Real estate agency Best Deal changed its name to Immobi and decided to bet on a mobile app as its flagship product. The client was at a loss as to whether to position the office or the app. The office is credible but lacks a differentiator; the app is a differentiator but does not inspire credibility on its own. On top of that, there is an issue with the negative image of estate agents in general.
Year
2021
Scope
Brand design, strategy, web design, promotional materials, naming, copywriting, visual identity, verbal identity, social media, collateral.
In designing the logo, we gave the icon several uses. The shape symbolises a house, a pin on a map, a diagram, an avatar, a badge etc.
We opted for extreme, sometimes naive, transparency in the office's communication. This contrasts with the artificial marketing tone of most companies in the market. With exaggerated yet charming openness, we show that agents' inability to self-promote is due to their focus on expanding their real estate knowledge.
We assumed that we advertise the office in the first part of the messages. In the second the app, where the transition "and have you heard [...]?" will suggest the pressure to promote the app.
Zoresław Dmytryszyn, Marcin Konieczny, Maciej Konieczny
Immobi
Visual Identity: Wojciech Omiotek
Motion Design: Vlad Boyko
Project Manager: Agata Sędzikowska
Year
2021
Scope
Brand design, strategy, web design, promotional materials, naming, copywriting, visual identity, verbal identity, social media, collateral.
Real estate agency Best Deal changed its name to Immobi and decided to bet on a mobile app as its flagship product. The client was at a loss as to whether to position the office or the app. The office is credible but lacks a differentiator; the app is a differentiator but does not inspire credibility on its own. On top of that, there is an issue with the negative image of estate agents in general.
In designing the logo, we gave the icon several uses. The shape symbolises a house, a pin on a map, a diagram, an avatar, a badge etc.
We opted for extreme, sometimes naive, transparency in the office's communication. This contrasts with the artificial marketing tone of most companies in the market. With exaggerated yet charming openness, we show that agents' inability to self-promote is due to their focus on expanding their real estate knowledge.
We assumed that we advertise the office in the first part of the messages. In the second the app, where the transition "and have you heard [...]?" will suggest the pressure to promote the app.
Zoresław Dmytryszyn, Marcin Konieczny, Maciej Konieczny
Immobi
Visual Identity: Wojciech Omiotek
Motion Design: Vlad Boyko
Project Manager: Agata Sędzikowska