Originally, XDEEP came to us as a growing and respected, yet hardly impactful brand. The market was already taken over by far stronger competitors. It was challenging for a relatively small business to thrive without a distinct company image. The brand change bridged the gap between the quality of the products, the ambitions of the owners, and the brand image. Over the next years after the rebranding process, XDEEP rapidly became a popular brand for recreational and hard-core technical divers worldwide and is now renowned for being one of the most favoured sidemount brands.
Year
2014 – 2021
Scope
→ Branding stategy
→ Brand design
→ Collateral
→ Copywriting
→ Corporate identity
→ Creative direction
→ Print design
→ Product design
→ Point of sale design
→ Merchandise design
→ Web design.
From it's beginnings XDEEP had an ambition to design, sell and produce technically revolutionary products.
Rethinking and redesigning core elements has been seeding agenda for the company.
Brand needed to follow that forward thinking. Be versatile, advanced and easy to expand like the products itself.
Working on the visual identity of diving equipment - including deep-sea and caves - puts new demands on the designer. As a result, the system becomes logo-centric not only because of the limited amount of brand exposure, but also for underwater safety reasons.
Cave diving pioneer Larry Green meets legendary sidemount system XDEEP Stealth.
Brand can be seen on all corners of the world ocean during rescue missions, military action and proffessional explorations.
Divers community flourished over next years. New brand being one of the glue factors.
Polimer design and testing needed precision and skill.
Being deeply involved in gear design process forever changed our perception of what design can actually do. Here, visibility, proportions and function was a matter of life and death.
With the NX Series we got back to the brand essentials: diving gear design by divers for divers. Subbrand became a natural choice with crucial changes to the original product line. NX with it's unique features and customizable TUNE UP system rapidly became new favorite for divers around globe.
Dehab expedition, Egypt
video by Tomasz Wojtaniec
Waterproof packaging of printed brand manual and web design examples
Digital version of the instruction manual attached to the materials
Print version of the instruction manual
Program helps explorers, scientists and environmentalists around the world in their efforts to explore, protect and better understand the underwater world.
The ESP Antillothrix Project, Dominican Republic, 2016
executed by Dr. Zahary Klukkert
Most extreme conditions our brand has travelled to date.
Visual Identity:
Adrian Spóz
Maciej Frymus
Jarosław Dziubek
Grzegorz Sołowiński
Piotr Hołod
Product Design:
Adrian Spóz
Maciej Frymus
Photography:
Krista Paasi
Marzena Bukowska-Filuk
Alfred Minnaar
Irena Stangierska
Elisabeth Lauwerys
Carolina Wells
Jérémy Ransy
Video:
Tomasz Wojtaniec
Year
2014 – 2021
Scope
→ Branding stategy
→ Brand design
→ Collateral
→ Copywriting
→ Corporate identity
→ Creative direction
→ Print design
→ Product design
→ Point of sale design
→ Merchandise design
→ Web design.
Originally, XDEEP came to us as a growing and respected, yet hardly impactful brand. The market was already taken over by far stronger competitors. It was challenging for a relatively small business to thrive without a distinct company image. The brand change bridged the gap between the quality of the products, the ambitions of the owners, and the brand image. Over the next years after the rebranding process, XDEEP rapidly became a popular brand for recreational and hard-core technical divers worldwide and is now renowned for being one of the most favoured sidemount brands.
From it's beginnings XDEEP had an ambition to design, sell and produce technically revolutionary products.
Rethinking and redesigning core elements has been seeding agenda for the company.
Brand needed to follow that forward thinking. Be versatile, advanced and easy to expand like the products itself.
Working on the visual identity of diving equipment - including deep-sea and caves - puts new demands on the designer. As a result, the system becomes logo-centric not only because of the limited amount of brand exposure, but also for underwater safety reasons.
Cave diving pioneer Larry Green meets legendary sidemount system XDEEP Stealth.
Brand can be seen on all corners of the world ocean during rescue missions, military action and proffessional explorations.
Divers community flourished over next years. New brand being one of the glue factors.
Polimer design and testing needed precision and skill.
Being deeply involved in gear design process forever changed our perception of what design can actually do. Here, visibility, proportions and function was a matter of life and death.
With the NX Series we got back to the brand essentials: diving gear design by divers for divers. Subbrand became a natural choice with crucial changes to the original product line. NX with it's unique features and customizable TUNE UP system rapidly became new favorite for divers around globe.
Dehab expedition, Egypt
video by Tomasz Wojtaniec
Waterproof packaging of printed brand manual and web design examples
Digital version of the instruction manual attached to the materials
Print version of the instruction manual
Program helps explorers, scientists and environmentalists around the world in their efforts to explore, protect and better understand the underwater world.
The ESP Antillothrix Project, Dominican Republic, 2016
executed by Dr. Zahary Klukkert
Most extreme conditions our brand has travelled to date.
Visual Identity:
Adrian Spóz
Maciej Frymus
Jarosław Dziubek
Grzegorz Sołowiński
Piotr Hołod
Product Design:
Adrian Spóz
Maciej Frymus
Photography:
Krista Paasi
Marzena Bukowska-Filuk
Alfred Minnaar
Irena Stangierska
Elisabeth Lauwerys
Carolina Wells
Jérémy Ransy
Video:
Tomasz Wojtaniec
