{"id":442,"date":"2019-03-11T01:33:32","date_gmt":"2019-02-07T09:08:46","guid":{"rendered":"https:\/\/redkroft.com\/portierge-2\/"},"modified":"2025-11-10T10:16:27","modified_gmt":"2025-11-10T10:16:27","slug":"gzub","status":"publish","type":"post","link":"https:\/\/redkroft.com\/pl\/gzub\/","title":{"rendered":"Gzub \u2013 nowe \u015bwietne piwo pite za stare dobre czasy."},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":443,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1],"tags":[],"aioseo_notices":[],"grid":"{\"colCount\":10,\"colGutter\":1,\"rowGutters\":[2,5,1,1,5,1,1,1,1,1,1,1,5,1,1,5,1,5],\"frameMargin\":1,\"topFrameMargin\":0,\"bottomFrameMargin\":0,\"rowAttrs\":[{\"bgcolor\":\"#9e9e9e\",\"bgimage\":{\"attid\":445,\"url\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-2-branding-browaru-kraftowego.png\",\"sizes\":{\"_1920\":{\"w\":1920,\"h\":923,\"url\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-2-branding-browaru-kraftowego-1920x923.png\"},\"_1280\":{\"w\":1280,\"h\":616,\"url\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-2-branding-browaru-kraftowego-1280x616.png\"},\"_1024\":{\"w\":1024,\"h\":492,\"url\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-2-branding-browaru-kraftowego-1024x492.png\"},\"_768\":{\"w\":768,\"h\":369,\"url\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-2-branding-browaru-kraftowego-768x369.png\"},\"_512\":{\"w\":512,\"h\":246,\"url\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-2-branding-browaru-kraftowego-512x246.png\"},\"_265\":{\"w\":265,\"h\":127,\"url\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-2-branding-browaru-kraftowego-265x127.png\"}}},\"row100vh\":true,\"relid\":4,\"rowcustomheight\":\"\"},{\"relid\":10},{\"relid\":14},{\"relid\":15},{\"relid\":16},{\"relid\":17},{\"relid\":18},{\"relid\":19},{\"relid\":20},{\"relid\":21},{\"relid\":22},{\"relid\":23},{\"relid\":24},{\"relid\":25},{\"relid\":26},{\"relid\":27},{\"relid\":28},{\"relid\":29},{\"relid\":30}],\"bgColor\":null,\"cont\":[{\"type\":\"text\",\"cont\":\"

Gzub
Nowe \\u015bwietne piwo pite za stare dobre czasy.<\\\/span><\\\/h1>\",\"align\":\"bottom\",\"row\":0,\"col\":1,\"colspan\":7,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":2,\"yvel\":1,\"push\":1,\"relid\":11,\"frameOverflow\":\"\",\"absolute_position\":true},{\"type\":\"text\",\"cont\":\"

Gzub poprosi\\u0142 nas o branding i projekt etykiety dla nowopowsta\\u0142ego browaru rzemie\\u015blniczego. Firma szczyci si\\u0119 wysok\\u0105 jako\\u015bci\\u0105 produktu, wa\\u017conego w belgijskim Brasserie De Bastogne. Mimo, \\u017ce produkcja odbywa si\\u0119 za granic\\u0105, w\\u0142a\\u015bcicieli bardzo kusi\\u0142a idea komunikacji opartej na starej szkole polskiego designu etykiet. I tak oto stworzyli\\u015bmy mark\\u0119, kt\\u00f3ra by\\u0142a zaskoczeniem dla wielu.<\\\/p>\",\"align\":\"middle\",\"row\":1,\"col\":1,\"colspan\":6,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":137,\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"

Rok<\\\/span><\\\/p>

2013<\\\/span><\\\/p>\",\"align\":\"top\",\"row\":1,\"col\":7,\"colspan\":1,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":8,\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"

Zakres<\\\/span><\\\/span><\\\/p>

Brand design, projekty opakowa\\u0144.<\\\/span><\\\/span><\\\/p>\",\"align\":\"top\",\"row\":1,\"col\":8,\"colspan\":2,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":139,\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-3-craft-brewery-logotype.png\",\"align\":\"top\",\"row\":2,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":534,\"attid\":446,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-3-craft-brewery-logotype.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-3-craft-brewery-logotype-1920x1083.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-3-craft-brewery-logotype-1280x722.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-3-craft-brewery-logotype-1024x577.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-3-craft-brewery-logotype-768x433.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-3-craft-brewery-logotype-512x289.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-3-craft-brewery-logotype-265x149.png\"},\"ar\":0.56392785571142,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-4-modular-dynamic-cartoon-brand-hero-logo.png\",\"align\":\"top\",\"row\":3,\"col\":0,\"colspan\":6,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":822,\"attid\":447,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-4-modular-dynamic-cartoon-brand-hero-logo.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-4-modular-dynamic-cartoon-brand-hero-logo-1280x873.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-4-modular-dynamic-cartoon-brand-hero-logo-1024x698.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-4-modular-dynamic-cartoon-brand-hero-logo-768x524.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-4-modular-dynamic-cartoon-brand-hero-logo-512x349.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-4-modular-dynamic-cartoon-brand-hero-logo-265x181.png\"},\"ar\":0.68190988567586,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-5-identyfikacja-wizualna-browaru.png\",\"align\":\"bottom\",\"row\":3,\"col\":6,\"colspan\":4,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":1110,\"attid\":448,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-5-identyfikacja-wizualna-browaru.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-5-identyfikacja-wizualna-browaru-768x532.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-5-identyfikacja-wizualna-browaru-512x355.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-5-identyfikacja-wizualna-browaru-265x184.png\"},\"ar\":0.69277721261445,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"

Nazwa marki uj\\u0119ta w wielkopolskiej gwarze jest okre\\u015bleniem brzucha piwosza lub dziecka.<\\\/h1>

S\\u0142owo to by\\u0142o cz\\u0119sto u\\u017cywane w drugiej po\\u0142owie XX wieku, do kt\\u00f3rego to okresu design si\\u0119 odwo\\u0142uje. Mimo tego chcieli\\u015bmy odnie\\u015b\\u0107 si\\u0119 r\\u00f3wnie\\u017c do bardziej wsp\\u00f3\\u0142czesnych klimat\\u00f3w. Tak oto powsta\\u0142 brand hero \\u2013 dumna, charyzmatyczna, pewna siebie i odrobin\\u0119 zuchwa\\u0142a szyszka chmielu.<\\\/p>\",\"align\":\"top\",\"row\":4,\"col\":0,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":4013,\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-7-projekt-etykiet-piwo.png\",\"align\":\"top\",\"row\":5,\"col\":0,\"colspan\":4,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":1686,\"attid\":450,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-7-projekt-etykiet-piwo.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-7-projekt-etykiet-piwo-1280x1343.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-7-projekt-etykiet-piwo-1024x1074.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-7-projekt-etykiet-piwo-768x806.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-7-projekt-etykiet-piwo-512x537.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-7-projekt-etykiet-piwo-265x278.png\"},\"ar\":1.049092131809,\"alt\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-6-studio-brandingowe.gif\",\"align\":\"top\",\"row\":5,\"col\":4,\"colspan\":6,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":1317,\"attid\":597,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-6-studio-brandingowe.gif\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-6-studio-brandingowe-768x792.gif\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-6-studio-brandingowe-512x528.gif\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-6-studio-brandingowe-265x273.gif\"},\"ar\":1.0315361139369,\"alt\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"

Kierunek wizualny, jaki wybrali\\u015bmy, r\\u00f3\\u017cni si\\u0119 od identyfikacji innych browar\\u00f3w. Gzub koncentruje si\\u0119 na minimalizmie i informacji pisanej, nie graficznej. Jest industrialny, techniczny i bardzo geometryczny. Identyfikacja kieruje uwag\\u0119 odbiorcy na sk\\u0142adniki i dane na temat piwa, takie jak IBU, zawarto\\u015b\\u0107 ekstraktu czy alkoholu. Etykieta zaprojektowana zosta\\u0142a tak, by podkre\\u015bla\\u0107 jako\\u015b\\u0107 produktu i kunszt browarniczy.\\u00a0<\\\/p>

U\\u017cyli\\u015bmy jaskrawych kolor\\u00f3w Pantone obok ci\\u0119\\u017ckiego stylu retro, jednocze\\u015bnie zwracaj\\u0105c bacznie uwag\\u0119 na informacje produktowe i grafik\\u0119. Etykiety wydrukowano metod\\u0105 sitodruku na wysokiej jako\\u015bci naturalnym papierze. Podkre\\u015bla to autentyczno\\u015b\\u0107 piwa, a co wi\\u0119cej \\u2013 wyr\\u00f3\\u017cnia go z t\\u0142umu.<\\\/p>\",\"align\":\"top\",\"row\":6,\"col\":4,\"colspan\":4,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":4,\"relid\":4014,\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-8-beer-label-desoign-1.png\",\"align\":\"top\",\"row\":7,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":962,\"attid\":596,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-8-beer-label-desoign-1.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-8-beer-label-desoign-1-1920x663.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-8-beer-label-desoign-1-1280x442.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-8-beer-label-desoign-1-1024x353.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-8-beer-label-desoign-1-768x265.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-8-beer-label-desoign-1-512x177.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-8-beer-label-desoign-1-265x91.png\"},\"ar\":0.34509018036072,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-9-craft-beer-visual-identity.png\",\"align\":\"top\",\"row\":8,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":823,\"attid\":452,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-9-craft-beer-visual-identity.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-9-craft-beer-visual-identity-1920x1083.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-9-craft-beer-visual-identity-1280x722.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-9-craft-beer-visual-identity-1024x577.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-9-craft-beer-visual-identity-768x433.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-9-craft-beer-visual-identity-512x289.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-9-craft-beer-visual-identity-265x149.png\"},\"ar\":0.56392785571142,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-10-craft-brewery-branding.png\",\"align\":\"top\",\"row\":9,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":1111,\"attid\":453,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-10-craft-brewery-branding.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-10-craft-brewery-branding-1920x1083.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-10-craft-brewery-branding-1280x722.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-10-craft-brewery-branding-1024x577.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-10-craft-brewery-branding-768x433.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-10-craft-brewery-branding-512x289.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-10-craft-brewery-branding-265x149.png\"},\"ar\":0.56392785571142,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-11-projekt-marki-piwa.png\",\"align\":\"top\",\"row\":10,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":1399,\"attid\":454,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-11-projekt-marki-piwa.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-11-projekt-marki-piwa-1920x1083.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-11-projekt-marki-piwa-1280x722.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-11-projekt-marki-piwa-1024x577.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-11-projekt-marki-piwa-768x433.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-11-projekt-marki-piwa-512x289.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-11-projekt-marki-piwa-265x149.png\"},\"ar\":0.56392785571142,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-12-brand-design-studio.png\",\"align\":\"top\",\"row\":11,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":1687,\"att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Etykiety podzielone s\\u0105 na cz\\u0119\\u015bci z informacjami o procesie warzenia piwa. Ka\\u017cdy z kolor\\u00f3w wyr\\u00f3\\u017cnia inny rodzaj piwa i jego smak. Prosta identyfikacja kieruje uwag\\u0119 odbiorcy na kluczowe elementy zawarte na butelce.<\\\/p>\",\"align\":\"top\",\"row\":12,\"col\":0,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":4020,\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"

Projekt przywo\\u0142uje nostalgi\\u0119, obrazy starych dobrych czas\\u00f3w. Jaskrawo\\u015b\\u0107 kolor\\u00f3w i faktura papieru czyni\\u0105 Gzub jednym z najoryginalniejszych piw rzemie\\u015blniczych na 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Inne projekty<\\\/h1>\",\"align\":\"middle\",\"row\":16,\"col\":0,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":9,\"absolute_position\":false},{\"type\":\"postThumbnail\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/INNE-BECZKI_COVER_NEW_1.png\",\"align\":\"top\",\"row\":17,\"col\":0,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":5,\"title\":\"Inne Beczki \\u2013 Najbardziej znane etykiety polskiego piwa 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Kontakt \\u2192<\\\/a><\\\/h1>\",\"align\":\"top\",\"row\":18,\"col\":0,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":7,\"frameOverflow\":\"\",\"absolute_position\":false}]}","phonegrid":"{\"colCount\":10,\"colGutter\":1,\"rowGutters\":[5,5,5,1,1,1,5,1,1,5,1,1,1,1,1,5,5,1,1,1,1,1,15,5,5,15],\"frameMargin\":5,\"topFrameMargin\":1,\"bottomFrameMargin\":10,\"rowAttrs\":[{\"bgcolor\":\"#9e9e9e\",\"bgimage\":{\"attid\":445,\"url\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-2-branding-browaru-kraftowego.png\",\"sizes\":{\"_1920\":{\"w\":1920,\"h\":923,\"url\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-2-branding-browaru-kraftowego-1920x923.png\"},\"_1280\":{\"w\":1280,\"h\":616,\"url\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-2-branding-browaru-kraftowego-1280x616.png\"},\"_1024\":{\"w\":1024,\"h\":492,\"url\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-2-branding-browaru-kraftowego-1024x492.png\"},\"_768\":{\"w\":768,\"h\":369,\"url\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-2-branding-browaru-kraftowego-768x369.png\"},\"_512\":{\"w\":512,\"h\":246,\"url\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-2-branding-browaru-kraftowego-512x246.png\"},\"_265\":{\"w\":265,\"h\":127,\"url\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-2-branding-browaru-kraftowego-265x127.png\"}}},\"row100vh\":true,\"relid\":31},[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[]],\"bgColor\":null,\"cont\":[{\"type\":\"text\",\"cont\":\"

Gzub
Nowe \\u015bwietne piwo pite za stare dobre czasy.<\\\/span><\\\/h1>\",\"align\":\"bottom\",\"row\":0,\"col\":1,\"colspan\":8,\"offsetx\":0,\"offsety\":-2,\"spaceabove\":0,\"spacebelow\":2,\"yvel\":1,\"push\":1,\"relid\":11,\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

Rok<\\\/span><\\\/p>

2013<\\\/span><\\\/p>\",\"align\":\"top\",\"row\":1,\"col\":1,\"colspan\":2,\"offsetx\":0,\"offsety\":1,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":8,\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

Zakres<\\\/span><\\\/span><\\\/p>

Brand design, projekty opakowa\\u0144.<\\\/span><\\\/span><\\\/p>\",\"align\":\"bottom\",\"row\":1,\"col\":3,\"colspan\":6,\"offsetx\":0,\"offsety\":1,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":139,\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

Gzub poprosi\\u0142 nas o branding i projekt etykiety dla nowopowsta\\u0142ego browaru rzemie\\u015blniczego. Firma szczyci si\\u0119 wysok\\u0105 jako\\u015bci\\u0105 produktu, wa\\u017conego w belgijskim Brasserie De Bastogne. Mimo, \\u017ce produkcja odbywa si\\u0119 za granic\\u0105, w\\u0142a\\u015bcicieli bardzo kusi\\u0142a idea komunikacji opartej na starej szkole polskiego designu etykiet. I tak oto stworzyli\\u015bmy mark\\u0119, kt\\u00f3ra by\\u0142a zaskoczeniem dla wielu.<\\\/p>\",\"align\":\"middle\",\"row\":2,\"col\":1,\"colspan\":8,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":137,\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-3-craft-brewery-logotype.png\",\"align\":\"top\",\"row\":3,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":534,\"attid\":446,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-3-craft-brewery-logotype.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-3-craft-brewery-logotype-1920x1083.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-3-craft-brewery-logotype-1280x722.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-3-craft-brewery-logotype-1024x577.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-3-craft-brewery-logotype-768x433.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-3-craft-brewery-logotype-512x289.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-3-craft-brewery-logotype-265x149.png\"},\"ar\":0.56392785571142,\"alt\":\"\",\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-4-modular-dynamic-cartoon-brand-hero-logo.png\",\"align\":\"top\",\"row\":4,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":822,\"attid\":447,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-4-modular-dynamic-cartoon-brand-hero-logo.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-4-modular-dynamic-cartoon-brand-hero-logo-1280x873.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-4-modular-dynamic-cartoon-brand-hero-logo-1024x698.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-4-modular-dynamic-cartoon-brand-hero-logo-768x524.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-4-modular-dynamic-cartoon-brand-hero-logo-512x349.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-4-modular-dynamic-cartoon-brand-hero-logo-265x181.png\"},\"ar\":0.68190988567586,\"alt\":\"\",\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-5-identyfikacja-wizualna-browaru.png\",\"align\":\"middle\",\"row\":5,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":1110,\"attid\":448,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-5-identyfikacja-wizualna-browaru.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-5-identyfikacja-wizualna-browaru-768x532.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-5-identyfikacja-wizualna-browaru-512x355.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-5-identyfikacja-wizualna-browaru-265x184.png\"},\"ar\":0.69277721261445,\"alt\":\"\",\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

Nazwa marki uj\\u0119ta w wielkopolskiej gwarze jest okre\\u015bleniem brzucha piwosza lub dziecka.<\\\/h1>

S\\u0142owo to by\\u0142o cz\\u0119sto u\\u017cywane w drugiej po\\u0142owie XX wieku, do kt\\u00f3rego to okresu design si\\u0119 odwo\\u0142uje. Mimo tego chcieli\\u015bmy odnie\\u015b\\u0107 si\\u0119 r\\u00f3wnie\\u017c do bardziej wsp\\u00f3\\u0142czesnych klimat\\u00f3w. Tak oto powsta\\u0142 brand hero \\u2013 dumna, charyzmatyczna, pewna siebie i odrobin\\u0119 zuchwa\\u0142a szyszka chmielu.<\\\/p>\",\"align\":\"top\",\"row\":6,\"col\":0,\"colspan\":9,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":4013,\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-6-studio-brandingowe.gif\",\"align\":\"top\",\"row\":7,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":850,\"attid\":597,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-6-studio-brandingowe.gif\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-6-studio-brandingowe-768x792.gif\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-6-studio-brandingowe-512x528.gif\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-6-studio-brandingowe-265x273.gif\"},\"ar\":1.0315361139369,\"alt\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-7-projekt-etykiet-piwo.png\",\"align\":\"top\",\"row\":8,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":1686,\"attid\":450,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-7-projekt-etykiet-piwo.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-7-projekt-etykiet-piwo-1280x1343.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-7-projekt-etykiet-piwo-1024x1074.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-7-projekt-etykiet-piwo-768x806.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-7-projekt-etykiet-piwo-512x537.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-7-projekt-etykiet-piwo-265x278.png\"},\"ar\":1.049092131809,\"alt\":\"\",\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

Kierunek wizualny, jaki wybrali\\u015bmy, r\\u00f3\\u017cni si\\u0119 od identyfikacji innych browar\\u00f3w. Gzub koncentruje si\\u0119 na minimalizmie i informacji pisanej, nie graficznej. Jest industrialny, techniczny i bardzo geometryczny. Identyfikacja kieruje uwag\\u0119 odbiorcy na sk\\u0142adniki i dane na temat piwa, takie jak IBU, zawarto\\u015b\\u0107 ekstraktu czy alkoholu. Etykieta zaprojektowana zosta\\u0142a tak, by podkre\\u015bla\\u0107 jako\\u015b\\u0107 produktu i kunszt browarniczy.\\u00a0<\\\/p>

U\\u017cyli\\u015bmy jaskrawych kolor\\u00f3w Pantone obok ci\\u0119\\u017ckiego stylu retro, jednocze\\u015bnie zwracaj\\u0105c bacznie uwag\\u0119 na informacje produktowe i grafik\\u0119. Etykiety wydrukowano metod\\u0105 sitodruku na wysokiej jako\\u015bci naturalnym papierze. Podkre\\u015bla to autentyczno\\u015b\\u0107 piwa, a co wi\\u0119cej \\u2013 wyr\\u00f3\\u017cnia go z t\\u0142umu.<\\\/p>\",\"align\":\"top\",\"row\":9,\"col\":0,\"colspan\":9,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":4014,\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-8-beer-label-desoign-1.png\",\"align\":\"top\",\"row\":10,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":962,\"attid\":596,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-8-beer-label-desoign-1.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-8-beer-label-desoign-1-1920x663.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-8-beer-label-desoign-1-1280x442.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-8-beer-label-desoign-1-1024x353.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-8-beer-label-desoign-1-768x265.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-8-beer-label-desoign-1-512x177.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-8-beer-label-desoign-1-265x91.png\"},\"ar\":0.34509018036072,\"alt\":\"\",\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-9-craft-beer-visual-identity.png\",\"align\":\"top\",\"row\":11,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":823,\"attid\":452,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-9-craft-beer-visual-identity.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-9-craft-beer-visual-identity-1920x1083.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-9-craft-beer-visual-identity-1280x722.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-9-craft-beer-visual-identity-1024x577.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-9-craft-beer-visual-identity-768x433.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-9-craft-beer-visual-identity-512x289.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-9-craft-beer-visual-identity-265x149.png\"},\"ar\":0.56392785571142,\"alt\":\"\",\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-10-craft-brewery-branding.png\",\"align\":\"top\",\"row\":12,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":1111,\"attid\":453,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-10-craft-brewery-branding.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-10-craft-brewery-branding-1920x1083.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-10-craft-brewery-branding-1280x722.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-10-craft-brewery-branding-1024x577.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-10-craft-brewery-branding-768x433.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-10-craft-brewery-branding-512x289.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-10-craft-brewery-branding-265x149.png\"},\"ar\":0.56392785571142,\"alt\":\"\",\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-11-projekt-marki-piwa.png\",\"align\":\"top\",\"row\":13,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":1399,\"attid\":454,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-11-projekt-marki-piwa.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-11-projekt-marki-piwa-1920x1083.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-11-projekt-marki-piwa-1280x722.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-11-projekt-marki-piwa-1024x577.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-11-projekt-marki-piwa-768x433.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-11-projekt-marki-piwa-512x289.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-11-projekt-marki-piwa-265x149.png\"},\"ar\":0.56392785571142,\"alt\":\"\",\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-12-brand-design-studio.png\",\"align\":\"top\",\"row\":14,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":1687,\"attid\":455,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Redkroft-Gzub-12-brand-design-studio.png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Etykiety podzielone s\\u0105 na cz\\u0119\\u015bci z informacjami o procesie warzenia piwa. Ka\\u017cdy z kolor\\u00f3w wyr\\u00f3\\u017cnia inny rodzaj piwa i jego smak. Prosta identyfikacja kieruje uwag\\u0119 odbiorcy na kluczowe elementy zawarte na butelce.<\\\/p>\",\"align\":\"top\",\"row\":15,\"col\":0,\"colspan\":9,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":4020,\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"

Projekt przywo\\u0142uje nostalgi\\u0119, obrazy starych dobrych czas\\u00f3w. 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