Up to Date is an award-winning electronic and hip-hop music festival. The concerts have been organized in Białystok since 2010. The event is addressed to a wide audience bringing together young and old, and the Pozdro Techno Sound System original project aims to break stereotypes related to techno music.
Since the beginning, the event's creators have built a visual identity with a strong handmade motif - choosing a more difficult but also more personal method of brand's communication with the participants of the event.
Branding, collateral, corporate identity, print design, press ads, packaging design, photo shooting, signage & wayfinding, copywriting, merchandise design, video production.
Strategy: UTDFVisual Identity: Grzegorz SołowińskiVerbal Identity: UTDFProject Manager: Mariusz Ruciński