Up to Date is an award-winning electronic and hip-hop music festival. The concerts have been organized in Białystok since 2010. The event is addressed to a wide audience bringing together young and old, and the Pozdro Techno Sound System original project aims to break stereotypes related to techno music.

Since the beginning, the event's creators have built a visual identity with a strong handmade motif - choosing a more difficult but also more personal method of brand's communication with the participants of the event.

To prepare the 2018 branding, organizers chose Redkroft, and the main theme was the cultural niche of the 90s: rave zines, techno parties and hand-made promotional materials from photocopies and cut-outs.

The yellow background symbolizes the colour of photocopying paper. The pictograms of aliens, Smiley, Earth globes, chessboards and other elements strongly refer to the 90s. There are also some dirty traces of photocopying, glued and torn elements, imperfect clarity of photographs.

The sum of produced files was well over 2000, taking up more space than all our projects from the last three years combined. The number of prints exceeded 1500 copies, and the sheets of paper we used could be arranged in a length of 2.5 kilometres.

Project Team

Strategy: UTDF
Visual Identity: Grzegorz Sołowiński
Verbal Identity: UTDF

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