A Gliwice-based international IT solutions company approached us with a request to revise its branding. We came back with a response that was embedded in the company's original logo - we found a door metaphor that became the key to building the system.
Year
2024
Scope
→ Strategy
→ Brand architecture
→ Brand design
The Software House has been using a house logo for years. We have decided to reinforce this metaphor by focusing on the doors - they were to become the basis for building the system after the changes. The logo was no longer a sign, and began to be the idea that tied the entire organization together.
After changes in the IT market, the emphasis in branding has shifted. Branding is less focused on attracting people and more on attracting customers. Hence, our main task was to take TSH to another level. Emphasizing the turnaround to a broader range of services and strengthening credibility internationally became the main task.
Strategy:
Marcin Jarnicki
Łukasz Słotwiński
Brand design:
Adrian Spóz
Maria Demianiuk
Marta Goździewicz
Jarosław Dziubek
Project Management:
Piotr Chromiński
In its new home.
Year
2024
Scope
→ Strategy
→ Brand architecture
→ Brand design
A Gliwice-based international IT solutions company approached us with a request to revise its branding. We came back with a response that was embedded in the company's original logo - we found a door metaphor that became the key to building the system.
The Software House has been using a house logo for years. We have decided to reinforce this metaphor by focusing on the doors - they were to become the basis for building the system after the changes. The logo was no longer a sign, and began to be the idea that tied the entire organization together.
After changes in the IT market, the emphasis in branding has shifted. Branding is less focused on attracting people and more on attracting customers. Hence, our main task was to take TSH to another level. Emphasizing the turnaround to a broader range of services and strengthening credibility internationally became the main task.
Strategy:
Marcin Jarnicki
Łukasz Słotwiński
Brand design:
Adrian Spóz
Maria Demianiuk
Marta Goździewicz
Jarosław Dziubek
Project Management:
Piotr Chromiński
