{"id":839,"date":"2019-12-11T10:49:19","date_gmt":"2019-02-07T09:08:46","guid":{"rendered":"https:\/\/redkroft.com\/botanica-2\/"},"modified":"2025-11-10T10:15:19","modified_gmt":"2025-11-10T10:15:19","slug":"chrzanow","status":"publish","type":"post","link":"https:\/\/redkroft.com\/pl\/chrzanow\/","title":{"rendered":"Chrzan\u00f3w \u2013 opowie\u015b\u0107 o Dawidzie, kt\u00f3ry zaprosi\u0142 do siebie Goliata."},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":1007,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1],"tags":[],"aioseo_notices":[],"grid":"{\"colCount\":10,\"colGutter\":1,\"rowGutters\":[2,8,8,1,1,5,1,1,1,1,5,1,1,1,1,5,1,5,1,5,5,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,5,1,1,5],\"frameMargin\":1,\"topFrameMargin\":0,\"bottomFrameMargin\":0,\"rowAttrs\":[{\"bgcolor\":\"#9e9e9e\",\"bgimage\":{\"attid\":841,\"url\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_bilboard-bus.jpg\",\"sizes\":{\"_1920\":{\"w\":1920,\"h\":1280,\"url\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_bilboard-bus-1920x1280.jpg\"},\"_1280\":{\"w\":1280,\"h\":853,\"url\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_bilboard-bus-1280x853.jpg\"},\"_1024\":{\"w\":1024,\"h\":683,\"url\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_bilboard-bus-1024x683.jpg\"},\"_768\":{\"w\":768,\"h\":512,\"url\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_bilboard-bus-768x512.jpg\"},\"_512\":{\"w\":512,\"h\":341,\"url\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_bilboard-bus-512x341.jpg\"},\"_265\":{\"w\":265,\"h\":177,\"url\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_bilboard-bus-265x177.jpg\"}}},\"row100vh\":true,\"rowcustomheight\":\"\",\"relid\":10},{\"relid\":12},{\"relid\":16},{\"relid\":18},{\"relid\":19},{\"relid\":20},{\"relid\":21},{\"relid\":22},{\"relid\":23},{\"relid\":24},{\"relid\":28},{\"relid\":34},{\"relid\":35},{\"relid\":36},{\"relid\":37},{\"relid\":38},{\"relid\":39},{\"relid\":40},{\"relid\":41},{\"relid\":42},{\"relid\":43},{\"relid\":44},{\"relid\":45},{\"relid\":46},{\"relid\":47},{\"relid\":48},{\"relid\":49},{\"relid\":50},{\"relid\":51},{\"relid\":52},{\"relid\":53},{\"relid\":54},{\"relid\":55},{\"relid\":56},{\"relid\":57},{\"relid\":58},{\"relid\":59},{\"relid\":60},{\"relid\":61},{\"relid\":62},{\"relid\":63},{\"relid\":64},{\"relid\":65},{\"relid\":66},{\"relid\":67},{\"relid\":68},{\"relid\":69},{\"relid\":70},{\"relid\":71}],\"bgColor\":null,\"cont\":[{\"type\":\"text\",\"cont\":\"<h1 class=\\\"_Cover_Headline\\\"><span style=\\\"color: #ffffff;\\\">Chrzan\\u00f3w<\\\/span><br \\\/><span style=\\\"color: #ffffff;\\\">Opowie\\u015b\\u0107 o Dawidzie, kt\\u00f3ry zaprosi\\u0142 do siebie Goliata.<br \\\/><br \\\/><\\\/span><\\\/h1>\",\"align\":\"bottom\",\"row\":0,\"col\":1,\"colspan\":7,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":2,\"yvel\":1,\"push\":1,\"relid\":11,\"frameOverflow\":\"\",\"absolute_position\":true},{\"type\":\"text\",\"cont\":\"<p>Chrzan\\u00f3w to spokojne miasteczko w po\\u0142udniowej Polsce, le\\u017c\\u0105ce pomi\\u0119dzy Krakowem a Katowicami. Wielu jego m\\u0142odych mieszka\\u0144c\\u00f3w coraz cz\\u0119\\u015bciej decyduje si\\u0119 na przeprowadzk\\u0119 do s\\u0105siaduj\\u0105cych aglomeracji w poszukiwaniu nowych perspektyw. W ci\\u0105gu ostatnich 15 lat Chrzan\\u00f3w opu\\u015bci\\u0142o blisko 3000 m\\u0142odych ludzi.<\\\/p><p>W odpowiedzi, w\\u0142adze Chrzanowa postanowi\\u0142y zareagowa\\u0107 i popracowa\\u0107 nad uatrakcyjnieniem wizerunku miasta. Zostali\\u015bmy wybrani spo\\u015br\\u00f3d kilkunastu topowych agencji brandingowych do przygotowania koncepcji komunikacyjnej miasta oraz pe\\u0142nej identyfikacji wizualnej.<\\\/p>\",\"align\":\"top\",\"row\":1,\"col\":1,\"colspan\":6,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":137,\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"<p><span style=\\\"color: #000000; font-family: favorit-std-lining-light;\\\">Rok<\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\">2019<\\\/span><\\\/p>\",\"align\":\"top\",\"row\":1,\"col\":7,\"colspan\":1,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":8,\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"<p><span style=\\\"color: #000000; font-family: favorit-std-lining-light;\\\"><span style=\\\"font-weight: 400;\\\">Zakres<\\\/span><\\\/span><\\\/p><p>Brand design, manual marki, materia\\u0142y promocyjne, copywriting, identyfikacja wizualna i werbalna, outdoor, no\\u015bniki drukowane, system oznakowania i informacji przestrzennej.<\\\/p>\",\"align\":\"top\",\"row\":1,\"col\":8,\"colspan\":2,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":139,\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"<h1 class=\\\"_Cytat\\\">Ha! Co takiego mo\\u017ce niby zaoferowa\\u0107 ma\\u0142e, spokojne, zielone miasteczko slow life?<br \\\/>Zaraz...<\\\/h1>\",\"align\":\"top\",\"row\":2,\"col\":1,\"colspan\":8,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":15,\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/nick-dietrich-kCEvggRt_ho-unsplash.jpg\",\"align\":\"middle\",\"row\":3,\"col\":0,\"colspan\":3,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":5338,\"attid\":940,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/nick-dietrich-kCEvggRt_ho-unsplash.jpg\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/nick-dietrich-kCEvggRt_ho-unsplash-1280x1919.jpg\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/nick-dietrich-kCEvggRt_ho-unsplash-1024x1535.jpg\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/nick-dietrich-kCEvggRt_ho-unsplash-768x1152.jpg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/nick-dietrich-kCEvggRt_ho-unsplash-512x768.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/nick-dietrich-kCEvggRt_ho-unsplash-265x397.jpg\"},\"w\":1600,\"h\":2399,\"ar\":1.499375,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/sylwia-bartyzel-Xj_2yp72d9Q-unsplash.jpg\",\"align\":\"middle\",\"row\":3,\"col\":3,\"colspan\":3,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":2650,\"attid\":937,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/sylwia-bartyzel-Xj_2yp72d9Q-unsplash.jpg\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/sylwia-bartyzel-Xj_2yp72d9Q-unsplash-1920x1272.jpg\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/sylwia-bartyzel-Xj_2yp72d9Q-unsplash-1280x848.jpg\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/sylwia-bartyzel-Xj_2yp72d9Q-unsplash-1024x678.jpg\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/sylwia-bartyzel-Xj_2yp72d9Q-unsplash-768x509.jpg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/sylwia-bartyzel-Xj_2yp72d9Q-unsplash-512x339.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/sylwia-bartyzel-Xj_2yp72d9Q-unsplash-265x176.jpg\"},\"w\":2000,\"h\":1325,\"ar\":0.6625,\"alt\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/tobias-tullius-HxEAZylvr2U-unsplash.jpg\",\"align\":\"top\",\"row\":3,\"col\":6,\"colspan\":4,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":3992,\"attid\":939,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/tobias-tullius-HxEAZylvr2U-unsplash.jpg\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/tobias-tullius-HxEAZylvr2U-unsplash-1280x850.jpg\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/tobias-tullius-HxEAZylvr2U-unsplash-1024x680.jpg\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/tobias-tullius-HxEAZylvr2U-unsplash-768x510.jpg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/tobias-tullius-HxEAZylvr2U-unsplash-512x340.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/tobias-tullius-HxEAZylvr2U-unsplash-265x176.jpg\"},\"w\":1600,\"h\":1063,\"ar\":0.664375,\"alt\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/brooke-cagle-4rgGY-Aa308-unsplash.jpg\",\"align\":\"top\",\"row\":4,\"col\":0,\"colspan\":4,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":1303,\"attid\":945,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/brooke-cagle-4rgGY-Aa308-unsplash.jpg\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/brooke-cagle-4rgGY-Aa308-unsplash-1920x1280.jpg\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/brooke-cagle-4rgGY-Aa308-unsplash-1280x853.jpg\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/brooke-cagle-4rgGY-Aa308-unsplash-1024x682.jpg\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/brooke-cagle-4rgGY-Aa308-unsplash-768x512.jpg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/brooke-cagle-4rgGY-Aa308-unsplash-512x341.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/brooke-cagle-4rgGY-Aa308-unsplash-265x177.jpg\"},\"w\":2000,\"h\":1333,\"ar\":0.6665,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/adam-niescioruk-1MMbZFeAEQc-unsplash.jpg\",\"align\":\"top\",\"row\":4,\"col\":4,\"colspan\":3,\"offsetx\":0,\"offsety\":-3,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":4889,\"attid\":922,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/adam-niescioruk-1MMbZFeAEQc-unsplash.jpg\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/adam-niescioruk-1MMbZFeAEQc-unsplash-1920x1536.jpg\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/adam-nies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class=\\\"_Headline\\\">To, czego Chrzan\\u00f3w potrzebuje, to pewno\\u015b\\u0107 siebie.<\\\/h1>\",\"align\":\"top\",\"row\":5,\"col\":0,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":6,\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"<h1 class=\\\"_Headline_Folio\\\">Uznali\\u015bmy, \\u017ce s\\u0142abe strony Chrzanowa to silne strony Chrzanowa.<\\\/h1><p class=\\\"_Default\\\">Chcieli\\u015bmy pokaza\\u0107, \\u017ce Chrzan\\u00f3w ma sw\\u00f3j charakter, jest unikatowy, pewny siebie, z poczuciem humoru i dystansem oraz \\u017ce ma wiele innych zalet, dla kt\\u00f3rych warto tu \\u017cy\\u0107.<\\\/p><p class=\\\"_Default\\\">Nie pr\\u00f3bujemy udowodni\\u0107, \\u017ce Chrzan\\u00f3w jest r\\u00f3wnie atrakcyjny co Krak\\u00f3w, czy Katowice. Ma jednak du\\u017co warto\\u015bciowych cech i to o nich chcemy m\\u00f3wi\\u0107.<\\\/p>\",\"align\":\"top\",\"row\":5,\"col\":6,\"colspan\":4,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":17,\"frameOverflow\":\"right\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"<p><img id=\\\"logo-image\\\" class=\\\"aligncenter\\\" src=\\\"https:\\\/\\\/redkroft.com\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/bannery-bus2.gif\\\" \\\/><\\\/p>\",\"align\":\"top\",\"row\":6,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":735,\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"<h1 class=\\\"_Headline_Folio\\\">Promocja miasta w s\\u0105siednich aglomeracjach ma oprze\\u0107 si\\u0119 na przekornym obna\\u017caniu minus\\u00f3w \\u017cycia w wielkim mie\\u015bcie, pokazuj\\u0105c Chrzan\\u00f3w jako alternatyw\\u0119.<\\\/h1><p class=\\\"_Default\\\">Przekorny charakter przekazu tkwi w jego budowie. Komunikat sk\\u0142ada si\\u0119 z dw\\u00f3ch cz\\u0119\\u015bci \\u2013 zdania zaczynaj\\u0105cego si\\u0119 od \\u201cW niekt\\u00f3rych miastach...\\u201d obrazuj\\u0105cego ich wady, oraz sta\\u0142ej cz\\u0119\\u015bci zamykaj\\u0105cej: \\u201cJa to Chrzan\\u00f3w\\u201d.\\u00a0<\\\/p><p class=\\\"_Default\\\">Zdanie pierwsze ma form\\u0119 pasywn\\u0105, by unikn\\u0105\\u0107 wskazania kt\\u00f3rego miasta dotyczy negatywna cecha. Sugeruje jednak, \\u017ce mowa o mie\\u015bcie, w kt\\u00f3rym reklama si\\u0119 znajduje. Has\\u0142o \\u201cJa to Chrzan\\u00f3w\\u201d identyfikuje nadawc\\u0119 komunikatu jako chrzanowianina. Z drugiej jednak strony okre\\u015blenie to jest brzmieniowo blisko z potocznym \\u201cchrzani\\u0119 to\\u201d, w znaczeniu \\u201cnie chc\\u0119 tego\\u201d. W ten humorystyczny spos\\u00f3b pokazujemy wady \\u017cycia w du\\u017cym mie\\u015bcie, nie godzimy si\\u0119 z nimi i dajemy alternatyw\\u0119.<\\\/p>\",\"align\":\"top\",\"row\":7,\"col\":0,\"colspan\":6,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":851,\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"html5video\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/LOGO.png\",\"align\":\"top\",\"row\":8,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":788,\"autoplay\":true,\"loop\":false,\"mute\":true,\"controls\":false,\"playpauseonclick\":false,\"playicon\":false,\"ar\":0.5625,\"mp4\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/animacja-logo.mp4\",\"filename\":\"animacja-logo.mp4\",\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/LOGO.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/LOGO-1920x1080.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/LOGO-1280x720.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/LOGO-1024x576.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/LOGO-768x432.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/LOGO-512x288.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/LOGO-265x149.png\"},\"imgar\":0.5625,\"muteDisabled\":\"disabled\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"<h1 class=\\\"_Headline_Folio\\\">Nowe, modularne logo miasta<\\\/h1><p class=\\\"_Default\\\">Budowa sygnetu opiera si\\u0119 na geometrii miejskiego herbu oraz k\\u00f3\\u0142 lokomotywy (odniesienie do Pierwszej Fabryki Lokomotyw w Polsce \\u201cFablok\\u201d, b\\u0119d\\u0105cej historyczn\\u0105 dum\\u0105 mieszka\\u0144c\\u00f3w i jednym z najwa\\u017cniejszych skojarze\\u0144 z miastem). Pole do interpretacji pozostawiamy jednak otwarte.<\\\/p>\",\"align\":\"top\",\"row\":9,\"col\":0,\"colspan\":3,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":29,\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/LOGO.png\",\"align\":\"top\",\"row\":9,\"col\":4,\"colspan\":6,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":535,\"attid\":910,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/LOGO.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/LOGO-1920x1080.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/LOGO-1280x720.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/LOGO-1024x576.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/LOGO-768x432.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/LOGO-512x288.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/LOGO-265x149.png\"},\"w\":1920,\"h\":1080,\"ar\":0.5625,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_sygnety-jednostek.gif\",\"align\":\"top\",\"row\":10,\"col\":0,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":881,\"attid\":898,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_sygnety-jednostek.gif\"},\"w\":1000,\"h\":1125,\"ar\":1.125,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"<p>Symbol zmienia si\\u0119 w przypadku r\\u00f3\\u017cnych jednostek organizacyjnych. G\\u00f3rna cz\\u0119\\u015b\\u0107 przyjmuje kszta\\u0142ty adekwatne tematycznie do kontekstu. Dolna, \\u201crozpromieniona\\u201d cz\\u0119\\u015b\\u0107 pozostaje elementem sta\\u0142ym. Sygnet jest minimalistyczny w formie, dzi\\u0119ki czemu jest \\u0142atwiejszy w odbiorze po\\u015br\\u00f3d szumu informacyjnego otoczenia. Litery logotypu s\\u0105 charakterystyczne, nietypowe i pewne siebie; estetyk\\u0105 sp\\u00f3jne z geometri\\u0105 sygnetu.<\\\/p>\",\"align\":\"bottom\",\"row\":10,\"col\":5,\"colspan\":4,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":30,\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"<h1 class=\\\"_Headline_Folio\\\">Modularne znaki jednostek podkre\\u015blaj\\u0105 ich przynale\\u017cno\\u015b\\u0107 do miasta<\\\/h1><p>Pracownikom jednostek miejskich zale\\u017ca\\u0142o na zbudowaniu systemu i pokazaniu mieszka\\u0144com, \\u017ce miasto ma du\\u017co do zaoferowania i \\u017ce to, co robi jest sp\\u00f3jne - merytorycznie i wizualnie. Jednocze\\u015bnie celem by\\u0142o zachowanie i podkre\\u015blenie odr\\u0119bno\\u015bci tematycznej obszar\\u00f3w dzia\\u0142alno\\u015bci - ka\\u017cda jednostka ma w\\u0142asny sygnet i kolorystyk\\u0119 przypisan\\u0105 danej kategorii: kultura, zdrowie, sport i edukacja.<\\\/p>\",\"align\":\"middle\",\"row\":11,\"col\":0,\"colspan\":4,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":857,\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/chrzanow-logo-jednostek-org-modularne-PL.jpg\",\"align\":\"top\",\"row\":12,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":374,\"attid\":965,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/chrzanow-logo-jednostek-org-modularne-PL.jpg\",\"_3840\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/chrzanow-logo-jednostek-org-modularne-PL-3840x2160.jpg\",\"_3200\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/chrzanow-logo-jednostek-org-modularne-PL-3200x1800.jpg\",\"_2560\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/chrzanow-logo-jednostek-org-modularne-PL-2560x1440.jpg\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/chrzanow-logo-jednostek-org-modularne-PL-1920x1080.jpg\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/chrzanow-logo-jednostek-org-modularne-PL-1280x720.jpg\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/chrzanow-logo-jednostek-org-modularne-PL-1024x576.jpg\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/chrzanow-logo-jednostek-org-modularne-PL-768x432.jpg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/chrzanow-logo-jednostek-org-modularne-PL-512x288.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/chrzanow-logo-jednostek-org-modularne-PL-265x149.jpg\"},\"w\":4001,\"h\":2251,\"ar\":0.5626093476630842,\"alt\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"<h1 class=\\\"_Headline_Folio\\\">Typografia<\\\/h1><p class=\\\"_Default\\\">Identyfikacj\\u0119 oparli\\u015bmy o kr\\u00f3j Founders Grotesk zaprojektowany przez Klim Type Foundry. Founders Grotesk jest wsp\\u00f3\\u0142czesnym krojem doskonale przystosowanym do aktualnych wymog\\u00f3w medi\\u00f3w. Charakteryzuje si\\u0119 finezj\\u0105 i prostot\\u0105 formy oraz wysok\\u0105 czytelno\\u015bci\\u0105.\\u00a0<\\\/p><p class=\\\"_Default\\\">Dodatkowo w akcydensach stosowany jest Crimson Italic, kr\\u00f3j szeryfowy, kt\\u00f3ry mi\\u0119kkimi liniami prze\\u0142amuje geometri\\u0119 podstawowej typografii. Kontrast ten czyni akcydensy przyjemniejszymi w odbiorze i dodaje elegancji geometrycznym layoutom.<\\\/p>\",\"align\":\"top\",\"row\":13,\"col\":0,\"colspan\":4,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":31,\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_typografia-01-1.jpg\",\"align\":\"bottom\",\"row\":13,\"col\":4,\"colspan\":6,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":882,\"attid\":906,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_typografia-01-1.jpg\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_typografia-01-1-1920x1080.jpg\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_typografia-01-1-1280x720.jpg\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_typografia-01-1-1024x576.jpg\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_typografia-01-1-768x432.jpg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_typografia-01-1-512x288.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_typografia-01-1-265x149.jpg\"},\"w\":2000,\"h\":1125,\"ar\":0.5625,\"alt\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Ja-to-chrzan\\u00f3w_animacja.gif\",\"align\":\"top\",\"row\":14,\"col\":1,\"colspan\":8,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":2138,\"attid\":958,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Ja-to-chrzan\\u00f3w_animacja.gif\"},\"w\":1920,\"h\":1006,\"ar\":0.5239583333333333,\"alt\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"<h1 class=\\\"_Headline_Folio\\\">Charakter typografii has\\u0142a \\u201cJa to Chrzan\\u00f3w\\u201d odzwierciedla beztrosk\\u0119 i swobod\\u0119<\\\/h1><p>sp\\u00f3jn\\u0105 z jego ide\\u0105. Materia\\u0142y zwracaj\\u0105 na siebie uwag\\u0119 stylem, kt\\u00f3ry odwa\\u017cnie wykorzystuje zmienn\\u0105 szeroko\\u015b\\u0107 i pochy\\u0142o\\u015b\\u0107 kroju pisma. Zabiegiem tym odchodzimy od powszechnie przyj\\u0119tych standard\\u00f3w formalnej, urz\\u0119dowej dokumentacji i wprowadzamy atmosfer\\u0119 bli\\u017csz\\u0105 mieszka\\u0144com.<\\\/p>\",\"align\":\"top\",\"row\":15,\"col\":0,\"colspan\":4,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":4750,\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"<h1 class=\\\"_Headline_Folio\\\">Kolorystyka marki ograniczona jest do oficjalnych barw miasta: bieli, czerni i czerwieni.<\\\/h1><p>Barwy dodatkowe dedykowane s\\u0105 jednostkom organizacyjnym i zwi\\u0105zanych z nimi kategoriom dzia\\u0142alno\\u015bci \\u2013 edukacji, sportu, kulturze i s\\u0142u\\u017cbie zdrowia.<\\\/p>\",\"align\":\"bottom\",\"row\":16,\"col\":0,\"colspan\":3,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":32,\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_jednostka-biblioteka-02.jpg\",\"align\":\"bottom\",\"row\":16,\"col\":3,\"colspan\":7,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":1015,\"attid\":907,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_jednostka-biblioteka-02.jpg\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_jednostka-biblioteka-02-1920x960.jpg\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_jednostka-biblioteka-02-1280x640.jpg\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_jednostka-biblioteka-02-1024x512.jpg\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_jednostka-biblioteka-02-768x384.jpg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_jednostka-biblioteka-02-512x256.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_jednostka-biblioteka-02-265x133.jpg\"},\"w\":2000,\"h\":1000,\"ar\":0.5,\"alt\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_wizytowki-ins.jpg\",\"align\":\"top\",\"row\":17,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":1306,\"attid\":873,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_wizytowki-ins.jpg\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_wizytowki-ins-1920x1382.jpg\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_wizytowki-ins-1280x922.jpg\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_wizytowki-ins-1024x737.jpg\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_wizytowki-ins-768x553.jpg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_wizytowki-ins-512x369.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_wizytowki-ins-265x191.jpg\"},\"w\":2000,\"h\":1440,\"ar\":0.72,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"<h1 class=\\\"_Headline_Folio\\\">Wszystkie jednostki miasta (jak np. Biblioteka, Muzeum, czy P\\u0142ywalnia) i wydzia\\u0142y Urz\\u0119du Miejskiego korzystaj\\u0105 z jednakowego klucza wizualnego.<\\\/h1>\",\"align\":\"top\",\"row\":18,\"col\":0,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":5,\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"<p>Pomi\\u0119dzy sob\\u0105 r\\u00f3\\u017cni\\u0105 si\\u0119 one kolorystyk\\u0105 (zale\\u017cnie od dziedziny tematycznej) i sygnetem. Dzi\\u0119ki temu tworzenie materia\\u0142\\u00f3w ma by\\u0107 prostsze, ta\\u0144sze a przede wszystkim no\\u015bniki b\\u0119d\\u0105 czytelniejsze dla mieszka\\u0144c\\u00f3w.<\\\/p>\",\"align\":\"top\",\"row\":18,\"col\":5,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":7,\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/10_Chrzanow_jednostki_materialy_Biblioteka.jpg\",\"align\":\"top\",\"row\":19,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":1363,\"attid\":959,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/10_Chrzanow_jednostki_materialy_Biblioteka.jpg\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/10_Chrzanow_jednostki_materialy_Biblioteka-1920x1080.jpg\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/10_Chrzanow_jednostki_materialy_Biblioteka-1280x720.jpg\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/10_Chrzanow_jednostki_materialy_Biblioteka-1024x576.jpg\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/10_Chrzanow_jednostki_materialy_Biblioteka-768x432.jpg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/10_Chrzanow_jednostki_materialy_Biblioteka-512x288.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/10_Chrzanow_jednostki_materialy_Biblioteka-265x149.jpg\"},\"w\":2000,\"h\":1125,\"ar\":0.5625,\"alt\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"<h1 class=\\\"_Cytat\\\">Od\\u015bwie\\u017cyli\\u015bmy herb miasta, najwa\\u017cniejszy symbol dla mieszka\\u0144c\\u00f3w<\\\/h1>\",\"align\":\"top\",\"row\":20,\"col\":0,\"colspan\":8,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":25,\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"<h1 class=\\\"_Headline_Folio\\\">Wraz ze zmian\\u0105 identyfikacji herb Chrzanowa wymaga\\u0142 dostosowania do aktualnych standard\\u00f3w wizerunkowych miasta.<\\\/h1><p class=\\\"_Default\\\">Pierwotny projekt wektorowy powsta\\u0142 wiele lat temu i z up\\u0142ywem czasu plik \\u017ar\\u00f3d\\u0142owy sta\\u0142 si\\u0119 nieu\\u017cyteczny przez nanoszone zmiany i b\\u0142\\u0119dy wynikaj\\u0105ce z u\\u017cycia przestarza\\u0142ego oprogramowania.<\\\/p><p class=\\\"_Default\\\">Odtworzenie herbu wymaga\\u0142o zaprojektowania go od zera w oparciu o \\u017ar\\u00f3d\\u0142o i sztywne wytyczne. Poprawili\\u015bmy detale, konstrukcj\\u0119, kolory. Oczy\\u015bcili\\u015bmy ze zb\\u0119dnych element\\u00f3w graficznych. Poprawili\\u015bmy projekt herbu technicznie i uzyskali\\u015bmy odpowiedni\\u0105 r\\u00f3wnowag\\u0119.<\\\/p>\",\"align\":\"top\",\"row\":21,\"col\":0,\"colspan\":3,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":26,\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_7.png\",\"align\":\"top\",\"row\":21,\"col\":3,\"colspan\":7,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":855,\"attid\":951,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_7.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_7-1920x1081.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_7-1280x721.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_7-1024x577.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_7-768x432.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_7-512x288.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_7-265x149.png\"},\"w\":2000,\"h\":1126,\"ar\":0.563,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_3.png\",\"align\":\"middle\",\"row\":22,\"col\":4,\"colspan\":3,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":4,\"relid\":1752,\"attid\":948,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_3.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_3-1920x1081.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_3-1280x721.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_3-1024x577.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_3-768x432.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_3-512x288.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_3-265x149.png\"},\"w\":2000,\"h\":1126,\"ar\":0.563,\"alt\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_2.png\",\"align\":\"middle\",\"row\":22,\"col\":7,\"colspan\":3,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":1753,\"attid\":949,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_2.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_2-1920x1081.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_2-1280x721.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_2-1024x577.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_2-768x432.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_2-512x288.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_2-265x149.png\"},\"w\":2000,\"h\":1126,\"ar\":0.563,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_1.png\",\"align\":\"middle\",\"row\":23,\"col\":4,\"colspan\":3,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":4,\"relid\":1754,\"attid\":950,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_1.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_1-1920x1081.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_1-1280x721.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_1-1024x577.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_1-768x432.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_1-512x288.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_1-265x149.png\"},\"w\":2000,\"h\":1126,\"ar\":0.563,\"alt\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_5.png\",\"align\":\"middle\",\"row\":23,\"col\":7,\"colspan\":3,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":1755,\"attid\":947,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_5.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u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class=\\\"_Default\\\">Przygotowane dwie wersje \\u2013 podstawowa i achromatyczna \\u2013 pozwalaj\\u0105 stosowa\\u0107 herb na wszelkiego rodzaju no\\u015bnikach. Dzi\\u0119ki temu spe\\u0142nia on wymogi funkcjonalne i estetyczne w oficjalnych dokumentach, materia\\u0142ach promocyjnych, dekoracjach \\u015bciennych i innych.<\\\/p>\",\"align\":\"bottom\",\"row\":24,\"col\":5,\"colspan\":4,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":27,\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_razem-szary.jpg\",\"align\":\"top\",\"row\":25,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":3123,\"attid\":866,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_razem-szary.jpg\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_razem-szary-1920x1382.jpg\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_razem-szary-1280x922.jpg\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_razem-szary-1024x737.jpg\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_razem-szary-768x553.jpg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_razem-szary-512x369.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_razem-szary-265x191.jpg\"},\"w\":2000,\"h\":1440,\"ar\":0.72,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"<h1 class=\\\"_Headline_Folio\\\">Identyfikacja Chrzanowa jest elastyczna.<\\\/h1><p class=\\\"_Default\\\">Sk\\u0142ada si\\u0119 z dw\\u00f3ch kierunk\\u00f3w \\u2013 formalnego i nieformalnego \\u2013 \\u0142\\u0105czonych ze sob\\u0105 w r\\u00f3\\u017cnym stopniu w zale\\u017cno\\u015bci od potrzeb i kontekstu. W przypadku komunikacji formalnej skoncentrowali\\u015bmy si\\u0119 na funkcjonalno\\u015bci, wi\\u0119c j\\u0119zyk wizualny jest stonowany, a ilo\\u015b\\u0107 niestandardowych zabieg\\u00f3w minimalna. W przypadku komunikacji nieformalnej zdecydowali\\u015bmy si\\u0119 eksperymentowa\\u0107 z form\\u0105 i typografi\\u0105. W wi\\u0119kszo\\u015bci materia\\u0142\\u00f3w starali\\u015bmy si\\u0119 przeplata\\u0107 obydwa kierunki, nadaj\\u0105c marce Chrzanowa charakter pewny siebie, szanuj\\u0105cy zasady, a zarazem pozwalaj\\u0105cy sobie na umiej\\u0119tne odchodzenie od nich.<\\\/p>\",\"align\":\"top\",\"row\":26,\"col\":0,\"colspan\":6,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":884,\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_papier-wizytowki-5.jpg\",\"align\":\"top\",\"row\":27,\"col\":0,\"colspan\":7,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":962,\"attid\":964,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_papier-wizytowki-5.jpg\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_papier-wizytowki-5-1920x1582.jpg\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_papier-wizytowki-5-1280x1055.jpg\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_papier-wizytowki-5-1024x844.jpg\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_papier-wizytowki-5-768x633.jpg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_papier-wizytowki-5-512x422.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_papier-wizytowki-5-265x218.jpg\"},\"w\":2000,\"h\":1648,\"ar\":0.824,\"alt\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_notes.jpg\",\"align\":\"bottom\",\"row\":27,\"col\":7,\"colspan\":3,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":1304,\"attid\":852,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_notes.jpg\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_notes-1920x1382.jpg\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_notes-1280x922.jpg\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_notes-1024x737.jpg\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_notes-768x553.jpg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_notes-512x369.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_notes-265x191.jpg\"},\"w\":2000,\"h\":1440,\"ar\":0.72,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_papier-wizytowki-szare-1.jpg\",\"align\":\"top\",\"row\":28,\"col\":0,\"colspan\":8,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":1785,\"attid\":962,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_papier-wizytowki-szare-1.jpg\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_papier-wizytowki-szare-1-1920x1382.jpg\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_papier-wizytowki-szare-1-1280x922.jpg\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_papier-wizytowki-szare-1-1024x737.jpg\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_papier-wizytowki-szare-1-768x553.jpg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_papier-wizytowki-szare-1-512x369.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_papier-wizytowki-szare-1-265x191.jpg\"},\"w\":2000,\"h\":1440,\"ar\":0.72,\"alt\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_papier-firmowy.gif\",\"align\":\"top\",\"row\":29,\"col\":0,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":1546,\"attid\":896,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_papier-firmowy.gif\"},\"w\":2000,\"h\":2250,\"ar\":1.125,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_dyplom.gif\",\"align\":\"middle\",\"row\":29,\"col\":5,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":538,\"attid\":895,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_dyplom.gif\"},\"w\":2000,\"h\":2250,\"ar\":1.125,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/u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class=\\\"_Headline_Folio\\\">Przygotowali\\u015bmy \\u0142\\u0105cznie kilkadziesi\\u0105t r\\u00f3\\u017cnych materia\\u0142\\u00f3w identyfikacji wizualnej.<\\\/h1><p>Ka\\u017cdy z nich musia\\u0142 by\\u0107 zaprojektowany, przygotowany i opisany tak, aby mog\\u0142a dalej pracowa\\u0107 na nim nawet osoba nieb\\u0119d\\u0105ca projektantem. Wzory dokument\\u00f3w, prezentacji i innych dostosowane zosta\\u0142y do potrzeb pracownik\\u00f3w instytucji. Ka\\u017cdy z nich musi efektywnie pos\\u0142ugiwa\\u0107 si\\u0119 nowymi narz\\u0119dziami zgodnie z ustalonymi zasadami marki, aby identyfikacja miasta pozosta\\u0142a sp\\u00f3jna i nienaruszona przez lata.<\\\/p>\",\"align\":\"middle\",\"row\":32,\"col\":0,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":14,\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_ulotka.jpg\",\"align\":\"middle\",\"row\":33,\"col\":2,\"colspan\":8,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":2,\"relid\":5258,\"attid\":871,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_ulotka.jpg\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_ulotka-1920x1204.jpg\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_ulotka-1280x803.jpg\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_ulotka-1024x642.jpg\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_ulotka-768x482.jpg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_ulotka-512x321.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_ulotka-265x166.jpg\"},\"w\":2000,\"h\":1254,\"ar\":0.627,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"<h1 class=\\\"_Headline_Folio\\\">Platforma komunikacyjna \\u201cJa to Chrzan\\u00f3w\\u201d<\\\/h1><p class=\\\"_Default\\\">Opr\\u00f3cz promocji miasta w jego otoczeniu opracowana przez nas mechanika has\\u0142a \\u201cJa to Chrzan\\u00f3w\\u201d b\\u0119dzie wykorzystywana na no\\u015bnikach i materia\\u0142ach dla mieszka\\u0144c\\u00f3w jako platforma komunikuj\\u0105ca warto\\u015bci miasta slow life. Przyk\\u0142adowo na torbie zobaczymy has\\u0142o: \\u201cW niekt\\u00f3rych miastach torebk\\u0119 dobiera si\\u0119 do but\\u00f3w. Ja to Chrzan\\u00f3w.\\u201d Za\\u015b na papierowym kubku: \\u201cW niekt\\u00f3rych miastach jest pe\\u0142no plastik\\u00f3w. Ja to 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class=\\\"_Headline_Folio\\\">Wszystkie zasady opisuje Ksi\\u0119ga Identyfikacji Marki.<\\\/h1><p>Ten ponad 100-stronicowy dokument opracowali\\u015bmy jako narz\\u0119dzie codziennej pracy dla os\\u00f3b odpowiedzialnych za promocj\\u0119 miasta oraz komunikowanie wszystkich aktywno\\u015bci poszczeg\\u00f3lnych instytucji. Wyznacza zasady u\\u017cycia logo i herbu, opisuje budow\\u0119 i spos\\u00f3b tworzenia materia\\u0142\\u00f3w.<\\\/p>\",\"align\":\"middle\",\"row\":43,\"col\":0,\"colspan\":4,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":33,\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_brandbook-2.jpg\",\"align\":\"top\",\"row\":44,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":4206,\"attid\":876,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_brandbook-2.jpg\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_brandbook-2-1920x1009.jpg\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_brandbook-2-1280x673.jpg\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_brandbook-2-1024x538.jpg\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_brandbook-2-768x404.jpg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_brandbook-2-512x269.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_brandbook-2-265x139.jpg\"},\"w\":2000,\"h\":1051,\"ar\":0.5255,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"<h1 class=\\\"_Headline\\\">Zesp\\u00f3\\u0142<\\\/h1><p class=\\\"_Default\\\"><span style=\\\"font-family: favorit-std-lining-light;\\\">Identyfikacja Wizualna:<\\\/span> Natalia Bilska, Jaros\\u0142aw Dziubek<\\\/p>\",\"align\":\"middle\",\"row\":45,\"col\":5,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":5,\"relid\":4,\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"<h1 class=\\\"_Headline\\\">Inne projekty<\\\/h1>\",\"align\":\"middle\",\"row\":46,\"col\":0,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":9,\"absolute_position\":false},{\"type\":\"postThumbnail\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/redkroft-molecure-00-thumbnail-osobowosc-marki.png\",\"align\":\"top\",\"row\":47,\"col\":0,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":132,\"title\":\"Molecure \\u2013 komunikacja poprzez 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class=\\\"_Headline\\\"><a href=\\\"https:\\\/\\\/redkroft.com\\\/contact\\\/\\\" data-type=\\\"page\\\" data-id=\\\"16\\\" data-title=\\\"Contact\\\">Kontakt \\u2192<\\\/a><\\\/h1>\",\"align\":\"top\",\"row\":48,\"col\":0,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":13,\"frameOverflow\":\"\",\"absolute_position\":false}]}","phonegrid":"{\"colCount\":10,\"colGutter\":1,\"rowGutters\":[5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,1,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5,5],\"frameMargin\":5,\"topFrameMargin\":1,\"bottomFrameMargin\":10,\"rowAttrs\":[{\"bgcolor\":\"#9e9e9e\",\"bgimage\":{\"attid\":841,\"url\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_bilboard-bus.jpg\",\"sizes\":{\"_1920\":{\"w\":1920,\"h\":1280,\"url\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_bilboard-bus-1920x1280.jpg\"},\"_1280\":{\"w\":1280,\"h\":853,\"url\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_bilboard-bus-1280x853.jpg\"},\"_1024\":{\"w\":1024,\"h\":683,\"url\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_bilboard-bus-1024x683.jpg\"},\"_768\":{\"w\":768,\"h\":512,\"url\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_bilboard-bus-768x512.jpg\"},\"_512\":{\"w\":512,\"h\":341,\"url\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_bilboard-bus-512x341.jpg\"},\"_265\":{\"w\":265,\"h\":177,\"url\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_bilboard-bus-265x177.jpg\"}}},\"row100vh\":true,\"relid\":72},[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[],[]],\"bgColor\":null,\"cont\":[{\"type\":\"text\",\"cont\":\"<h1 class=\\\"_Cover_Headline\\\"><span style=\\\"color: #ffffff;\\\">Chrzan\\u00f3w<\\\/span><br \\\/><span style=\\\"color: #ffffff;\\\">Opowie\\u015b\\u0107 o Dawidzie, kt\\u00f3ry zaprosi\\u0142 do siebie Goliata.<br \\\/><br \\\/><\\\/span><\\\/h1>\",\"align\":\"bottom\",\"row\":0,\"col\":1,\"colspan\":7,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":2,\"yvel\":1,\"push\":1,\"relid\":11,\"frameOverflow\":\"\",\"absolute_position\":true},{\"type\":\"text\",\"cont\":\"<p><span style=\\\"color: #000000; font-family: favorit-std-lining-light;\\\">Rok<\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\">2019<\\\/span><\\\/p>\",\"align\":\"top\",\"row\":1,\"col\":1,\"colspan\":2,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":8,\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"<p><span style=\\\"color: #000000; font-family: favorit-std-lining-light;\\\"><span style=\\\"font-weight: 400;\\\">Zakres<\\\/span><\\\/span><\\\/p><p>Brand design, manual marki, materia\\u0142y promocyjne, copywriting, identyfikacja wizualna i werbalna, outdoor, no\\u015bniki drukowane, system oznakowania i informacji przestrzennej.<\\\/p>\",\"align\":\"top\",\"row\":1,\"col\":3,\"colspan\":6,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":139,\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"<p>Chrzan\\u00f3w to spokojne miasteczko w po\\u0142udniowej Polsce, le\\u017c\\u0105ce pomi\\u0119dzy Krakowem a Katowicami. 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class=\\\"_Headline\\\">To, czego Chrzan\\u00f3w potrzebuje, to pewno\\u015b\\u0107 siebie.<\\\/h1>\",\"align\":\"top\",\"row\":6,\"col\":1,\"colspan\":8,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":6,\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"<h1 class=\\\"_Headline_Folio\\\">Uznali\\u015bmy, \\u017ce s\\u0142abe strony Chrzanowa to silne strony Chrzanowa.<\\\/h1><p class=\\\"_Default\\\">Chcieli\\u015bmy pokaza\\u0107, \\u017ce Chrzan\\u00f3w ma sw\\u00f3j charakter, jest unikatowy, pewny siebie, z poczuciem humoru i dystansem oraz \\u017ce ma wiele innych zalet, dla kt\\u00f3rych warto tu \\u017cy\\u0107.<\\\/p><p class=\\\"_Default\\\">Nie pr\\u00f3bujemy udowodni\\u0107, \\u017ce Chrzan\\u00f3w jest r\\u00f3wnie atrakcyjny co Krak\\u00f3w, czy Katowice. Ma jednak du\\u017co warto\\u015bciowych cech i to o nich chcemy m\\u00f3wi\\u0107.<\\\/p>\",\"align\":\"top\",\"row\":7,\"col\":0,\"colspan\":9,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":17,\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"<p><img id=\\\"logo-image\\\" class=\\\"aligncenter\\\" src=\\\"https:\\\/\\\/redkroft.com\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/bannery-bus2.gif\\\" \\\/><\\\/p>\",\"align\":\"top\",\"row\":8,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":735,\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"<h1 class=\\\"_Headline_Folio\\\">Promocja miasta w s\\u0105siednich aglomeracjach ma oprze\\u0107 si\\u0119 na przekornym obna\\u017caniu minus\\u00f3w \\u017cycia w wielkim mie\\u015bcie, pokazuj\\u0105c Chrzan\\u00f3w jako alternatyw\\u0119.<\\\/h1><p class=\\\"_Default\\\">Przekorny charakter przekazu tkwi w jego budowie. Komunikat sk\\u0142ada si\\u0119 z dw\\u00f3ch cz\\u0119\\u015bci \\u2013 zdania zaczynaj\\u0105cego si\\u0119 od \\u201cW niekt\\u00f3rych miastach...\\u201d obrazuj\\u0105cego ich wady, oraz sta\\u0142ej cz\\u0119\\u015bci zamykaj\\u0105cej: \\u201cJa to Chrzan\\u00f3w\\u201d.\\u00a0<\\\/p><p class=\\\"_Default\\\">Zdanie pierwsze ma form\\u0119 pasywn\\u0105, by unikn\\u0105\\u0107 wskazania kt\\u00f3rego miasta dotyczy negatywna cecha. Sugeruje jednak, \\u017ce mowa o mie\\u015bcie, w kt\\u00f3rym reklama si\\u0119 znajduje. Has\\u0142o \\u201cJa to Chrzan\\u00f3w\\u201d identyfikuje nadawc\\u0119 komunikatu jako chrzanowianina. Z drugiej jednak strony okre\\u015blenie to jest brzmieniowo blisko z potocznym \\u201cchrzani\\u0119 to\\u201d, w znaczeniu \\u201cnie chc\\u0119 tego\\u201d. W ten humorystyczny spos\\u00f3b pokazujemy wady \\u017cycia w du\\u017cym mie\\u015bcie, nie godzimy si\\u0119 z nimi i dajemy alternatyw\\u0119.<\\\/p>\",\"align\":\"top\",\"row\":9,\"col\":0,\"colspan\":9,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":851,\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"html5video\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/LOGO.png\",\"align\":\"top\",\"row\":10,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":788,\"autoplay\":true,\"loop\":false,\"mute\":true,\"controls\":false,\"playpauseonclick\":false,\"playicon\":false,\"ar\":0.5625,\"mp4\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/animacja-logo.mp4\",\"filename\":\"animacja-logo.mp4\",\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/LOGO.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/LOGO-1920x1080.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/LOGO-1280x720.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/LOGO-1024x576.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/LOGO-768x432.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/LOGO-512x288.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/LOGO-265x149.png\"},\"imgar\":0.5625,\"muteDisabled\":\"disabled\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"<h1 class=\\\"_Headline_Folio\\\">Nowe, modularne logo miasta<\\\/h1><p class=\\\"_Default\\\">Budowa sygnetu opiera si\\u0119 na geometrii miejskiego herbu oraz k\\u00f3\\u0142 lokomotywy (odniesienie do Pierwszej Fabryki Lokomotyw w Polsce \\u201cFablok\\u201d, b\\u0119d\\u0105cej historyczn\\u0105 dum\\u0105 mieszka\\u0144c\\u00f3w i jednym z najwa\\u017cniejszych skojarze\\u0144 z miastem). Pole do interpretacji pozostawiamy jednak otwarte.<\\\/p>\",\"align\":\"middle\",\"row\":11,\"col\":0,\"colspan\":9,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":29,\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/LOGO.png\",\"align\":\"top\",\"row\":12,\"col\":1,\"colspan\":8,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":535,\"attid\":910,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/LOGO.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/LOGO-1920x1080.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/LOGO-1280x720.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/LOGO-1024x576.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/LOGO-768x432.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/LOGO-512x288.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/LOGO-265x149.png\"},\"w\":1920,\"h\":1080,\"ar\":0.5625,\"alt\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_sygnety-jednostek.gif\",\"align\":\"top\",\"row\":13,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":881,\"attid\":898,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_sygnety-jednostek.gif\"},\"w\":1000,\"h\":1125,\"ar\":1.125,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"<p>Symbol zmienia si\\u0119 w przypadku r\\u00f3\\u017cnych jednostek organizacyjnych. G\\u00f3rna cz\\u0119\\u015b\\u0107 przyjmuje kszta\\u0142ty adekwatne tematycznie do kontekstu. Dolna, \\u201crozpromieniona\\u201d cz\\u0119\\u015b\\u0107 pozostaje elementem sta\\u0142ym. Sygnet jest minimalistyczny w formie, dzi\\u0119ki czemu jest \\u0142atwiejszy w odbiorze po\\u015br\\u00f3d szumu informacyjnego otoczenia. Litery logotypu s\\u0105 charakterystyczne, nietypowe i pewne siebie; estetyk\\u0105 sp\\u00f3jne z geometri\\u0105 sygnetu.<\\\/p>\",\"align\":\"bottom\",\"row\":14,\"col\":0,\"colspan\":9,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":30,\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/chrzanow-logo-jednostek-org-modularne-PL.jpg\",\"align\":\"top\",\"row\":15,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":374,\"attid\":965,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/chrzanow-logo-jednostek-org-modularne-PL.jpg\",\"_3840\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/chrzanow-logo-jednostek-org-modularne-PL-3840x2160.jpg\",\"_3200\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/chrzanow-logo-jednostek-org-modularne-PL-3200x1800.jpg\",\"_2560\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/chrzanow-logo-jednostek-org-modularne-PL-2560x1440.jpg\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/chrzanow-logo-jednostek-org-modularne-PL-1920x1080.jpg\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/chrzanow-logo-jednostek-org-modularne-PL-1280x720.jpg\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/chrzanow-logo-jednostek-org-modularne-PL-1024x576.jpg\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/chrzanow-logo-jednostek-org-modularne-PL-768x432.jpg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/chrzanow-logo-jednostek-org-modularne-PL-512x288.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/chrzanow-logo-jednostek-org-modularne-PL-265x149.jpg\"},\"w\":4001,\"h\":2251,\"ar\":0.5626093476630842,\"alt\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"<h1 class=\\\"_Headline_Folio\\\">Modularne znaki jednostek podkre\\u015blaj\\u0105 ich przynale\\u017cno\\u015b\\u0107 do miasta<\\\/h1><p>Pracownikom jednostek miejskich zale\\u017ca\\u0142o na zbudowaniu systemu i pokazaniu mieszka\\u0144com, \\u017ce miasto ma du\\u017co do zaoferowania i \\u017ce to, co robi jest sp\\u00f3jne - merytorycznie i wizualnie. Jednocze\\u015bnie celem by\\u0142o zachowanie i podkre\\u015blenie odr\\u0119bno\\u015bci tematycznej obszar\\u00f3w dzia\\u0142alno\\u015bci - ka\\u017cda jednostka ma w\\u0142asny sygnet i kolorystyk\\u0119 przypisan\\u0105 danej kategorii: kultura, zdrowie, sport i edukacja.<\\\/p>\",\"align\":\"middle\",\"row\":16,\"col\":0,\"colspan\":9,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":857,\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_typografia-01-1.jpg\",\"align\":\"top\",\"row\":17,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":882,\"attid\":906,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_typografia-01-1.jpg\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_typografia-01-1-1920x1080.jpg\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_typografia-01-1-1280x720.jpg\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_typografia-01-1-1024x576.jpg\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_typografia-01-1-768x432.jpg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_typografia-01-1-512x288.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_typografia-01-1-265x149.jpg\"},\"w\":2000,\"h\":1125,\"ar\":0.5625,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"<h1 class=\\\"_Headline_Folio\\\">Typografia<\\\/h1><p class=\\\"_Default\\\">Identyfikacj\\u0119 oparli\\u015bmy o kr\\u00f3j Founders Grotesk zaprojektowany przez Klim Type Foundry. Founders Grotesk jest wsp\\u00f3\\u0142czesnym krojem doskonale przystosowanym do aktualnych wymog\\u00f3w medi\\u00f3w. Charakteryzuje si\\u0119 finezj\\u0105 i prostot\\u0105 formy oraz wysok\\u0105 czytelno\\u015bci\\u0105.\\u00a0<\\\/p><p class=\\\"_Default\\\">Dodatkowo w akcydensach stosowany jest Crimson Italic, kr\\u00f3j szeryfowy, kt\\u00f3ry mi\\u0119kkimi liniami prze\\u0142amuje geometri\\u0119 podstawowej typografii. Kontrast ten czyni akcydensy przyjemniejszymi w odbiorze i dodaje elegancji geometrycznym layoutom.<\\\/p>\",\"align\":\"top\",\"row\":18,\"col\":0,\"colspan\":9,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":31,\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Ja-to-chrzan\\u00f3w_animacja.gif\",\"align\":\"top\",\"row\":19,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":2138,\"attid\":958,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Ja-to-chrzan\\u00f3w_animacja.gif\"},\"w\":1920,\"h\":1006,\"ar\":0.5239583333333333,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"<h1 class=\\\"_Headline_Folio\\\">Charakter typografii has\\u0142a \\u201cJa to Chrzan\\u00f3w\\u201d odzwierciedla beztrosk\\u0119 i swobod\\u0119<\\\/h1><p>sp\\u00f3jn\\u0105 z jego ide\\u0105. Materia\\u0142y zwracaj\\u0105 na siebie uwag\\u0119 stylem, kt\\u00f3ry odwa\\u017cnie wykorzystuje zmienn\\u0105 szeroko\\u015b\\u0107 i pochy\\u0142o\\u015b\\u0107 kroju pisma. Zabiegiem tym odchodzimy od powszechnie przyj\\u0119tych standard\\u00f3w formalnej, urz\\u0119dowej dokumentacji i wprowadzamy atmosfer\\u0119 bli\\u017csz\\u0105 mieszka\\u0144com.<\\\/p>\",\"align\":\"top\",\"row\":20,\"col\":0,\"colspan\":9,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":4750,\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_jednostka-biblioteka-02.jpg\",\"align\":\"middle\",\"row\":21,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":1015,\"attid\":907,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_jednostka-biblioteka-02.jpg\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_jednostka-biblioteka-02-1920x960.jpg\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_jednostka-biblioteka-02-1280x640.jpg\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_jednostka-biblioteka-02-1024x512.jpg\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_jednostka-biblioteka-02-768x384.jpg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_jednostka-biblioteka-02-512x256.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_jednostka-biblioteka-02-265x133.jpg\"},\"w\":2000,\"h\":1000,\"ar\":0.5,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"<h1 class=\\\"_Headline_Folio\\\">Kolorystyka marki ograniczona jest do oficjalnych barw miasta: bieli, czerni i czerwieni.<\\\/h1><p>Barwy dodatkowe dedykowane s\\u0105 jednostkom organizacyjnym i zwi\\u0105zanych z nimi kategoriom dzia\\u0142alno\\u015bci \\u2013 edukacji, sportu, kulturze i s\\u0142u\\u017cbie zdrowia.<\\\/p>\",\"align\":\"bottom\",\"row\":22,\"col\":0,\"colspan\":9,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":32,\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_wizytowki-ins.jpg\",\"align\":\"top\",\"row\":23,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":1306,\"attid\":873,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_wizytowki-ins.jpg\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_wizytowki-ins-1920x1382.jpg\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_wizytowki-ins-1280x922.jpg\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_wizytowki-ins-1024x737.jpg\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_wizytowki-ins-768x553.jpg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_wizytowki-ins-512x369.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_wizytowki-ins-265x191.jpg\"},\"w\":2000,\"h\":1440,\"ar\":0.72,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"<h1 class=\\\"_Headline_Folio\\\">Wszystkie jednostki miasta (jak np. Biblioteka, Muzeum, czy P\\u0142ywalnia) i wydzia\\u0142y Urz\\u0119du Miejskiego korzystaj\\u0105 z jednakowego klucza wizualnego.<\\\/h1>\",\"align\":\"bottom\",\"row\":24,\"col\":1,\"colspan\":8,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":5,\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"<p>Pomi\\u0119dzy sob\\u0105 r\\u00f3\\u017cni\\u0105 si\\u0119 one kolorystyk\\u0105 (zale\\u017cnie od dziedziny tematycznej) i sygnetem. Dzi\\u0119ki temu tworzenie materia\\u0142\\u00f3w ma by\\u0107 prostsze, ta\\u0144sze a przede wszystkim no\\u015bniki b\\u0119d\\u0105 czytelniejsze dla mieszka\\u0144c\\u00f3w.<\\\/p>\",\"align\":\"top\",\"row\":25,\"col\":0,\"colspan\":9,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":7,\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/10_Chrzanow_jednostki_materialy_Biblioteka.jpg\",\"align\":\"top\",\"row\":26,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":1363,\"attid\":959,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/10_Chrzanow_jednostki_materialy_Biblioteka.jpg\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/10_Chrzanow_jednostki_materialy_Biblioteka-1920x1080.jpg\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/10_Chrzanow_jednostki_materialy_Biblioteka-1280x720.jpg\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/10_Chrzanow_jednostki_materialy_Biblioteka-1024x576.jpg\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/10_Chrzanow_jednostki_materialy_Biblioteka-768x432.jpg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/10_Chrzanow_jednostki_materialy_Biblioteka-512x288.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/10_Chrzanow_jednostki_materialy_Biblioteka-265x149.jpg\"},\"w\":2000,\"h\":1125,\"ar\":0.5625,\"alt\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"<h1 class=\\\"_Cytat\\\">Od\\u015bwie\\u017cyli\\u015bmy herb miasta, najwa\\u017cniejszy symbol dla mieszka\\u0144c\\u00f3w<\\\/h1>\",\"align\":\"middle\",\"row\":27,\"col\":1,\"colspan\":8,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":25,\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_7.png\",\"align\":\"bottom\",\"row\":28,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":855,\"attid\":951,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_7.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_7-1920x1081.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_7-1280x721.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_7-1024x577.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_7-768x432.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_7-512x288.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_7-265x149.png\"},\"w\":2000,\"h\":1126,\"ar\":0.563,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"<h1 class=\\\"_Headline_Folio\\\">Wraz ze zmian\\u0105 identyfikacji herb Chrzanowa wymaga\\u0142 dostosowania do aktualnych standard\\u00f3w wizerunkowych miasta.<\\\/h1><p class=\\\"_Default\\\">Pierwotny projekt wektorowy powsta\\u0142 wiele lat temu i z up\\u0142ywem czasu plik \\u017ar\\u00f3d\\u0142owy sta\\u0142 si\\u0119 nieu\\u017cyteczny przez nanoszone zmiany i b\\u0142\\u0119dy wynikaj\\u0105ce z u\\u017cycia przestarza\\u0142ego oprogramowania.<\\\/p><p class=\\\"_Default\\\">Odtworzenie herbu wymaga\\u0142o zaprojektowania go od zera w oparciu o \\u017ar\\u00f3d\\u0142o i sztywne wytyczne. Poprawili\\u015bmy detale, konstrukcj\\u0119, kolory. Oczy\\u015bcili\\u015bmy ze zb\\u0119dnych element\\u00f3w graficznych. Poprawili\\u015bmy projekt herbu technicznie i uzyskali\\u015bmy odpowiedni\\u0105 r\\u00f3wnowag\\u0119.<\\\/p>\",\"align\":\"top\",\"row\":29,\"col\":0,\"colspan\":9,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":26,\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_3.png\",\"align\":\"top\",\"row\":30,\"col\":0,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":1752,\"attid\":948,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_3.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_3-1920x1081.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_3-1280x721.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_3-1024x577.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_3-768x432.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_3-512x288.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_3-265x149.png\"},\"w\":2000,\"h\":1126,\"ar\":0.563,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_2.png\",\"align\":\"top\",\"row\":30,\"col\":5,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":1753,\"attid\":949,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_2.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_2-1920x1081.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_2-1280x721.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_2-1024x577.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_2-768x432.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_2-512x288.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_2-265x149.png\"},\"w\":2000,\"h\":1126,\"ar\":0.563,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_1.png\",\"align\":\"top\",\"row\":31,\"col\":0,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":1754,\"attid\":950,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_1.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_1-1920x1081.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_1-1280x721.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_1-1024x577.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_1-768x432.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_1-512x288.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_1-265x149.png\"},\"w\":2000,\"h\":1126,\"ar\":0.563,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_5.png\",\"align\":\"top\",\"row\":31,\"col\":5,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":1755,\"attid\":947,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_5.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_5-1920x1081.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_5-1280x721.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_5-1024x577.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_5-768x432.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_5-512x288.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_5-265x149.png\"},\"w\":2000,\"h\":1126,\"ar\":0.563,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"<p class=\\\"_Default\\\">Przygotowane dwie wersje \\u2013 podstawowa i achromatyczna \\u2013 pozwalaj\\u0105 stosowa\\u0107 herb na wszelkiego rodzaju no\\u015bnikach. Dzi\\u0119ki temu spe\\u0142nia on wymogi funkcjonalne i estetyczne w oficjalnych dokumentach, materia\\u0142ach promocyjnych, dekoracjach \\u015bciennych i innych.<\\\/p>\",\"align\":\"top\",\"row\":32,\"col\":0,\"colspan\":9,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":27,\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_9.png\",\"align\":\"middle\",\"row\":33,\"col\":1,\"colspan\":8,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":1260,\"attid\":952,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_9.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_9-1920x1344.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_9-1280x896.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_9-1024x717.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_9-768x538.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_9-512x358.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-HERB_9-265x186.png\"},\"w\":2000,\"h\":1400,\"ar\":0.7,\"alt\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_razem-szary.jpg\",\"align\":\"top\",\"row\":34,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":3123,\"attid\":866,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_razem-szary.jpg\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_razem-szary-1920x1382.jpg\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_razem-szary-1280x922.jpg\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_razem-szary-1024x737.jpg\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_razem-szary-768x553.jpg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_razem-szary-512x369.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_razem-szary-265x191.jpg\"},\"w\":2000,\"h\":1440,\"ar\":0.72,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"<h1 class=\\\"_Headline_Folio\\\">Identyfikacja Chrzanowa jest elastyczna.<\\\/h1><p class=\\\"_Default\\\">Sk\\u0142ada si\\u0119 z dw\\u00f3ch kierunk\\u00f3w \\u2013 formalnego i nieformalnego \\u2013 \\u0142\\u0105czonych ze sob\\u0105 w r\\u00f3\\u017cnym stopniu w zale\\u017cno\\u015bci od potrzeb i kontekstu. W przypadku komunikacji formalnej skoncentrowali\\u015bmy si\\u0119 na funkcjonalno\\u015bci, wi\\u0119c j\\u0119zyk wizualny jest stonowany, a ilo\\u015b\\u0107 niestandardowych zabieg\\u00f3w minimalna. W przypadku komunikacji nieformalnej zdecydowali\\u015bmy si\\u0119 eksperymentowa\\u0107 z form\\u0105 i typografi\\u0105. W wi\\u0119kszo\\u015bci materia\\u0142\\u00f3w starali\\u015bmy si\\u0119 przeplata\\u0107 obydwa kierunki, nadaj\\u0105c marce Chrzanowa charakter pewny siebie, szanuj\\u0105cy zasady, a zarazem pozwalaj\\u0105cy sobie na umiej\\u0119tne odchodzenie od 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class=\\\"_Headline_Folio\\\">Przygotowali\\u015bmy \\u0142\\u0105cznie kilkadziesi\\u0105t r\\u00f3\\u017cnych materia\\u0142\\u00f3w identyfikacji wizualnej.<\\\/h1><p>Ka\\u017cdy z nich musia\\u0142 by\\u0107 zaprojektowany, przygotowany i opisany tak, aby mog\\u0142a dalej pracowa\\u0107 na nim nawet osoba nieb\\u0119d\\u0105ca projektantem. Wzory dokument\\u00f3w, prezentacji i innych dostosowane zosta\\u0142y do potrzeb pracownik\\u00f3w instytucji. Ka\\u017cdy z nich musi efektywnie pos\\u0142ugiwa\\u0107 si\\u0119 nowymi narz\\u0119dziami zgodnie z ustalonymi zasadami marki, aby identyfikacja miasta pozosta\\u0142a sp\\u00f3jna i nienaruszona przez lata.<\\\/p>\",\"align\":\"middle\",\"row\":42,\"col\":0,\"colspan\":9,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":14,\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_ulotka.jpg\",\"align\":\"middle\",\"row\":43,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":5258,\"attid\":871,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_ulotka.jpg\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_ulotka-1920x1204.jpg\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_ulotka-1280x803.jpg\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_ulotka-1024x642.jpg\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_ulotka-768x482.jpg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_ulotka-512x321.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Portfolio-Chrzan\\u00f3w-1911191355_ulotka-265x166.jpg\"},\"w\":2000,\"h\":1254,\"ar\":0.627,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"<h1 class=\\\"_Headline_Folio\\\">Platforma komunikacyjna \\u201cJa to Chrzan\\u00f3w\\u201d<\\\/h1><p class=\\\"_Default\\\">Opr\\u00f3cz promocji miasta w jego otoczeniu opracowana przez nas mechanika has\\u0142a \\u201cJa to Chrzan\\u00f3w\\u201d b\\u0119dzie wykorzystywana na no\\u015bnikach i materia\\u0142ach dla mieszka\\u0144c\\u00f3w jako platforma komunikuj\\u0105ca warto\\u015bci miasta slow life. Przyk\\u0142adowo na torbie zobaczymy has\\u0142o: \\u201cW niekt\\u00f3rych miastach torebk\\u0119 dobiera si\\u0119 do but\\u00f3w. Ja to Chrzan\\u00f3w.\\u201d Za\\u015b na papierowym kubku: \\u201cW niekt\\u00f3rych miastach jest pe\\u0142no plastik\\u00f3w. 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class=\\\"_Headline_Folio\\\">Wszystkie zasady opisuje Ksi\\u0119ga Identyfikacji Marki.<\\\/h1><p>Ten ponad 100-stronicowy dokument opracowali\\u015bmy jako narz\\u0119dzie codziennej pracy dla os\\u00f3b odpowiedzialnych za promocj\\u0119 miasta oraz komunikowanie wszystkich aktywno\\u015bci poszczeg\\u00f3lnych instytucji. 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