In the summer of 2019, we were asked to design the first polish nitro coffee brand. The majority of consumers didn't know much, if anything, about the nitro cold brew coffee – to them, this was a relatively new concept. The brand not only had to be captivating conceptually but also educational.
The client asked us for the full package – naming, visual and verbal identity, packaging, and other branding essentials.
Brand design, stationery, packaging design, naming, verbal identity, copywriting, social media.
We created the brand name by mixing initials of two of the drink’s primary ingredients – coffee bean (the base) and nitrogen (the exponent).
Then, turned it into an explanatory scientific formula.
We show that there are no “chemicals” in the drink, only natural ingredients - coffee, water and nitrogen. In further communication, we change those ingredients into other words that build positive associations with the brand for various types of consumers.
Sebastian ŁabińskiCo-founder, (B)N
Strategy: Mariusz RucińskiVisual Identity: Grzegorz SołowińskiVerbal Identity: Mariusz RucińskiProject Manager: Mariusz Ruciński