relid\": 21\r\n },\r\n {\r\n \"relid\": 31\r\n },\r\n {\r\n \"relid\": 22\r\n },\r\n {\r\n \"relid\": 28\r\n },\r\n {\r\n \"relid\": 578\r\n },\r\n {\r\n \"relid\": 399\r\n },\r\n {\r\n \"relid\": 569\r\n },\r\n {\r\n \"relid\": 633\r\n },\r\n {\r\n \"relid\": 1357\r\n },\r\n {\r\n \"relid\": 859\r\n },\r\n {\r\n \"relid\": 623\r\n },\r\n {\r\n \"relid\": 860\r\n },\r\n {\r\n \"relid\": 37\r\n },\r\n {\r\n \"relid\": 1353\r\n },\r\n {\r\n \"relid\": 35\r\n },\r\n {\r\n \"relid\": 1352\r\n },\r\n {\r\n \"relid\": 2818\r\n },\r\n {\r\n \"relid\": 1351\r\n },\r\n {\r\n \"relid\": 1350\r\n },\r\n {\r\n \"relid\": 561\r\n },\r\n {\r\n \"relid\": 558\r\n },\r\n {\r\n \"relid\": 26\r\n },\r\n {\r\n \"relid\": 19\r\n },\r\n {\r\n \"relid\": 10\r\n },\r\n {\r\n \"relid\": 25\r\n },\r\n {\r\n \"relid\": 17\r\n },\r\n {\r\n \"relid\": 1033\r\n },\r\n {\r\n \"relid\": 70\r\n },\r\n {\r\n \"relid\": 71\r\n },\r\n {\r\n \"relid\": 72\r\n },\r\n {\r\n \"relid\": 73\r\n }\r\n ],\r\n \"bgColor\": null,\r\n \"cont\": [\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

MUFFO - Czuj\u0119 si\u0119 Muffo\u00a0<\/span><\/span><\/span><\/h1>\",\r\n \"align\": \"top\",\r\n \"row\": 1,\r\n \"col\": 1,\r\n \"colspan\": 8,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 1,\r\n \"relid\": 32,\r\n \"absolute_position\": false,\r\n \"dosync\": false\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Stoj\u0105c w obliczu rosn\u0105cej konkurencji w segmencie naro\u017cnik\u00f3w i kanap, dolno\u015bl\u0105ski producent Next Collection zdecydowa\u0142 si\u0119 na gruntown\u0105 transformacj\u0119. Marka potrzebowa\u0142a nowej to\u017csamo\u015bci, kt\u00f3ra pozwoli\u0142aby wyrwa\u0107 si\u0119 z pu\u0142apki konkurowania cen\u0105 i zbudowa\u0107 silniejsz\u0105 wyr\u00f3\u017cnialno\u015b\u0107 na rynku.<\/span><\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 2,\r\n \"col\": 1,\r\n \"colspan\": 6,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 1,\r\n \"relid\": 137,\r\n \"absolute_position\": false,\r\n \"frameOverflow\": \"\"\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Rok<\/span><\/span><\/p>

2026<\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 2,\r\n \"col\": 8,\r\n \"colspan\": 1,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 1,\r\n \"relid\": 132,\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Zakres<\/span><\/span><\/p>

\u2192 Identyfikacja wizualna
\u2192 Copywriting
\u2192 Wytyczne komunikacji wizualnej
\u2192 Schematy social media<\/span><\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 2,\r\n \"col\": 9,\r\n \"colspan\": 2,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 139,\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"html5video\",\r\n \"cont\": null,\r\n \"align\": \"top\",\r\n \"row\": 3,\r\n \"col\": 0,\r\n \"colspan\": 12,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 802,\r\n \"autoplay\": true,\r\n \"loop\": true,\r\n \"mute\": true,\r\n \"muteDisabled\": \"disabled\",\r\n \"controls\": false,\r\n \"playpauseonclick\": false,\r\n \"playicon\": false,\r\n \"ar\": 0.48,\r\n \"unmutebutton\": false,\r\n \"unmuteButtonStyle\": 1,\r\n \"unmutebuttonDisabled\": \"\",\r\n \"h\": 1152,\r\n \"w\": 2400,\r\n \"mp4\": \"\/wp-content\/uploads\/2026\/10\/1_Redkroft_muffo_rebranding_logo.mp4\",\r\n \"filename\": \"1_Redkroft_muffo_rebranding_logo.mp4\",\r\n \"sizes\": null,\r\n \"imgar\": 0,\r\n \"mp4attid\": 3968,\r\n \"absolute_position\": false,\r\n \"frameOverflow\": \"\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"cont\": \"\/wp-content\/uploads\/2026\/10\/2_Redkroft_muffo_rebranding_logo.png\",\r\n \"align\": \"top\",\r\n \"row\": 4,\r\n \"col\": 0,\r\n \"colspan\": 12,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 1190,\r\n \"attid\": 3945,\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2026\/10\/2_Redkroft_muffo_rebranding_logo.png\",\r\n \"_1920\": \"\/wp-content\/uploads\/2026\/10\/2_Redkroft_muffo_rebranding_logo-1920x657.png\",\r\n \"_1280\": \"\/wp-content\/uploads\/2026\/10\/2_Redkroft_muffo_rebranding_logo-1280x438.png\",\r\n \"_1024\": \"\/wp-content\/uploads\/2026\/10\/2_Redkroft_muffo_rebranding_logo-1024x350.png\",\r\n \"_768\": \"\/wp-content\/uploads\/2026\/10\/2_Redkroft_muffo_rebranding_logo-768x263.png\",\r\n \"_512\": \"\/wp-content\/uploads\/2026\/10\/2_Redkroft_muffo_rebranding_logo-512x175.png\",\r\n \"_265\": \"\/wp-content\/uploads\/2026\/10\/2_Redkroft_muffo_rebranding_logo-265x91.png\"\r\n },\r\n \"w\": 2400,\r\n \"h\": 821,\r\n \"ar\": 0.34208333333333335,\r\n \"alt\": \"\",\r\n \"absolute_position\": false,\r\n \"frameOverflow\": \"\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"cont\": \"\/wp-content\/uploads\/2026\/10\/3_Redkroft_muffo_rebranding_logo.png\",\r\n \"align\": \"top\",\r\n \"row\": 5,\r\n \"col\": 0,\r\n \"colspan\": 6,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 1418,\r\n \"attid\": 3946,\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2026\/10\/3_Redkroft_muffo_rebranding_logo.png\",\r\n \"_1024\": \"\/wp-content\/uploads\/2026\/10\/3_Redkroft_muffo_rebranding_logo-1024x1176.png\",\r\n \"_768\": \"\/wp-content\/uploads\/2026\/10\/3_Redkroft_muffo_rebranding_logo-768x882.png\",\r\n \"_512\": \"\/wp-content\/uploads\/2026\/10\/3_Redkroft_muffo_rebranding_logo-512x588.png\",\r\n \"_265\": \"\/wp-content\/uploads\/2026\/10\/3_Redkroft_muffo_rebranding_logo-265x304.png\"\r\n },\r\n \"w\": 1188,\r\n \"h\": 1364,\r\n \"ar\": 1.1481481481481481,\r\n \"alt\": \"\",\r\n \"absolute_position\": false,\r\n \"frameOverflow\": \"\"\r\n },\r\n {\r\n \"type\": \"html5video\",\r\n \"cont\": null,\r\n \"align\": \"top\",\r\n \"row\": 5,\r\n \"col\": 6,\r\n \"colspan\": 6,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 1869,\r\n \"autoplay\": true,\r\n \"loop\": true,\r\n \"mute\": true,\r\n \"muteDisabled\": \"disabled\",\r\n \"controls\": false,\r\n \"playpauseonclick\": false,\r\n \"playicon\": false,\r\n \"ar\": 1.1481481481481481,\r\n \"unmutebutton\": false,\r\n \"unmuteButtonStyle\": 1,\r\n \"unmutebuttonDisabled\": \"\",\r\n \"h\": 1364,\r\n \"w\": 1188,\r\n \"mp4\": \"\/wp-content\/uploads\/2026\/10\/4_Redkroft_muffo_rebranding_logo.mp4\",\r\n \"filename\": \"4_Redkroft_muffo_rebranding_logo.mp4\",\r\n \"sizes\": null,\r\n \"imgar\": 0,\r\n \"mp4attid\": 3969,\r\n \"absolute_position\": false,\r\n \"frameOverflow\": \"\"\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Brzmienie prawdziwego relaksu\u00a0<\/span><\/h1>\",\r\n \"align\": \"top\",\r\n \"row\": 6,\r\n \"col\": 1,\r\n \"colspan\": 4,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 1,\r\n \"relid\": 570,\r\n \"absolute_position\": false,\r\n \"frameOverflow\": \"\"\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Next Collection zmieni\u0142o si\u0119 w Muffo. Muffo brzmi jak uczucie: zaufania, relaksu, zabawy. To ten moment, gdy zapadasz si\u0119 w wygodn\u0105 kanap\u0119. Z kaw\u0105, ksi\u0105\u017ck\u0105, kotem lub padem. W radosnym gwarze rozm\u00f3w albo w zupe\u0142nej ciszy. Muffo to przytulno\u015b\u0107, blisko\u015b\u0107 i wygoda. To nazwa, ale jednocze\u015bnie onomatopeja uczucia relaksu \\\"mmm\\\" i ulgi \\\"ufff\\\". Pierwsza litera znaku, zosta\u0142a zaprojektowana, aby by\u0107 odczytywan\u0105 d\u0142ugo i \u0142agodnie, niemal czu\u0107 jak spr\u0119\u017cynuje; reszta znaku staje si\u0119 stabilnym dope\u0142nieniem z wa\u017cnym oparciem dla oka na ligaturze podw\u00f3jnego \\\"f\\\".
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#feelmuffo\u00a0<\/span><\/h1>\",\r\n \"align\": \"top\",\r\n \"row\": 14,\r\n \"col\": 1,\r\n \"colspan\": 4,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 1,\r\n \"relid\": 621,\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Nazwa jest wyrazem emocji p\u0142yn\u0105cych z przebywania na kanapie. Pod kocem, przed telewizorem, z psem, padem do konsoli, przyjaci\u00f3\u0142mi i rodzin\u0105. Jednocze\u015bnie mia\u0142a wyra\u017ca\u0107 ide\u0119 na mark\u0119 solidn\u0105, otwart\u0105 na ka\u017cdego i wsp\u00f3\u0142czesn\u0105. Graficzn\u0105 kontynuacj\u0105 tej my\u015bli jest logo \u2013 samo w sobie, dzi\u0119ki rytmowi liter p\u0142yn\u0105cemu z kr\u00f3tkiej nazwy, mia\u0142o za zadanie by\u0107 metaforyczn\u0105, ale po cz\u0119\u015bci i dos\u0142own\u0105 kanap\u0105, miejscem do siedzenia.<\/span><\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 14,\r\n \"col\": 6,\r\n \"colspan\": 5,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 1,\r\n \"relid\": 622,\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"cont\": \"\/wp-content\/uploads\/2026\/10\/13_Redkroft_muffo_rebranding_logo.png\",\r\n \"align\": \"top\",\r\n \"row\": 15,\r\n \"col\": 0,\r\n \"colspan\": 12,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 3470,\r\n \"attid\": 3951,\r\n \"sizes\": {\r\n \"full\": 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Zesp\u00f3\u0142<\/h1>

\u00a0<\/span><\/p>

Identyfikacja wizualna:<\/span><\/span><\/p>

Adrian Sp\u00f3z
Marta Go\u017adziewicz
<\/span><\/p>


Nazwa i copywriting:<\/span>
<\/span><\/p>

\u0141ukasz S\u0142otwi\u0144ski
<\/span><\/p>


<\/span>Motion design:<\/span><\/p>

Maria Demianiuk<\/span><\/p>


<\/span>Project Management:

<\/span>\u0141ukasz S\u0142otwi\u0144ski<\/span>
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Rok<\/span><\/span><\/p>

2026<\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 2,\r\n \"col\": 1,\r\n \"colspan\": 2,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 1,\r\n \"relid\": 132,\r\n \"absolute_position\": false,\r\n \"frameOverflow\": \"\"\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Zakres<\/span><\/span><\/p>

\u2192 Identyfikacja wizualna
\u2192 Copywriting
\u2192 Wytyczne komunikacji wizualnej
\u2192 Schematy social media<\/span><\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 2,\r\n \"col\": 3,\r\n \"colspan\": 9,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 139,\r\n \"absolute_position\": false,\r\n \"frameOverflow\": \"\"\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Stoj\u0105c w obliczu rosn\u0105cej konkurencji w segmencie naro\u017cnik\u00f3w i kanap, dolno\u015bl\u0105ski producent Next Collection zdecydowa\u0142 si\u0119 na gruntown\u0105 transformacj\u0119. Marka potrzebowa\u0142a nowej to\u017csamo\u015bci, kt\u00f3ra pozwoli\u0142aby wyrwa\u0107 si\u0119 z pu\u0142apki konkurowania cen\u0105 i zbudowa\u0107 silniejsz\u0105 wyr\u00f3\u017cnialno\u015b\u0107 na rynku.<\/span><\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 3,\r\n \"col\": 1,\r\n \"colspan\": 10,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 1,\r\n \"relid\": 137,\r\n \"absolute_position\": false,\r\n \"frameOverflow\": \"\"\r\n },\r\n {\r\n \"type\": \"html5video\",\r\n \"cont\": null,\r\n \"align\": \"top\",\r\n \"row\": 4,\r\n \"col\": 0,\r\n \"colspan\": 12,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 760,\r\n \"autoplay\": true,\r\n \"loop\": true,\r\n \"mute\": true,\r\n \"muteDisabled\": \"disabled\",\r\n \"controls\": false,\r\n \"playpauseonclick\": false,\r\n \"playicon\": false,\r\n \"ar\": 0.48,\r\n \"unmutebutton\": false,\r\n \"unmuteButtonStyle\": 1,\r\n \"unmutebuttonDisabled\": \"\",\r\n \"h\": 1152,\r\n \"w\": 2400,\r\n \"mp4\": \"\/wp-content\/uploads\/2026\/10\/1_Redkroft_muffo_rebranding_logo.mp4\",\r\n \"filename\": \"1_Redkroft_muffo_rebranding_logo.mp4\",\r\n \"sizes\": null,\r\n \"imgar\": null,\r\n \"mp4attid\": 3968,\r\n \"absolute_position\": false,\r\n \"frameOverflow\": \"\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"cont\": \"\/wp-content\/uploads\/2026\/10\/2_Redkroft_muffo_rebranding_logo.png\",\r\n \"align\": \"top\",\r\n \"row\": 5,\r\n \"col\": 0,\r\n \"colspan\": 12,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 1008,\r\n \"attid\": 3945,\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2026\/10\/2_Redkroft_muffo_rebranding_logo.png\",\r\n \"_1920\": \"\/wp-content\/uploads\/2026\/10\/2_Redkroft_muffo_rebranding_logo-1920x657.png\",\r\n \"_1280\": \"\/wp-content\/uploads\/2026\/10\/2_Redkroft_muffo_rebranding_logo-1280x438.png\",\r\n \"_1024\": \"\/wp-content\/uploads\/2026\/10\/2_Redkroft_muffo_rebranding_logo-1024x350.png\",\r\n \"_768\": \"\/wp-content\/uploads\/2026\/10\/2_Redkroft_muffo_rebranding_logo-768x263.png\",\r\n \"_512\": \"\/wp-content\/uploads\/2026\/10\/2_Redkroft_muffo_rebranding_logo-512x175.png\",\r\n \"_265\": \"\/wp-content\/uploads\/2026\/10\/2_Redkroft_muffo_rebranding_logo-265x91.png\"\r\n },\r\n \"w\": 2400,\r\n \"h\": 821,\r\n \"ar\": 0.34208333333333335,\r\n \"alt\": \"\",\r\n \"absolute_position\": false,\r\n \"frameOverflow\": \"\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"cont\": \"\/wp-content\/uploads\/2026\/10\/3_Redkroft_muffo_rebranding_logo.png\",\r\n \"align\": \"onethird\",\r\n \"row\": 6,\r\n \"col\": 0,\r\n \"colspan\": 12,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 1236,\r\n \"attid\": 3946,\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2026\/10\/3_Redkroft_muffo_rebranding_logo.png\",\r\n \"_1024\": \"\/wp-content\/uploads\/2026\/10\/3_Redkroft_muffo_rebranding_logo-1024x1176.png\",\r\n \"_768\": \"\/wp-content\/uploads\/2026\/10\/3_Redkroft_muffo_rebranding_logo-768x882.png\",\r\n \"_512\": \"\/wp-content\/uploads\/2026\/10\/3_Redkroft_muffo_rebranding_logo-512x588.png\",\r\n \"_265\": \"\/wp-content\/uploads\/2026\/10\/3_Redkroft_muffo_rebranding_logo-265x304.png\"\r\n },\r\n \"w\": 1188,\r\n \"h\": 1364,\r\n \"ar\": 1.1481481481481481,\r\n \"alt\": \"\",\r\n \"absolute_position\": false,\r\n \"frameOverflow\": \"\"\r\n },\r\n {\r\n \"type\": \"html5video\",\r\n \"cont\": null,\r\n \"align\": \"top\",\r\n \"row\": 7,\r\n \"col\": 0,\r\n \"colspan\": 12,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 1692,\r\n \"autoplay\": true,\r\n \"loop\": true,\r\n \"mute\": true,\r\n \"muteDisabled\": \"disabled\",\r\n \"controls\": false,\r\n \"playpauseonclick\": false,\r\n \"playicon\": false,\r\n \"ar\": 1.1481481481481481,\r\n \"unmutebutton\": false,\r\n \"unmuteButtonStyle\": 1,\r\n \"unmutebuttonDisabled\": \"\",\r\n \"h\": 1364,\r\n \"w\": 1188,\r\n \"mp4\": \"\/wp-content\/uploads\/2026\/10\/4_Redkroft_muffo_rebranding_logo.mp4\",\r\n \"filename\": \"4_Redkroft_muffo_rebranding_logo.mp4\",\r\n \"sizes\": null,\r\n \"imgar\": null,\r\n \"mp4attid\": 3969,\r\n \"absolute_position\": false,\r\n \"frameOverflow\": \"\"\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Brzmienie prawdziwego relaksu\u00a0<\/span><\/h1>\",\r\n \"align\": \"top\",\r\n \"row\": 8,\r\n \"col\": 1,\r\n \"colspan\": 10,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 1,\r\n \"relid\": 570,\r\n \"absolute_position\": false,\r\n \"frameOverflow\": \"\"\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Next Collection zmieni\u0142o si\u0119 w Muffo. Muffo brzmi jak uczucie: zaufania, relaksu, zabawy. To ten moment, gdy zapadasz si\u0119 w wygodn\u0105 kanap\u0119. Z kaw\u0105, ksi\u0105\u017ck\u0105, kotem lub padem. W radosnym gwarze rozm\u00f3w albo w zupe\u0142nej ciszy. Muffo to przytulno\u015b\u0107, blisko\u015b\u0107 i wygoda. To nazwa, ale jednocze\u015bnie onomatopeja uczucia relaksu \\\"mmm\\\" i ulgi \\\"ufff\\\". Pierwsza litera znaku, zosta\u0142a zaprojektowana, aby by\u0107 odczytywan\u0105 d\u0142ugo i \u0142agodnie, niemal czu\u0107 jak spr\u0119\u017cynuje; reszta znaku staje si\u0119 stabilnym dope\u0142nieniem z wa\u017cnym oparciem dla oka na ligaturze podw\u00f3jnego \\\"f\\\".
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#feelmuffo\u00a0<\/span><\/h1>\",\r\n \"align\": \"top\",\r\n \"row\": 16,\r\n \"col\": 1,\r\n \"colspan\": 10,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 1,\r\n \"relid\": 5,\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Nazwa jest wyrazem emocji p\u0142yn\u0105cych z przebywania na kanapie. Pod kocem, przed telewizorem, z psem, padem do konsoli, przyjaci\u00f3\u0142mi i rodzin\u0105. Jednocze\u015bnie mia\u0142a wyra\u017ca\u0107 ide\u0119 na mark\u0119 solidn\u0105, otwart\u0105 na ka\u017cdego i wsp\u00f3\u0142czesn\u0105. Graficzn\u0105 kontynuacj\u0105 tej my\u015bli jest logo \u2013 samo w sobie, dzi\u0119ki rytmowi liter p\u0142yn\u0105cemu z kr\u00f3tkiej nazwy, mia\u0142o za zadanie by\u0107 metaforyczn\u0105, ale po cz\u0119\u015bci i dos\u0142own\u0105 kanap\u0105, miejscem do siedzenia.<\/span><\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 17,\r\n \"col\": 1,\r\n \"colspan\": 10,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 1,\r\n \"relid\": 8,\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"cont\": \"\/wp-content\/uploads\/2026\/10\/11_Redkroft_muffo_rebranding_logo.png\",\r\n \"align\": \"onethird\",\r\n \"row\": 18,\r\n \"col\": 0,\r\n \"colspan\": 12,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 3296,\r\n \"attid\": 3950,\r\n \"sizes\": {\r\n \"full\": 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Zesp\u00f3\u0142<\/h1>

\u00a0<\/span><\/p>

Identyfikacja wizualna:<\/span><\/span><\/p>

Adrian Sp\u00f3z
Marta Go\u017adziewicz
<\/span><\/p>


Nazwa i copywriting:<\/span>
<\/span><\/p>

\u0141ukasz S\u0142otwi\u0144ski
<\/span><\/p>


<\/span>Motion design:<\/span><\/p>

Maria Demianiuk<\/span><\/p>


<\/span>Project Management:

<\/span>\u0141ukasz S\u0142otwi\u0144ski<\/span>
Agata S\u0119dzikowska<\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 35,\r\n \"col\": 1,\r\n \"colspan\": 10,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 1,\r\n \"relid\": 78,\r\n \"absolute_position\": false,\r\n \"frameOverflow\": \"\"\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

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Kontakt \u2192<\/a><\/h1>\",\r\n \"align\": \"top\",\r\n \"row\": 39,\r\n \"col\": 0,\r\n \"colspan\": 5,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 18,\r\n \"frameOverflow\": \"\",\r\n \"absolute_position\": false\r\n }\r\n ],\r\n \"leftFrameMargin\": 5,\r\n \"rightFrameMargin\": 5\r\n}","_links":{"self":[{"href":"https:\/\/redkroft.com\/pl\/wp-json\/wp\/v2\/posts\/3942"}],"collection":[{"href":"https:\/\/redkroft.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/redkroft.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/redkroft.com\/pl\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/redkroft.com\/pl\/wp-json\/wp\/v2\/comments?post=3942"}],"version-history":[{"count":0,"href":"https:\/\/redkroft.com\/pl\/wp-json\/wp\/v2\/posts\/3942\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/redkroft.com\/pl\/wp-json\/wp\/v2\/media\/3974"}],"wp:attachment":[{"href":"https:\/\/redkroft.com\/pl\/wp-json\/wp\/v2\/media?parent=3942"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/redkroft.com\/pl\/wp-json\/wp\/v2\/categories?post=3942"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/redkroft.com\/pl\/wp-json\/wp\/v2\/tags?post=3942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}