Premium Mobile is an economy mobile network operator. Economy and premium? Yes. Premium Mobile offers modern subscription plans combined with customer service recommended by subscribers. The coin motif introduced into the brand logo is an expression of smart choices, and the new blue colors returning to the market represent the trust in the brand built up over the years.
Year
2025
Scope
→ Branding strategy
→ Brand design
→ Copywriting
→ Art Direction guides
When designing the economy segment brand, we had to ensure that the logo conveyed a clear promise. Using sound and animation, we “brought to life” the dot in the brand logo and turned it into a kind of brand hero and the centerpiece of the brand identity.
*Sample of 2,000 people, Newcastle University study
Does design influence the offer? In this case, it does so directly and physically—it is no coincidence that all prices end in .70, creating clear product-visual communication and a consistent notation and animation system.
The new logo promises smart shopping, the color inspires trust, whilst the role of the illustrations is to introduce lightness, humor, and emotion into the brand's communication language.
Strategy:
Think Eco™
Brand design:
Adrian Spóz
Jarosław Dziubek
Marta Goździewicz
Illustrations:
Maria Demianiuk
Motion design:
Maria Demianiuk
Brand voice:
Łukasz Słotwiński
Music FX:
Łukasz Słotwiński
Year
2025
Scope
→ Branding strategy
→ Brand design
→ Copywriting
→ Art Direction guides
Premium Mobile is an economy mobile network operator. Economy and premium? Yes. Premium Mobile offers modern subscription plans combined with customer service recommended by subscribers. The coin motif introduced into the brand logo is an expression of smart choices, and the new blue colors returning to the market represent the trust in the brand built up over the years.
When designing the economy segment brand, we had to ensure that the logo conveyed a clear promise. Using sound and animation, we “brought to life” the dot in the brand logo and turned it into a kind of brand hero and the centerpiece of the brand identity.
*Sample of 2,000 people, Newcastle University study
Does design influence the offer? In this case, it does so directly and physically—it is no coincidence that all prices end in .70, creating clear product-visual communication and a consistent notation and animation system.
The new logo promises smart shopping, the color inspires trust, whilst the role of the illustrations is to introduce lightness, humor, and emotion into the brand's communication language.
Strategy:
Think Eco™
Brand design:
Adrian Spóz
Jarosław Dziubek
Marta Goździewicz
Illustrations:
Maria Demianiuk
Motion design:
Maria Demianiuk
Brand voice:
Łukasz Słotwiński
Music FX:
Łukasz Słotwiński
